Chapter 118 Survey-style interviews for the Department of Public Information's ratings
"Okay, let me tell you about the ratings of the two programs, 'Happy Camp' and 'Avenue of Stars'. ※%, Kuaiben's local rating in Fucheng is 13.1%, 12.93% in Fujian Province, and 13.47% in the national rating; The Avenue of Stars has a local rating of 11.33% in Fucheng, 12.54% in Fujian Province and 12.74% in the national rating. Manager Liu said.
"Oh, there's still quite a big gap between us and them!" Wu Tianke said.
"The variety shows in this time period can be said to be the most popular of these two shows, especially the recent momentum of the 'Avenue of Stars', which has a tendency to catch up with the fast book and surpass it! Director Wu, the table of your 'Superstar Face' in this episode is also quite good, and the ratings have increased greatly, I think that at the end of this episode, the final ratings will be much higher than the number I reported to you just now. Manager Liu said.
"Then thank you Manager Liu, you will have to work hard for a while, and you will report me the number of the next stage." Wu Tianke said.
"You're welcome!" Manager Liu said.
hung up the phone, Wu Tianke called Song Yulong as soon as possible.
At this time, Song Yulong was already anxious.
Wu Tianke reported the number he had just gotten to Song Yulong on the phone, and said: "Mr. Song, the first episode of the show can reach this Cheng dù, which is already very good, I think, the rising momentum of our star face is something that no strong program on any other station can stop." ”
Song Yulong was also very happy to hear the number reported by Wu Tianke.
The fact that the show could have such a rating in the first 5 minutes already made him satisfied.
This number jù has also reached the ideal number jù in his mind.
The heart he was carrying finally fell into his stomach.
Anyway, this achievement is enough for him to make a difference to Director Tian and Taili.
"Old Wu, congratulations! Your hard work has not been in vain, the harvest is still very fruitful, and the results are still very dazzling! When the final ratings statistics come out, I will report to Director Tian and ask for credit for you! Song Yulong said excitedly.
"Mr. Song, without your strong support, we would not have been able to achieve such good results! If you are rewarded for meritorious deeds, I think you should be the first! Wu Tianke took the opportunity to send a sycophant.
"Haha! Lao Wu, let's not praise each other! You're busy! I have a few other things to do. Song Yulong laughed and hung up the phone.
He also went on to learn about the final results of a news investigation planned by the Department of Information on the ratings of this episode of "Superstar Face".
Yes! Fujian Provincial Satellite TV itself is also doing its own survey and statistics for the ratings of "superstar face".
This is carried out by the Department of Public Information.
The final findings will also be broadcast in the evening news section in the form of news.
The survey was conducted in the form of a random telephone survey.
Thirty reporters from the Department of Public Information
Finally, to summarize the statistics, it should roughly be the ratings of "Superstar Face" in Fucheng.
This is actually the telephone statistics method originally used in TV program ratings statistics.
Song Yulong finished talking to Wu Tianke on the phone, looking at the time, the superstar face show had been on the air for nearly ten minutes, he thought, at this time, the investigation of the Ministry of Information should also have a result, right?
He picked up the phone in his office and was about to make a call to Qian Tongzhou, director of the information department, when his mobile phone rang.
Song Yulong saw that the call was from Qian Tongzhou.
He put down the microphone, grabbed the mobile phone he put on the coffee table, and pressed the answer button: "Old money, you say!" ”
"Haha! Mr. Song, are you in a hurry? Qian Tongzhou's loud laughter sounded in the microphone.
Hearing this laughter, Song Yulong knew that it seemed that the results of this investigation were very good, if it weren't for this, how could Qian Tongzhou laugh so happily?
"The results of our department's telephone survey have come out, and in five minutes, our 30 reporters made a total of 215 random phone calls, of which 200 and 3 were answered by citizens, and among the citizen families who answered the calls, there were 196 households watching TV programs, and 52 families watching our channel's 'superstar face' program, accounting for 26.53 percent!" Qian Tongzhou loudly reported the final result.
"Old money, is the statistics correct? Are these two hundred and fifteen calls sure they were made randomly? When Song Yulong heard this result, his heart couldn't help but jump "dong dong".
This statistical result is so much higher than that provided by the ratings monitoring service company?
"Mr. Song, confirm that it is correct! Our statistics are still very serious, every call is made randomly! Qian Tongzhou said categorically.
"Excellent! Make a news about your investigation and get it on the evening news! Song Yulong gave instructions.
"Okay! Mr. Song. ”
hung up the phone, Song Yulong's heart fluctuated!
As an old TV person, of course he knows that the CCTV Sofurui number jù that our country has always used is sometimes quite incorrect.
In such a big country as China, the gap between the north and the south, and the cultural difference are so big, CCTV Sofurui has only installed less than 10,000 ratings monitors nationwide.
And there are more cities than villages, and the proportion of metropolises is too high!
The number of samples for viewing and testing is really too small and too uneven. Compared with Huaxia's huge TV viewers, it is simply a drop of water in the sea.
However, the monitoring sample is too small and the distribution is very uneven, which leads to a large error in the statistics of the number of viewers. Sometimes the error is so big that it is simply unbearable.
But ratings are a big issue of life and death for a TV station.
Therefore, many TV stations have their own moves to put aside Sofrey and do their own ratings statistics.
However, the results of this self-statistics are not authoritative and cannot be trusted by advertisers.
It's a really painful question.
But in any case, after this news investigation is broadcast tonight, it should cause a sensation in public opinion, right? Fujian Satellite TV will also be the focus of domestic audiences because of the broadcast of the new superstar face, right? Song Yulong thought longingly.
Back then, when the celebrity face program was booming, Fujian Satellite TV was also among the first-class satellite TV in the country! And now? has been reduced to the point where it is inferior to the second rate.
Song Yulong really wants to let Fujian Satellite TV return to the ranks of first-class satellite TV!
PS: Ask for recommendation votes again! Lao Hua works six days a week, and wants to accompany his wife and children with a day off, and the code time is really very little! That's it, I'm still a frequent three watches, I've worked hard, and everyone's support should also be strong!