When Yun opened the copy of the Five Poison Gates, the cloud cream cosmeceutical was already embattled, and wolf smoke was everywhere.

Mingzitang's business methods are simple, but they are nothing more than low-cost counterfeiting and advertising bombardment -- this is a trick used indiscriminately by the Chinese business community, but it is also the most difficult and bad method to crack.

Almost overnight, the low-end cosmeceutical market in Chongqing has become the world of "Yunzi".

The dozens of employees of Yunshuang Cosmeceutical Cosmeceuticals all saw it in their eyes and were anxious in their hearts, but Queen Xia looked like an old god, and no one knew what medicine she was selling in her gourd.

The name "Queen Xia" was made fun of Xia Hanshuang by Yunkai, and somehow it spread throughout the company. General Manager Xia is sexy and beautiful, not angry and arrogant, and has a pleasing and convincing charm on his body, which is indeed very queenly, so "Queen Xia" has become Yunshuang's private name for the beautiful boss.

Of course, for employees like Lu Xiaoxian who know the inside story, whether Queen Xia is the boss or the boss lady is a rather tangled question, which is more complicated than Goldbach's conjecture.

The title of "Queen of Summer" carries three points of ridicule, three points of cordiality, three points of respect, and a point of indescribable admiration and desire for love. Queen Xia herself had heard it with her own ears, but she didn't care about it with a smile, at least it showed that she, as the general manager, was still quite popular with the employees.

Mingzitang was menacing, Queen Xia was calm, no one dared to go to her to ask what was going on, so she had to hit the idea on Lu Xiaoxian, assistant to the general manager.

The soft girl Lu Xiaoxian was thin-skinned and couldn't withstand the pressure of a bunch of colleagues, so she reluctantly acted as a representative of public opinion, and knocked on Queen Xia's office with questions.

"Mr. Xia, many colleagues are talking about it in private......" Lu Xiaoxian said with some apprehension.

"Oh?"

Queen Xia's slender fingers tapped lightly on the desk. There was no need for Lu Xiaoxian to continue, she understood seven or eight points as soon as she saw her face, and asked with a smile on the corner of her mouth: "Everyone is worried, right?" ”

"Hmm. It's all for the sake of the company......"

"I know." Queen Xia nodded and said, "That's it, please Ye Mingchen, Xue Muqing and Mr. Du from the pharmaceutical factory to come to my office and sit, and you can help everyone make a pot of tea......

"Okay, Mr. Xia!"

Half an hour later, the three major cadres of Yunshuang Cosmeceutical Cosmeceuticals were all sitting on the sofa in the general manager's office.

Ye Mingchen was young and vigorous, and he couldn't hold his breath and said: "Mr. Xia, Mingzitang is counterfeit at a low price, the advertisements are bombarded indiscriminately, our low-end channels have been robbed, and there is only the voice of 'Yunzi' in the market, and we will have no chance if we don't fight back!" ”

"Drink tea, drink tea!" Xia Hanshuang smiled with a smile on her face, pointed to the teacup and said, "I'm very happy to see everyone's anxiety, which shows that we are all working together for the sake of this collective, and I am really happy......

"Mr. Xia?" As the saying goes, the emperor is not in a hurry, the eunuch is in a hurry, Ye Mingchen has had a headache for a long time due to the decline in market share, and he is in a hurry at this time, how can he listen to Xia Hanshuang's comfort?

"Mingchen, you have been engaged in cosmetics sales for many years, let me ask you a question." Xia Hanshuang's tone changed, and she asked pointedly: "If there is no Mingzitang, how long will it take for us to completely open the Yuzhou cosmeceutical market?" ”

"Three years." Ye Mingchen thought about it carefully and said: "In three years, I am confident that women in Chongqing will understand the advantages of cosmeceuticals, give up ordinary cosmetics and choose our cosmeceutical products!" ”

"Good!" Xia Hanshuang smiled slightly, and said: "But, if I tell you that after the low-cost counterfeiting and advertising bombardment of Mingzitang, this three-year period can be shortened to one year, do you believe it?" ”

Ye Mingchen was stunned on the spot!

Xue Muqing and Du Zhonghou didn't understand marketing, and they were stunned when they heard this. They couldn't figure it out, could it be that Mingzitang's offensive was still helping Yunshuang open up the market?

Xia Hanshuang nodded and asked with a smile: "Let me ask you one more question, why doesn't Microsoft crack down on piracy in Huaxia?" ”

"Fish in the water!" Ye Mingchen replied with a light in his eyes.

"That's right, it's to release water to raise fish and cultivate user habits!" Xia Hanshuang continued: "For our Yunshuang, Mingzitang is a competitor after all, and it can't be called releasing water to raise fish, but it can be a grass boat borrowing arrows!" ”

"Zhuge Liang didn't ask where the arrows came from, so he borrowed arrows from a straw boat; Guan Yu didn't ask where the soldiers and horses came from, so he had five passes and six generals; Zhang Fei didn't ask what to do when the soldiers came to the city, so there was a broken bridge according to the water, and he shouted back to the enemy! ”

"Yunshuang's current state is similar to Liu Bei's time when he had nothing, no soldiers and horses, no food and grass, no bows and arrows......" Xia Hanshuang said eloquently: "So we need grass boats to borrow arrows, we need to pass five levels and kill six generals, and we need to shout back from the enemy!" ”

"What is the core of cosmeceutical products that distinguish them from ordinary cosmetics? It's the efficacy of the drug! This is something that Mingzitang can't imitate in his lifetime -- we have this strategic weapon in hand, and all the elites here, what am I afraid of it doing? ”

"The current cosmeceutical market is mixed, chaotic, and not accepted and recognized by most consumers. In my eyes, whether it is low-cost counterfeiting or advertising bombardment, Mingzitang is borrowing arrows for Yunshuang to help us cultivate user habits and cultivate the cosmeceutical market. ”

"Everything is ready, only the east wind is owed. When the time comes, a fire will burn Mingzitang to the ground, and the cosmeceutical market will be ours. Xia Hanshuang picked up the teacup, took a sip and said, "For the sake of this east wind, we have a few things to do now......

"The first thing is to apply for drug certification for cosmeceutical products. At present, most of the cosmeceutical products in China are ordinary cosmetics that sell dog meat on the head of a sheep, but they are just gimmicks with cosmeceuticals, including the famous 'Yunzi'. ”

"But our products are real traditional Chinese medicine, and the efficacy has been clinically verified by many users. In order to be correct, our products must not only have the makeup number of the health department, but also the drug number of the drug regulatory department, including the FDA certification of other countries......"

"Once the drug certification application is passed, it will definitely become a heavy punch for us to fight back against Mingzitang. In the future, the sales of Yunshuang cosmeceuticals in the country will no longer go through the cosmetics channel, but through the pharmacy channel. Because of the public relations involved, I am personally responsible for the time being, with Lu Xiaoxian assisting. ”

"The second thing is that Yunshuang Cosmeceuticals will no longer accept any agents in Yuzhou in the future, and all of them will be directly operated by specialty stores. Ye Mingchen is in charge of the operation, you directly contact Jin Yuye of Gemdale Group, I have negotiated with her on principled issues, at present, we only open stores in Gemdale chain malls, and Gemdale Group will give us maximum support. ”

"Good!" Ye Mingchen swept away his previous sluggish look and stood up energetically.

"The third thing is advertising planning. We don't need to be overwhelming, but we must hit it and establish a positive image of cosmeceuticals in the minds of consumers, and I would like to ask Sister Xue to preside over this matter......"

"Great!"

Xue Muqing accepted the task happily, but Du Zhonghou, the director of the pharmaceutical factory, was anxious, and asked anxiously: "Mr. Xia, everyone has a task, you can't let my old Du be idle, right?" ”

"Uncle Du, the product is the foundation of our victory!" Xia Hanshuang smiled like a flower and said: "You keep an eye on the quality of the product, and you can't make a mistake." If you can prepare more inventory, don't fail to deliver the goods by then, even if you complete the task perfectly! ”

"Mr. Xia, rest assured, my Lao Du is fighting for this old life, and I promise to complete the task!"

Du Zhong replied with an oath.

Queen Xia's tea talk reassured several cadres, and they were full of enthusiasm and vitality again, and returned to their respective posts happily.

After several subordinates left, Xia Hanshuang sat alone on the sofa, gently rubbed her temples, and sipped tea without a sip.

In fact, Xia Hanshuang knew very well in her heart that dealing with Mingzitang was far from being as easy as she had just described. It's not wrong to release water to raise fish, and it's not wrong to borrow arrows from grass boats, but that's under the premise of legitimate commercial competition.

Shopping malls are like battlefields, and the viciousness and danger in them do not have to be easy to come. Will Mingzitang follow the normal rules of business? What will happen to the Bai family or the Xia family behind it? And what about the Luo Changwei that Yunkai cleaned up?

Based on what she saw and heard when she was a journalist, the answer was obviously no, she had never seen a vegetarian wolf. Yunkai also mentioned in vague terms that Mingzitang was involved in some rivers and lakes, and these were unforeseen risks......

When she thought of a figure with a wicked smile on her face, Queen Xia felt a little flustered in her heart, and she felt a trace of resentment for no reason. I don't know what that soul is tossing, I haven't seen anyone for a few days......

When she took out the phone and wanted to dial it, she remembered Fei Qiaoyun's advice again: "Daughter, love is a war!" When you start to take the initiative to find him, girl, you've already lost! ”

Xia Hanshuang replied at the time: "He is not an ordinary man, nor is he a thing......"

Fei Qiaoyun smiled and mocked: "Yes, men are not things!" ”

With this unreliable mother, I can't talk well. But Xia Hanshuang also had to admit that there was always a trace of crooked reasoning in Fei Qiaoyun's nonsense.

Love is a war.

Xia Hanshuang didn't admit it, but in his heart he was still quite, very, especially wanted to win this war, pick up the more strange little man, and save him from causing trouble to other mushrooms......

She decided not to call someone, but called her best friend Mo Han: "Big waves, come out and have a drink with your sister!" ”

"Yo, it seems that our beautiful president is not in a beautiful mood!"

"Less nonsense, are you coming? If you don't come, sister will break up with you! ”

"Dwarf oil, you have big breasts, you have the final say." Mo Han teased on the phone: "I said that you won't have an awkward relationship with that little man, and you want to complain to Miss Ben, right?" With my sister's many years of love experience, it is very simple to get a man, and the most direct way is to feed him above and suck him dry below......"

"I'm baba Big waves, you don't sass, will you die? ”

"Of course you will die, suffocate to death!"

“……”