Golden autumn October National Day solstice, send all book friends eleven blessings: happy, happy, safe, healthy, sweet, beautiful, charm, success, smooth, wishful, happy, all the good things in the world are sent to you, I wish you a smooth career, family happiness, sweet love, friendship forever, a safe life, and hope that book friends will collect and support this book. Happy National Day!

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Every day of Zhao Weidong is a busy and fulfilling day, and at the same time it is a hard day, except for the week of Christmas, Zhao Weidong suspended the work of opening up the two veins of the apprentice every day, and continued to resume this work after Christmas, and continued to resume this work every morning, which is a work that requires both mental strength and internal strength, which is particularly hard, but fortunately his internal strength is deep, so that he can persevere, and the other work is done in the afternoon, or overtime at night.

At about 3 o'clock in the afternoon of the next day, Zhao Weidong received a call from Ye Minghui and said:

"Weidong, the order you issued the day before yesterday to buy more than 2 billion US dollars of gold futures, before the market closes today, you have all bought long gold futures, the average point of buying long is: 121.36 (US dollars / ounce), the margin is: 140 million, the amount of funds paid for each lot of long gold futures is: 283 (US dollars / lot), 2 billion (US dollars) long gold futures: 6572438 (lot)."

"It's all bought, and that's good. Godfather, I think it's good to hold it for a long time this time. ”

"Weidong, can you hold it for a long time? I see that gold futures are up and down, and long-term returns are limited, so I think we are better for short-term. ”

"Godfather, it was good to do a short term, but I am going back to China in May this year, and it is estimated that there is not much time in Hong Kong in recent years, and the way of more frequent operations is not suitable, so I plan to use long-term operations, which is more suitable for my specific situation. Don't worry, I won't make too many mistakes in arranging. ”

"You really want to go back, why don't you stay in Hong Kong to go to middle school and go to university, in fact, it doesn't matter if you don't go to college, everyone goes to school and study, what you learn is the ability to make money, your ability to make money is so powerful, what else is there to learn, in fact, it is not you to learn from them, but they learn from you, and you are more backward in China, and you have less to learn, why do you have to go back to China to study?"

"Godfather, I went back to school in China because the domestic mind has not yet begun to be emancipated, if I go to university abroad and return to China to work, many aspects are not easy to straighten out, which is not conducive to the development of my career in China, and my ideal of enriching the people and strengthening the country will be difficult to realize."

"If you want to do more for the country, you might as well make more money and donate to the country for free like last time."

"Godfather, I want to personally participate in the economic construction of the country, use my ability, rely on the party and the government, unite and cultivate a large number of like-minded people to work together for the prosperity and strength of the country."

"If you have made up your mind, then I won't say much, anyway, while you return to China to participate in China's economic construction, you must not forget Hong Kong's business, only if you do a good job in Hong Kong's business, it will also be of great significance to China's economic construction."

"Godfather, don't worry, I won't forget the business in Hong Kong."

Put down the phone, Zhao Weidong thought carefully, what aspects can be laid out in advance, in the early stage of reform and opening up, there are not many products that can be exported, and the processing and export of agricultural and sideline products are promising, but international importers and exporters have little understanding of Chinese products, the market has little understanding of Chinese products, and the export development is relatively slow, how can we quickly and effectively develop export business,

The key is that they have a large number of retail enterprises abroad, which can greatly reduce the exploitation of middlemen, Zhao Weidong often went abroad in his previous life, and is very aware of the huge price difference at home and abroad, and the difference between the purchase price of foreign importers in China and foreign retail is normally about ten times, and some are even higher, if there are retail institutions abroad, the purchase price of domestic agricultural and sideline products can be greatly increased, and the domestic income in all aspects can be greatly increased.

Zhao Weidong remembered that in later generations, people needed everything in their daily lives to buy in supermarkets, and supermarkets also carried out direct purchases, and the model of direct chain sales was a very popular chain sales model, with very large energy, and the world's top five hundred enterprises ranked first, they were Wal-Mart Department Store Co., Ltd., which has become the largest private employer in the United States and the world's largest chain retailer.

If you can control one of the world's largest chain retail enterprises, it will be good news for domestic enterprises, and domestic agricultural and sideline products processing enterprises will have a very good export sales channel.

It seems that this acquisition is indeed very necessary, the current situation of Wal-Mart Department Store Co., Ltd. in the United States is as follows: in 1974~1975, the United States faced economic recession and inflation due to the oil crisis, consumers held currency to buy, department store sales growth slowed down, corporate interest, wages and costs rose sharply, affecting the purchase, sales and profits of many retail enterprises.

Some discount stores have gone bankrupt and closed down as a result, and some have slowed down. The recession is a reshuffle, a test. Some companies die in weakness, others become strong in innovation and hard work. Wal-Mart belongs to the latter, others shrink but he expands, speed up the establishment of branches, in 1975 Wal-Mart has 100 branches, in 1976 expanded another 25 branches, when the whole industry is running in a difficult situation, Wal-Mart bucked the trend, to the world's admiration.

Zhao Weidong knows very well that Wal-Mart does not have a long history, and in just a few decades, it has jumped from a grocery store in a small town in Arkansas to the top of global sales. This is inseparable from several factors such as its continuous business innovation, accurate market positioning, advanced distribution management, strong technical support, "daily parity" marketing strategy and harmonious corporate culture.

Continuous business innovation. Started as a grocery store in the 50s. In 1951, Sam Wharton, the founder of Wal-Mart, opened an old-fashioned grocery store in Bentonville, Arkansas, USA, named "Wharton 5 Points-1 Corner" store, which mainly dealt in traditional goods such as lace, hats, and cut paper patterns. Sam expanded his store and began to operate in a self-service manner.

In October 1952, the second "Wharton 5 Points-1 Jiao" store opened. By 1960, he had 15 stores in the area around Bentonville, with an annual turnover of $1.4 million. Sam's success in the grocery industry at the time, in addition to his hard work and business strategy, was due to the industry's position in the American retail industry at the time. In the second half of the '40s and throughout the '50s, the grocery industry was still a thriving form of retail in the United States, especially in small rural towns.

In the 60s, he switched to discount department stores. In the early '60s, discount stores began to grow rapidly in the United States and were already a formidable threat to the traditional grocery stores in small towns.

This is a form of retail business characterized by a wide range of comprehensive commodities that are purchased in large quantities at low prices and sold at low prices. Between 1960 and 1962, Sam inspected several of the major discount store chains in the United States at the time and decided to move from grocery to discount department stores.

In July 1962, the first Wal-Mart discount department store opened, called Wal-Mart. After nearly 20 years of development, at the end of the 80s, Wal-Mart had more than 1,400 stores, distributed in 29 states in the United States, with annual sales revenue of more than 20 billion US dollars, net income of 1 billion US dollars, and a total business area of nearly 10 million square meters, becoming the largest discount department store chain in the United States.

Sam's Warehouse Club in the 80s. A typical warehouse club has a business area of more than 10,000 square meters, and the product portfolio can be said to be almost all-encompassing, which can meet the needs of consumers at one time to the greatest extent.

At the same time, the average gross profit of the warehouse club is only 10-13%, which is not only lower than traditional department stores and food supermarkets, but even half lower than discount department stores, so the price of goods is extremely cheap.

The key to ensuring a complete range of goods and a particularly cheap price is to only deal in the varieties, specifications or brands that are most in demand and sold in each category, and the minimum sales packaging of many products is much larger than that of ordinary stores, these measures can make the same goods 30-40% cheaper than ordinary retail stores in the storage club, which greatly improves the attractiveness of customers.

Another measure to compensate for costs and stabilize customers is to introduce a membership system, which targets customers who buy large quantities and engage in small businesses, such as restaurants, food stores, etc.

Because of all these advantages, the warehouse club is regarded by experts as the most innovative and promising form of business operation after discount department stores, and can be regarded as a perfect combination of wholesale and retail.

In 1983, the first Sam's Club opened in Oklahoma City, and in 1985, Sam's Club opened 23, 49 in 1986, and 105 in 1989, with sales of nearly $4 billion and a share of the company's total sales increased to 18.8%.

Since 1990, Sam's Club has occupied the No. 1 position in the sales revenue of the warehouse club format in the United States. In 2003, Sam's Club had annual sales of $34.4 billion, and there were 538 Sam's Club stores in the United States alone.

In the 90s, a shopping mall was developed. In the 80s of the 20th century, after the failure to develop a premium market with a single store area of 20,000 square meters, Sam's summed up the opinions of customers and the problems in operation, and began to experiment with a shopping mall with a smaller area than the premium market.

The business area of the shopping mall is about 10,000 square meters, and the gross profit margin is 17-18%, which is still advantageous compared with the gross profit margin of general supermarkets. The product mix is equivalent to a supermarket and a discount department store, and the product category is slightly narrower than that of a supermarket, but the quality is better, with a total of about 65,000 items, half of each of food and comprehensive goods, following the principle of "one-stop shopping", targeting small towns with a population of less than 10,000.

In 1988, the first Walmart mall opened in a small town of 9,000 people in Missouri. At the end of the year, a second shopping mall opened in a small town of 6,000 people, 50 kilometers from Oklahoma's large city of Dusa.

The company believes that the location in these locations is due to the fact that many people in the area regularly travel to the city dozens of kilometers away to shop, and the small size of the shopping mall and the flexibility of the product mix make it suitable for smaller communities. Especially in these areas, Walmart has built a good reputation and a stable customer base for more than 20 years.

The company sees the shopping mall as an extension of the discount department stores of the past. In 1992, 10 Wal-Mart malls opened, 72 in 1994, and 239 in 1996. By the end of 2003, there were 1,471 Wal-Mart shopping malls in the United States.

Accurate market positioning. In the past, many large enterprises were engaged in retail in large and medium-sized cities. Wal-Mart, on the other hand, is staring at the blank space of small and medium-sized towns and implementing the strategy of "encircling cities from rural areas."

The strategy is to set up stores on a state-by-state basis, county by county, until the entire state market is saturated, and then expand to another state. From a county to a state, from a state to a region, and then from a region to the whole of the United States, and then from the whole of the United States to the whole world, steady and steady, gradually bigger.

The following principles are generally followed in selecting a location to open a store: First, choose an economically developed town. The second is to consider the chain development plan as a whole to prevent the location of the store from being too scattered. The third is to set up independent stores, which are independent stores for Sam's Club, and generally do not gather with other large retail stores. Fourth, choose the urban-rural junction.

In terms of commodity procurement, we are committed to establishing a marketable commodity structure. Taking Sam's Club as an example, its style is: to implement a wide and medium-depth product portfolio to fully meet the needs of consumers for "one-stop shopping"; Pay attention to the high turnover of goods (rather than putting high profits in the first place); Focusing on convenience goods, appropriate allocation of optional items; Mainly mid-range goods, appropriately taking into account high-end and low-end goods.