There are many conference rooms in Lingda Group, and this time the conference room on the eighteenth floor is used.

This meeting room is reserved for the board of directors and is the highest level of the company.

Feng Lan brought Jin Qiming in, then withdrew by herself and closed the door, she was not qualified to enter.

A group of old men suddenly set their eyes on Jin Qiming, there was no way not to be curious about him, there was never a place for young people in this conference room, not to mention that Jin Qiming was still a high school student.

Ling Haifeng waved his hand at Jin Qiming and asked him to come to his side and sit down.

Jin Qiming sat in the first seat on the right side of the conference table, this seat is exquisite, the most respectful person, sitting in the center, followed by the first on the left, and then the first on the right.

When Jin Qiming first arrived, he sat in this position, which couldn't help but make people blush, but the old men sitting there, no one dared to express their dissatisfaction, Lingda Group is a private company, Ling Haifeng is an absolute shareholder, his majesty, no one dares to provoke.

"Let me introduce to you first, this is Jin Qiming, the chairman of Jin's Agricultural Trading Company, you should have all watched the news yesterday, the charity fund established in response to the hail natural disaster was jointly established by our group and Jin's Agricultural Trading Company."

After a pause, Ling Haifeng continued.

"There is only one theme of today's meeting, that is, to hand over all the power of Longquan Beer to Jin Qiming."

Ling Haifeng's voice fell, and the old men in the room buzzed and whispered to discuss.

"Chairman, this is a bit sloppy." The old man who was the first on the left frowned and said, here, he dared to speak, he held eight percent of the shares of Lingda Group, and he was the person with the largest equity except for Ling Haifeng.

"Then you recommend someone to me, huh? You say, who can clean up this mess now. Who else can resist the ban on Longquan by national brand beer. Ling Haifeng knocked on the conference table, his tone getting higher and higher.

"This..." The man shook his head, asking him to recommend, he really didn't have the right person.

This is not to blame him, it is really that the Ling Group should not have used Jin Qiming's seven-wound fist-style tactics in the first place. Now the major brands of beer are jointly encircled and retaliated, and the gods can't stop this fierce offensive.

Longquan was acquired by Lingda Group because of continuous losses and poor marketing, so to speak, it is a mess in itself, and now the situation is worse and more dangerous.

"Since everyone has no opinion, then it's decided. Okay, Jin Qiming, you can talk about your plan now. Ling Haifeng nodded towards Jin Qiming.

Jin Qiming was not afraid in the face of a group of majestic old guys, he didn't have any information at hand, but he had already thought about the marketing strategy.

"In fact, there are three main reasons why Longquan Beer is in the current predicament." Jin Qiming opened the words.

The conference room fell silent, waiting for Jin Qiming to say the following.

"First, the company has too many employees, which is beyond the company's ability to bear, and as the cost of employees grows year after year, it seriously drags down the development of the company. However, the government did not allow the filing for bankruptcy, which led to the complete collapse of Longquan in recent years. ”

Everyone nodded again and again, this point is on the surface, and it is also the initial reason for Longquan's decline. If the equipment is improved, there will be no need for so many employees, but the official does not allow such a large enterprise to lay off employees and go bankrupt, so it is impossible to play.

"Second, there is a shortage of funds, of course, this point has been greatly alleviated with the acquisition of our Lingda Group, so I don't say much. Thirdly, the brand has been hit hard. For more than a month, Longquan Beer has adopted tactics that harm others and are not beneficial to itself, which has led to the joint encirclement and suppression of Longquan by major brands of beer. ”

A bunch of old men whispered, and the meaning was obvious, the reason why they were surrounded and suppressed so much was not because of your methods. The original marketing strategy, but you came up with it.

"In response to the above three points, I have formulated a new plan." Jin Qiming paused slightly, and after everyone quieted down, he continued: "There are too many employees, and if we don't let them lay off employees, then we won't lay off, and after we swallow one or two more brands of beer, this problem will be solved." ”

What a big breath!

Old people, you look at me, I look at you, they all think that Jin Qiming is untrustworthy and bragging, and he doesn't write drafts.

Jin Qiming ignored them and continued: "The brand image needs to be re-established. This is the most fundamental battle to turn the crisis around, as a beer, if the reputation is smashed, then there is nothing. ”

"Then what can you do to bring Longquan Beer back to life within half a month and establish a good reputation." Ling Haifeng interjected and asked, this question is what everyone present is most concerned about.

In half a month, Princess Aixin Fina will come, according to the previous plan, Princess Aixin Fina will endorse Longquan Beer and create a win-win situation with Lingda Group.

But if Longquan beer is garbage in the mouths of the citizens, it is impossible for the princess to speak for it.

“lol。” Jin Qiming said word by word.

"What?" The old men were stunned.

"LOL is a game called League of Legends, and this game covers students, office workers, and even a lot of women who play it. If Longquan Beer wants to re-establish its reputation in the short term, it must rely on this game, and only the exposure of this game can have an effect.

You may say that you advertise on TV, but I tell you, it's too late, and it's going to be very expensive.

The cost of game advertising is particularly low, and it is much more cost-effective than investing a huge amount of money in CCTV. A video of a match, which can be inserted twice at the beginning and end.

Moreover, as long as you play lol, you will hardly miss any official game video, then the radiation effect of the advertisement will reach 80%! ”

After a short pause, Jin Qiming continued to impact the old concepts of these old guys with his words.

"After the online advertising is launched, as long as the competition is strong, it will inevitably spread to various Internet cafes, and the radiation will be enhanced again."

Ling Haifeng didn't speak, he vaguely understood Jin Qiming's strategy, some similar to a football team or a table tennis team, his own company pulls a team, and then participates in the game to increase popularity.

Many companies play this set, but the cost is not low.

As if seeing through Ling Haifeng's thoughts, Jin Qiming nodded slightly: "The LOL team, compared to other sports teams, is very cost-effective, and it doesn't cost much money at all. ”

"You've said so much, but it's still not okay without a team, only half a month, can we dig people?" Ling Haifeng asked in disbelief.

"I don't need to pull people, I have a team in my hands." Jin Qiming's eyes scanned the audience.

Ling Haifeng sighed in his heart, he had long expected that the Seven Injuries Fist strategy that Jin Qiming gave at the beginning was to dig a pit for him, and today, he finally saw the dagger.