Chapter 179: This is called the atmosphere
Principal Rong's reaction frightened everyone at once, and it was over, this Principal Rong was stimulated and said the opposite, and he was going to do it!?
Everyone was nervous, so Principal Rong pointed at Gu Xiaofan excitedly, turned his head to He Tiejun and said:
"Director He, look at it~ Look at it~ This is what is called the advertising word~! 7 sentences ~ all 7 main subjects of our school are included! It is both atmospheric ~ and has the wind of a king ~! Come on~ Director Gu, go on, how are you going to shoot~~! ”
Atmosphere~!?
The Wind of Kings~!?
What the hell is this~~?
Sun Bin: Are all the production directors stupid? I don't know what the logic is.
The seven sentences of advertising just now are simply brain-dead and wordy...... And it's completely bragging to the extreme, which will cause people to feel absurd, which is the most taboo fake big empty problem in advertising. [No pop-up novel network]
This Principal Rong has a problem with his head, right?
Seeing that Principal Rong and Gu Xiaofan were chatting enthusiastically, they nodded again and again at this PPT picture, their faces were full of satisfaction, and everyone at the scene felt dizzy......
At this time, he didn't notice that there were two people outside the window looking at what was happening in the office.
Mr. Chu, the chairman of Shangying, and his secretary, Xiao Chen, have been watching from the moment Principal Rong entered the door, and they chose the window at the back door, not the corridor where people come and go, so no one noticed them.
Secretary Xiao Chen also felt very strange and asked Mr. Chu:
"Mr. Chu, I don't understand...... What the hell is going on, is Gu Xiaofan's advertising words really good? ”
"It's not that the advertising words are good ......" Mr. Chu squinted, shook his head with a smile and said:
"It's the way he reads......
"The way of reading?" Secretary Xiao Chen didn't understand.
"He used the tone and tone of Tang Guoqiang's "Long March" to read those advertising words......" Mr. Chu squinted his eyes and explained:
Although these words are too absurd, but in the eyes of ordinary people, the effect of Tang Guoqiang's words will be completely different, and it will be like a great man saying it, and it will have a hypnotic effect on the audience...... This is what it means to be vulgar and elegant. ”
Secretary Xiao Chen still didn't believe it when he heard it, and said with his mouth open: "Is it so mysterious?" ”
At this time, I saw that Principal Rong in the room had finished talking to Gu Xiaofan with a smile, and walked over to He Tiejun and patted him on the shoulder:
"Director He, your art factory really lives up to its reputation, or is it really Crouching Tiger, Hidden Dragon~"
Saying that, Principal Rong turned his head and looked at Gu Xiaofan approvingly, nodding vigorously and said:
"I like this advertising idea very much, Director Gu, I'll shoot this advertisement for you, I'll ask someone to bring the contract over tomorrow, and we will officially sign the contract."
"Thank you, Principal Rong, for your trust." Gu Xiaofan smiled and shook hands with the gold master.
As soon as Principal Rong left, the office suddenly exploded.
Hao Juan was the first to exclaim: "Director Gu, how did you come up with the idea of using a sentence?" ”
Sun Bin also smiled with satisfaction: "It seems that Director Gu has a flexible brain ~ strong intention to comprehend the customer." ”
And the bangs looked at him jealously.
He Tiejun also sent Principal Rong at this time, and when he returned to the office, he asked Gu Xiaofan: "Gu Xiaofan, are you the intention of Principal Rong?" ”
Gu Xiaofan didn't hide it anymore, and explained calmly:
"As soon as I entered the door, I saw that Principal Rong was dressed in the style of an old leader, and in his speech, I felt that he was very proud of his Basket Xiang School, and invited Mr. Tang Guoqiang, I thought that his so-called atmosphere should be like our old leader speaking, the kind of 'number of romantic characters and look at the present' pride, so I recited the exaggerated advertising slogan in the tone of Mr. Tang Guoqiang......"
His tone just now completely imitated Tang Guoqiang's temperament and emphasis when he played ** in "The Long March" and recited "Qinyuan Spring and Snow", which is completely a manifestation of his super line skills.
Now everyone finally understands what President Rong has repeatedly emphasized by "atmospheric, high-end" means......
Hao Juan was so impressed that she threw herself to the ground, gave a thumbs up and said, "Director Gu, you are so amazing." ”
Sun Bin also nodded again and again and patted Gu Xiaofan's shoulder.
He Tiejun was stunned when he heard this, he didn't expect Gu Xiaofan's observation ability to be so subtle, and he couldn't help but feel a little surprised, it seems that this Gu Xiaofan is not just an actor as he imagined......
And at the moment outside the window.
Secretary Xiao Chen couldn't help but look incredulous when he looked at all this, but Mr. Chu nodded slightly:
"Then it depends on the project is won."
Xiao Chen said a little unwillingly: "I really don't understand, Mr. Chu, even if Gu Xiaofan is really a little smart, why do you pay special attention to him?" Today, I came to take out the project of Basket Xiang to try him? Is this kid so remarkable? ”
Mr. Chu turned his head to look at his secretary and said with great feeling:
"It's not that he has anything great, but that we lack directors and innovative talents like him in Shangying, and there are Ning Hao and Lu Chuan in China Film...... The new picture has Zhang Yimou, Huayi has Feng Xiaogang, but we only have those 6 or 70-year-old directors...... In a few years, the four major film studios will be overwhelmed by the tide of the times sooner or later......"
"What do you mean, this Gu Xiaofan can be compared with Ning Hao and Lu Chuan?" Xiao Chen felt that Mr. Chu was holding him up too highly.
Mr. Chu smiled and didn't answer, just looked at Gu Xiaofan, who was busy in the office.
If it is in 5 years, maybe Ning Hao and Lu Chuan will not be able to compare with Gu Xiaofan at all......
Because Gu Xiaofan is not only an actor of a cutting-edge director, but more importantly, he is a good screenwriter and has a strategic vision.
Gu Xiaofan's previous strategy about Shangying also opened his eyes, he wanted to think about it, if this Gu Xiaofan really got everything he imagined, would Shangying, the four half-dead film studios, come back to life?
Wednesday.
The first project of Gu Xiaofan's Black Feather Studio has finally begun.
In the office, Gu Xiaofan called the military fan Liu and the Indian girl, and found the film crew of the art factory to start making the shooting plan.
Because the filming was going to Shandong, Gu Xiaofan had an unstable foothold in the art factory and didn't want to go by himself, and he didn't want to put such a technical school advertisement with the name of his director, so all the shooting work was handed over to the military fans Liu and the Indian sister.
This advertisement is formulated according to the original version in the system, and every detail must be strictly enforced, no matter whether he thinks it is good or not, he can't move any place.
Military fans Liu and Indian sisters, and director Lin, the assistant director of the film crew, can't put forward any opinions of their own.
It's not that Gu Xiaofan is arbitrary, it's just that he assured Principal Rong in the contract that if he didn't shoot like this, the other party could break the contract.
The point is to reproduce this advertisement 100% ~