"After ten years, Zhang Jiantong and Jiang Hai have teamed up again! Create the epic movie "Musou"! ”

"Two actors, one actress, and many popular students, the cast of the movie "Wushuang" is unprecedentedly strong, and it is the strongest of the year!"

"Journey to the West! Give you a different journey to the west! ”

"The plot of "Journey to the West" is revealed, and it is actually ...... The Great Sage marries? ”

"Hearty martial arts scenes, shocking picture effects, the movie "Wushuang" presents you with the best visual enjoyment of the year!"

……

The promotion of the Chinese New Year card began.

Different from Andy Lau's situation at the time, in this New Year's film dispute, Yuye Company also made great efforts in publicity.

Unlike singers, moviegoers are susceptible to advertising campaigns, and it's hard to get a large enough number of films on the first day of release without creating enough attractive box office prospects.

The cinema side will not have trouble with money.

If the promotion of the movie is not in place, the theater party thinks that your movie is not widely publicized and attractive enough, I am afraid that the box office is not good, and it will not arrange too many screens and shows for you, and the box office will not look good on the first day.

And the impact of the first day box office on the subsequent box office is very huge, after all, many people have the habit of following the crowd when watching movies.

Of course, it is not uncommon for movies to have a poor box office on the first day and suddenly rise in the later period, or rather, there are quite a few such movies, but from a certain point of view, this situation is regrettable - if it is high enough at the box office on the first day, I am afraid that the total box office can be better.

Therefore, it is impossible for Yuye Company to promote it as casually as Andy Lau at that time, even if Ye Yu wrote the script for "Journey to the West", Yuye Company could not produce such a name.

After all. In the eyes of the theater side, before that-

The movie that Ye Yu wrote the screenplay?

No!

A movie produced by Yuye Company?

No!

Well, take a step back and say-

A TV series written by Ye Yu?

Two parts! ("Journey to the West" is an animation, not counted)

A TV series produced by Yuye Company?

A!

Although the two TV series are all popular, first, TV series are different from movies. TV series have enough time to shape characters and build plots, but movies only have about two hours; Second, there are too few cases for reference, and they are still TV dramas, so it is too unsafe to use these as references.

Besides, Ye Yu didn't participate in the act in person, and he didn't even direct the filming!

Especially the former, Ye Yuruo personally played the leading role. With Ye Yu's huge number of fans, no matter how bad the movie is, the theater will arrange a high enough number of films for him, after all, this is the era of fan economy.

But Ye Yu didn't, let alone the protagonist, he didn't even participate!

Whether it is Ye Yu starring or not, the impact on the number of Ye Yu fans that the movie can attract is huge, and the gap is at least ten times more.

Moreover. Although there are several popular stars in "Journey to the West", the starring role is a street boy. This factor is to lower the rating from the theater side.

Therefore, it is necessary to have the propaganda in place.

"It's pretty much the same as I expected." Looking at the news on the computer, the corners of Ye Yu's mouth couldn't help but hook up a smile, "The situation is not bad." ”

Now when it is time to promote "Journey to the West", Yuye's previous behaviors have played a role!

Several successive sniper operations were successful, which not only reduced the prestige and image of Star Entertainment. It also enhanced the prestige and image of Yuye Company in the entertainment industry.

Although some interest groups in the entertainment industry are not so reluctant to buy Star Entertainment's account, they are no longer as in awe of it as before, and even in the war between Star Entertainment and Yuye Company, some people are more optimistic about Yuye Company.

Therefore, the current Star Entertainment wants to suppress Yuye Company in terms of publicity. It's going to be difficult.

Just like in the past few days, although the propaganda offensive of Yuye Company is still not as good as Star Entertainment, after all, even if the tiger is injured, it is also a tiger, and Star Entertainment's hegemony and connections for so many years are there, but it is not a one-sided situation.

Yuye Company is at a disadvantage in publicity, but it is not too bad.

After seeing such a situation, Ye Yu was relieved, because Yuye Company still had a "secret" weapon that he hadn't taken out! That is, himself.

This time, he will also try his best to participate in some publicity meetings to cheer for "Journey to the West".

……

The Spring Festival of 2017 came much earlier than 2016, and at the end of January, China will usher in the New Year.

Therefore, although it is only late December, the news about Chinese New Year movies in the entertainment media has suddenly increased.

Star Entertainment and Yuye Company have promoted it very strongly, but these two companies are not the only ones in the entertainment industry, so in this most important and critical publicity period, other Chinese New Year films, such as Dynasty Entertainment's "Sword and Shadow", are also vigorously promoted. Of course, their release times are different, and they basically avoid "Wushuang" and "Journey to the West".

One side is the old giant in the entertainment industry, and the other side is the new force in the entertainment industry.

In the eyes of all forces, the box office of "Wushuang" and "Journey to the West" is not low, and there are almost 25,000 screens in the country, and the number of screenings per day on each screen is also limited, not unlimited, so the movies released at the same time are all competing for the box office.

This time, even Dynasty Entertainment and Tianya Entertainment avoided this competition in line with the idea of sitting on the mountain and watching the tiger fight, and other small and medium-sized companies avoided it.

Time passed slowly in the hot publicity of the major Chinese New Year films, and soon it was 2017.

This time at the New Year's Eve party, Ye Yu did not participate, and the reason he gave to his fans was that he wanted to go home for the New Year.

At the same time, he also made it clear that he refused the invitation to this year's Spring Festival Gala, also because he wanted to go home for the New Year.

Fans can come up with countless reasons why Ye Yu should go to the New Year's Eve party and the Spring Festival Gala, but these reasons were smashed in front of Ye Yu's reason.

Ye Yu wants to go home for the New Year.

A simple and poignant reason finally made him understand the vast majority of fans.

When the Chinese New Year is approaching, who is not thinking of a way to go home for the New Year?

Ye Yu's song "It's Good to Go Home" on last year's Spring Festival Gala seems to be still in my ears, and for a person who also wants to go home for the New Year, everyone will not be too harsh.

- (To be continued.) )