Mu Shan calmly listened to their complaints, he had long expected this to be the case, after all, the price was a bit outrageous, but "The Family of Gold Powder" was worth the price.

After everyone finished speaking, Mu Shan said softly: "Everyone, what I said is that 300,000 is the reserve price, and only three TV stations are recruited, and this price is evaluated by us, and it is definitely not arbitrary." ”

Silent!

Obviously, this time the negotiations broke down, and some people were the first to stand up and leave, and then left one after another, such a price is not very good for some TV stations, obviously no longer considered.

In the end, there were still five TV stations left that did not leave, this is what I really want to strive for, Yuezhou TV is one of them, and Geng Hui said: "Mr. Mu, what price did Xiangnan TV buy out the first round?" ”

The other four responsible persons looked at Mushan at the same time, this answer is undoubtedly very important, if they are only 400,000, and now they want 300,000, it must be unreasonable.

But listening to Mushan's meaning, the price of the first round seems to be very high, which is surprising, Shonantai has the courage to pay 500,000 or 600,000 to buy exclusive?

"All I can say is much higher than the price!" Mu Shan finally said.

Geng Hui and the others left, but they did not leave Linhai, and began to report to Taili, and at the same time began to find out the buyout price of Xiangnantai.

This time it was very simple to find out, but the result shocked everyone, is this going against the sky?

The whole series, 32 million?

800,000 episodes?

The TV circle was stunned, and when Geng Hui, the person in charge of Yuezhou TV, got the news, he silently said: "300,000 is really not expensive!" Then he took out the phone and began to communicate with Taili, he remembered that Mu Shan said: "300,000 is just the reserve price." ”

The other four responsible persons have the same actions, they will undoubtedly not let go of this play, and they also have strength. Now all you have to do is contact the station and see how to do it.

How could the media let go of such shocking news, and soon the news began to be published on the front page of entertainment and even the financial edition the next day.

"Shocked! "The Family of Gold Powder" sold at a sky-high price, 800,000 episodes. The whole drama is 32 million! It is equivalent to the budget cost of a TV station for a year! ”

"Shonan TV bought out the exclusive premiere rights of "The Family of Gold Powder" with 800,000 episodes, creating a historic 10-point rating, is it an outstanding vision, or is it a loss to make money?"

"Some TV people strongly condemn this kind of sky-high price buying and selling of TV dramas, which is once again putting a big mountain on the already poor budgets of many TV stations!"

The overwhelming news has once again added a handful of firewood to the already hot "The Family of Gold Powder", and countless media began to rush to Shonan Station and the brilliant public relations department. Want to get the exact news.

Brilliant has been silent in response, while Shonantai generously chose to hold a press conference to respond to this matter.

Shonandai, press conference!

"Hello media friends, I am Li Haifeng, the head of the film and television department of Shonan TV, and today I will represent Shonan Satellite TV to make a public response to you on the royalty of "The Family of Gold Powder"!" Li Haifeng stood on the rostrum with a serious face. Started accepting questions from reporters.

"Director Li, may I ask if there are rumors that the premiere cost of "The Family of Gold Powder" is as high as 800,000 yuan per episode. And the whole drama has a total of 40 episodes of 32 million yuan, is this true? ”

Li Haifeng looked at the camera aimed at him, nodded slowly, and said, "At present, it is indeed an episode of 800,000 yuan." ”

Xiangnantai admitted it so simply, which immediately caused an uproar at the bottom, they knew that it was true, but Li Haifeng did not hide his attitude. Still surprised them.

"Director Li, there are current claims that Shonan TV is maliciously raising prices and breaking industry rules, which embarrass some TV stations. What do you think about this? A CCTV reporter asked.

Li Haifeng said calmly: "We didn't break the rules, the TV series "The Family of Gold Powder" is worth the price." ”

"It is undeniable that "The Family of Gold Powder" has indeed set a ratings record in recent years, but how can Shonan TV guarantee its value before it is broadcast?" A reporter from Tianfutai asked.

Li Haifeng didn't answer this time, but said in a deep voice: "Your question is very good, and we are also thinking about how to ensure the quality of a drama that can be worthy of its price." ”

The reporters below were all stunned, and some reporters wanted to ask questions again, but Li Haifeng stretched out his hand to signal that there was no need to ask, picked up the microphone and said loudly: "There are many TV series released in our country every year, but why can't the ratings go up?" Is there a lot of TV series? Too many TV stations? I think "The Family of Gold Powder" has given the answer, and we at Shonantai have given the answer, that is, the quality of the work. Only good works can have high ratings. ”

"Now the domestic TV dramas are mixed, we may pay 200,000 to buy a good drama, or we may pay 400,000 to buy a bad drama, this situation has always restricted the development of TV stations, and we have not been able to give a satisfactory answer to the audience watching our station."

"We, the leaders of Shonan Terrace, are worried about this, and we are worried that in the long run, we will live up to the love of the audience and the expectations of the leaders. Therefore, after careful consideration and deep thought, we at Shonan TV are determined to make reforms, and we want to create a new model to dedicate the best programs to our audience. ”

"Under the leadership of our director, all the staff of Shonan Station worked overtime, meditated, and finally by chance, in the cooperation with Brilliant Entertainment, we both explored a new way of cooperation!"

Li Haifeng stopped here and looked at the silent press conference hall, where everyone was staring at him, waiting for the final result after he had spoken a long period of official words.

Fortunately, he didn't wait long, and continued: "At the beginning of our cooperation, Brilliant Entertainment was very confident in ourselves, although we believe in the credibility of Brilliant Entertainment in the industry, but the series still has to be tested by the audience after all, when discussing the price, we had a disagreement, and finally we decided to determine the royalty based on the ratings. ”

"Director Li, may I ask what standard you set the price, and why did you get to 800,000 episodes?" Some reporters reacted quickly.

Li Haifeng nodded and said, "What we agreed is that we will not pay below 3 o'clock......"

"What?"

"What are you kidding?"

"Director Li, you said that you don't need to pay for ratings below 3 o'clock?"

“……”

Li Haifeng's first sentence detonated the audience, it is very simple, now more than half of China's TV dramas below 3 o'clock are used, if you follow this model. I'm afraid a whole bunch of people will starve to death.

"Director Li, what theory did you base on to make such a standard, don't you think it's very unfair to the producer?"

"Director Li, we want to know if you think such a standard is appropriate? Do you think the producers can accept it? ”

Soon a lot of problems hit, the wind direction changed suddenly, and the price was still high just now. Now it's the producers who are at a loss.

Li Haifeng was obviously prepared, and continued: "Of course, this is just our way of cooperation with Brilliant, and it may not be applicable to all producers. ”

The reporter was stunned, yes, his position seems to have changed, and he is silent one by one. Keep listening, there's too much information today.

"There is no charge for below 3 points, this is only for brilliance, because brilliance has never considered that they will be below 3 points, it can be called the brilliant standard!" Li Haifeng didn't mind helping Brilliant advertise, and at the same time made a note for this plan.

"200,000 above 3, 250,000 at 4, 300,000 at 5. 6:400,000, in order. Every time you increase a little bit, you will mention 100,000, so far "The Family of Gold Powder" has exceeded 10 points, so we can only say that it is 800,000 episodes so far, and we are not sure if it will increase. Li Haifeng finally said.

The media was slightly silent, this answer was obviously very unexpected, but it was reasonable. The whole plan is obviously beneficial to the TV station, but it is brilliant that has become the winner, which can only explain that the TV series is too good.

In this way, this drama is really worth so much money, but some reporters still saw the fundamental problem and said: "Director Li." What do you think about this cooperation method that is obviously biased towards the TV station and unfair to the producers? ”

Li Haifeng said with a smile: "For our TV station, I believe that the majority of peers know that we obviously don't make money with this brilliant "Gold Powder Family", but the brilliant is to reap huge profits, this is not a question of fairness or not, but we want to set a benchmark, we call on the producer to do a good job in every TV series, as long as you do well, then you will be able to get a lot of profits, if you have been shoddy, then maybe you will have nothing." The most important thing is that it is irresponsible for the audience, and as a conscientious and responsible TV station, we at Shonan TV hope to be able to broadcast more excellent TV dramas for the audience. ”

The leader above couldn't help nodding his head, Xiao Li is still good.

"If the producers don't buy it, will you still follow the brilliant standards in the future?"

"No, this kind of innovation is still being explored, and naturally it will not be rolled out all at once, and the standards need to be gradually adjusted, but this must be the trend of the future!"

Today's press conference undoubtedly gave a bomb to the entire TV circle and entertainment companies, which is to force the rhythm of the producer to death.

For Brilliant will accept this way, they can only be speechless, you are sure, we don't.

The next day's newspaper really started commenting on yesterday's press conference.

"Today, there is a new word in the entertainment media circle, brilliant standard ......"

"Shonan TV's innovation road, whether it can be successful, senior media people for this kind of innovation affirmed, this is the first step of marketization, but for the glorious standards of Shonan TV, this is obviously biased towards the TV station, and the producer suffers a loss of the contract, should be revised and improved."

"This newspaper interviewed a number of production companies, and the reply was that they would never consider the brilliant standard, and resolutely resisted this standard, claiming that if the brilliant standard is popularized, then more than eighty percent of the production companies in the country will face bankruptcy!"

"Why did Brilliant Company dare to sign this contract? The editor thought carefully for a long time, and finally found that perhaps it is precisely because of a name that it is the reason for today's brilliant self-confidence. Yunyi, the brilliant chairman of Yunyi since taking office, the introduction of brilliant products, must be a boutique concept, a year of brilliant works, all of which have been well received, remarkable results, perhaps because of this concept, let them dare to deal with such a harsh contract, and great success. (To be continued......)