Chapter 66: Take the pulse of the celebrity's face

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Just when Bai Yanzi was remorseful, Song Yulong was already speaking.

"Comrades, I think it is necessary to ring the alarm bell with you again, do you know how embarrassing the situation of our column is now? First of all, the ratings of our last episode have come out, and I would like to inform you that the ratings of the last episode of our superstar face are 0.88%! ”

"The numbers are nice, aren't they? It's still two eight-in-a-row! However, this does not mean that our show is going to be released, but on the contrary, this is the death knell for our show! If this situation continues, it is likely that our column will no longer be sustainable, and it is time for Nirvana to overturn and start over! ”

"Now, there are almost no advertisers who want to advertise in our column, and the remaining advertisers are also complaining, saying that the advertising cost of our column is too high, and the advertising effect is getting worse and worse, and the cost performance is too poor, and in the long run, they will choose to flee!"

"The title of our column has been empty for a long time, there is almost no merchant brand sponsorship, and the income-generating projects operated by our column are almost uninterested!"

"This directly leads to the fact that the production fee of each episode of our program needs to be paid by the channel! In other words, every time we do an episode of the program, the channel will lose money for one episode! ”

"Let's tell you the truth, Director Tian of the channel is already considering cutting or completely revising our columns, so everyone must have a sense of crisis! We must cheer up, do the next work seriously, and strive to fight a beautiful turnaround! ”

"To be honest, after Zheng Xiao joined our show, I have a lot of confidence in the revival of 'Superstar Face'! Everyone should come on, wow! ”

"Director Wu, let's talk about your thoughts."

After Song Yulong finished speaking, he turned his head to Wu Tianke and said.

What is the situation of the "Superstar Face" column, in fact, many people here know that Song Yulong's announcement makes everyone's mood very heavy.

Wu Tianke coughed twice, cleared his throat and said: "First of all, I have to thank Mr. Song for his strong support for our column work, although the shape we are facing is very bad, but the channel's support for us has always been great, and we can no longer live up to the leaders' expectations of us!" ”

"Second, I am very grateful to Mr. Song for signing a long-term cooperation agreement with Mr. Zheng! There is no doubt that Mr. Zheng's amazing imitation talent will inject fresh blood into our column, and Mr. Zheng's addition will definitely help our column rise against the trend! ”

"Finally, I'll talk about my own thoughts on ' A little worry about the future prospects of the superstar face' column: I think that after this column became a tailor-made program for Mr. Zheng alone, it was actually a big change, and many parts of the program have been changed beyond recognition, like the guest judges, this piece has no effect, and it should be removed, and again, because only Zheng Xiao performs the show alone, the role of the host will also be weakened, and it will become a role similar to Zheng Xiao's program assistant, that is to say, whether our program is good or bad, all the treasures are bet on Mr. Zheng, I am very worried, if the innovation of our program is not enough, the audience will not get tired of our program again after the short-term freshnessAt that time, I am afraid that we will still face the same situation as today! ”

"Of course, I don't mean to despise Mr. Zheng's genius and brilliant imitation acting talent, I'm worried that Mr. Zheng alone will not be able to maintain this column for a long time. I hope Mr. Zheng will not be surprised. ”

Wu Tianke said at the end and smiled apologetically at Zheng Xiao and nodded.

Zheng Xiao smiled back, then looked at Song Yulong and said, "Mr. Song, I will also talk about some of my opinions." ”

"Okay, Zheng Xiao, please speak!" Song Yulong said with a smile.

Zheng Xiao glanced at the people in the conference room, and he found that everyone's faces were a little dignified, and the atmosphere seemed to be very dull!

Of course, he also understands this very well, after all, now is a very critical and sensitive time period, on the one hand, the situation of the show is not very good, on the other hand, Zheng Xiao's addition has changed the show a lot, but what the future will be like is still unknown.

It's no wonder that everyone is in a good mood!

"Mr. Song, Director Wu, first of all, I don't have to take the liberty of taking the pulse of the previous show of 'Superstar Face', why did it become so popular at first, but then it weakened all of a sudden? In my opinion, the main reasons are as follows:

"The first point, the reason why the show 'Superstar Face' is difficult to continue to be popular is because there are not too many high-end imitation talents in China, and resources are relatively scarce. Although some contestants have faces that resemble a certain star, they can't perform or sing; And some people imitate the voice of a certain star to imitate seven or eight percent of the similarity, but the appearance is too far apart. In short, this has caused our program to be greatly limited, and the excitement of the program will be greatly reduced! After watching too much of this show, the audience will feel that the quality of the show is getting worse, not exciting enough, or even boring after watching too much, and slowly, the audience will begin to lose. ”

"Second, our program arrangement is not compact and intense enough, and the novelty and fun of creativity have not kept up. An entertainment program, in order to have a die-hard audience, must be interesting, fun, novel, and give people a sense of expectation. In my opinion, the 'superstar face' is still lacking in these points! ”

"Third, the reason why this show is popular is because at the beginning of its establishment, there were very few domestic entertainment programs, and celebrity imitation of this point is also very easy to scratch the itch of ordinary audiences, so the star's face became popular all of a sudden, and audiences across the country rushed to watch it. But later, with the increase of satellite TV, with the emergence of entertainment programs on major TV stations, the audience's choice has increased suddenly, the number of competitors has increased, and the 'superstar face' itself has frequent problems. ”

"Thoughtful people must have discovered that after the 'superstar face', few followers of domestic TV stations appeared, and even if there were occasional TV stations running similar programs, they failed to catch fire. This shows that in fact, it is very difficult to run a show like a celebrity imitation show! ”

"Why? It's because celebrity parody shows attract fans of these stars to watch! Fans are very picky, if they don't imitate it well, they will be complained about and abandoned! ”

"The above is just a little personal thought of mine, and I ask you to forgive me for my quick words."

Zheng Xiao ended her speech with a smile. And his words also made everyone present fall into deep thought. It can be said that Zheng Xiao's words hit the door of the decline of the "superstar face" show!

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better! 】