"Deshuang!"

When Lu Deshuang heard this, he turned his head and saw that it was Lou Hua, Lu Deshuang and Lou Hua have known each other for six years, at that time Lu Deshuang was reborn and came back not long ago, because of his father's relationship, he entered the crew of Lou Hua's debut film "Girl in Danger", so the relationship is very familiar, and even Lu Deshuang later chose Nortel instead of Chinese opera, and there are some reasons for Lou Hua.

"Brother Hua, what a coincidence!"

Lu Deshuang hurriedly pulled out a chair and invited Lou Hua to sit down, and by the way, he introduced Lou Hua and Li Xiaolu, and when Lu Deshuang asked Lou Hua what he was doing here, Lou Hua did not hide it, and said the purpose of his trip.

"I just came back from abroad, and I heard that your artist was robbed by Lao Mouzi?"

Lou Hua returned with a full load this time, "Suzhou River" was a great success at foreign film festivals, not only won the best film at the 15th Paris International Film Festival, but also won the Best Actress Award for the actress Zhou Xun, and not long ago won the Golden Tiger Award at the 29th Rotterdam International Film Festival and the Tokyo FILMEX International Film Festival Film Festival Award.

"Good things don't go out, bad things spread thousands of miles!"

Lu Deshuang nodded with a wry smile, he knew that Lou Hua was paying attention to himself, otherwise, it was just a matter of an artist and a change of agent, and it was just a matter of throwing a stone at the entire entertainment industry, and he couldn't afford to splash a little wave, so except for Lu Deshuang's friends and family, almost no one would pay attention to this little thing!

"The old man is still our senior, and he even digs the corner of the junior!"

Lou Hua is not wrong, although they are not in the same department, Lu Deshuang and Zhang Yimou are both from the Peking Film Academy, everyone can be regarded as brothers from the same school, Zhang Yimou takes a fancy to Zhang Ziyi, and he can sign Lu Deshuang to the past, just sign Zhang Ziyi, what is this?

Li Xiaolu next to him widened his eyes, there is still an inside story in his feelings, this gossip in his heart suddenly boiled, and he looked at Lu Deshuang hotly!

Lu Deshuang speechlessly glanced at Li Xiaolu, who had turned into a gossip little princess, and explained to Lou Hua: "Brother Hua, you misunderstood, Director Zhang also invited me to continue to be Zhang Ziyi's agent, but I didn't want to sign a contract to enter the new picture, so I refused!" He didn't want Lou Hua to misunderstand, so if he really spread some gossip, not only would he be suppressed, but he would probably also implicate Lou Hua.

"Why? Isn't it good to follow Zhang Yimou? ”

Zhang Yimou can be said to be a banner that the Chinese film industry can take out abroad, it stands to reason that such a good thing should be agreed, but Lu Deshuang refused, which made Li Xiaolu very puzzled, and even wondered if Lu Deshuang's brain was burned out!

Of course, Lu Deshuang knew the benefits of following Zhang Yimou, but from the day he was reborn, Lu Deshuang set a goal for himself, and after graduating from college, he set up his own brokerage company, and even planned step by step, using the excavation to cultivate Zhang Ziyi's name, I believe it is still very marketable, but I never expected that Zhang Ziyi returned to Zhang Yimou halfway, so that Lu Deshuang's plan went bankrupt in an instant.

Now it is foreseeable that after the release of "Crouching Tiger, Hidden Dragon", who will remember Lu Deshuang, everyone will put the name of discerning pearls on Zhang Yimou, Zhang Yimou is Zhang Ziyi's Bole and nobleman, what is Lu Deshuang?

"No reason, I'm ready to start my own brokerage company after graduation!"

Li Xiaolu looked at Lu Deshuang dumbfounded, do you think a brokerage company can be opened if it is opened, not to mention that Lu Deshuang is still so young, no matter how you look at it, it doesn't look like a successful master, and the most important thing is that Lu Deshuang has no artist in his hands, Li Xiaolu can't think of it, what confidence does Lu Deshuang have!

Although Lou Hua was also surprised, he didn't question it like Li Xiaolu, Lou Hua did not underestimate Lu Deshuang's ability, he was able to determine his goals at the age of sixteen, and even take action, Lu Deshuang did make Lou Hua believe that his words were not arrogant!

"Got it figured?"

Lu Deshuang nodded, although Zhang Ziyi is missing, but Lu Deshuang will not back down, although this road will be much more difficult to walk after the lack of Zhang Ziyi, but Lu Deshuang believes that he will succeed, because in the future, the agent is no longer the vassal of the star, but the driving force behind the star!

Before the 80s of the last century, Chinese actors were just actors, and there was no concept of stars. The lifelong career of these actors is to study each work and how to make the characters more refined, and they are generally employees of national literary and artistic units. It was not until the beginning of the 90s, when the mainland's cultural undertakings were opened up, that the phenomenon of celebrities equipped with agents gradually appeared.

Starting from the oldest Wang Jinghua, because she was favored by Cheng Daoming, big-name artists looked for her as an agent like a snowball. This kind of nanny-type brokerage is the earliest form of brokerage in the mainland. The services provided by nanny agents to artists are very complex, from introducing job opportunities to life details, taking care of their family's daily affairs, and even decorating houses for artists.

This kind of nanny agent is the earliest agent in the mainland, they say it is an agent, but in fact, it is more like a personal assistant, but the relationship between this kind of agent and the star is also very close, such as Wang Jinghua, a representative figure in the nanny agent, In 2005, she left Huayi and took away a group of powerful artists, causing a big shock in the entertainment industry at that time.

It can be seen from here how terrifying this kind of agent is, it can be said that Wang Jinghua is an example for many mainland brokers to learn, but Lu Deshuang knows that he can't do Wang Jinghua's level, so he prefers to be a business management agent, simply put, a star will have an agent who is in charge of his drama and advertising business, one or two media publicity responsible for maintaining his personal image, and a life assistant (at present, it is not surprising that most domestic celebrities have four or five assistants).

Therefore, people think that the assistants around celebrities are called agents, but in fact, there are levels among them, and the development of careers such as artists and advertisements involves money and time.

A real gold medal agent only needs to understand the personality, strengths and weaknesses of the artist, design appropriate styling, standardize speech and behavior, and study whether there is a suitable audience market; And look for opportunities and media platforms to create opportunities for artists to appear on camera.

As long as Lu Deshuang achieves the above conditions, he doesn't have to be like Wang Jinghua, digging out his heart and lungs for each artist to ensure the relationship with the artist, but this is not a kind of constraint, this relationship can not only become a bridge between the two, but also easily become a flashpoint between the two.

Looking at the future, the commercialization of celebrities, the broker is not only a broker, he is more like a manager, responsible for the management of the star commodity, which is also the trend of the future!