Chapter 183: Dragon Entertainment, Praise Beyond
In the early 80s, PolyGrams was the world's largest record label.
Polygram's strategy is to make it popular or tap into the most popular local singers and turn them into international superstars. Because of this development idea, Polygram always appears to be a star-studded company!
Especially in Asia, Hong Kong and other places, PolyGram's monopoly on the resources of popular singers is particularly obvious.
Take Hong Kong as an example, Polygram can be said to have a good hand in its hands - Alan Tam, Xu Guanjie, Teresa Teng, Xu Xiaofeng
With such a luxurious lineup, it deserves to be invincible in the world. Not only are Hong Kong's local music companies far from being a match for Polygram. Even other multinational record labels, because they are not doing as well in the Asian market, are not as good as Polygram.
Of course, international giants such as Warner and EMI are also gradually paying attention to the Asian market. For example, EMI Company in Hong Kong has held various music competitions to discover Cantonese singers!
Hong Kong's local Huaxing Records, at this time, the business is mainly the distribution of records, and has not officially signed a singer. However, Huaxing Records is also ready to move.
Of course, Zhang Shaojie's Longteng Entertainment Company has signed a lot of new singers. But it does not attract the attention and jealousy of those giants.
Because the record industry is not only about record production, but also about a company's ability to promote and distribute.
Polygram, Warner, and EMI are all multinational music companies with distribution and publicity networks in Asia, Europe, America, Australia, Africa and other regions, so they can not only cultivate and tap singers, but also create international superstars!
Longteng Entertainment Company, not only does not have its own distribution channels, but also does not even have the ability to make records. Therefore, the major record industry giants are not hostile to Longteng Company.
Because Zhang Shaojie has a good relationship with Xu Guanjie and Teresa Teng, Polygram even has goodwill towards Zhang Shaojie.
"Mr. Zhang Shaojie, are you going to release a record for your company's band? Band, I heard you right, right? Tachibana Notaro of PolyGram said curiously in a surprised tone.
"Yes, Mr. Tachibana!" Zhang Shaojie said with a smile.
"However, our company has no plans to sign a rock band!" Tachibana Notaro frowned after looking at the information of the Beyond band a little.
"I'll pay for it, borrow your company's resources to release records, and release records!" Zhang Shaojie smiled.
"Well, there shouldn't be much of a hindrance to this!" Tachibana Notaro said.
Not long after, Tachibana Notaro smiled and said: "Mr. Zhang Shaojie, you are Teresa Teng's friend, and now Teresa Teng has just made a comeback and is about to release a Cantonese record, I wonder if you can write a song to Teresa Teng?" ”
"Well, I'm preparing for this! However, if you need inspiration to write a song, it's not good to give you a letter! ”
"Hehe, that's there! The songs written by Mr. Zhang are always very popular! Each song, once we buy it, will pay you a HK$100,000 royalty! ”
Zhang Shaojie doesn't like Yue himself very much, but because the record industry of Yue Ben sells better than that of Hong Kong, PolyGram has set up its headquarters in Asia in Yue Ben. Therefore, even if it is Hong Kong Polygram Company, there are a bunch of myself.
With the formation of the Beyond band, Longteng Entertainment Agency has given key support. Even, Longteng Entertainment Agency is ready to pay for BEYOND to release records!
The Hong Kong music scene doesn't pay much attention to the band group, and no one pays attention to unknown rock and roll young people like Huang Jiaju!
But the record company is not at odds with money.
Longteng spent 500,000 Hong Kong dollars to sign a contract with Polygram Records. This contract is to use PolyGram's resources and equipment to release a band music album for "Beyond Band" within the next year.
The record is ready to produce 25,000 copies, and the one that can sell 25,000 records in Hong Kong belongs to the "Golden Record", which is already at the level of second-tier singers.
As for whether it can be sold, Polygram will not care, anyway, this record is only produced using PolyGram's resources. Regardless of whether Longteng Entertainment makes money or loses, Polygram can make at least 300,000 Hong Kong dollars.
Of course, in addition to planning to release an album for the Beyond band, Dragon Entertainment Company attaches more importance to the music of the Beyond band.
At this time, the Beyond Band was assembled.
The lead singer and guitarist is Huang Jiaju. Lead guitarist Deng Weiqian, bassist Li Rongchao, drummer Ye Shirong, keyboardist Liu Zhiyuan.
This is the main lineup, and the others include the "substitute lineup" guitarists Chen Shi'an, Huang Guanzhong, Huang Jiaqiang, and Wang Owen.
The whole band, basically, this one band, is a complete creative collective with a surname.
Love rock and try all kinds of music styles - there are many such young rock in Hong Kong bars, but beyond can stand out because of their talent, enthusiasm, perseverance, challenge and so on.
Soon after the band was founded, everyone began to create passionately.
In order to hold the first concert as soon as possible, Zhang Shaojie authorized them to cover "Cangyang Gyatso Love Song", and Zhang Shaojie also gave them an original song "Oriental Treasure".
Originally, "Treasure of the East" was a cover version of Beyond's early English rock song "Longwaywithoutfriends", which was historically included in the "Goodbye Ideal" album.
Despite Hong Kong's bilingual education in Chinese and English, citizens are still more accustomed to Chinese songs, rock itself is a niche, and playing English rock songs in Hong Kong is obviously even more niche.
So, Zhang Shaojie directly gave them the later "Oriental Treasure" of beyond in advance. This song is not beyond's most popular song, this is because Zhang Shaojie doesn't want to be fueled by seedlings. Give them a small number of songs, most of the songs, and let them write their own, also to maintain the spirit of beyond's insistence on originality!
"On the torn paper beside me, the treasures of the Orient are recorded. Looking for my way under the fall, I am tired of the ruggedness everywhere. I heard a voice like the howl of the devil."
After reading the song sheet and lyrics, Huang Jiaju tried to practice more than ten times, and he was already able to play and sing by himself.
Bang Bang Bang!
Elune and the rest of the audience applauded!
"Good! Very good! This song, when it comes to the concert, will definitely be popular! Elune commented.
Huang Jiaju smiled: "It doesn't matter if it's popular or not, the key is that we can sing on stage!" And there are people who appreciate our songs! ”
Elune smiled, "That's it! There is good news to inform you, because Teresa Teng's concert has become popular recently! Therefore, in order to avoid conflict with Teresa Teng, many singers have free time for the recent Li Stage concert! Get ready, at 7 p.m. on October 20th, there will be a BEYOND stage concert! ”
"What? Leigh Stage Concert? "Beyond everyone was amazed!
Now the most popular music stage in Hong Kong belongs to the Lee Stage.
At this time, a vinyl record in Hong Kong was about 30 Hong Kong dollars. Most singers in Hong Kong can only sell a few thousand records. Even if there is a 10% dividend, a record will only earn about 10,000 yuan or 20,000 yuan.
In the concert on the Lee Stage, with more than 1,500 spectators and an average ticket price of 20 Hong Kong dollars, a concert will also have a ticket income of 20,000 or 30,000 yuan.
"Because you are newcomers, Lee Stage is reluctant to adopt the ticket dividend model. Instead, our company spent 10,000 yuan to buy the time for a concert on the stage, and the ticket revenue belonged to our company. And the company has decided to split the ticket revenue with you fifty-fifty! Work hard, if a full singing is full, you can have a dividend of 15,000 yuan! Elune laughed.
Hearing Elune's explanation, Huang Jiaju and the others couldn't help but be even more grateful.
After signing with Longteng Company, everyone remembered the changes they brought to them. It not only solves their financial problems, but also allows them to concentrate on playing music.
What's more, Longteng Company is very generous and willing to share profits with artists!
There are 8 members of beyond. If the concert can have a dividend of 15,000. This means a pre-tax income of 1,875 yuan per person!
At this time, the average price of goods in Hong Kong was 10 times cheaper than at the beginning of the 21st century. earning a monthly salary of 1,800 yuan per month is already a decent job.
Moreover, in addition to the sharing income of such business activities, the members of Beyond also have a basic salary of 1,000 yuan per month!
Compared with TVB, the basic salary of third-tier artists is only two or three hundred yuan, even in the 21st century, the basic salary of TVB third-tier artists is only more than 400 yuan. Even if there is filming, the third-tier artists at the bottom can only earn a few thousand yuan a year, and such an income can only be regarded as abject poverty in Hong Kong.
As for TVB's popular Xiaosheng and Hua Dan, they earned 100,000 yuan a year in the 80s. In the 21st century, the popular Hua Dan and Xiaosheng only earn 300,000 yuan a year, and the stingy corporate culture makes TVB actors and artists no one who does not complain. Slightly famous artists have changed jobs one after another, unwilling to stay in the stingy TVB.
TVB's inability to retain people is the same as the Shaw Brothers Film Company's inability to retain people.
A company that can't retain top talent obviously can't be a great company!
Zhang Shaojie naturally learned the lessons of Shaw Brothers and TVB, and in the corporate culture of Longteng Entertainment Brokerage Company, he put an end to genes such as stinginess and slamming the door, and resolutely made it more generous than major companies in the same industry!
Maybe it's so bold and generous, the initial cost is more expensive, but in order to retain popular stars in the future, all this is worth it!
(To be continued)