Chapter 391 Playing cards out of common sense
"Do you know Xiaomi phones?" Faced with Guo Yalin's question, Lin Feng asked rhetorically.
Guo Yalin thought for a while and said: "Of course I know that a mobile phone that has been very popular recently is said to be a mobile phone company that plans to sell 40 million units this year, and the development speed is extremely amazing." ”
"Since you know the Xiaomi phone, then you naturally know what the Xiaomi mode is?" Lin Feng smiled slightly, "If you want to break through the traditional thinking and mode of selling drugs, why do you have to sell them in pharmacies?" Why can't we all sell online? ”
Guo Yalin felt her head rumble, as if a new path had been opened, and muttered: "Online sales? Selling online? ”
"That's right, why are Xiaomi phones so popular? It is because of the high cost performance, extremely high performance, and low price that it attracts countless people who want to buy. ”
Lin Feng talked eloquently: "But everyone makes mobile phones, and the cost should be the same, why Xiaomi mobile phones are so much cheaper than other mobile phones, in fact, there is only one reason, it does not have a physical store, it is only sold through the guò e-commerce platform."
If you don't have a brick-and-mortar store, it means you don't need to hire too many salespeople, and you don't have to pay high rent, or even the associated personnel costs.
The cost of capital saved in this, if it accumulates over time, is a rather terrible number, which also causes the low price of Xiaomi mobile phones and the mystery of sales to be overcome. ”
"What you mean is that we can actually use this online sales model to sell drugs." Guo Yalin's eyes lit up, as if she had found a shortcut, "Since the way of the physical store has been blocked by the Shen family, then we will sell directly online and talk directly to consumers face-to-face." ”
Lin Feng nodded and said, "That's right, there is no physical store constraints, in fact, it is more beneficial to our company, why do we have to sell it in pharmacies, the times are changing, people are also changing, and thinking must also change."
Since they don't want us to sell it on land, then we will go directly to the sky to sell it, and go to a place where they will never be able to reach it, so that we can completely break through their so-called blockade and make this so-called Shen family's sanctions an empty talk and a joke in the industry.
Moreover, by using online sales, we can also reduce a lot of costs, and with so many intermediate links, we don't know how much more profit we can make than before. ”
Guo Yalin's eyes became brighter and brighter, and she suddenly felt that this Shen family was a fart at all, and their so-called ban was simply a joke in the Internet era!
You can block sales in physical stores, but can you block sales online?
If it was in the old era, then the threat of the Shen family would really force people to death, but in the current Internet era, it is completely different.
"Husband, you are so powerful, you can think of such a solution." Guo Yalin looked at Lin Feng with admiration.
Lin Feng waved his hand and said, "This is nothing, in fact, many people have come up with this method, but their thinking imprisons their minds, so that they dare not think boldly and try boldly."
And the benefits of online sales are not only to reduce costs, but more importantly, physical stores must have drugs and inventory than physical stores.
However, online sales can have zero inventory, for example, if you place an order today, the logistics are very powerful, and it will take several days to receive the goods, which will have a time difference. Taking advantage of this time difference, we can also make a lot of profits. ”
"I've heard this statement, and it seems that many e-commerce companies are taking advantage of this time difference to make money."
Guo Yalin nodded and said: "For example, when the Xiaomi mobile phone was developed and scheduled, not a single mobile phone was manufactured, but it immediately received an advance payment of 350,000 mobile phones, which is an advance payment of 700 million yuan.
Even if you keep this money in the bank, you will have a huge interest rate, and you can use this money to invest it and make a huge profit, which is simply a means to kill two birds with one stone. ”
This model, in fact, is to bring the real estate set, first draw a big pie for the user, tell the user that my mobile phone performance is very high and very cheap, but to buy my mobile phone you need to make a reservation.
Probably those who have bought a house know that Huaguo Real Estate is playing off-plan housing, and when you buy a house, the land is still grassy, and the developer only shows you the drawings and real estate models, and you have to obediently take the money and wait for a few years to receive the house.
What is an empty glove white wolf? This is a typical case.
"Yes, we can play that too. Didn't his Shen family want to come and block us? We're going to have an air raid and we're going to beat them to the flesh. Now is the era of air force hegemony, and the so-called army is gradually becoming unpopular. Lin Feng's eyes flashed, and he clenched his fists.
Guo Yalin nodded vigorously and said, "Okay, now I will immediately discuss with my subordinates a feasible plan, make a grand network marketing, and let the world know that I am a good Arlinn pharmaceutical company." ”
Soon, Guo Yalin spent money to hire a few senior programmers to set up her company's official website, on which her company's products were displayed to let those customers know about her company.
A series of steps were carried out in a controlled manner, and the Shen family never relaxed their vigilance against Arlinn Pharmaceuticals, and kept watching what it was doing.
"Pan Fengchang, let me ask you, what have Guo Yalin's people been doing recently? In the face of our Shen family's blockade, what kind of reaction did they make? Shen Pengjun asked his number one subordinate with interest.
This Pan Fengchang is a general under him, who is responsible for the intelligence of hostile companies, and many of the internal information of hostile companies have been leaked out under his superb methods.
Although he is confident that Arlinn Pharma is an ant in his hand and cannot escape the palm of his hand no matter what, he will not take it lightly.
Hearing this question, Pan Fengchang said respectfully: "Young Master Shen, after my careful investigation, when this Arlinn Pharmaceutical Company first heard that we were blocking them, all the employees seemed to be panicked and afraid that the company would go out of business.
However, soon this Miss Guo stabilized the morale of the military, and they seemed to want to go through the channels above the online sales, so as to break through our blockade of them. ”
"Online sales?"
Shen Pengjun was taken aback, "This is indeed the blind spot of our Shen family's forces, I didn't expect these people to have a way to break through the blockade of our Shen family, it is indeed remarkable." ”
Pan Feng said in a long and deep voice: "Young Master Shen, then what should we do now?" ”
"Wait and see, they may not succeed." Shen Pengjun was a little unwilling, he could only say this now, in fact, he felt very powerless, and for the first time he felt that things seemed to be out of his control.
Because Arlinn Pharma simply doesn't have a lot of trouble playing its cards, which is much more than he expected.