Don't look at Lu Deshuang's embarrassed look, in fact, from the very beginning, Lu Deshuang had the idea of pulling the stupid hat company on the ship.

Because this year, it is the period when the stupid hat company begins to really rise and go abroad.

Last month, they officially entered the overseas market and made their debut on the Japanese rssoasnapan program, which received a very good response. The single "Aanss" also won the title of "BP" on the Japanese channel, and this year the Silly Hat Japan branch was established, which was the first shot of the Silly Hat Company in Japan.

The Silly Hat Company has several sub-departments: the draft department that discovered the "Future Star"; the "Saraa" training department for new recruits; The record production department that grasps the market trend, reflects the singer's style, and creates a realistic visual sense; Recording and post-production of recordings (AAP; ap; ap; ap; ap; r)； Marketing department for promotional sales; contact the media to promote the singers; As well as an agency department to discover the potential value of singers and plan advertising concerts.

These are all departments that deserve Lu Deshuang's attention, and even this cooperation is to learn from these subordinate departments of the stupid hat company.

It can be said that for a brokerage company, the star-making model is very important, and it needs to be taken in four steps, so let's take a stupid hat company as an example!

Step 1: Draft AP; ap; ap; ap; ap; Training (Draft Department, Training Department)

In the early 90s, the stupid hat company still made a very clear distinction between the two links.

At the time of the formation of O, Kim Kyung-wook acted as an agent to travel to high schools across the country in search of so-called "talented" talents, thus absorbing ANA, Moon Hee-joon, and Lee Jae-won. Director Lee so-man chose Onan in the United States, and Jang Woo-hyuk attracted attention for his outstanding performance in the dance competition.

By the time the myth was formed, the company began to establish a draft mechanism.

In the 96 U.S. draft, the company selected An, who had trained with O before, lead singer Shin Comet and R, who had won the American Dance Competition, and Kim Dong-wan in the Korean local draft, while Lee ∝≦ dǐng∝≦diǎn∝≦ Xiao ∝≦ said, .♂.⌒os_(); Min-woo was favored by Silly Hat Company because he formed his own orchestra and won the Korean Dance Competition, and NN was recommended to Silly Hat Company by ANA because of his good talent as an artist.

Through a series of drafts, in 97 the company initially determined the people that the company wanted to train.

Only then does devil training begin, and there is no change in personnel. But with the growth of Korean teenage stars, more and more potential children have emerged, which also means that the competition is becoming more and more fierce, so the stupid hat company gradually combines this draft and training into one step.

Entering the company does not mean becoming an artist, and at this time, he has not signed a contract with the company, and in further training, the company will eliminate some people.

At present, the company holds two large-scale selection competitions every year, and an internal selection meeting is held once a week. In the case of the boy group "TVXQ", which was just formed in 04 and will be popular all over Asia in the future, its 5 members are all excavated and cultivated by the newcomer selection and training institution of the Guò Silly Hat.

At first, they served as captains in 5 different combinations, and through guò continuous training and selection, they were able to form the current dream group, "TVXQ".

Several special diǎn stand out in this step.

First of all, the age of celebrities is young.

The young age of idols has become a common phenomenon around the world.

In terms of industry profits, a young debut can make more money for the company for a few more years, and the earlier the talent, the lower the cost of packaging, and the stronger the plasticity, which is conducive to the company's training; From the analysis of industry characteristics, the entertainment industry is an industry for young people, and only young people are fresh and eye-catching.

For example, in 1997, Silly Hat Company formulated a strategy - to cultivate a big-name star who can represent Asia.

Because from the perspective of the situation in South Korea, there are more convenient conditions for entering the overseas market or girls, so the future star who was selected in Korea at that time was Boa. She was only 11 years old at the time, and she was only in the fifth grade of elementary school at the time of the interview, but her singing and dancing proved that she already had the qualities of a star.

At that time, the three or four songs auditioned were all SS classics, and the dance was also the most popular P-OP dance step at that time.

Her outstanding performance was praised by the commentators present, and at the strong request of the record company, her parents had to agree. From the time she passed the interview, Bao'er began to receive special training. Most of the recently launched Korean stars are 18 or 19 years old, so you can imagine how young their debut age is.

Although the young age of celebrities has become a necessary condition for fame, it is not without lack of diǎn.

Because he became famous too early, he was too young, and he wore the crown too early, although these idol singers paid for the supposed innocent flower season and healthy growth environment, which is an irreparable youth advance. However, what is stored is reasonable, and with fame and fortune you will inevitably lose something, which is the special diǎn of this industry.

Second, rigorous training.

This is the stage that children must go through to become famous.

When making idols, any entertainment company in Korea not only requires the artist to have the talent to become an idol, but also requires the artist to undergo strict post-training, especially in Company S.

Take the "Korean Wave" in China as an example, before the release of the first album, 12-16 hours of super-intense training every day made Jang Woo-hyuk fall into the problem of shoulder pain when he danced, and sometimes everyone would fall to the floor so tired that he couldn't get up.

The training process of "TVXQ", which will quickly become popular in the future, is almost hellish, and one of the members, Xia Ya, has been trained for more than seven years before he can stand in front of the scenes.

Sometimes, the five sixteen or seventeen-year-old boys practiced from the afternoon until 11 diǎn in the evening, and when they thought they were singing about the same, they went to sing to the person in charge of the company, but the person in charge was still not satisfied after hearing it, so the five boys continued to practice, and all the relevant personnel of the company accompanied them.

At the beginning, I was learning to dance and sing 12 hours a day. They have to dance with their inner thighs tied during the exercises, so that they can memorize the movements correctly. In addition, in order to accumulate stage experience, they became the backup dancer of the singer Yoo Young-su (now Director S) at the time.

Not only in terms of singing and dancing, but also in language expression, expression and other aspects of training, so that they can speak calmly whenever and wherever there is a camera to shoot. They spent two years like this before they debuted in Korea in '96 and made their debut in China in 2000, triggering the "Korean Wave".

As for the cultivation of stars for Asia, in addition to these, it is necessary to train the language.

Thirdly, a large number of combinations to attack.

Portfolios are the entertainment products that brokerage companies like the most and are best at making.

Silly Hat has successfully launched a number of combinations, such as O, SS, Mythology, TVXQ, Heavenly Zhixi, and the latest 12-member group SPRNOR after 3-4 years of selection and elimination.

The reason why the combination was launched is because the combination can bring several people together to meet the needs of "turnip and cabbage have their own love" and ensure that the company's investment is not all sunk. At the same time, after becoming an army, the company can determine the next superstar to be launched according to the popularity of the group.

So it's not uncommon for Korean groups to score quickly.

Moreover, the formation of the group was decided by the company at the beginning, and the dissolution was also the decision of the company, and in many cases it was not decided by the members of the group. The myth jumped to oo en masse because of disagreements with the stupid hat company over the issue of members' stay and stay. This is not bad, at the beginning, O was unable to twist his arm and thigh, and was forcibly dismantled by the company.

It can be seen that the combination is a common strategy in the Korean entertainment industry, serving as a litmus test for the market.

Fourth, pay enough attention.

Although the training is very strict and arduous, the company's emphasis on newcomers is still quite high.

In terms of funding, the Silly Hat Company does not hesitate to spend a lot of money to train artists in an all-round way. In terms of manpower, the company will be equipped with the best teachers, songwriters, and veterans in the music industry to point out to newcomers.

For example, in order to make Bao'er a perfect and powerful singer, Company S invited many art experts to be her special teachers. The choreographer of Boa is Japan's leading Chosaku Wazu. In addition, her debut album also invited famous Korean composers Yoo Young-jin, Kim Heung-seok, Kang Won-sang and Fang Shi-wook to help. (To be continued.) )