Time flies, in the blink of an eye, and it's the end of April!

Tomorrow is the premiere of the movie "Rescue Miss Tong", although according to the survey report of more than 700,000 people on the Internet, more than 90% of the people choose to watch this movie in the cinema, but this is only an intention, it does not mean that these people will definitely go to the cinema. Pen "Fun" Pavilion www.biquge.info

Therefore, in terms of publicity, we still can't stop, we can't finish the ninety-nine steps, but we make a mistake in the last step.

To this end, Lu Deshuang did not hesitate to release a large satellite.

"No, is Lu Deshuang burning too much money?"

"People's family members have already admitted it, and reporters have come to interview them, so is there any fake?"

"Five million, this guy is really developed."

That's right, the topic of discussion among these people is the five million that Lu Deshuang promised to He Jun at the beginning, although He Jun did not provide much help in rescuing Tong Liya, but Lu Deshuang still fulfilled his promise and handed over the five million, a lot of money, to He Jun's family.

In the eyes of many people, Lu Deshuang is in the water of his brain, what kind of credibility to talk to the kidnappers, with that money, even if he doesn't donate it, to help children in poor mountainous areas, donate to the police who helped you rescue Tong Liya, it is better than giving it to the kidnappers.

Lu Deshuang's behavior is obviously contributing to the unhealthy trend in society!

There are two sides to this world, and there are condemnations, and naturally praise is indispensable.

In the eyes of many, Lu Deshuang is a promise.

Even if He Jun is one of the kidnappers who participated in the kidnapping of Tong Liya, but this has nothing to do with Lu Deshuang's promise, the former will definitely be punished by the national government, and the latter is a kind of character of Lu Deshuang.

In the case that Lu Deshuang did not come forward, the public said that the public was reasonable, and the mother said that the mother was reasonable, but, without exception, the discussion of these people would mention the movie "Rescue Miss Tong", because when the reporters ran to ask Lu Deshuang the truth, Lu Deshuang only replied that the truth was in the movie "Rescue Miss Tong".

This question is not only curious to outsiders, but even Lu Deshuang's family is also curious.

However, in the face of his family's inquiry, Lu Deshuang did not answer directly, but told a story.

A promise of a thousand gold, the meaning of this idiom, I believe everyone knows, to describe what you say counts, very trustworthy, what you say is true, what you say you do, and you do what you say.

To put it simply, it is a metaphor for what you have said, and the things you promise others are as valuable as a thousand gold, and it is understood in layman's terms: a person must be counted when he speaks, and he cannot go back on his word. In today's society, no matter how you are a person or a worker, or what industry you are engaged in, it is particularly important to "make a promise".

And this idiom allusion comes from the Western Han Dynasty Sima Qian's "Historical Records: The Biography of Ji Buluan Bulie": "It is better to get 100 catties of gold than to get Ji Bu Yinuo." ”

It is said that in the last years of the Qin Dynasty, there was a man named Ji Bu in Chudi, who had an upright temperament and was chivalrous and helpful. As long as it was something he had promised, no matter how difficult it was, he managed to do it, and was praised by everyone.

When Chu and Han fought, Ji Bu was Xiang Yu's subordinate, and he offered advice several times, so that Liu Bang's army suffered defeat, and after Liu Bang became the emperor, he thought of this, and he was angry, and ordered Ji Bu to be wanted, and ordered to dare to harbor Ji Bu's crime to exterminate the three clans.

At this time, he admired Ji Bu as a person, but he was not afraid of Liu Bang's threat at all, and he was secretly helping him.

Soon, Ji Bu went to work as a helper in a family surnamed Zhu in Shandong after disguise. The Zhu family knew that he was Ji Bu, but still took him in, and later, the Zhu family went to Luoyang to find Liu Bang's old friend Ruyin Houxia Houying to intercede. Liu Bang revoked the wanted warrant for Ji Bu under the persuasion of Xia Houying, and also made Ji Bu Langzhong, and soon changed to Hedong Taishou.

There was a fellow villager of Ji Bu, Cao Qiusheng, who was fond of befriending powerful officials in order to show off and exalt himself, and Ji Bu always looked down on him. When he heard that Ji Bu had become a big official again, he immediately went to see Ji Bu.

When Ji Bu heard that Cao Qiusheng was coming, he blushed on his face and prepared to send a few words, so that he could not get off the stage.

Who knew that as soon as Cao Qiusheng entered the hall, no matter how gloomy Ji Bu's face was and how ugly his words were, he immediately bowed to Ji Bu and made a gesture, wanting to catch up with Ji Bu. And touted: "I heard that there are words everywhere in Chu that 'it is better to get a thousand taels of gold than to get Ji Bu Yinuo', how can you have such a good reputation spread in Liang and Chu?" Since we are fellow countrymen, and I preach your good name everywhere, why don't you want to see me? When Ji Bu heard Cao Qiusheng's words, his heart suddenly became happy, and he stayed for a few months to entertain him as a distinguished guest. Before leaving, he also gave him a generous gift.

Later, Cao Qiusheng continued to promote Li Bu everywhere, and Ji Bu's reputation became bigger and bigger.

And Lu Deshuang is now studying Ji Bu, knowing that giving money to the kidnappers is a very stupid behavior, but he just did it, of course, it is not as others say, he has a lot of money and nowhere to spend, but to his status, he has passed a stage of primitive accumulation of wealth, and he has the memory of his previous life, and now he no longer has to run around for money, just come up with a few ideas, layout or acquire the future bull company in advance, and the financial resources are not rolling in.

The reason why Lu Deshuang is like this is not for anything else, but for fame.

Because in the management legacy of traditional Chinese business history, the most proud and admired may be "integrity-based" - almost everyone says that the success of traditional Chinese businessmen and business organizations comes from abiding by the principle of "integrity-based".

Whether it is the famous Jin merchants, Hui merchants, Ningbo Gang and other merchants, or the traditional time-honored brands Quanjude, Tong Ren Tang, Zhang Xiaoquan and other shops, they all declare in unison: abiding by the business principle of "righteousness and profit and integrity-based" is a unique secret weapon for its brilliant business achievements, and there is no other way.

Business critics have also joined in the agitation: the way to win in business is to win with "integrity". Even customers and consumers are happy to tell us that the reason why they are willing to buy or consume commercial products is because of the merchant's "price is the same, and the child is not deceived"

All this makes us have to believe that the success of traditional Chinese businessmen and business organizations comes from the business philosophy and principle of "integrity-based"; The history of the success of traditional Chinese businessmen and business organizations is a history of "honest" competition.

However, we have been deceived and suffered, because the traditional Chinese business principle of "integrity-based" and the market credit principle of "abiding by the rules, being open and fair" that we call today are completely different things.

In fact, the traditional Chinese "integrity" is a kind of personality trust, not institutional trust, and the kindness of monarchs and ministers, the filial piety of fathers and sons, and the chivalry of friends are all greater than the rules and justice of society.

"Integrity" follows the "private morality" based on acquaintances, rather than the "public morality" based on the social rules and systems, which is a kind of personality, family affection, acquaintances between the "peach in return, you come and go" of the Chinese style of integrity, it not only does not support the fair and open credit rules of the modern commercial market, on the contrary, the highly praised traditional integrity morality of "the monarch has received, hides evil for his father, and kills for friends", which is embodied in commercial competition, has become an act that encourages the destruction of fair and open credit rules in the market.

Therefore, the real history of traditional Chinese business competition is not a "history of honest competition", but a "history of power and conspiracy competition".

When the 100-year-old Western management has used words such as planning, strategy, and efficiency to describe the direction and competitiveness of the enterprise, the traditional businessmen and business organizations of the century-old China have always believed in and declared: as long as the principle of "integrity-based" is followed, profits will roll in!

However, it has to be said that after entering the 21 st century, although traditional Chinese businessmen have been loudly proclaiming that they must be "honest-based," it is not easy to understand its exact meaning, because "honesty-based" has become a slogan with a vague concept after entering the new century.

Generally speaking, the explanation for it comes from the two ironclad business rules of traditional businessmen, one is honesty and the other is not to deceive, obviously, this is to explain ambiguity with the same ambiguity; Other explanations, such as "honesty is "words must be believed, deeds must be fruitful", "people do not stand without trust, and things cannot be achieved without trust", are even more confusing.

This also once again reflects the weakening of the traditional Chinese logical thinking ability, and some concepts are often in the realm of "can only be understood, not spoken", which requires personal understanding slowly.

The ambiguity of the connotation and extension of the concept of honesty itself makes it possible for us to find the true meaning of honesty only by interpreting specific traditional business behaviors.

In the traditional Chinese merchant gang "Jin Merchants", a widely circulated "good faith story" is: In those years, a shipper deposited a batch of goods in the Jin merchants' store, and the owner of the goods did not take them for many years due to various reasons -- according to the terms of the contract of the modern enterprise management law, if this matter is over, there is no problem of fraud, and there is no problem of good faith.

However, apparently the Jin merchants thought that this was an act of "dishonesty", and their approach was to find the descendants of the owner of the goods in every possible way and painstakingly, until a few years later, they finally found the son of the owner of the goods and handed over the goods to him by hand - until this time, it was the realization and completion of what traditional Chinese merchants considered "integrity".

We finally discovered the truth of "integrity-based" from the integrity stories of traditional Chinese businessmen - that is, the "integrity-based" principle of traditional Chinese business is not to follow the principle of commercial contract in the pure sense, but to abide by the social moral principle in interpersonal communication; To be more precise, the "integrity-based" adhered to by traditional Chinese businessmen does not describe the legal "contractual relationship" between merchants and customers, but rises to a kind of "emotional relationship" between people.

Obviously, for traditional Chinese businessmen and merchants, only abiding by the bottom line of the commercial principles of market transactions is not the "integrity" in their eyes, and only and must go beyond this commercial bottom line and enter the field of moral principles to measure integrity, which can be regarded as the original intention of "integrity-based" in the eyes of traditional Chinese businessmen.

Having said so much, I believe everyone has guessed Lu Deshuang's intention, he just wants to establish a promise to He Jun to establish a promise of his promise.

Don't underestimate this impression, in the various communication activities of human society, there are two basic trust methods of "personality trust" and "institutional trust", generally speaking, in the field of transactional business communication activities, what is followed is the principle of "institutional trust" such as contracts, contracts, rules; In the field of non-transactional interpersonal activities, such as family relationships, neighborhood relationships, friend relationships, business relationships, etc., the principles of "personality trust" such as character, morality, and emotion are followed.

Although "personality trust" and "institutional trust" are often intertwined with each other in real life, they cannot be arbitrarily replaced or replaced by different fields as soon as possible. In the field of commercial transactions, if the rules of the system are replaced by the righteousness of friends, it may lead to the consequences of commercial disputes, and in the non-transactional field of interpersonal relations, it is equally ridiculous if the relationship of obligation between father and son is maintained by a contractual contract.

Borrowing from Mr. Liang Qichao's distinction between "public morality" and "private morality", the principle of "honesty first" adhered to by traditional Chinese business follows the "private morality" of personality trust, rather than the "public morality" of social order.

The traditional Chinese society is a rural society under the agricultural civilization, and almost everyone is an acquaintance and has different degrees of personal relationships, so the "acquaintance network" relationship has become a de facto traditional business circle; In such a "business circle of acquaintances", emotional investment, moral commitment, and harmony have become the most important business principles.

Although the traditional Chinese "personality trust" seems to be so warm, touching, and full of human feelings, it confuses a major and basic business principle, that is, the foundation of business activities must be based on abiding by the basic principles of market credit, rather than on the moral basis of private feelings.

Obviously, the "concept of integrity" of traditional Chinese businessmen is not "abiding by rules and stressing credibility" in the sense of today's market -- the truth of the matter is that traditional Chinese businessmen and businessmen have never regarded "customers" as the only source of profits, but have regarded "people" of various social strata, such as officials, powers, monopolies, and all kinds of people or things that may produce "profits," as the source of profits.

In this kind of cognition of the source of profits, the "institutional trust" of the market-oriented "price is not the same, and the child is not bullied" will not bring huge profits and commercial success to the traditional Chinese businessmen, but only the "personality trust" of the acquaintances is the truth of the source of huge profits.

Of course, such a concept of integrity, the effect must be good and bad, but in the Chinese society, this concept of integrity is still very popular, most of the Chinese businessmen, not only domestic, Hong Kong and Taiwan businessmen are also the same, when cooperating with each other, the most important thing must be the character of the other party, followed by the commodity.

Therefore, in exchange for the reputation of five million, this is the most cost-effective deal Lu Deshuang has ever made!