When the vehicle stopped, Qi Tianxiang took the lead in getting off the bus, and was immediately shocked by the red in front of him, feeling like entering a sea of red. Red balloons flutter high in the air, red ribbon banners flutter in the wind, red inflatable arches from the entrance of the community, intervals continue to extend to the front of the corridors, the road under the arches is paved with red carpets, making the whole ground as if dyed red. Several dilapidated buildings in the past were covered by red banners hanging from high to bottom, becoming red and happy brides, welcoming the attention of attention.

From a long distance, I saw Wang Baokun standing under the red rostrum, twisting his round body and walking back and forth, directing the staff to make the final arrangements, and after seeing the minibus slowly stopping, he hurriedly twisted and walked over.

"Good fellow, are you trying to make the Red Sea? Wrapping a dilapidated real estate like a bride, red and charming and dazzling, the so-called red women and green men, their hearts are unpredictable, and they have to be guarded against, tell me what your intentions are? Qi Tianxiang held Wang Baokun's hand and teased with a smile on his face: "Why did you come here after such a lot of effort?" ”

Wang Baokun shook hands with the leaders of the city, looked around at the red layout, and said proudly with a proud smile: "This red ocean is okay!" Festive, festive, delightful, auspicious. I also like the cheesy, down-to-earth, traditional, and comfortable to look at. ”

As Wang Baokun spoke, he turned around and arranged for the staff to invite the leaders to rest in the temporary board room, and then glanced at Qi Tianxiang and suggested with a smile: "Would you like to take you to visit my Red Ocean?" Feel the festive atmosphere. ”

Qi Tianxiang nodded, smiled slightly, and walked through the buildings with Wang Baokun. He had been here before, but the ruin of the past was now dyed red, and it seemed that there was no trace of the brokenness, and the opportunity for Nirvana to be reborn began with the intensity of blood, but there were also some tragic and decisive implications.

"Originally, it was planned for 12 small high-rise buildings with pure panels, and if it can be successfully completed, in such an area, there is a commercial center in front, a planned public green space next to it, and an administrative and financial center not far behind, so it is difficult to make money. Perhaps it is precisely because of such an advantage that the head is hot and makes a big taboo, and the real estate developed in two or three phases is all rolled out at one time, and the result is that the greed is not chewing, the funds cannot keep up, and it is strange that it is not unfinished. Wang Baokun looked at the real estate in front of him with a sigh, shook his head regretfully and sighed: "Such a good territory, such a good time, I didn't make any money, it's incredible to think about it!" ”

"Then according to your opinion, how should it be developed and maintained?" Qi Tianxiang encouraged Wang Baokun with great interest, and said slowly: "Let's listen to it, let me also learn a long time." ”

"Anyway, it's still early, if you want to listen, I'll play tricks with you." Wang Baokun took out a cigarette, handed it to Qi Tianxiang, took out a lighter to light it for him, took a puff, and said slowly: "The first phase of development will be completed in three phases." The first phase is the most critical, it needs brand benefits, word of mouth, especially popularity, so don't hope to make money in the first phase, don't lose money is to make money. Advertising should be overwhelming, radio, television, newspapers and other traditional media, light boxes, road signs, mobile terminals, these emerging media, as well as the sponsorship of large-scale public welfare activities, student donations, these invisible publicity, as long as it can attract attention, the more the better, do enough to do these things to complete the first step. With the embodiment of the advertising effect, the house is almost built, and the surrounding environment and facilities must be done well while selling the house, which is the façade of the whole project. At the same time as the house was sold, the second phase also began to start construction, and the house could not be sold out at once, but to create the illusion that buyers could not buy if they did not buy, they could take the lottery, group lottery, and advance payment to whet the appetite of buyers, but there were still many people who did not buy the house and could only look forward to the opening of the second phase. The second phase of housing prices should be adjusted accordingly, even if the big market has not changed, it must be raised, because buying up or not buying down is the general psychology of consumers, and discounts or concessions can be taken to offset the price increases, so that buyers feel that they have taken advantage. The second phase of the project must be fast, in the first phase of the buyer regret period who did not buy the house, you can prepay or possibly get the house, otherwise many buyers who just need to buy a house will choose to vote with their feet, to retain these customers, that is, to be fast, the project to be fast, to sell quickly, in short, everything must be fast. Because this period is the real profitable period, bank loans, project settlement, building material cost settlement, investor returns, must be completed during this period, internal and external factors are forced to speed up. When the third phase of construction begins, it will be a buffer period, and the speed depends on the market situation, as well as your own economic strength and profit expectations. With the foreshadowing of the first two phases, especially the demonstration of home buyers, a mature and stable community has been formed, and it is normal to do anything at this time. You can speed up the progress of the construction of the third phase of the project, or you can slow down the construction and wait for the opportunity, as long as you do not finish the project and wash your hands, the third phase of the project and the community model role is more obvious, because before this you may have one or two projects in the synchronous work, the third phase of the construction can help you stabilize the bank, engineering construction, building materials, especially buyers. Others don't know how much money you have, and others don't know what kind of development and construction strength you have, but a community that is under construction and has stable sales will give you a lot of points. In fact, the bank gives you the third phase of the loan and the advance payment, which has been used for the preliminary work of other projects, unless you have enough financial strength, otherwise the third phase will be completed and handed over to you will be in trouble. Anyway, after the first and second phases of the foreshadowing, the profit has been put into the pocket, the third phase is just the icing on the cake, what does it matter if you are a little earlier or later, maybe you will make a lot of money because of market changes! It is always the banks and home buyers who are trapped, where have you ever seen a developer jumping off a building? ”

Seeing Qi Tianxiang pouting, Wang Baokun smiled and continued: "Of course, there is a simple way to develop the entire community at one time, but this requires a lot of risk, first of all, financial strength, which includes its own funds and bank loans, not very big companies dare not dare to do this." In addition, the market expects that if it is not a good location and project, a large number of houses will rise, and the sales will be a problem, and the buyers will not be in a hurry, they can be repeatedly compared and measured, and with the progress of the construction of the building, there will be more trouble. Just like such a pure plate type small high-rise community, facing itself is the high-end buyers, such consumers are generally calm and rational, what is more terrible is that they are not like some waiting for the house to get married, as well as some of the aunts and uncles who grit their teeth to improve the housing to buy a house, they themselves have housing, maybe there are more than one or two sets, if it is not to buy a house investment, then it will not be onlookers and pay attention to the off-plan house, but will choose the existing house or quasi-existing house, which is destined to lack the advance payment. There is more critical, the bank is reluctant to lend, this is fatal, such a pure plate type small high-rise, neither the government-supported shantytown transformation, nor the commercial property that the bank likes, not to mention ordinary commercial housing, the probability of getting a medium and long-term loan is very small, which requires strong financial support, once the capital chain is broken, the consequences are unimaginable. Lijing Community is like this, it was rolled out at one time, launched in a high-profile manner, and it also threw off the borrowed shell and flew alone halfway, and it was difficult not to die. ”

"Profiteers, they are complete profiteers." Qi Tianxiang glared at Wang Baokun with a smile, and then as if he remembered something, he looked around and asked slowly, "Where is your apprentice?" Why didn't you see it? ”

"I'm hiding, isn't it uncomfortable to show up at this time?" Wang Baokun said casually, and said to Qi Tianxiang in a low voice: "The wind is not right these days, after receiving your call last night, I originally wanted to tell you, but I was worried that it would not be clear, I always felt that things were not just so simple as reconstruction, and first started the reconstruction project of Lijing Community, which is not simple!" ”

"Xiang Zhuang dances the sword, which is intended for Pei Gong!" Qi Tianxiang smiled meaningfully, then looked at Wang Baokun with a solemn expression, and said slowly: "Pulling you in at this time is a bit unauthentic, if you don't get it right, it will let you fall in!" ”

"What are you talking about? Now is not the time for sensationalism. Wang Baokun grinned and said calmly: "We are friends, with you and with him, whether you think so or not, anyway, my old Wang thinks so." Besides, I'm a businessman, and it's stupid not to catch me if there is a business opportunity! ”

"Of course it's a friend, what else is there to say, I'll retire in a few years, I'll be free, you have money, wouldn't it be nice to be able to sit together and enjoy tea and talk about Taoism?" Qi Tianxiang tried his best to ridicule in a relaxed tone, but he couldn't be relaxed, "All the relocated households are resettled in full, and the land sale money is offset by the actual housing, and what's worse is that the bank just stops the interest and hangs the account, there is no reduction or reduction, and there is no addition, the conditions are harsh, and the difficulty is not small!" ”

"Of course, it is not easy for that kid, and it can even be difficult to kill him, the purpose of others is to force him to death, so that he can be cleaned up according to the rules." Wang Baokun was a little excited, and then said after a pause: "It's a dead knot for others, it has no effect on me, but it is still helpful." ”

Looking at Qi Tianxiang's strange eyes, Wang Baokun snapped his fingers and said: "First of all, it is to resettle the relocated households, which is no problem at all, even if it is not required, it must be done." This was originally a factory building and a family building, and there were only about 100 households relocated, so the pressure was not great. The land sale price is mainly the discount of the factory, and there is not much after the discount, dozens of houses, and the government only wants public welfare housing, and the area can also be negotiated. The arrears of construction and construction materials can also be deducted from the house. As for the bank loan, the suspension of interest and hanging accounts has nothing to do with me, they only led the signing of the loan renewal agreement, and I am not ready to renew the loan, not to mention that I am not ready to do a big job, what is the difficulty. ”

Seeing Wang Baokun talking lightly, Qi Tianxiang knew that this was to make himself feel relieved, but in fact, Wang Baokun was not easy, so he still said worriedly: "But people still have to have sales shares, what should they take when the time comes?" ”

"I don't have a house, what's the account?" Wang Baokun pretended to be surprised and said: "The few things I just said have already divided the house, what am I going to sell and share the profits?" ”

"As I just said, I'm not going to do a big deal, and after taking over, I will repair and strengthen the existing building according to the situation, and at the same time start the internal renovation, and then cap the house and hand over the house. Whether it's 12 floors, or 7 or 8 floors, they are all capped on the spot and never renewed, and I don't ask the construction company to do these things, but I invite our buddies to do this work, which not only reduces my project costs, but also increases their income. Wang Baokun said excitedly, and said with a smile: "Don't talk about these people in mutual aid cooperatives, they have everything, they are really hidden dragons and crouching tigers, what to give to them, as long as there are requirements and rules, they are guaranteed to have a good result." ”

Qi Tianxiang was not touched by Wang Baokun's excitement, but said with concern: "These three counts as two, you are a place to spend money, you lose money and make money, do public welfare?" ”

"If your brother wants me to do public welfare, it's not impossible." Wang Baokun responded with a hippie smile, still excited: "I am a businessman, of course I want to make money." You look at this community, the previous planning is a high-end community, the spacing between the buildings to the owners to leave enough parking spaces, but also to do greening treatment, the middle of the building is planned to be a garden and a clubhouse, and the building group and the outside world to give up a wide enough position, ready to build a green isolation belt, so that this low-density community has become a beautiful garden surrounded by green. But after so many years, will there be high-end users who will fall in love with this community? Are you still willing to be neighbors with these returnees and public housing residents? Don't stare, what I'm saying is the truth, this is also the principle of high-end community construction and planning, if you want to sell at a high price, you must have a good environment, and you must stay away from low-quality residents. Therefore, I am not going to build a garden, I only build a home, a warm, comfortable and convenient home, look at the middle of this building group, I can change the garden into a kindergarten, the clubhouse can be a supermarket, the green belt I only lay out between the buildings, the open fence around the community, I can completely replace the commercial podium, think about how much income these commercial buildings can bring me every year? Such a community can only be disposed of in this way if waste can be turned into treasure. ”

"This building has been unfinished for so many years, and the maintenance and reinforcement must be serious! Don't dare to be careless about safety things, especially housing, but it is a big event to ensure for decades! Qi Tianxiang admitted that what Wang Baokun said was the truth, and secretly admired this kid's unique vision and shrewdness, the development of the commercial podium reasonably avoided the problem of community reconstruction, and could also bring him rich benefits, but he still did not feel at ease and advised: "Safety is a matter greater than the sky!" ”

"You can put 10,000 hearts on this, I'm in real estate, don't I know about safety? Rest assured! Wang Baokun looked at Qi Tianxiang seriously and promised, and soon said with a smile: "The building of this community can still be trusted, whether it is the foundation or building materials, it can be trusted, and this kind of plate building, the main structure of the center of gravity is on the pile foundation, as long as the pile foundation is done, the others are as simple as building blocks." This real estate is a one-time construction, and the quality is absolutely guaranteed. ”

Looking at Qi Tianxiang's puzzled eyes, Wang Baokun smiled and said, "I'll tell you the truth!" Why do I plan to build this real estate in three phases, and say that the first phase should be stable, the second phase should be fast, and the third phase should depend on these words, in fact, the capital is only one aspect, and the key is more considerations. In addition to advertising, the quality of the house is the most important factor, and it is necessary to get the recognition and trust of buyers, so the investment should be large, and not losing money is to make money. The second phase is a normal construction, which means that it is necessary to recover the cost and obtain benefits. The third phase needs to work cost control, this kind of words can be understood in a variety of ways, anyway, from the first phase to the third phase, the fast one takes three or five years, and the slow one has no edge. After a few years, the renovation and demolition of the entire community will be carried out at the same time, and it will not be demolished because it is built a few years late, and this time difference provides developers with enough space for operation and imagination, which is also an open secret in the industry, but many people do not know. ”

"How many similar unspoken rules are there in all walks of life, and how many secrets are unknown? I can't think of it! Qi Tianxiang sighed, glanced at Wang Baokun deeply, and said with emotion: "But thank you, really!" ”

"You don't need to be so formal, I really want to thank you, just invite me to a meal that day!" Wang Baokun was also a little emotional, but he still restrained the expression of feelings, turned around and looked behind him and said, "Let's go over!" It is estimated that after a long time, some people may not be able to think about it. ”

"It's good to think about it! At least understand that your brother is my person, so that when someone wants to stumble on you, they will think about it more. Qi Tianxiang gritted his teeth and smiled meaningfully.

"Beat the dog to see the owner? You're taking advantage of me. Wang Baokun glanced at Qi Tianxiang with dissatisfaction, and raised his hand to fight, but he still didn't dare to do it after all.

"Stop, you're obviously disrespectful to the city's highest governor, understand!" Qi Tianxiang looked at Wang Baokun with a straight face, then turned around and walked towards the rostrum with a smile.

It has passed the scheduled time for the celebration, the provincial leaders have not yet come, and all the city leaders who came to the meeting can't sit still, they walked out of the shed in twos and threes, walking around the community at will, watching, but Wang Tao and Zhao Tielin are gone, Qi Tianxiang and Wang Baokun glanced at each other, and smiled tacitly.

Until the siren sounded from far to near, a convoy slowly approached, and the people scattered around slowly gathered in front of the community, automatically standing behind or near Qi Tianxiang.

"I'm sorry, I'm sorry, I've kept everyone waiting for a long time, especially Secretary Qi, how embarrassing is this." The convoy stopped in turn, and Minister Liu Zhengguo of the Organization Department of the Provincial Party Committee got off the car elegantly, and when he saw Qi Tianxiang and others, he pretended to be surprised and walked up quickly, stretched out his hand far away, and explained with a smile: "It's all this Wang Tao who is so thoughtful, I have to pick it up, and it seems solemn to say that it will delay the time." ”

Qi Tianxiang politely held Liu Zhengguo's outstretched hand, and said with a smile: "It should be too!" In the past, it was important for Shangguan to come to the suburbs to welcome thirty miles, so where did he go! ”

"It's a joke, it's a joke!" Liu Zhengguo knew very well the meaning of Qi Tianxiang's words, smiled a little awkwardly, took the opportunity to shake hands with others to cover up the past, and quickly recovered his natural and complacent look, greeting and laughing.

Qi Tianxiang shook hands warmly with Vice Governor Luo Jian, who approached later, and said jokingly: "Governor Luo's heroism has not diminished back then, but it seems to be a little thinner than before. ”

"If you Secretary Qi are not fat, I wish everyone was as thin as you." Luo Jian knew that Qi Tianxiang was joking, so he didn't laugh too seriously.

In fact, Luo Fatzi is a nickname that many people know, and it is also a title that he minds very much, saying that he is fat and thin will make him understand that it is a ridicule of him, but in the face of Qi Tianxiang, he is helpless, one is that they belong to the provincial party committee and the provincial government, and there are not many places where they usually intersect, and now Hezhou City is Qi Tianxiang in charge, and there are many things that need him to coordinate and deal with, and he is also unwilling to worry too much and complain.

Qi Tianxiang and he knew him very early, that was when dealing with the corruption case of Hezhou Heavy Machinery Group, Luo Jian was the secretary of the Hezhou Municipal Party Committee, because the case was too sensitive, especially the fluctuations in the economy of Hezhou City, he was very dissatisfied, and he had a "do not mix, but ask, do not involve" three noes principle to the then Secretary of the Commission for Discipline Inspection Hong Hu, which made the investigation and handling of the case encounter great resistance, and it was difficult to advance for a long time, which also made Qi Tianxiang only choose Huayi City for a breakthrough. For this reason, although there was no head-on conflict between the two, they both had a grudge against each other, but the two did not have much contact since then, that is, they had contacts on the Standing Committee of the Provincial Party Committee, which was quite calm. Especially after Luo Jian's position was adjusted to the provincial government, and Qi Tianxiang no longer served as the deputy leader of the leading group for deep reform, it was even more rare to meet, but deep down in Qi Tianxiang's heart, he had an opinion on this vice governor, and I believe he would have the same idea.

After shaking hands and meeting, Liu Zhengguo ignored Wang Tao's action of inviting him to the rostrum, walked straight to Qi Tianxiang, changed the kind and gentle expression just now, and asked Qi Tianxiang to take a step to speak with a grim expression, looking at Liu Zhengguo, whose expression changed suddenly, Qi Tianxiang Although he was a little puzzled and surprised, he still took him into the nearby shed, and after a while, they slowly walked out together, and their expressions returned to calm and peaceful.

The waiting and delay greatly delayed the start of the ceremony, and although many procedures such as laying flowers and reading congratulatory letters were compressed, key links such as ribbon cutting and speeches were indispensable. Due to the striking nature of the rehabilitation project and the sensitivity of the project itself, the celebration attracted a large number of visitors, including property owners, returnees, banks, as well as clients or representatives of construction works and material supply, and more importantly, peers in the real estate industry. Hundreds of people gathered in front of the temporary rostrum in front of the main building, because it was rumored that the owners would make trouble during the celebration, Wang Baokun invited a lot of good friends to press the formation, and the Dongcheng District Public Security Bureau also sent a lot of police to the scene to prevent accidents. Wang Baokun knows how to take advantage of the situation and build momentum, and invited many news units, in addition to provincial and municipal media, he also invited some media reporters from Beijing, and the provincial television station even drove the broadcast truck to the scene. Coupled with the news media in Hezhou City arranged by Liang Bingyu, a large number of reporters gathered at the scene.

The atmosphere was hot and enthusiastic, and there were no clashes or disturbances, and it was carried out smoothly and in an orderly manner in accordance with the predetermined procedures. Accompanied by cheerful music, the long red ribbon was pulled up by the hostess in a red cheongsam, and was cut by the provincial and municipal leaders, and the celebration ceremony entered the **. With the deafening sound of firecrackers, salutes also sounded around the surroundings, hitting countless red ribbons into the sky, scattering around the guests and the rostrum, making the red sea seem to flow instantly, stirring the atmosphere of the scene more prosperous.

The celebration ceremony was presided over by Wang Tao, and the hot atmosphere seemed to make him excited, his voice was high-pitched and loud, full of passion, and after the completion of the project, he enthusiastically invited the provincial leaders to speak.

Liu Zhengguo first delivered a speech, praising the Hezhou Municipal Party Committee and the Municipal Government for their concern for the people's livelihood and paying attention to the people's demands, while highly affirming the efforts made by the Municipal Government in rectifying and regulating the real estate market, praising Wang Tao and the Urban Construction Bureau for sharing worries for the people, actively exploring and solving practical problems, and hoping that they will continue to work hard and make outstanding contributions in a wider range and fields.

Luo Jian's speech was very short, and his intention was more obvious, in addition to affirmation, that is, praise, and focused on emphasizing the relationship between recovery and reconstruction and stimulating economic vitality, and hoped that the Hezhou municipal government and urban construction system would do more in the new round of economic take-off.

In the applause of the audience, Qi Tianxiang began to speak, he looked around the scene for a long time, and then looked around at the provincial and municipal leaders on the rostrum, and said slowly: "Today, three secretaries of the municipal party committee of Hezhou City came at once, which can be described as extremely grand!" ”

"The gathering of the three secretaries in Lijing Garden illustrates a problem, that is, the current booming scene here was also staged a few years ago, and it is also very lively." Qi Tianxiang looked around the rostrum, and then said: "But what makes my first two secretaries remember it even more is that they continue to gather in front of the municipal party committee to petition the relocated households, which is a scene that makes people happy, and now these relocated households have seen new hope and have gathered here, I think this is a good thing, at least here they see more hope." ”

Qi Tianxiang's words triggered warm applause at the scene, which was beyond everyone's expectations, and after the applause subsided slightly, Qi Tianxiang continued: "A comrade told me just now that he built not a house, let alone a garden, but a home, I was very moved and inspired. Over the years, our cities have grown taller and grown, but have the taller cities grown? Are you pretty? These standards for adults should be used in urban construction is not also very illustrative, the city is a home, is everyone's common home, but without the warmth of the home, where is everyone's harmony and beauty. Therefore, I hope that there will be fewer petitioners at the gate of the municipal party committee and more people gathering here, because this will be the home of the returning households and those who are looking forward to housing, and there will be more and more such homes in our city, and I am willing to look forward to it together with you. ”

Qi Tianxiang's sensational speech aroused more enthusiastic applause, and it lasted for a long time, Qi Tianxiang swept the reactions of everyone on the rostrum with the afterglow of his eyes, and saw Liu Zhengguo's solemn face, as well as Wang Tao's gloomy face, but Qi Tianxiang was not in the mood to appreciate these, he had more important things to do.