In her previous life, since 2012, Zheng Xiao has watched The Voice of China for four seasons in a row, and she naturally understands all the details of The Voice program. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Therefore, he wrote the plan very quickly.

It took him more than an hour to write the plan.

Stretching and yawning, he got up and washed up, then went to bed.

Early the next morning, Shi Kai came over to accompany Zheng Xiao for breakfast.

After breakfast, Zheng Xiao first found a printing shop to print out the planning book, and Shi Kai drove Zheng Xiao back to Fujian Satellite TV. At this time, Song Yulong was already waiting for Zheng Xiao.

Song Yulong was very interested in the brand-new draft idea that Zheng Xiao said, and he really wanted to see the plan book immediately. He didn't get much sleep last night.

"Zheng Xiao, didn't sleep last night, right? Did you stay up late overtime? Song Yulong glanced at Zheng Xiao and said.

"Yes, I went to bed last night after I wrote the plan, haha! Mr. Song's eyes are also a lot of red blood, and he hasn't slept either, right? Zheng Xiao said with a smile.

"Yes! I was thinking about your plan, so I couldn't sleep, and my brain was so excited that I didn't squint until four o'clock in the morning. Song Yulong yawned and asked his assistant to get two cups of coffee to refresh himself.

Zheng Xiao will still record the show later, and it is not okay if she is not in good spirits.

"Mr. Song, this is my planning book, please take a look!" Zheng Xiao took out his plan book from his bag and gave it with both hands.

Song Yulong hurriedly took it and hurriedly looked at it.

Program name: "The Voice of China".

Program format: A singing talent show for the public.

Participants: For all those who love singing and have an excellent singing voice, regardless of gender, young and old, can sign up!

The show is different from the traditional draft: the role of the host is greatly reduced, and the four mentors dominate the entire draft process, each mentor selects the contestants to join their own team, and finally determines the championship through the PK between the internal PK and the mentor team; The instructors listened to the contestants' singing with their chairs facing away from the stage and the contestants, so that they could be more immersed in the contestants' singing, rather than having preconceived emotions about their appearance; A mentor who agrees with a player's singing voice can turn around for the player and invite him to join his team......

This plan is still very detailed.

The more Song Yulong looked at it, the more difficult it was to suppress the ecstasy in his heart.

He is naturally a person who knows the goods, and he found that Zheng Xiao's "Voice of China" planning case is really very different from the talent show on Mango Channel.

"The Voice of China" pays more attention to the singing itself and pays more attention to the feelings of the public.

Song Yulong has a hunch that if Fujian Satellite TV has such a talent show, it will definitely be like a tiger with wings, and the future development is unlimited.

"Good! That's great! This case is really full of spirituality and freshness! Zheng Xiao, we really want the idea of this show, how about we talk about cooperation? Song Yulong patted his thigh and said.

Zheng Xiao smiled, Song Yulong's reaction was normal!

"Okay, Mr. Song, then let's talk about cooperation!" Zheng Xiao said with a smile.

"Last night Zheng Xiao said, you want this program to be promoted and produced by your own company, and then, choose our Fujian Satellite TV as the broadcast platform, I think, in that way, the pressure on your company will be very great, I think, we can carry out a more reasonable division of labor, promotion and publicity, by your company, and the program production, by the two of us set up a special column group to implement, the mentor invited by the two of us invited by the two of us, how about it?" Song Yulong proposed.

"Yes!" Zheng Xiao nodded.

In the previous life, the cooperation between Canxing and Zhejiang Satellite TV seemed to be in this form.

"Zheng Xiao, how do you think the distribution is appropriate?" Song Yulong asked with a smile.

"Mr. Song, do you think this is okay? The early investment of the whole program, our company invested all of it, and the title advertising, sponsorship advertising, and built-in advertising of the program are all operated by our company, and the copyright of the program broadcast through other channels is also our company, what do you think? Zheng Xiao said.

Song Yulong groaned.

When Zheng Xiao said this, it is equivalent to picking up a program for nothing on his side, and if the program becomes popular, both parties will benefit a lot.

Zheng Xiao's company can make money by selling title advertisements and sponsored advertisements, built-in advertisements and broadcast copyrights through other channels, and on his own side, the set of interstitial advertisements of the Voice program will definitely rise sharply, and the interests of the channel will naturally increase significantly.

Comparatively speaking, you don't even need to make an upfront investment, and the risk seems to be smaller.

It's actually a very risky thing to do a new talent show!

Once the show fails, the huge amount of investment in the early stage can be regarded as a waste!

Song Yulong roughly calculated, he thinks, how can the initial investment of the Voice of China be twenty or thirty million, right?

The rest is easy to say, if you want to hire four big-name singers as mentors, it takes a lot of money! You can't pay the price, why do other big-name singers spend months on this for you?

Thinking of this, Song Yulong said: "Zheng Xiao, we are friends, I think that doing this new show still has to take a lot of risks, no matter what, you can't let yourself make the initial investment, right?" That's not very fair to you and your company, I mean, we might as well invest in half together, and the benefits you just said, we will divide them into seven, you seven, and we three, after all, the creativity and copyright of this show are yours, and you should take more. How is it? ”

Song Yulong is very righteous.

Or did he realize the huge benefits contained in the piece he just mentioned?

Zheng Xiao thought in her heart, the two sides jointly invested and shared the benefits, it stands to reason that Song Yulong's proposal is still very fair and reasonable.

But Zheng Xiao didn't want to accept it.

After the "Voice of China" became popular, the benefits of the piece that Zheng Xiao just talked about were more than 100 million yuan a year!

If he chooses to invest together, it is tantamount to giving hundreds of millions of dollars to Fujian Satellite TV.

Zheng Xiao naturally didn't want to do this!

Thinking of this, Zheng Xiao shook her head and said with a smile: "Mr. Song, let's do what I want, all the investment in the early stage will be borne by us." ”

Seeing Zheng Xiao's insistence, Song Yulong shook his head and laughed: "Zheng Xiao, I always feel that I have taken advantage of you!" The part of the advertising inventory you want, in fact, can't be sold for a few dollars, right? Don't help us make a show when the time comes, but you lose your money, then it's not cost-effective, right? ”

PS: Pleading for recommendation tickets and monthly passes, asking for support and motivation! (To be continued.) )