Chen Lang and Hideaki Anno are talking about the domestic original series of cartoons "Pleasant Goat and Big Big Wolf" in their previous lives.

This is an original animation work on the theme of fairy tales produced by Guangdong Original Power Culture Communication Co., Ltd., which premiered on the children's channel of Hangzhou TV in August 2005, and later became popular with the ratings, and finally broadcast on more than 50 TV stations across the country.

The highest ratings in Beijing, Shanghai and other cities were as high as 17.3%, greatly exceeding the overseas cartoons broadcast at the same time, and a total of 530 episodes were released.

The play is based on the battle between the two major groups of sheep and wolves, and the interesting fight between the two groups of sheep and wolves is the main line, and the plot is relaxed and witty, the plot is hilarious, the dialogue is humorous, and it also cleverly integrates fresh terms into society.

This feature-length animation has won many fans with its distinctive characteristics of "childlike but not childish, enlightening but not dogmatic", and is deeply loved by audiences of all ages, and finally directly formed a well-known brand that radiates across the country.

Chen Lang is more interested in "Pleasant Goat and Big Big Wolf" After it was broadcast nationwide, it had a certain audience base and launched an animated movie, which naturally turned out to be quite profitable.

The first "Pleasant Goat and Big Big Wolf: The Bull is Angry" movie, all the production costs plus the publicity cost are less than 5 million life coins, counting taxes and theatrical distribution shares, the film must have a box office of 10 million to ensure that it does not lose money, and in the end, this animated film collected 80 million box office across the country, with a profit ratio of 16 times.

Of course, the box office revenue seems to be a lot, but compared with the peripheral income of "Pleasant Goat and Big Big Wolf", it is a drop in the bucket.

I believe that many people can see that the child is carrying a Pleasant Goat schoolbag, using a Pleasant Goat stationery box, wearing gray wolf clothes and shoes, and wearing a gray wolf hairpin.

There are also a variety of Pleasant Goat and Big Big Wolf stickers, and even Pleasant Goat has become the image endorsement of the reader, and there are various supermarket entrances and playgrounds where you can see the Pleasant Goat's rocking car and so on.

These spin-offs brought by this animation have brought billions of profits to its production company, which shows the windfall profits around a successful work.

The most successful development of peripheral products is naturally Hollywood, a movie with a global box office of more than 500 million US dollars, its box office revenue can only account for 30% of the income of this work, and the rest is the added value of videotapes and peripheral products, if it is a movie like Transformers, its peripheral income is even more eye-catching.

Chen Lang also used "Zhu Xian" to make product peripherals, but the effect was not great, basically hovering between profit and loss, Chen Lang could only cultivate the market purely.

Now this "Pleasant Goat and Big Big Wolf", which was popular all over the country in his previous life, has become Chen Lang's masterpiece to pry open the surrounding market again, and it can also be regarded as a practice for the animation of "Zhu Xian".

Although Chen Lang hadn't watched the full episode of "Pleasant Goat and Big Big Wolf" in his previous life, he still watched some of the animated series, so he used his only remaining memory to retell the story to the animation team, as for whether it can come out to 530 episodes, this is the matter of the animation team, of course, the character design Chen Lang also did it for him.

After learning about this story and seeing the unsightly character design drawn by Chen Lang, Hideaki Anno didn't get angry about making this obviously young animation, but nodded.

Seeing Hideaki Anno's reaction, Chen Lang also breathed a sigh of relief, he was afraid that the group would work with emotions, it seems that although this story is young, the animation itself has a different audience, and the younger age is naturally among them, and this story Chen Lang really watched a lot of episodes with a dormitory person when he was bored in his previous life, so that people in their twenties don't feel naïve, and there must be a reason for this.

"After making this animation, is it possible to make "Zhu Xian"?" After hearing this, Anno Hideaki raised his head and looked at Chen Lang.

"Of course, as long as this animation works well, you can start making the "Zhu Xian" anime." Chen Lang secretly thought that he was really persistent.

"Okay, in that case, then our animation team will start to produce "Pleasant Goat and Big Big Wolf". Hideaki Anno announced to the group, and then left with the entire group.

Then Chen Lang returned to his office, thinking about how to arrange a good schedule for "Happy Ghost", but after thinking about it, there was no good way.

The reason for everything is still the theater chain, and only when you have your own theater can you really make your voice heard in the film industry.

Chen Lang had no choice but to get up and go to Shaw Brothers Film Company, wanting to see how the trailer of "Happy Ghost" was made.

Half an hour later, Chen Lang appeared at the door of the editing room, and just as he wanted to go in, he saw Wang Fatzi walking out of it.

"Fatty, is the trailer finished?" Chen Lang asked.

"Yes, just done. This trailer is really a propaganda weapon, editing out the essence of the whole movie, which can attract everyone's attention, and can also leave full suspense, arousing everyone's curiosity, I believe that many people will have the idea of finding out after watching it.

But in the future, I'm afraid that a bad movie can become a wonderful movie after such a edit, and then trick everyone into the cinema. Wang Fatzi shook his head and said.

Chen Lang nodded secretly, although Wang Fatzi is a little obscene, but his eyesight and knowledge are still good, the trailers of later generations are indeed very exciting, even if it is a small investment and small production, as long as the trailer is done well, it looks no worse than a blockbuster.

"Looks like the trailer was well cut." Chen Lang was also a lot happier when he heard that the trailer was completed, although he didn't see the trailer, but as a director, Wang Jing must be much better than himself in this regard, so Chen Lang is also very relieved.

"With me here, naturally there is no problem, you can rest assured." Wang Jing said smugly, and then asked in a low voice, "Lang Lang, is there any way to make a bet with Uncle Six?" ”

"Since I said it, it must be fulfilled, otherwise my reputation will stink, but I am still a complete newcomer in the film industry, and I really can't think of any way." Chen Lang also sighed in his heart when he heard this.

"I found Lao Dou, hoping that he could help intercede, but my Lao Dou is not completely sure." Wang Jing patted Chen Lang's shoulder and said.

"Thank you anyway, fatty." Chen Lang was a little moved when he heard this, although the fat man was obscene, he was still sincere to his friends.

Now that Wang Fatzi has watched the trailer, Chen Lang is too lazy to watch it again.

Now TVB is still mainly promoting "Interstellar Blunt Tire", and "Interstellar Blunt Tire" gave such an amazing first-day box office, it is absolutely impossible for TVB to vigorously promote "Happy Ghost" instead, so this trailer can only be postponed to meet everyone.

In the afternoon, Chen Lang continued to carry out the promotional activities of "Happy Ghost" with the company's publicity department, although Chen Lang did not even know the premiere date of his first movie until now, but since the promotion has begun, he can't give up halfway.

After a busy day, Chen Lang returned home, although his family didn't know about the gambling contract, but they also knew that "Happy Ghost" was about to be released, and they asked about the release date, so that they could bring their friends and classmates to cheer, but Chen Lang could only support it.

In the end, I had no choice but to say that I was a little tired, so I went back to the room, although my family also felt abnormal, but I didn't worry too much, after all, Chen Lang's development has been smooth sailing, which seems to make everyone have confidence in him.

After returning to the room, Chen Lang frowned and thought hard, and the time unconsciously reached twelve o'clock in the morning.

Chen Lang suddenly heard the phone ringing, although it was strange who called so late, Chen Lang still said, "Hey, hello, I'm Lang Lang." ”

"Lang Lang, I'm Wang Jing, I have great news to tell you." On the other end of the phone, Wang Fatzi's exclamation sounded.

"What's the good news?" After hearing this, Chen Lang was even more puzzled, what news made Wang Jing so excited.

"The box office of "Interstellar Blunt Tire" came out the next day, guess how many thousands?" Wang Jing sold Guanzi.

"There was a box office of 1.01 million on the first day, and no matter how bad it was on the second day, there must always be a box office of about 900,000." Chen Lang frowned when he heard this, but suddenly thought that Wang Fatzi said that it was good news, could it be that the box office of "Interstellar Blunt Tire" has fallen?

"Hahaha...... I knew you would say that, hahaha...... I believe everyone didn't expect that the box office of "Interstellar Blunt Tire", which broke the box office record on the first day, shrank by 60% on the second day, only 430,000. Wang Fatzi's voice was a little distorted because of excitement.

Anyway, Wang Fatzi is a Shaw Brothers person, and his father Wang Tianlin is the top producer of TVB, and now he is so excited to hear that the box office of Shaw Brothers movies has shrunk so much.

It seems that Wang Fatzi is usually angry with Fang Yihua when he makes movies for Shaw Brothers, and his father Wang Tianlin and other old courtiers are also offended by Fang Yihua, so he is so excited.

"Really? How so? Chen Lang was incredulous when he heard this, how could it shrink so much when the release time was the next day?

Because of Hong Kong's small territory and limited population, the release cycle of movies is generally about one month, of course, this is the current release cycle of Hong Kong's best-selling movies.

For example, this year's box office champion "Best Partner: The Great Miracle" was released from February 5 to March 3, a total of 27 days, and the box office runner-up "Five Lucky Stars" also had a release cycle from July 7 to August 3, with a total of 28 days.

This is the release cycle of big-selling movies, and movies with a dismal box office may be two weeks, a week, or even a few days after being released, which shows the fierce competition of Hong Kong films.

But as a blockbuster that broke the box office record on the first day, it stands to reason that the release cycle should be about four weeks, so the box office in the first week is generally the highest, plus it is now the student holiday period, the box office will fall, but it is impossible to fall so badly, it fell by 60% the next day, only 430,000, so how much on the third day? Is there 200,000?

According to the people in the theater, on the first day, many people were attracted to the theater because of the huge production with a cost of 6 million, but after watching it, everyone was disappointed, and many movie theaters saw the phenomenon of audiences scolding the movie and scolding Shaw Brothers.

After word of mouth, everyone knows that this movie is a bad movie, and the media reports should have also played a role, and the audience is naturally not stupid, and the number of people watching the movie dropped sharply the next day, resulting in a box office of only 430,000 the next day. ”

Chen Lang was stunned when he heard this, he thought that he was in a catastrophe, but there was such a divine turn, which was really a twist and turn.