Chapter 861 Increase publicity expenses

When "The Dark Knight" swept theaters across the United States, Warners in the originally dangerous era could finally breathe a sigh of relief. 【Reading.com】

You must know that since last year's Oscar night, they were thwarted by 21st Century Fox's "Slumdog Millionaire", and they have been overwhelmed by this old rival all year long.

In the summer of last summer, Time Warner prepared a dazzling blockbuster movie, originally trying to defeat Fox in one fell swoop, but things did not develop as Warner executives expected.

In May, "Seventeen Again" was first launched in May, and it received 70 million box office, which was completely crushed by the global box office performance of 3.5 billion by Twentieth Century Fox's "Wolverine" without suspense.

In June, Warner's "Hangover" set a new record for R-rated comedies and earned 2.5 billion at the box office, but it still lost to Fox's comedy "Wonderful Night at the Museum" with a global box office of 2.9 billion.

In the first two months of Warner's summer vacation, Warner was beaten by rival Fox and couldn't hold his head up, which caused turmoil within the entire Time Warner Group.

Everyone is pinning their hopes on August, Warner's strongest series, and the highly-anticipated "Harry Potter 6 Blood Prince" will make a vigorous debut.

But when this Harry Potter series swept the world8. The box office performance of 500 million US dollars made Warner executives want to open champagne to celebrate, but looking back, 21st Century Fox's "Ice Age 3" has won an astonishing global score of 8.7 billion without blood, becoming the biggest winner of the summer file.

At this point, under the showdown between the two giants this year, Warner has been completely defeated, Time Warner's Hollywood hegemony has begun to shake violently, and the strong pressure of News Corp. has made the entire Time Warner feel precarious.

And "Avatar", which appeared two weeks ago, made the senior executives of Warner Group feel the doomsday crisis like Mount Tai.

But who would have thought that "The Dark Knight" in cooperation with Black Feather Studio, when it was originally not favored, after the shooting, Gu Xiaofan, a lone hero, was unconscious, which created the support of fans across the United States.

As soon as "The Dark Knight" opened, the entire American film industry shook the mountains.

At this time, Warner's shareholders, who had just escaped the shooting, were excited, shouting at the shareholders' meeting: "Publicity, what about our propaganda?" "The Dark Knight is making history ~ the history of our Time Warner!"

Surprisingly, Abel Warner, who originally had no good feelings for "The Dark Knight", chose to fully support the movie, and with a big wave, he added $50 million in publicity expenses for "The Dark Knight", and this money was fully funded by Warner, taking advantage of Gu Xiaofan's serious injury to continue the hype.

"We are fully committed to assisting Black Feather Studio~~" Abel Warner said this with an intriguing smile on the corner of his mouth, and no one knew what he was thinking.

But in fact, everyone knows what he's planning, "The Dark Knight" is soaring at the box office, and the biggest benefit is Black Feather Studios? No...... Not at all, Gu Xiaofan, the soul of Black Feather Studio, is still lying in the hospital at this time, and no amount of box office can make up for this fatal loss.

On the contrary, Abel Warner, the current helmsman of Warner, has stabilized the entire group because of this unexpected event, and the success of "The Dark Knight" has made News Corp.'s acquisition plan unconvincing.

On the other hand, Black Feather Studio lost Gu Xiaofan, and Chinese capital became a little constrained. Because at this time, if Gu Xiaofan can't wake up, will Warner's shareholders still trust them to control this media giant ship at this moment?

Now if they increase their efforts to buy shares, in the end, they will not be able to control the actual control of Warner, and in the end they will still make a wedding dress for someone else?

This puts Chinese capital in a dilemma.

Now everything is solved, now it depends on whether Gu Xiaofan can wake up, this is the most important thing, as long as Gu Xiaofan can wake up, with his current prestige, no one in the entire Time Warner can match him.

You must know that superstars such as Nolan, Robert Downey Jr., Leonardo, and "The Rock" Johnson are all friends with him in distress, and all Warner executives have been saved by him, coupled with the current momentum of "The Dark Knight", Gu Xiaofan raised his arms and shouted, and the Abel father and son were not helpless at all......

Now, everyone can only wait anxiously for the latest news from the hospital.

On the other hand, Fox of the 21st World, which has occupied an advantage for a whole year, really feels the overwhelming pressure of "The Dark Knight".

Edward Murdoch, who was in charge of the acquisition of Warner, and director James Cameron have not slept well for the past few days.

This phenomenon is quite strange, look at the results of the mythical masterpiece "Avatar", compared to last week's box office on the same day, only 9 bruises. 7%, and the single museum score is still maintained at a high level of more than 19,700 US dollars.

$68.3 million was earned in the third weekend, making it 3rd at the North American box office so far. At $5.2 billion, it was only a matter of time before "Transformers 2: The Comeback" surpassed "Transformers 2: The Comeback" topped the North American box office in 2009 (Americans are accustomed to the fact that no matter what year a film is released or when it is delayed off the market, it is counted in the opening year). )

At the same time, as of this Saturday, the world premiere of "Avatar" has swept nearly 6 days in just 17 days. With an overseas box office of $7, the global total box office has easily exceeded the 1 billion mark, leaving behind the $8.7 billion of "Ice Age 3" and becoming the global box office champion in 2009.

And it looks like "Avatar" surpasses "The Lord of the Rings 3: The Return of the King" 11. 200 million and it is only a matter of time before it becomes the top of the global box office list in film history.

And "Avatar" was released around the world indiscriminately causing a blizzard, which is simply a natural disaster for filmmakers from all over the world, and the film market around the world has been swallowed and crushed by "Avatar".

At the North American box office, "Avatar" scored another $68.3 million this weekend, far surpassing the $45.04 million of "Spider-Man 1", setting a new record for the "third weekend box office revenue" in film history.

And after the 17th day of opening this Sunday, "Avatar" officially surpassed "Transformers 2" and became a breakthrough 3 in film history. $500 million in the same period, the fastest money printing stallion.

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