Chapter 302: A Longer Sight
There is no shortage of controversy on the Internet, but on the whole, netizens who are used to seeing fast-paced funny videos are still full of praise. [Full text reading]
And those netizens who are a little older, as well as those well-known food bloggers on Sina Blog, almost one-sidedly expressed their worship for "A Bite of China".
"God-level documentary." "I've ever seen the best film about Chinese food culture." "Absolutely kill those CCTV documentaries in an instant."
In fact, purely from the point of view of click rate, "A Bite of China" is not much different from "Love Apartment", but it has aroused people's enthusiasm but cannot be said to be the same.
The next day, Gu Xiaofan and He Tiejun did not have time to rest, because Shangying Group held a temporary high-level meeting and gathered all the group leaders together.
The reason is very simple, that is, the latest click-through rate of "A Bite of China" has come out, and the single episode has exceeded 300,000 results, and at the same time, they have also received purchase rights agreements from 13 provincial and municipal TV stations across the country.
This result can no longer be described as "very good", it is already so good that everyone is caught off guard.
Director Jin and the others were originally planning how to investigate and Chu Qiubai forcibly lowered the standards of the art factory yesterday, but now, their mood has begun to panic.
Because looking at the current results, even if Chu Qiubai takes back his fate, "A Bite of China" alone will be able to PK their "Cadet Police Guard".
In the early stage, "Cadet Police Guard" was almost a tie with the "Rihe" series, and now it is completely dependent on the number of subsequent episodes to divide the winners and losers.
You must know that "A Bite of China" has only 7 episodes, and "Student Police Guard" has 18 episodes, but it is already in jeopardy.
The average ratings of "Cadet Police Guard" are currently fluctuating around 300,000, and according to this result, the total number of clicks is about 5.4 million, which means that the 7 episodes of "Tip of the Tongue", as long as the average single episode hits reaches 780,000, they will surpass them......
This would have seemed impossible to anyone, but now it seems that it is not a fantasy...... You must know that according to the current results of "A Bite of China", 500,000 hits on a single episode is almost no big problem.
Now let's see if "A Bite of China" can go further......
Everyone knows that the key to all of this is which TV station the art studio will sell the TV rights to.
Now more than 20 satellite TV stations have been acquired, including CCTV and partner Dragon TV.
The price of CCTV is the lowest, a single episode of 200,000 will be bought, and there is no advertising dividends, but the influence is the greatest.
As long as it is broadcast on CCTV in the near future, then it is almost certain that TV viewers will make up for the online click-through rate, and "A Bite of China" will definitely exceed 780,000 on the barrage network......
But if it is sold to other satellite TVs, it is not necessarily......
Therefore, Director Jin took the rare initiative to speak at the meeting today:
"The fact that "A Bite of China" can have such achievements is the result of the concerted efforts of our entire group, and we should take the opportunity to maximize our benefits, not make a wedding dress for CCTV, and never sell it to CCTV at a low price."
After Director Jin said this, almost half of them raised their hands to second, and they all expressed their unwillingness to sacrifice the interests of the entire group in order to compete for clicks.
This made He Tiejun sneer, thinking that you are dying.
But Gu Xiaofan expressed a point of view that surprised everyone:
"I agree with what Director Jin said, we can't sell to CCTV at a low price, we should find a long-term cooperative satellite TV station and sell it to them in the form of advertising shares, on the condition that we Shanghai Film Group participate in their program production."
As soon as he said this, everyone was a little surprised, everyone took a deep breath, Gu Xiaofan's proposal made everyone feel his ambition, when they were still playing their own small calculations, Gu Xiaofan's eyes had already looked farther away, what did he mean, he still wanted to control a satellite TV station through the group?
But everyone knew that they could detect Gu Xiaofan's ambitions, so those satellite TV stations must also be able to find out, such as Hunan Satellite TV, which is now popular, and Jiangsu Satellite TV, which is in the rising stage, are unlikely to accept this kind of proposal.
And satellite TV, such as Southeast Satellite TV and Yanjing Satellite TV, which are among the top in the country's ratings, will never agree to this request.
There are only two possibilities for Gu Xiaofan's satellite TV, the first is Dragon TV, in which Shanghai Film Group has a shareholding relationship, and the second is those second- and third-tier satellite TV stations that are not doing well.
To put it bluntly, everyone with a famous eye can see that Gu Xiaofan's goal is Dragon TV, a powerful platform.
Gu Xiaofan wants to take advantage of the success of "A Bite of China" to stretch his tentacles and make the art factory stronger.
Director Li and Director Liu at the scene all changed their faces greatly, and they all knew that if the art factory joined forces with Dragon TV, plus the barrage network...... There are almost no opponents in the Shanghai Film Group......
Where will there be a place for them in the future......
Only the director of the gold factory was uncertain, and after thinking about it, he said: "Okay, I agree with the opinion of the art factory. ”
This result surprised Gu Xiaofan a little, did Director Jin surrender.
The meeting passed Gu Xiaofan's proposal, but soon after contacting Dragon TV, there was no reply.
What does this mean?
Whether it was Chu Qiubai or He Tiejun, they realized in an instant that they still underestimated Director Jin, Director Jin not only has an alliance with TVB, but Dragon TV also supports Director Jin, and Director Jin has been operating in Shangying for 20 years, and the foundation is far stronger than they imagined.
This made Gu Xiaofan a little surprised, but he was not discouraged, because it was not a good thing for him to lose Dragon TV.
Rather than fighting for its own platform at a TV station that is already strong internally and has a complete structure, it is easier to choose a TV station that is at a low point to partner.
Soon, among a bunch of second- and third-tier TV stations that agreed to the requirements of the art factory, Gu Xiaofan chose a suitable target, and the ratings ranked Zhejiang Satellite TV, which ranked in the middle and lower reaches of the country.
Gu Xiaofan also chose him for a reason, Zhejiang Satellite TV has not found its own positioning in recent years, and it is in great need of content provision, and its headquarters in Hangzhou is not far from Shangying, and the two sides are complementary in all aspects.
As for click-through rates? This is not a problem that Gu Xiaofan is worried about at all, he has always believed that good works are unstoppable, which is incomprehensible to those who are interested in the gold factory.
In their understanding, no matter how good the documentary is, it will not become a hit, because there has never been such a precedent.
But they don't understand that good works can transcend all existing rules, and the so-called records, rules, are created by people in the first place.
So after Gu Xiaofan nodded, He Tiejun and Chu Qiubai passed a resolution, Zhejiang Satellite TV agreed to the cooperation agreement of the art factory, and broadcast "A Bite of China" at ten o'clock in the evening as soon as possible.
When the click-through rate of the first episode exceeded the 700,000 mark, the second episode of "A Bite of China" "The Story of Staple Food" was broadcast on Zhejiang Satellite TV and Danmaku Network at the same time.
When everyone within Shanghai Film Group was speculating about whether "A Bite of China" could reach the standard of 770,000 in a single episode this time, no one expected that the wave caused by this work would far exceed everyone's expectations......