Chapter 641 35 million is too little
The results of the first issue of "I Am a Singer", whether it is for Phoenix Satellite TV or Zhejiang Satellite TV, have made the leaders of the station laugh. 【】
The leaders of Zhejiang Satellite TV even held an internal celebration party, and after He Tiejun's representatives entered the company for a meeting in the morning, they led all the employees to applaud and warmly welcome him.
There is also a huge banner hanging at the door: "Warmly celebrate "I Am a Singer" for becoming the No. 1 rated program in the history of Zhejiang Satellite TV~!! ”
He Tiejun waved his hand, and accepted the welcome of everyone on Zhejiang Satellite TV with a smile, but his heart was mixed, when "The Voice of China" was coated before, Zhejiang Satellite TV gave him a good look, if it weren't for Shangying being one of their shareholders, I'm afraid Zhejiang Satellite TV would have driven him away a long time ago.
I thought there was no 0.3, but I didn't expect to break the record of the station with a rating of 0.97, which made him a big celebrity all of a sudden, which is really ups and downs~
At the same time, on Phoenix Satellite TV, Chen Yongqi directly printed the 0.39 number into a poster and placed it in the hall on the first floor, so that all employees could see his daughter's ability.
The variety show department, which has been at the bottom for 10,000 years, has suddenly become the number one department in the ratings, which is a big surprise to everyone.
This made the employees who questioned Chen Keer and Gu Xiaofan's ability at the beginning, not to mention how embarrassed they were, and they couldn't wait to slap themselves twice.
Even when Gu Xiaofan and Chen Keer were on the elevator, they met several directors who strongly opposed "I Am a Singer" when they were on the board of directors, and they came over to congratulate them very embarrassedly, and said earnestly: "Director Gu, Chen Planner, you guys are really beautiful this time~"
Chen Keer was still smiling elegantly, but she didn't have the gentle response she had in the past, and after this incident, she had already seen how much prejudice existed against her within Phoenix Satellite TV.
However, although the results of the first episode of "I Am a Singer" are gratifying, everyone still has a basic judgment, that is, the first episode of the program mainly relies on the charm of the singer himself to sing famous songs.
When it comes to the next episode, because of the problem of broadcast copyright, there is no song to choose, so the ratings will be greatly reduced.
No matter how popular the "I Am a Singer" program is, it is still a lot different from "The Voice of China" and "Super Avenue of Stars", and it is almost impossible to surpass each other.
At the same time, on the Internet, the word-of-mouth of "I Am a Singer" is almost bursting, and netizens praised: "Between "The Voice of China" and "I Am a Singer", there are still 10 "Super Avenue of Stars" ......"
As long as I have watched "I Am a Singer", I have not said that this show is bad, but many people are scolding "The Voice of China".
But even so, the word of mouth on both sides is far apart, but whether it is Hunan Satellite TV or Taiwan China Television, its influence in various regions is still far louder than Zhejiang Satellite TV, and the brand of Satellite TV Chinese Channel in variety shows is louder, which also leads to "I Am a Singer" currently lagging behind these two major competitors in ratings.
Everyone knows that the watershed of "I Am a Singer" is in the second round, and when the singers finish singing their famous songs, what should they do next? Will he be able to make persistent efforts to reach new heights, or will Jiang Lang go downhill?
The people in the variety show department of Phoenix Satellite TV and the Black Feather Studio are also worried about this problem, and everyone is curious, where can "I Am a Singer" go?
The most important problem now is the selection of songs in the later episodes...... If the ratings can't surpass "The Voice of China", they can only become more and more passive.
Just thinking about it, a good news came, He Tiejun directly faxed a document.
When the people in the variety show department of Phoenix Satellite TV received this document, they couldn't help but jump with joy.
"Director Gu~ A company has come to bid for advertising! Liby laundry detergent, black toothpaste, OPPO mobile phone, Dongfeng Motor, Vinda napkins, and Sassoon shampoo...... 27 brands have bid for naming rights, with interstitial ads! ”
Ah Ye excitedly took the faxed document and shouted: "Among them, the OPPO mobile phone has bid for the naming rights, and the price has reached 35 million yuan!" The average 15-second in-stream ad is 87,000 per one! There is also QQ Music that wants to acquire the music copyright of our program~! ”
Even Chen Keer thought that he had heard it wrong, and couldn't help but ask again: "How much is the naming right?" ”
"35 million! OPPO has reached 35 million~" The little black girl Ah Ye was excited, and her eyes were full of tears.
The people in the variety show couldn't help but wave their fists and shouted excitedly: "Great! The advertising fee alone will pay for itself, and we can make a profit! "God forbid! I thought it was a loss this time, but I didn't expect the show to be profitable~"
Gao Yuanyuan also breathed a sigh of relief, and smiled at Gu Xiaofan Yingying: "Director Gu, I finally didn't embarrass you this time, the show is not at a loss, you can't blame me." ”
Although the basic ratings required by the contract have been reached this time, and there is no need to pay liquidated damages, but this time tens of millions of dollars have been invested in the program before and after, and everyone thought that Gu Xiaofan's money was wasted, but he didn't expect that the advertising fee would rise so much after only one episode was broadcast!
Before the naming right, the highest was 7 million for ZTE mobile phones, but now it has risen by as much as 5 times.
Coupled with the advertisements on the barrage network, as well as some other video copyright income, restated profits, they will definitely be profitable.
This is a ** show co-produced by the variety show department and Black Feather Studio, you know, in the past, their variety show department even lost money on programs that cost hundreds of thousands, but I didn't expect to achieve a large-scale production of tens of millions this time, and it can actually be profitable, Ah Ye, Ah Shui, Lao Zhou and others, I can't wait to go out to drink and celebrate now.
Only Gu Xiaofan was silent, and he seemed to be very dissatisfied, he said in his heart, "The Voice of China" has 70 million naming rights, and "I Am a Singer" is only half of him, what is there to be excited about?
One of the main purposes of his TV show this time is to make a fortune, so that he can continue to accumulate his funds and reserve his ammunition for future events, if he only makes a few million, Gu Xiaofan always feels that he has lost a lot.
"Wait a minute, we don't want to respond to this offer, wait for the second episode to finish, we'll see." Gu Xiaofan thought about it and finally made a decision, he felt that the potential of "I Am a Singer" was far more than that.
In his mind, "The Voice of China", which Bai Jian is the producer, has never been an opponent.
This can make Gao Yuanyuan, Ah Ye and others anxious, they were just happy in vain, this is the pinnacle of their TV career, and it has also created a record of Zhejiang Satellite TV and Phoenix Satellite TV's naming rights! What else is Director Gu dissatisfied with?
You know, if you drag one episode, you will lose one episode of advertising revenue! In case the ratings of the next week's broadcast drop, I won't be able to sign such a good advertising contract!
This week is all singer's famous songs, and if you sing other people's songs next week, I'm afraid it won't have such good ratings......
When everyone was very flustered, their eyes looked at Chen Keer, hoping that Miss Chen could persuade Gu Xiaofan from a professional point of view, but to everyone's surprise, Chen Keer said quietly:
"I also think we can wait and see, maybe there will be another flashpoint in our show next week."
What the? Gao Yuanyuan couldn't help glaring at Chen Ke'er, this Gu Xiaofan is crazy about making movies, you TV person, you can't see the situation clearly.
Chen Keer is not unable to see the situation, on the contrary, she is very confident in Gu Xiaofan's music creation through Deng Ziqi's "Existence", he still has a few new songs in his hand, and the next week's program is the flashpoint of "I Am a Singer......
At this time, Chen Keer, who had been thinking about how to defeat "The Voice of China", did not expect that the opponent "The Voice of China" in her eyes was no longer in Gu Xiaofan's heart, and unexpectedly, "I Am a Singer" was quietly provoking a head-to-head showdown between the pop music forces in the mainland and Taiwan......
A cross-strait cultural controversy triggered by music programs is unfolding in a surging manner