Chapter 590: I Speak for Me
In recent years, biopharmaceuticals have indeed developed well.
Many of the formulas left by countless Chinese medicine workers in China have been glowing, and Chinese patent medicines such as Zhuliuwei Dihuang Pill and Yunnan Baiyao have cut a big piece of cake from China's huge pharmaceutical market.
Yunnan Baiyao is indeed doing well, and its market value has reached tens of billions, which makes Zhang He see the market value of Chinese patent medicine, and also allows Zhang He to see the market prospect of the original drug he cooperated with celebrities - flawless scar removal cream.
Flawless scar removal cream is the recipe recorded in the book, Zhang He did not want to be greedy for heavenly work, but alas, it is a medical book that has not been officially recognized by China, so Zhang He had to keep the invention right of this flawless scar removal cream for himself, and also took the patent of the flawless scar removal cream for himself, turning this ancient prescription that has been stored for thousands of years into the original drug developed by himself.
Although Zhang He knew that this was wrong, but unfortunately, Huaxia's rigid medical system forced him to do so.
With the good public relations of Celebrity International and the strong support of the military, the flawless scar removal cream has passed all the audits in just a few months and has entered the production stage, and Zhang He has long carried a procurement contract worth tens of billions of yuan signed with the Huaxia military in his arms.
The medical hall is Chinese medicine, and Chinese patent medicine is also Chinese medicine.
In order to make the Rejuvenation Hall popular in China faster, in order to make Chinese medicine popular in China faster, Zhang He decided to make both fists out, and at the same time make every effort to expand the Rejuvenation Hall, he also launched a flawless scar removal cream, so that Chinese medicine and Chinese medicine can go hand in hand, contribute to Chinese Chinese medicine, and help Chinese medicine take off again.
Flawless scar removal cream has three main uses: first, to remove scars, which can remove an old scar; 2. Scar prevention, which can prevent the formation of scars from a qiē wound; 3. Prevent internal adhesions after surgery and severe trauma, so that all patients who have been seriously injured or have undergone surgery no longer need to worry about internal adhesions and no longer need to be tormented by wound pain on rainy days.
Scar removal is a selling point, because the effect of scar removal is the most obvious, the most easily recognized by people, and the people who need it are also the most.
Just ask, from the stumble of childhood, who will not have one or several scars on their body?
The stumbles of childhood, the soaring youth of youth, and the birth of adulthood, what does not leave a scar? Falls, sports injuries, surgical injuries, car accident injuries, work injuries, self-inflicted injuries, war injuries, there are so many things that can leave scars on human beings, and there are too many people with scars on their bodies.
As human beings who need to fight for life, who can escape all the accidents?
Therefore, scar removal is definitely the biggest selling point of flawless scar removal cream, but this is not the real effect of flawless scar removal cream, at least for Zhang He, this is by no means the biggest effect of flawless scar removal cream.
As a doctor, the most important duty is to save lives and help patients avoid pain, so from a doctor's point of view, the biggest effect of flawless scar removal cream must be the third point, preventing adhesions.
But the prevention of adhesion is an invisible effect of the naked eye, a potential effect, and the most important thing is that this selling point is not so easy to sell, because this selling point is mainly in the hands of the surgeon.
There are many hospitals in Huaxia, but the hospitals in Huaxia have always been a project with insufficient resources, so the hospitals in Huaxia are very dark.
Medical expenses are black, doctors are also black, and leaders are even blacker.
If a drug wants to enter a public hospital, it must learn to "check" at all levels, and as an insider of the medical system, Zhang He certainly knows what is going on with these layers of checks.
It doesn't matter if you don't have money, no matter how good the medicine is, it's for nothing.
And even if you use your relationship to open the way, use money to charge, and finally get through the check, but after entering the hospital, whether your medicine can come in handy depends on the doctor's pen.
This is also the space for the survival of a large number of medical representatives in China.
Selling drugs depends on the doctor's pen, but the pen depends on the relationship, and the pen depends on kickbacks.
In fact, the ex-factory price of many drugs is not high, but the pharmaceutical company has to raise the retail price very high, the reason is very simple, because the cost of this layer of control must be borne by the drug profits, and the patients have to bear it.
So, can the medical expenses in Huaxia not be expensive?
The operation of any product must first be market-oriented.
Zhang He is a doctor, so Zhang He's purpose is very simple, medicine to save people, medicine to use.
According to the positioning of Dragon Butterfly Dance and Ye Wan'er, Flawless Scar Removal Cream took the high-end route and took the profiteering route, but Zhang He quickly completely denied the market positioning plan of Dragon Butterfly Dance.
The purpose of medicine is to cure the disease.
Therefore, Zhang He's market positioning is: everyone can use, everyone can use, and everyone can afford it.
Although Liu Qiong still thinks that the market positioning set by Long Die Dance and Ye Wan'er is more suitable for flawless scar removal cream and can also bring more profits, the smart Liu Qiong also sees the difference between Zhang He and Long Die Dance.
Long Diewu and Ye Wan'er are businessmen, pure businessmen in business, but Zhang He is a doctor, a doctor who is a businessman, but he puts more energy and feelings into medicine.
Different ideals, different beliefs, and different ways of doing things are naturally different, but as a professional manager, Liu Qiong still seriously analyzed the pros and cons of the two for Zhang He.
Zhang He is a businessman, but in essence, he has always been a doctor, so although Zhang Heming knew that he would lose a lot of money if he used his own market plan, Zhang He still insisted on his opinion without hesitation.
The role of medicine is to cure diseases and save lives, so the purpose of producing drugs should be to make money while ensuring that more patients can afford to use the drugs they produce.
Patients are not expensive, so as long as the cost allows, no matter how good the medicine is, it cannot be sold too expensive, otherwise, the medicine will lose its most essential value.
The market plan is set, and then it enters the formal market operation.
China's drug market is huge, even terrifying, but China's drug market is also very scary.
If a new product wants to be launched to the market quickly, three things are indispensable: first, popularity; Second, the role of drugs; 3. Distribution channels.
The main sector of Mingyuan International is the beauty and daily chemical market, in this regard, Mingyuan International is a giant, but in terms of medicine, although Mingyuan International is also involved, it is very weak.
Therefore, whether it is popularity or distribution channels, it is not a strong point for Celebrity International, so it is necessary to build momentum, crazy momentum, and use the fastest speed to fry the flawless scar removal cream to everyone, only in this way, the flawless scar removal cream can quickly find and attract distributors from all over China, and with the help of their power to distribute the flawless scar removal cream to all parts of the country.
Of course, the main thing is to use their public relations throughout the country to send the flawless scar removal cream to the hospital, into the hands of patients who need surgery, so that the flawless scar removal cream can really play its strongest effect.
Zhang He and celebrities are big celebrities, so Zhang He will undoubtedly have a great influence on holding a product launch conference, which will instantly increase the popularity of flawless scar removal cream, but the problem is that it is difficult for everyone to believe in flawless scar removal cream at once as long as Zhang He is alone.
Therefore, in addition to Zhang He, there must be the help of other medical bigwigs to make the flawless scar removal cream more convincing.
In China, it is difficult to hire people.
There are outstanding Chinese people, with a population of 1.3 billion, and there is no shortage of "brick families" in China, but there are not many real experts in China, and as experts, as real experts, the vast majority of people still cherish their wings very much.
In the Chinese tradition, a gentleman does not stand under a dangerous wall.
Although the product launch of Flawless Scar Removal Cream is not a dangerous wall, the problem is that this wall is also a new wall that has not undergone any verification and assessment, and for many experts, this is a dangerous wall.
There is no shortage of Chinese medicine in Huaxia, but Huaxia is very short of medical people who are only dedicated to Chinese medicine, willing to cut their bodies, and dare to hold up a piece of heaven for their backs, which is also one of the reasons for the decline of Chinese medicine.
A leopard can be seen in the tube.
From the general trend of Chinese medicine in China, it is not difficult to see the mentality of Chinese medicine practitioners, which is a pathology, but the problem is that in China, this kind of pathology is terminally ill.
Zhang He is a famous doctor, but Zhang He hardly knows the famous doctor of Shenma, except for his founding disciple He Qing and his father-in-law Li Qian, Zhang He does not know a famous doctor.
But the question is, He Qing is his own person, Li Qian is still his own person, and Zhang He is the inventor of the flawless scar removal cream, even if the three attend at the same time, can they be recognized by everyone?
I speak for me, does it work?
I speak for me, can I conquer the Chinese patients whose doctor-patient relationship has become almost the same as that of the enemy?
Zhang He couldn't help but fall into deep thought, but after a long time, Zhang He slowly raised his head again, stared at Liu Qiong, and said slowly and seriously, "Mr. Liu, don't think about the spokesperson, it's enough for me to speak for me." ”
"Dong Zhang, are you sure you want to speak for yourself?" Liu Qiong couldn't help but ask.
"Not bad." Zhang He nodded and said with a serious face, but then he couldn't help but ask jokingly, "Mr. Liu, don't you think it's a very coquettish thing for me to speak for me?" ”
Liu Qiong couldn't help but be stunned, but then couldn't help but put a faint smile on her face.
Yes, I speak for me, how confident this is, how domineering, and how coquettish, if the endorsement is really successful, Zhang Dong's status in the Chinese medicine community, I'm afraid there will be a qualitative leap, right?
I speak for me, domineering and self-confident arrogance;
I speak for me, coquettish with both risks and opportunities;
Liu Qiong couldn't help but look forward to it.
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