Chapter 986: Commercialization is also a cover-up

Is it a big loss?

Zheng Xiao doesn't think so, even if he spends two or three hundred million yuan on the concert in Rongcheng, it is nothing to him now. Pen, fun, pavilion www. biquge。 info

After all, with the development of lightning technology, with the hot sale of Thunderspeed mobile phones in China and the upcoming marketing offensive around the world. In 2008, his wealth will increase dramatically by geometric multiples, and it will be easy to earn tens of billions of dollars a year.

And if the big thing he wants to do now can be successful, the square concert he planned will be able to save hundreds of thousands of lives.

What is money compared to precious lives?

is to invest more in this concert, Zheng Xiao also thinks it is worth it.

However, he then thought that if he invested so much money in organizing this concert regardless of returns, would he be questioned by many people after the disaster?

Questioning him, he had clearly foreseen the earthquake for a long time.

He is not afraid of questioning, he is afraid of trouble.

Therefore, after thinking about it, Zheng Xiao decided to engage in a little commercialization to make people think that he wanted to gain fame and fortune through this concert.

"He Wei, do you have any suggestions?" Zheng Xiao asked.

"Mr. Zheng, I think that now that your concert is so huge, it is completely possible to introduce sponsors, each sponsor provides one or two million, and only needs more than ten sponsors, we can relieve a lot of investment pressure." He Wei said.

She paused and said: "I know, the reason why you don't want to have commercial intervention in front of you is because the characterization of your concert is to welcome the Olympics for public welfare, but even if it is public welfare, there is no reason for us to lose money, do you say yes?" ”

"He Wei, you're right." Zheng Xiao nodded, "I also agree with pulling sponsors, however, my suggestion is that the title sponsorship of our concert will be done by our own company, and I will let Daisy talk to you." How about you negotiate the rest of the sponsors yourself? ”

"Okay, Mr. Zheng." He Wei nodded.

In the next time, He Wei began to solicit sponsorship.

In fact, after Zheng Xiao announced her concert plan, many large companies wanted to sponsor it.

Therefore, the sponsorship process was very smooth, but in two or three days, fifteen sponsors were obtained.

The title sponsorship was ultimately won by Lightning Technology.

The naming fee is 200 million.

The concert will be named "Zheng Xiao's 'Falling in Love with Lightning' Rongcheng Concert".

The naming fee of 200 million yuan also aroused heated discussions among people across the country for a while. Many media believe that Zheng Xiao's concert may be organized to promote his lightning company.

200 million, can be named the Olympic Games, but it was used to title a concert, which also created a new world record.

This not only amazed the Chinese people, but also aroused the world's attention to Zheng Xiao's concert and lightning technology.

In addition to the 200 million naming fee provided by Lightning Technology, the sponsorship fee of 12 million each of the other 14 sponsors can earn 168 million in this alone.

In addition to this, Dinghong Company also announced that it would set up an advertising company to operate a large LED screen erected to cooperate with the live broadcast of the concert.

This is another big move, originally, these big screens were erected just for the live broadcast of Zheng Xiao's concert, how to deal with them after the concert, it is a big problem, and now it is successfully solved with an advertising company.

Think about how popular an advertising agency would be with large screens in central squares in nearly 200 cities and towns across the country.

These large screens can bring hundreds of millions of revenue to Dinghong every year.

In short, this concert will be able to bring a lot of revenue to the Dinghong company that organizes this concert.

"Nandu Daily" carefully calculated an account, and in the end, the newspaper came to a conclusion: Zheng Xiao can get a series of benefits through this concert:

1. He continues to expand his fame, he is ambitious, and even wants to overshadow the limelight of world pop kings such as MJ. Now, it seems likely that this goal will be achieved.

2. Zheng Xiao can promote his lightning technology company through this concert, make it famous all over the world at once, and lay a solid foundation for the expansion of lightning technology in the world. Lightning Technology nominally paid a naming fee of 200 million, but for Zheng Xiao, this money is just a left-handed hand-to-right-handed hand. Lightning Technologies will reap huge benefits from this concert.

3. This concert can also be carried to warm up for the second season of "The Voice of China".

4. In addition to the above, Zheng Xiao can also earn at least hundreds of millions of net income through this concert.

Therefore, "Nandu Daily" believes that Zheng Xiao's preparation for this concert in Chengdu can be described as killing several birds with one stone, which can also be seen how careful this young boy is and how deep his vision is.

After reading these reports, Zheng Xiao just smiled indifferently.

That's what he wants.

In the midst of all the disturbing public opinion, it was May 10 in a blink of an eye.

Zheng Xiao flew directly from the capital to Rongcheng.

Before that, his team also began to send capable men to the counties and cities that were the hardest hit in his previous life. According to Zheng Xiao's instructions, these people scattered to various cities and counties combined with relevant departments of the local government to widely publicize in the local area, calling on everyone to gather in the square on the day of the concert, watch the live broadcast of the concert, and participate in the big draw set up by Dinghong Company.

"Mr. Zheng, it's really infuriating, look at what this media has written." After Zheng Xiao stayed at the local Sofitel Hotel in Rongcheng, she was packing up her things in her room when He Wei walked in with a newspaper.

"What's wrong, He Wei?" Zheng Xiao asked.

"Look at how this newspaper slanders you like this." He Wei handed the newspaper to Zheng Xiao.

Zheng Xiao took it and took a look and found that it was a Xihua Daily.

Xihua Daily is one of the most influential newspapers in the region, with a circulation of more than one million copies. The newspaper is also known for daring to expose the false and ugly.

Zheng Xiao looked at the cover and had such a title guide about herself: In order to set a record for the concert, Zheng Xiao's team behaved a little crazy.

He flipped through the page where the news was and began to read.

I saw this reporter write:

"The Rongcheng concert of Zheng Xiao, the global pop king, is about to start, which is a major event in Rongcheng, and also a major event in this country and even the world, many media are scrambling to report the news of this concert, and the reporter noticed that the news about this concert is mainly positive, and everyone is singing praises for Zheng Xiao."

"However, when the reporter interviewed the concert in the branch venues of various cities and counties in the province, he found some discord and uncomfortable phenomena."