"It's all you, I was scolded!" After eating in the evening, Mu Lin walked into the room and blamed Yun Yi who followed behind him.

Yun Yi touched his nose behind her and said softly: "You're okay, you were just whispered a few words, you see that I was almost executed again, forget it, don't think about it, just get used to it!" ”

Mu Lin sat down on the bed, looked up at Yun Yi who was walking towards the computer desk, and was a little stunned: "You just said that in front of your mother." ”

There is no doubt that Mu Lin's appearance on TV was known to Meng Yuqin, who was furious at the time and taught Mu Lin a lesson.

I immediately called Yun Yi and asked him to come back, Yun Yi was busy in the company, and he knew the reason, so he didn't dare to come back.

But where can you run, coming back at night is naturally a hot batch, just copy the guys, and now the most important thing in this family is the child.

Mu Lin was also made by Yun Yi to shoot a promotional video at this time, how could her mother not be angry.

"Originally, I wanted you to show your appearance on the show, but now it seems that it can't be done." Yun Yi shook his head slightly.

Mu Lin knew that he was for his own good, so he touched his stomach and said, "Forget it, I was scared to shoot only a long shot this time, and I will definitely be seen when I go out now." ”

"Well, you took a few shots this time, and then you will slowly release it, and you don't care about the rest, although you are the spokesperson, but it doesn't necessarily have to be a judge, just explain that you have another job!" Yunyi nodded and turned on the computer.

Originally, if the news of Mu Lin's pregnancy was publicized at this time, I am afraid that it would still have a certain publicity effect on "Sing If You Want To", but Yun Yi is afraid of trouble, after all, once it is known, I am afraid that even the birth of the child will not be peaceful.

"Yun Yi made it so big this time, are you sure?" Mu Lin lay on the bed, and she usually wouldn't interfere with Yun Yi's work. But at this time, he said softly.

Yun Yi turned around and smiled slightly: "Don't worry! It's not big yet, and I'll do more to publicize it in the future. ”

Mu Lin looked at his confident face, nodded slightly, and asked no more.

If there are insiders in the circle at this time, they will definitely be dumbfounded, and they will increase their efforts?

Does Yun Yi want to die? Now that you are investing, you have already accepted everyone's psychological limits. If you invest more, you will really be dying.

Now it's a bet on ratings, and there is still a certain opportunity, maybe Yunyi will create another miracle.

But if you increase the weight again, even the shareholders can't accept it, once the show fails, the blow to the company's stock price is absolutely unimaginable.

Not to mention a ruin, but it can definitely make the glory breathless, or even more serious. It was gone.

After all, listed companies still look at performance and stock price.

However, brilliance is Yun Yi's words, no one dares to deny his decision, and the top management knows it in their hearts, and they will not deny it.

And quickly, in the next few days, the outside world completely felt the brilliant determination, and there was no promotion unit on the tenth. All of them will be online from the 11th.

The radio station is fully covered, and the Shonan station scrolls the screen 24 hours a day. and promotional advertisements that appear at any time.

Offline advertising has been further promoted to third-tier cities.

The whole front page of the newspaper is promoted, and almost the entertainment section of the mainstream newspaper is covered!

The judges of the show, as well as the existing artists of Brilliance, and the artists who are cooperating with Brilliance, will be promoted across the board!

Mobile company SMS promotion support. It's like a viral promotion!

The Internet and other new media are not in the headlines 24 hours a day, supported by professional water army!

If the publicity on the 10th was unprecedented in scale and brought a whirlwind to the entire industry.

Then in the next four days, the density is more extensive and the channels are more comprehensive. The continuous publicity has completely boiled the entire industry.

It's not that I haven't seen this kind of propaganda model, in Hong Kong and Taiwan, this model is common!

Whenever a top red star work is listed, there will be this spectacular situation of full coverage, and you can see publicity wherever you go.

But Nima, can this be compared to the mainland?

How big a place they are, how many people they have, and this is brilliant propaganda in the whole country, not the same!

Maybe before the glory, no one thought that it would cost such a big price to promote, even if it was a movie promotion, it might be nationwide publicity, but it would never cover it at the same time.

And for five consecutive days, at the same time, there are no dead ends, all-round coverage!

I thought that Brilliant was already a big deal before, but this time I was completely speechless.

On the morning of the 15th, an article finally came out, which completely detonated public opinion!

"The biggest advertising case in the history of mainland entertainment was born today, and the publicity cost of the "Sing If You Want to Sing" program has officially exceeded the 200 million mark so far!"

"How to return to the cost of producing "Sing If You Want to Sing" with 100 million yuan? Be in the spotlight! ”

"The production of 100 million yuan is a long-discussed topic in the entertainment industry, and it was originally agreed that it would be China's first blockbuster to spend so much money, but today the result was born, and Brilliant broke this record with a competition!"

"At half past seven tonight, the publicity cost of "Sing If You Want to Sing" jointly broadcast by Xiangnan Satellite TV and Yuezhou Satellite TV has exceeded 200 million, and the ratings have become the focus of attention!"

Two hundred million?

200 million in publicity?

No matter who it was, the first thing they paid attention to was the number of 200 million, and the circle was strangely calm, as if suddenly they stopped talking.

You must know that the total assets of many entertainment companies are not hundreds of millions, and there are very few companies that really break 100 million.

I already knew that the brilliant show was going to break 100 million, but Nima couldn't get 200 million.

200 million and 100 million are definitely not a standard, and there is no need to discuss the return of capital at this time.

Just wait quietly for the program to be broadcast, what effect will be achieved with 200 million programs?

In this game, what will the glory end up with?

Now there is less talk for a while, because no one believes that brilliance is a fool, and now talking too much is self-inflicted humiliation.

Await!

Wait for the evening program to air.

Waiting for the ratings!

No matter what kind of plan Brilliant has, the ratings are absolutely unpassable, and if the ratings are not good, the brilliant will fail!

In fact, it's not just outsiders who are nervous, but also brilliant employees!

Even Mu Shan, the boss, has become a little heavy.

Come to Yunyi's office and knock on the door.

"Come in!" Yunyi's voice is still so smooth!

Mu Shan walked into the office and saw Yun Yi looking at this morning's newspaper, his face was very calm, and he was not moved.

It was as if there was no feeling of tension at all.

"Mr. Yun!" Mu Shan said softly.

Yun Yi raised his head and said in a deep voice: "Here, sit down!" ”

Mu Shan, under Yun Yi's ease, seemed to suddenly relax, but then his face became solemn again, and he said in a deep voice: "Mr. Zhao called again, and he was very cautious about our budget exceeding the standard. ”

Yun Yi nodded lightly and said, "They haven't received the money, right?" ”

Mu Shan shook his head lightly, his eyes were a little heavy and said: "I think they mean that they want to drag it out until the ratings come out, after all, we agreed that the budget overrun can be negotiated, but this time the overrun has doubled, and the publicity costs will continue to increase in the future, I don't think they will let go easily." ”

Yun Yi didn't speak, put down the newspaper in his hand, and pondered for a while.

Originally, the original agreement was 100 million, but now it has been spent 200 million, and it is understandable that Zhao Yizhuang of Flying Bird is unwilling to pay this price.

In fact, this is also the difference between Yunyi's mentality and the original, and the program he wanted to do at the beginning was never as important as it is now.

Yun Yi is already a businessman now, but he needs to deal with more complicated things than a businessman, and now is not the time for him to be obscure.

What he wants to do is to influence, no matter which line of work, as long as he enters, he must make a national sensation, and create a phenomenon, and become an amazing businessman.

It is true that the status of businessmen is not as good as that of officials, but Yun Yi does not lack status, and he is not afraid of authority and oppression.

Who ate the courage of the ambitious leopard and dared to press him with authority, but the people he offended so many times couldn't press him, and couldn't he clean it up by normal means?

He knew very well that Yu Wei could guarantee his safety for the time being, but in the future, as his interests developed more and more terrifyingly, he would definitely be involved again.

He must develop his business empire as soon as possible, otherwise it will not work only by means of self-preservation and not threatening others.

If you want to be a businessman, you must be a businessman who can have an important influence, and only by virtue of his background can he really make a living.

So from now on, he must make his own influence in every line, the irreplaceable influence of others.

Just as now "Sing If You Want to Sing" is going to show a kind of boldness, so that future generations, except for himself, no one can challenge his status as the king of variety shows.

Then came movies, TV series, music, ......

It is full of kings and queens, how much influence can it have after fans spread all over the world? In addition, how big can the impact of the Internet be after mastering the voice channel?

It may not be big for others, and a useless means will nullify you.

But it's different for him, who can just abolish him?

His mind just turned slightly, Yun Yi didn't think about it anymore, he had already decided, and the money was spent: "Forget it, let him go." But everything has to be according to the contract, and we said in the contract at that time that if they refused to make additional investment, Brilliant had the right to find a new partner, and the exclusive title would not be possible in the future. We can understand them, but we can't be considered bullies. They want to wait until they see the ratings before making a decision, but we must not set this precedent, otherwise it will not be conducive to future cooperation. Well, if you give them a call and don't give a reply before 5 p.m. this afternoon, we'll give them up on the investment. ”

Seeing that Yun Yi was so tough, Mu Shan nodded slightly, flipped through the document in his hand to the next page, and continued: "The advertising time of Shonan Channel's "Sing If You Want to Sing" is only about ten percent, and the rest are all bought in the current period, or if you want to see the effect. This is already confidence in our brilliance, after all, our pricing is too high. ”

Yun Yi nodded and said, "Don't worry, after this issue, when it comes to the next issue, you will naturally be approached." ”

Yunyi is not worried about anything, but it is advertising, and Yunyi is not worried at all. (To be continued.) )