January 20, 2009. Pen & Fun & Pavilion www.biquge.info

Tuesday.

Two days after Chinese New Year's Eve.

It is also two days after the Beyond Annual Celebration.

Half past nine in the evening.

8th Floor, Canghai Building, Beyond Records, Piano Room.

Looking out the window into a night sea, Lin Zaishan played the guitar and boredly sang his thoughts in the recent days-

……

Recently, I'm more annoying~I'm more annoying~

I always feel that life is a little extreme~

I think I'm still not used to it~

From obscurity to someone who likes it~

……

Recently, I'm more annoying~I'm more annoying~

I always feel that banknotes are getting harder and harder to make money day by day~

Friends often tease intentionally or unintentionally~

I may change my name to Turnaround one day~

……

Recently, I'm more annoying~I'm more annoying~

I can't see the shore in front of me~

There is a group of geniuses chasing after that~

Writing a song that everyone is happy with ~ is getting harder and harder ~

……

Recently, I'm more annoying~I'm more annoying~

Where is my expectation in a strange city~

waved goodbye to his hometown partner~

Now I feel even more lonely~

……

Recently, I'm more annoying~I'm more annoying~

The daughter said that six plus six results are equal to thirteen~

I asked Lao Duan what to do~

He said that basically this is difficult~

……

Recently, I'm more annoyed ~ more annoying than you ~ and more annoying than you ~ I dreamed of Japanese rice. Island. Love to have dinner together~

The restaurant lights in the dream are too dim~

I can't find that little blue pill~

……

Lao Li's poem "I've Been Annoying Recently" has written all of Lin Zaishan's mood for more than half a month, except for the last short paragraph and a dream of eating. Island. The joke that I love to eat and can't find a small pill is not applicable to Lin Zaishan's current situation, and the other paragraphs more or less write about Lin Zaishan's recent real troubles.

The rapid development and expansion throughout last year allowed Beyond to earn enough development funds.

At the BEYOND annual meeting two days ago, the company was singing and dancing and beaming.

Every Beyond employee is proud to join Beyond.

For example, Liu Mengmeng and Lu Dong, who were meritorious veterans at the beginning of their establishment, all received more than one million dividends at the annual meeting, making a lot of money, and everyone was satisfied and proud of the achievements of beyond in the past year.

But under the festive mood, as the leader of beyond, Lin Zaishan has personally felt the difficulties and resistance of advancing the battleship in the sea of bitterness.

The "Voice" program, which ended last month, brought more than 50 million net profits to Beyond and set up a strong golden signboard, but the collective dumb fire of Beyond singers on "The Voice" made Lin Zaishan intuitively feel the difficulties in this circle.

Not to mention that there are hungry and red-eyed giant crocodiles in the ring of this circle, the harsh environment of the music circle itself alone has already given Lin Zaishan a headache.

The original intention and fundamental purpose of the establishment of Beyond is to make music, but in the current Chinese Empire, it is really too difficult to make music a sustainable business.

Without strong laws and regulations to curb piracy, the industry will never be able to do what it does in the Western music market.

On the other hand, in recent years, the state has begun to pay attention to the protection of cultural copyright, and has begun to restrain piracy. But the music industry is still faltering, and it won't change significantly anytime soon.

The top management of this plane has not paid special attention to the area of cultural intellectual property, so you can imagine how difficult it is for the music industry to develop in a healthy and vigorous direction.

Last year, with the help of "Singer-Songwriter" and a series of good music, Lin Zaishan's record sold miraculously sales, but it was just a gust of wind, and it couldn't last as long.

Both planes are the same, Chinese people always love to follow the trend, and once the limelight passes, the enthusiasm is gone.

This effect is particularly evident from the "The Voice" album released by Butterfly Records.

On the first of January, Caidie Records launched the "The Voice" golden song deluxe four-disc album, all of which are live condensed versions, which contain a large number of new songs by Lin Zaishan, although none of them are sung by Lin Zaishan, but many of those new songs have set off a boom on the Internet, and the audience is extremely high.

Caidie followed the precedent of "Singer-Songwriter", and thought that the release of the "The Voice" album would definitely be a big hit. You must know that the ratings of "The Voice" are much higher than those of "Singer-Songwriter", and the average rating is 1.5% higher than that of "Singer-Songwriter"!

The social topicality of "The Voice" is also much richer than that of "Singer-Songwriter", not blindly black forests in the mountains like "Singer-Songwriter", but a hundred flowers are blooming and many newcomers are hot.

Looking at this trend, the big compilation album of these newcomers, with the blessing of Lin Zaishan's genius creation, how can the "Voice" album sell millions of copies!

Wu Yifan confidently predicted at the beginning of the year that the sales of the "Voice" album would reach 2 million in the first week!

But the cruel reality slapped Lao Wu's handsome face.

"The Voice" debuted at the beginning of the year, and the national sales in the first week were only 210,000 copies!

This is lower than the sales of Lin Zaishan's "Men Should Be Self-Improvement" album in the East China Sea on the first day!

After that, although Caidie spent a greater cost on the promotion and promotion of the "Voice" album, the album sales never improved.

As of January 20, the total sales of the deluxe four-disc album of "The Voice" were only 380,000 copies, not even one-tenth of what Wu Yifan expected, which was too shocking.

Compared with the current situation where ordinary singers can't even sell tens of thousands of albums, the "Voice" album sold 380,000 copies in 20 days, which is a normal result, which is already very good.

But compared with the previous super albums that appeared in the record market, which easily broke one million and broke ten million, the "Voice" special can be regarded as a big squib.

This basin of cold water poured enough choking on Wu Yifan, and he analyzed it afterwards, probably because he was too confident, and Caidie gave the price of the four-disc album of "The Voice" too high - the four discs cost 120 yuan, which greatly reduced the fans' desire to buy. Hope. This is the main reason for the failure of the "The Voice" album.

But in Lin's view, the high price is by no means the main reason for the failure of the "The Voice" album.

The main reason is likely to be that fans' enthusiasm for this variety show to drive record sales has passed.

Even if the "Voice" album only sells for 50 yuan, the sales volume is not high.

Lin Zaishan didn't want to admit that the craze in the music world that he had rolled up had faded so quickly.

But he had to admit the harsh reality

Beyond Records originally wanted to launch a series of new singers through "The Voice", but now it looks like these promotion plans have to be considered in the long run.

First of all, the two singers that Beyond is most focused on - Liu Mengmeng and Zhang Hao, have not achieved the results of the situation on "The Voice".

Although they have made a small name on the show, compared with the contestants who finally entered the finals, their popularity is far from the level where they can gain a foothold in the record market.

Deng Xiaoying is not to mention, this little girl who is nicknamed "fainting girl" by netizens, although she has a huge passion for music, and her potential is gradually revealed, but her basic skills are still too far behind, and she can't stand in the music world without practicing hard for a year and a half.

Mi Zhiwen and the small record company behind him have been fully acquired by Beyond Records, but Mi Zhiwen's popularity and presence in today's music industry are not as good as Liu Mengmeng.

Han Caiyun has also negotiated a franchise contract with beyond, but she is unwilling to give up her job as a teacher at Dongyi University, and she doesn't want to gamble all her future in the entertainment industry, so she only signed a record contract and an advertising contract with beyond, and did not sign a full-time brokerage contract.

Lin Zaishan understands Han Caiyun's choice very well, in fact, if he gives Han Caiyun advice, he does not suggest that Han Caiyun just throw away his job as a teacher and go directly to the entertainment industry as a full-time singer. Because today's music scene is too hard, breaking in may not necessarily have a good result.

Since Han Caiyun and Beyond did not sign a full-time brokerage contract, it is naturally impossible for Beyond to vigorously promote Han Caiyun.

In fact, even if Han Caiyun signed a full-time brokerage contract with beyond and resigned from his job at Dongyi University, at this time, Lin Zaishan would not be able to push Han Caiyun.

You must know that the most successful and most popular singer in this season of "The Voice" - the overall champion Wang Fei, at present, the development is not very satisfactory.

After the end of "The Voice", Guoyu took advantage of the fire to push Wang Fei to the music scene strongly, Wang Fei was quite popular in the first half of the month, and what programs he participated in were very eye-catching, but after half a month passed, Wang Fei's popularity gradually began to decline, and the speed of decline was a bit unexpected.

Last week, Guoyu sent Wang Fei the champion new disc "Princess" of "The Voice", this album has three songs that are tailored by Lin Zaishan for Wang Fei, and there is also a duet between Wang Fei and Li Xiaoni, which can be regarded as the most popular king and queen in today's music scene to help Wang Fei bless the halo, and Guoyu also spent money to promote his new album, but even so, this album still failed to reach the height that people expected, and it was far from the expected goal.

"Princess" sold only 198,000 copies in the first week, which is not as good as the "Voice" special.

From the perspective of newcomers in the music industry, the total sales of the first album can exceed 300,000 copies after it sells well, which is already remarkable in the music world, but compared with the nearly 10 million publicity and distribution expenses of Guoyu and the promotion of Wang Fei, who spent a lot of money on "The Voice", the gap between the results and their expected goals is still too big.

Guoyu originally wanted to give Wang Fei a super dark horse newcomer like Tang Yaxuan, the champion of "Singer-Songwriter", and the album would sell more than 2 million copies.

But at present, Wang Fei's album can break 300,000 copies is the limit.

Such a big gap not only hit the enthusiasm of national entertainment, but also hit the entire music scene, including Lin Zaishan.

Those of them in the industry pessimistically predict that the super forest storm that blew in the record market last year will blow over, and the future Chinese record market is likely to return to the level of the past.

In addition to Lin Zaishan himself, as well as Li Xiaoni, a super singer who has fought a bloody way in the North American market and has affected the domestic record market, can also make some splashes in the Chinese record market, other singers, especially rookie singers, will return to the difficulty of climbing to the sky in the past if they want to make achievements in the record market.

The situation in the record market has taken a sharp turn for the worse, which is the most headache for Lin Zaishan during this time, and it has also completely disrupted Lin Zaishan's development plan for the development of Beyond.

At the beginning of his establishment of Beyond, he wanted to build a golden label, which needed the full support of the record market.

Unexpectedly, beyond only sold three records, and the record market declined. This makes it difficult for Beyond to push new people.

Liu Mengmeng's results in the "Voice" competition were not good, at this time, if they were forced to push them to the music scene and help them release albums, then even if they used the most classic golden songs from another world to pile up albums, eighty percent of their record sales would not be much better, and they might not even reach one-third or one-quarter of Wang Fei's. This will not only make the quality of the beyond label sharply reduced, but also greatly hit Liu Mengmeng's confidence and enthusiasm.

Beyond's publicity ability and national entertainment ratio are not of the same magnitude at all, originally Lin Zaishan wanted to rely on his own popularity to drive Liu Mengmeng and them one by one to the music scene, but now I see, this plan is going to be stranded in the short term.

The record market in 09 was too cold, and in a short period of time, he couldn't release an album to Liu Mengmeng.

But when a singer doesn't release an album, what does it depend on to brush up on the sense of existence? Do you blindly participate in variety shows? This is certainly not a long-term solution. Otherwise, Liu Mengmeng and they have all transformed into variety artists, what kind of singers are they?

In the end, how to push out and bring up these newcomers based on music is a big problem for Lin Zaishan.

And the problem in front of him is not only this.

This is probably the smallest one.

From the perspective of the development of Beyond, there are still many, many big problems to be solved in front of Lin Zaishan.

Fortunately, Lin Zaishan's own popularity in the music world, and even in the entire entertainment industry, has not cooled down as the record market.

He is still the hottest artist in the entire Chinese entertainment industry, and he doesn't need to add one.

His every move as a super genius who has surpassed ordinary artists has attracted much attention, especially by the media.

To put it mildly, even if he has a fart now, the media will come over to smell what it smells like, and then write an article with relish and send it out, explaining to the public how different his super genius fart is.

In this regard, Lin Zaishan really didn't know whether to cry or laugh. (To be continued.) )