Erkang is playing with fire again.

Tang Hai laughed and promised Malena that he decided to teach the people who played European wine a lesson......

The two went out side by side.

The little meat ball at the door was already waiting, looking at Tang Hai with small eyes sideways, and gradually it was a little fluffy, and its eyes were a little like Bao Qiang's debut level three, and he was forced to be in the corner......

At this time, if you say "I won't take you out", the little meat ball will immediately make a fuss.

The difference is that at this time, not only the little meat ball is there, but also the little black donkey Avanti.

If you want to say that the meat is still black and delicious, what black little earth pig, Japanese Kobe Danma black cow, and even Dong'e Ejiao, you must choose a black donkey, and other donkeys will be discriminated against.

Meat Ball and Avanti are in front of the slippers, without the attitude that they are small animals, the most amazing thing is that the cute babies are there, and the three small animals have become obstacles.

Tang Hai picked up the cute baby and said that he would go out to play today, and the little meat ball immediately jumped wildly, and Avanti also grinned and let out a strange cry......

It's not the cartoon Avanti's donkey that screams, the donkey's bark is very interesting.

In order to knock Li Mochou, Tang Hai also hung a big bell around the neck of the little donkey, which swayed and rang when walking.

The environment here is really good, and now it's not the time when it's hot, and when it's very hot, Tang Hai will hide back in Seagull Town, and the cold snap can save lives in summer......

Rent some cars to use, the best car rental in China over the years can already be rented to Rolls-Royce.

There is a very famous wine museum in the island city, a long road, underground, it takes physical strength to visit this, and you can buy wine in some large wine wholesale markets and wine warehouses that Lisa has heard, Tang Hai wants to go and see what the situation is......

……

"Someone checked it before, Erkang's red wine is called Kouhuo, and I didn't find the brand ......" Tang Hai said in a low voice.

"It's reasonable not to find out, how many decent foreign wines can be made in China now?"

Over the years, the domestic wine industry has been thriving, until 2014, there was a slight deviation.

Why 2014?

In 2014, the head of state began to crack down on the consumption of the three publics, and red wine was originally the bulk of the consumption of the three publics, after all, it is an official, and I think that drinking foreign wine is better than drinking national wine, and the higher the price of foreign wine, the better......

A crackdown on three public consumption, in 2014 the red wine market plummeted by 20%, you must know that in 2013 China's red wine industry chain shouted the slogan, China is already the world's largest wine consumption, 2014 will not dare to speak.

By 2015 it will slowly pick up......

Not only the red wine industry, but also the Tibetan mastiff and Pu'er tea, which were fried by the Chinese people, the first batch of things with large moisture and more dependent on officials, began to plummet in 2014. Some Tibetan mastiffs have too many dark places, why can't they raise their heads, including what kind of grimace mastiff, eight taels of gold can win against the handsome Bruce Lee? Some of the black spots are smaller and are slowly pulled back, such as Pu'er tea.

The cost of domestic alcohol marketing is very large, and wholesalers generally increase the price by 15% to 30% to sell, if it is a hotel restaurant? At least increase the price to three or five times. Even if there is a waiter who carefully pours wine for people and teaches people how to drink, this waiter can stand for a month, and it will be worth selling thousands of yuan of wine to 100,000?

Even if the consumption of the three public is hit, the entire industry has shrunk greatly, and the number of people buying has plummeted, restaurants and hotels still do not reduce prices, just like house prices, price reductions are not as simple as offending peers, and the chain reaction is not something that one person can bear.

As for the red wine sold in the hotel, most of them are 20 euro foreign wines, and only this level of red wine, the marketing growth of ten times the profit, can be in the general middle class consumption level. If you buy back 100 euros, according to the doubling model, 5,000 yuan a piece, the middle class will not be able to drink it often.

In the domestic red wine market, Tang Hai has long wanted to reveal the bottom. Just like selling imported olive oil, it is actually the worst selling, far inferior to domestic high-end products.

If everyone is harmonious and makes money, Tang Hai will definitely have nothing to say, but the domestic boycott of the American liquor alliance enters China......

Arrived at a famous wine market.

The reason why I wandered around here was because Tang Hai inquired and found that Erkang's red wine was also sold here, which was the magical brand called Kouhuo......

This is a large underground wholesale liquor market, and most people don't come to this kind of place, even if you want to be a liquor distributor, it's not easy to find this kind of place.

Now there is a lot of pressure on domestic middlemen, but the wine trust is chic...... Tang Hai hated the wine trust the most, because ......

They deceive innocent D silk!

Xiao Tang is not afraid of being beaten, holding the child and leading the dog, the little donkey behind him, with seven or eight followers, who is followed by a few Tysons, will definitely dare to make a big statement......

"Look, Malena, all the wine sold here is French wine, and there are many non-national wines among my friends that I don't drink, or even non-cork."

"Don, you have a friend among those friends, and you haven't been brainwashed yet, so it seems that your oral life is not very good......"

“……”

Ma Lena has always wanted to chat side by side with Tang Hai in this way, and has waited for many years, from a little Lori to a big Lori, and the cute baby is not hers......

But it's okay, although there are small differences......

Tang Hai continued: "Take cork as an example, many people think that red wine and cork are a perfect pairing, and there are bubbles from the cork into the red wine...... I want to say, these people don't drink red wine, right? There is obviously a plastic sealed packaging on the outside of the cork! Of course, it is also said that the air in the red wine and cork has changed and become more aged...... But as far as I know, the change in the cork is a spoilage reaction, and the spoilage rate of cork wine is 5%......"

Malena looked left and right: "Why don't I see red wine with metal caps on sale?" ”

"Well, you probably don't know, only Chinese red wines with metal caps, like we can buy screw caps in the United States and Europe, and there are corks with them next to them...... But in China, cork is still the main ......"

In fact, Tang Hai likes corks, and he likes to listen to the "beng" sound of pulling the cork.

But Tang Hai doesn't think that the cork tastes better.

Tang Hai pointed to all kinds of red wine, smiled and said to Marlena, "Three public consumption concepts", well, it is the big officials and the rich who drink it, will the small officials and the little rich not think NB? Wouldn't the average person feel NB? In fact, it is all a kind of top-down brainwashed pyramid scheme.

"And the people here actually recommended French wine to me, and laughed out loud, Marlena, you know about the Paris trial in 1976, right?"

"Know! That's it, an Englishman who sells American wine in France, and then makes people taste the difference......"

"Yes! This person is a S_B in my opinion, and I haven't been able to sort out this polyamorous relationship! Let's not talk about the quality of the drink, a magic city person went to Qing_ Island to open a Dali beer store, which can confuse me...... This man felt that American red wine was inferior to French wine, but he also felt that he would not lose too much, so in order to sell it a little higher, he invited 9 top French red wine authorities to do a double-blind experiment to taste the wine......"

Double-blind experiments are experiments in which the experimenter does not know a bunch of things, which is used to block psychological suggestion. Divide the same kind of wine into good bottles, inferior bottles, and find anyone to drink, ordinary people or wine masters, ninety percent will think that it must be a good bottle of wine, even if you do a lie test can not detect that he is lying, he really thinks so, this is hypnotized......

That's why double-blind testing is so authoritative.

"You said so! The story of the Paris Trial! ”

"I definitely didn't tell you about the follow-up that time...... The follow-up is that those 9 top authorities almost lost their jobs and were scolded as traitors...... They asked the British boss who sold American liquor to come again, but the British boss didn't agree, and it happened that a reporter from the New York Times was ...... The British boss made a lot of money in ten years, and in 1986 he did it again, and invited those 9 people! ”

"Haha, is anyone going this time?"

"9 guys became traitors for no reason, of course they don't accept it! Several went again. ”

"The result?"

"They're traitors again."

"Haha......"

"Then another 20 years later, in 2006, the British boss felt the need to do it again! 9 more of them were invited......"

"Since you specifically said it, I think there will definitely be some dissatisfaction this time!"

"Well, this time there are still 2 people who are not convinced, and they have become traitors again, and now they can't escape from the world...... Then in 2008, the movie "Paris Trial" appeared! American wines have already sold French wines, then Italy announced that they have also surpassed French wines, and then Spain ......"

"I have other thoughts about this, I don't look at whose wine is good or bad, I don't think the French are stupid? Barefoot people are not afraid to wear shoes, at that time, American red wine in the red wine industry could not be compared with French wine, and I would not compare with me! I'm the number one wine that people think is, what do I get if I win? If I lose, I lose too much...... The French always lose wars, not for no reason......"

Tang Hai smiled, because of Lubson's relationship, Marlena had a very bad impression of France, and she must have felt that the French had a problem with their brains at this time......

"Even Parker, who became famous for his Bordeaux wines, said that the Paris trial destroyed the myth of the supremacy of French wine and ushered in a new era of democratization in the wine world...... Originally, this should be the case, but some people brought back to China the same set of French feudalism in order to make money......"

Tang Hai hugged the baby and spoke, his expression was very cheap, as if he was saying again, I am not convinced, you beat me!

The people around me who do wholesale are gritting their teeth......

Even if Tang Hai doesn't respect a person, at least he will respect that person's job.

But I saw a bottle of red wine sold for $7 in the United States, and the wholesale price here was 228 yuan, oh, you can indeed negotiate the price, less than ten yuan......

Tang Hai couldn't respect it.

"Tang Hai, don't you want to blow American wine just to brag about your own industry? Has you blown enough? Suddenly, there was a voice in the direction of the entrance.

…… (To be continued.) )