Chapter 196: Reform
The result of the constant repetition of old films is that this show is constantly criticized, and finally it is reduced to the point where no one watches it. The more no one watches it, the more the animation producer's investment will not be recovered, so the quality will be worse, which will create a more serious vicious circle. This is one of the points, but it accounts for a small weight, and the main point is that there are fewer and fewer new animations sent for approval, and their income has shrunk dramatically.
In addition, the Internet is full of voices such as "it is obviously a domestic animation but cannot hear the Chinese" and "domestic animation is revived abroad, but it is still dark at home", and all these reproaches are borne by radio and television. At an animation summit, there was also a foreigner who ridiculed the current situation of Chinese animation. That is the dragon and tiger abroad, and the domestic lifeless, which is simply unbelievable in other countries.
A live slap in the face, radio and television are very embarrassed now. In the past, animation was not prosperous, and it can be said that it was a problem of animation talents, but now that Chinese animation has begun to go to the world, there is still a lot of sadness in China, and it is even getting lower and lower, and it seems that it is impossible to find other excuses.
"I'm bringing you here today to talk about animation. Whether it is reform or continue to let it develop, we must come up with a charter today, otherwise we will not have to leave work. ”
As the leader of radio and television, Ji Sunan could not continue to be silent at this time, so he convened everyone and started a meeting on whether to reform. Of course, this meeting is only to set the tone, and whether or not the reform is really carried out and the reform plan still need to be submitted to the Central Propaganda Department, the State Council, and other organs for approval.
"Reform? Isn't that good? If you really get a rating system, then the broadcast time of domestic TV stations will have to be greatly adjusted, and it is not easy to control foreign animation. ”
"But the current situation is very serious, if it continues like this, it won't be long before no animation company is willing to produce animation for domestic TV stations."
"So many domestic animations are running out, doesn't that show our incompetence? I think it's better to give a bottom line, and let the animation company play the rest, and we can create a rating review body. ”
"So how is this grading body structured? Still looking for dozens of unrelated examiners as now? To be honest, I still can't understand why these people represent the aesthetics of the general public, and they are not professional animators. ”
"Do you think those people in the Animation Association really understand animation? The only people who really understand animation are those who work on the front line, and everything else is. I think that if we want to build a hierarchical mechanism, the main thing is to review the basic moral, political and value values, as long as there is no deviation, it can be completely liberalized. ”
"It's better to be clear, it's better to be clear, and it's better to study them one by one. I have a suggestion that the prosperity of domestic animation is closely related to Hantaku University, so why not work out a reform proposal with Hantaku University, which can not only improve the image of radio and television, but also reflect the principle of Mingzhuo, how about it? ”
This person's suggestion was recognized by the majority, and the influence of Hantaku University is very wide, and it is now a leader in the field of domestic animation and games, and is fully qualified to participate in the establishment of the new rules.
"Listen to everyone's meaning, it's in favor of reform, so let's report it. Inform Hantaku University and ask them to send a few representatives to participate in the establishment of the new reform plan. ”
Ji Sunan came to the conclusion that this plan still needs to find more experts. Some animation associations and other institutions should also be invited.,Although it's just a formality.,The most important thing is to see what kind of charter Hanzhai University can come up with.。
The invitation of radio and television soon spread to Hanzhai University, and the glasses girl didn't bother to participate in any discussions, so she directly got out the world's globally common and ultra-detailed grading regulations and threw them directly to radio and television. As for the staff, the glasses girl is not sent, because everyone is busy with work now, who has the spare time to hold a meeting?
Hantaku University rarely holds meetings outside of the administrative department.,Except for the month-end profit distribution summary meeting.,This meeting is everyone's favorite.。 That's why these teachers don't want to go to this meeting, and besides, the animation department is so busy right now that they can't spare anyone to come.
Hantaku University did not attend the meeting, and was secretly scolded by some people as arrogance. However, people have arrogant capital, and this grading regulation is more perfect than the audit system of other countries, and at the same time, it is more reasonable, and there is hardly a loophole to be found.
"This half-house university, can't it be that it has been waiting for this day for a long time?"
Ji Sunan looked at this grading regulation and was simply speechless. You say that you are not a state official, and you can make such a leakless order, not to mention that it has been premeditated for a long time, and no one believes it.
Think about the actions of Hantaku University for more than a year, vigorously developing manga and light novels, and laying the foundation for animation. and then to the distribution of overseas animation, creating a new sky for domestic animation companies, and leading everyone to go abroad, all of which are forcing domestic reforms.
It is really powerful enough not to clash head-on with domestic institutions, but to detour a large circle and drive the market trend, so that the policy has to be changed. Wouldn't there be any reclusive politicians or something in this half-house team? The step-by-step calculation is so in place.
Then these experts started a discussion around this regulation, but Ji Sunan knew that this was all nonsense, and with such a complete regulation, it was already superfluous to say anything. Sure enough, the whole meeting was spent in empty talk, and in the end, there was nothing to say, and it was finalized that the regulations were passed and handed over to the higher authorities for approval.
I don't know why, in the past, this kind of thing has to be approved for a long time before there is news, but after this regulation was handed in, it was replied in less than two days, and it was accepted without changing a word. Ji Sunan was also stunned, could it be that the above has been waiting for this regulation?
The next day, the ordinance was published online, and the radio and television department began to vigorously invite Hantaku University's animation to participate in the first batch of animation censorship. As soon as this news came out, a glimmer of hope was born in the hearts of Chinese anime fans. Of course, it's just a hint, and it's still in the wait-and-see stage to see what will happen to the works of Hantake University, and then you can know whether this order will be selling dog meat on the head of a sheep.
Hantaku University is also not polite.,In one go, I took out all the works since the establishment of Hantaku University.,All of them were handed over for review.。 When other animation companies saw that the industry boss was so arrogant, they were not welcome, and they drew out all the animations that have cooperated with foreign TV stations over the years. The members of the newly created censorship department looked at it, my mother-in-law, they were all piled up! How long will this have to be reviewed?
Each level in the rating system has a corresponding time period, but the low domestic broadcast price is not the main goal of these animation companies, at most it is the after-dinner dessert level, and they are aiming at the release of the disc. As long as you pass the review level, you can release the video disc openly, and now the piracy industry is almost dead, and if you release the video, it will be a big profit.
Because the regulations are very strict, the review is relatively accurate. Although I don't know what method the glasses girl used, Zheng Lu is sure that there will be no companies that are secretly using methods and similar things in order to lower the level.
"It looks like the animation department is going to raise its eyebrows."
In Hanzhai University, Zheng Lu saw the people in the animation department cheering. It has always been their biggest regret that their works can no longer be broadcast in their own country, and now this regret can finally be made up. The dubbing department is very busy because they get a lot of dubbing requests.
The dubbing quality of Hantaku University is high, and it has developed a lot of fans, so animation companies outside have come to the door in the hope of getting cooperation. Because all the anime works in Hanyaku University have already been dubbed, they have the time to take on a large number of works.
"The country has stabilized, and the half-house university is firmly in the lead, and it is time to develop abroad."
The glasses girl now likes this position on Zheng Lu's shoulder, and she likes to sit there except when she is speaking, because she can just say it in her ear when she speaks, and she doesn't have to shout loudly. According to the previous plan, the first is to establish Hanzhai University, and after stabilizing the country, it will develop beyond foreign countries. Now that Hanzhai University has undoubtedly become a leader in the industry, it is time to start hitting the foreign market.
Of course, the glasses girl refers to the game.,The animation field now has a certain weight in China.,As long as you continue to work steadily.,Soon there will be a place.。 However, this game has always only been in the country, and there has been no progress. If the game can't go out, the console will be even more unlikely to develop abroad, and if the game console can't go abroad, it can't be regarded as the third largest game country after the United States and the book.
"Yes, the problem is that if you enter rashly, I'm afraid that you will end up with the same fate as "Crossing 3". Although "Ghost Blows the Lantern" is popular abroad, it is difficult to replicate it. ”
Zheng Lu's third game is preparing to hit the foreign market, but now it's better to think about how to go abroad. In China, there is a medium to promote the game of half-house university, but abroad it is a lonely battle, and the investment is very large but it may not be effective.
Another point is that if you want to publish the English version, you must go through the administrative department. If they don't come up with a good sales plan, they won't agree to an English version. Teachers at Hantaku University only need to pass the Chinese game internally, but if they go international, they need permission from the Ministry of Administration.
"By the way, Glasses Girl, do you think we can find a foreign software developer to work together to develop a game? This kind of propaganda will be much less problematic. ”
Finding a foreign local software vendor to cooperate in the development of games is a good way to quickly go international. And Hantaku University also has a good partner, that is, John, who has collaborated on "Super War", he is a well-known software developer in his own right. But this method was vetoed by Glasses Girl, because she believed that although it could be successful, it could not be regarded as a Chinese game to the market.
This is not nationalism, but Zheng Lu's role is to create a situation, just like the people in the animation department use a large number of high-quality animations to open the doors of other countries, and then domestic animation companies can smoothly enter foreign countries. If you borrow the power of others, will foreign players remember the Chinese developers? I'm afraid it's very difficult, maybe they will think that they have borrowed the light of other software vendors to have such results. If that's the case, you can't be a guiding light for later games.
Therefore, the success or failure of Zheng Lu's game is not the key, its pedigree must be pure, others can cooperate with foreign software vendors, but Zheng Lu cannot. He is the highest-ranking player in the game development department of Hantaku University, and if he has to cooperate with others to enter the foreign market, it will be difficult for others to talk about it.
So no matter what, Zheng Lu must start from scratch and hit the foreign market alone.
"This is really difficult, forget it, let's think about it later, anyway, if you don't go abroad, you have to go through the domestic pass first."
Zheng Lu decided to take his time, anyway, his next work is still being conceived, as long as he keeps in mind that this is a game that is ready to be used to impact foreign markets.
"Zheng Lu! Zheng Lu! Look who's coming! ”
Zheng Lu was thinking about it, but there was a roaring voice from the lion housekeeper in his ears. This guy didn't know what was crazy, and his voice was as loud as a lion's roar. Zheng Lu looked back and saw that the lion house chief was holding someone and running towards this side.
It can't be Rina Asai, right? Finally lonely and unbearable? Zheng Lu thought evilly in his heart. But it's a pity that he only guessed correctly. The person who came was said to be himself, and it was also Zheng Lu's old acquaintance, but it was not Rina Asai, but the great director Kitagawa Ryuichi.
"Kitagawa? When did you come to China? ”
Beichuan at this moment is no different from before, but his face is more mature, and it seems that he has suffered a lot over the years. Back then, everyone studied at the same university, but Kitagawa Ryuichi stepped into the circle of professional directors before graduating. According to him, there is nothing to learn in college, and practice is needed to gain experience.
It is said that Ben is a country that attaches great importance to academic qualifications, so Beichuan's behavior of giving up his studies is very stupid in the eyes of others. Fortunately, Beichuan has accumulated a lot of fame when he was a student, and two years after his official debut, he directed a touching disaster movie, and now he is a well-known director who is popular all over the world.
"Haha, Zheng Lu, I didn't expect us to meet again!"
Beichuan Long screamed and gave Zheng Lu a bear hug, and the memories of his student days came to his heart little by little. At that moment, the head of the lion dormitory called a group of other acquaintances and went to the restaurant to pick up the wind and wash the dust for Beichuan.
It's rare to meet old friends, and everyone is happy, especially the big cake and the lion housekeeper, and the two of them keep asking about Rina Asai and Shoko Aida. I haven't seen each other for so many years, but they have a bad thought in their hearts.
"Both of them are fine, rest assured. By the way, when I came to China, they asked me to bring you letters and gifts, no. ”
Kitagawa took out two gifts from his backpack and handed them to the flatbread and the lion housekeeper. This made the two of them happy, and they quickly ran to the side to read the letter sweetly.
"By the way, Beichuan, you haven't said what you're doing in China."
"What else can you do, make a movie! Remember when I told you about my grandfather, and I'm going to make it into a movie! Having said that, the food is so delicious, especially this rice, which is more fragrant than any rice I've ever tasted, and the food provided by your school is really good. ”
Kitagawa Ryuichi finished his meal and was very impressed. All the meals at Hantaku University come from the grain base, and the taste is naturally good, and the price is cheap, so many teachers and students give up cooking by themselves and go to the cafeteria to eat.
Ryuichi Kitagawa's film was negotiated with the Chinese side and filmed in collaboration with Shanghai Fine Arts. When he came to Shanghai, he came to Banzhai University, but unfortunately he couldn't enter the door. Fortunately, Beichuan could speak Chinese, so he asked the doorman to inform the head of the lion house, and then he was brought in.
"Hehe, then I wish you the best of luck to fulfill your grandfather's last wish. If you need help, just ask, back then, it was you who was the landlord's friendship, and this time we will help you. ”
"Eh, don't talk about it, I really need your help!"
Beichuan was not polite, and directly said his difficulties. That is, the film needed a large war scene, but because of the limited budget, Kitagawa decided to use virtual images to deal with it. He knew that Zheng Lu was doing this professionally when he was in the book, so he also came to the door this time to ask for help.
"No problem, it's a trifle. But you have to tell us, which stars did you find as actors in this film? ”
Beichuan's film is an international blockbuster, so the actors I am looking for are all quite big-name, and some foreign actors have been invited, and their names are also well-known.
After eating, Kitagawa took the DV and walked around the campus with great interest. When he was in Ben, he heard from the TV station that Hantaku University was a very magical school, so he was always interested. I like to collect strange materials.,This is also an old problem of Beichuan.。
"Why don't you have street lights here, what do you do at night?"
Beichuan filmed for a long time, but found that there were no telephone poles everywhere, so Zheng Lu had to explain to him the role of the luminous tree. Unexpectedly, he was interested at this time, and he had to stay at Banzhai University and wait to see what the effect was. But now he didn't stop, slapping at all kinds of strange plants, and his mouth kept muttering.
"It's incredible! He has always been very proud of his environment, but it seems that in a few years, it will be surpassed by China. ”
As Beichuan filmed and played the DV, everyone was also tired, so after helping Beichuan arrange accommodation, everyone also left.
"Zheng Lu, I have something else I want to tell you."
When Zheng Lu was about to leave, he was stopped by Beichuan. This Beichuan is really strange, I didn't talk about it for a lot of time just now, and I didn't talk about it until now, which is really confusing.
(To be continued)