Chen Shufen saw Chen Lang's excited expression and knew that Chen Lang was also moved this time.

"Taiwan's promotional activities have ended, and Mr. Zheng has made an appointment with Pepsi people to meet in the afternoon to discuss the endorsement in detail, and it just so happens that Mr. Zheng seems to have something to find you."

"What time will we meet?" Chen Lang asked.

"Half an hour later, in the café on the second floor of this hotel, we'd better go down now, maybe they've already arrived." After Chen Shufen finished speaking, she walked out.

Five minutes later, Chen Lang and Chen Shufen came to the hotel's café and waited for PepsiCo personnel to arrive.

"Sister Chen, how much endorsement fee do you estimate you can give me this time for endorsement Pepsi?"

Chen Lang knows that endorsing major commodities is an important channel for popular stars to make money, and they can get a huge endorsement fee just by shooting one or two commercials every year, which is much easier than making movies and TV series.

At the same time, what kind of company and what level of endorsement contract are also the most direct reflection of a celebrity's popularity, influence and potential.

After all, major companies will also determine the spokesperson who can bring income to their company after a variety of research, so the endorsement advertisement can also be regarded as an important criterion for measuring stars.

"Although you are versatile and famous in Asia, after all, the time to fame is too short, and they may choose you because of your youth and your huge influence among young people, young means unlimited future, but at the same time, it also means no qualifications.

Coupled with the fact that the other party is a world-class giant company, it is a huge help to improve your image and status, so their offer may not be high, and I think as long as it is not too low, it is better to accept it in the end, which is very beneficial to your future development. Chen Shufen said earnestly.

Since his debut, Chen Lang has been smooth sailing, but I am afraid that the current Chen Lang is arrogant and unwilling to accept too low an offer, so he missed this great opportunity to endorse.

"Okay, I see." Chen Lang was a little dissatisfied when he heard this.

Even if you don't rely on Pepsi's contract, you can still be popular all over the Asia-Pacific region, and it has maintained its popularity for decades.

It's just that his gold finger can't be leaked, Chen Shufen thinks about it like this, and it is a normal reaction, knowing Chen Shufen's kindness, so Chen Lang no longer insists.

Soon Zheng Zhenkun came over with a middle-aged Asian man in a straight suit and a smile, and this middle-aged man should be the person sent by Pepsi to negotiate the contract.

"Lang Lang, this is my old friend Qin Feng, and he is also the person in charge of this endorsement." Zheng Zhenkun enthusiastically introduced.

"This is Lang Lang, I believe you must know each other."

"Hello Mr. Qin, I'm Lang Lang, this is my agent Chen Shufen, please take a seat." Chen Lang stood up and shook hands with Qin Feng and said politely.

"Hello Lang Lang, I'm from Hong Kong, and your name is like thunder." Qin Feng sat down with a smile on his face and said.

"Since everyone is an acquaintance, I'm not welcome, let's talk about the contract directly." Qin Feng went straight to the point.

"This is the contract that our company has prepared, you might as well take a look at it first."

Chen Shufen took the contract and watched it with Chen Lang, while Zheng Zhenkun accompanied Qin Feng to whisper on the side.

Chen Shufen obviously did her homework after becoming Chen Lang's agent, at least you can see if there are any loopholes in the contract.

After making sure that there were no pitfalls, the two focused on the number of years of endorsement and the endorsement fee.

The contract provided by PepsiCo clearly states that the endorsement will be for two years, 100,000 per year.

Chen Shufen and Chen Lang were shocked when they saw this 100,000 yuan, not too little but too much, because the unit on the contract is US dollars, not Hong Kong dollars.

Here we have to talk about the exchange rate of the Hong Kong dollar.

Hong Kong was a British colony, so the Hong Kong dollar was initially pegged to the British pound, but in 1972 it became pegged to the U.S. dollar, and between 1974 and the end of 1982, it maintained a stable level of 4.6 Hong Kong dollars to 1 U.S. dollar.

In 1983, the exchange rate fluctuated, as the Chinese and British governments began to negotiate the future of Hong Kong, and the exchange rate of the Hong Kong dollar plummeted, falling to a minimum of 11 Hong Kong dollars to 1 US dollar.

It was not until October 17, 1983 that the British government in Hong Kong announced that the exchange rate of the Hong Kong dollar was pegged to the US dollar at a fixed rate of 7.80 Hong Kong dollars to 1 US dollar, and it has been maintained to this day.

It was still March 1982, which meant that the exchange ratio between the US dollar and the Hong Kong dollar was 1:4.6, and the $100,000 on the contract was equivalent to 460,000 Hong Kong dollars.

Is the endorsement fee of 460,000 Hong Kong dollars high now?

The answer is very high.

A comparison can be made to see the level of this endorsement.

Among all celebrity artists, except for the super popular superstars, generally speaking, in the entertainment industry of each country, movie stars are generally the highest net worth, and male artists are worth more than female artists.

Now the hottest movie star in Hong Kong is also a singer, and the most valuable is Sam Xu Guanjie.

Of course, purely as a singer, Xu Guanjie may not be as good as Teresa Teng, but the combination of singers and movies is still stronger than Sam.

In the early 80s, Sam's popularity was still very high, and while the records were selling well, the movies starring Sam and Xu Guanwen have been very popular.

What's more, "Best Partner", which was just released in New Arts City this year, landed in Hong Kong, and directly hit the box office revenue of 26.04 million, becoming the highest box office record in Hong Kong history.

As one of the leading actors, Ah Sam is now a hot mess in Hong Kong.

Ah Sam's current offer for starring in the movie is less than 800,000 Hong Kong dollars, which is already the top price.

This offer is not at all comparable to the real peak of Hong Kong cinema in the late 80s, that is, the "Double Monday" period.

At that time, Jackie Chan, who had the highest offer, had reached 5 million Hong Kong dollars.

800,000 Hong Kong dollars is the highest offer of a long-famous, charismatic and qualified singer and film and television superstar in the early eighties, and a female star in the same situation may be less than 500,000.

Chen Lang is relatively far behind in these two aspects, but Chen Lang's youth and potential, as well as his versatile image, coupled with his huge influence on young people, have made Pepsi Cola a price of 460,000 Hong Kong dollars.

Although it is only half of Ah Sam's, it is already very high for Chen Lang, who does not have too many masterpieces and qualifications.

"Does this endorsement only include Hong Kong?" Chen Shufen asked after reading the contract.

"It should include Hong Kong and Taiwan, originally we only wanted Lang Lang to endorse Hong Kong, of course, the price is relatively low.

But recently, Lang Lang's popularity in Taiwan is too high, so we hope that Lang Lang will endorse Hong Kong and Taiwan at the same time, if the effect is good, then it is not impossible to become the endorsement of Pepsi in the whole of Asia. ”

Qin Feng's face was calm, obviously full of confidence in his contract.

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