Cupertino is located south of San Francisco and is part of Silicon Valley, but Cupertino is not a thriving town. On the contrary, the streets here are empty and shaded.

On the streets, there are low-rise buildings arranged in a messy manner.

Later, the town was able to attract the attention of the global IT industry, thanks to the rise of Apple. In fact, Apple is also the town's biggest pride.

Apple in this era was not prosperous or arrogant, just a simple three-story office building that looked like a small factory in the countryside.

However, in fact, in December of '80, Apple went public, making Jobs a multimillionaire. And, also in the year of 80, Apple's operating income reached $150 million!

Huang Tingjun looked at the sign of this kind of building and thought with emotion: "Such an inconspicuous building is actually the headquarters of Apple!" Started a business in 76 years, ushered in millions of dollars in venture capital in 79 years, and successfully went public in December 80! As successful as Lady Luck is, this company is nothing short of a miracle! ”

It is important to know that 75 years of Microsoft Corporation, founder Bill . Gates inherited a million-dollar fortune from his family when he was born. When Gates's mother was an IBM executive, she constantly took care of Microsoft. However, Microsoft was not able to land on the NASDAQ until March '86.

Jobs got out of the car and said, "This is Apple's headquarters!" ”

Apple, along with Intel, Microsoft, Cisco, Google, is one of the quintessential Silicon Valley myths.

Silicon Valley's high-tech companies pioneered the era of personal computers in the 80s, and the Internet wave that swept the world again in the 90s. Later, at the beginning of the 21st century, smartphones opened up a new era

The success of Silicon Valley is not the result of a few years or a decade. As early as the 30s of the 20th century, in order to contain the Navy, the United States set up a naval and air base in California, and some military enterprises began to provide radio technical services for the military. These companies employ a large number of tech talents and lay the foundation for California's tech industry.

Later, after World War II, the United States reduced its military and the scale of the military industry shrank, leaving many young people in California unemployed. In order to solve the employment problem of young students in Stanford University, Stanford University opened the Stanford Industrial Park, invited high-tech companies to settle in, and encouraged Stanford teachers and students to start businesses in the industrial park.

Before the 50s and 60s, Stanford's young people started their own businesses with technology, and there were many successful cases of Hewlett-Packard, Fairchild, and Intel.

In the 70s, venture capital began to enter Silicon Valley, accelerating the development of Silicon Valley's high-tech industry. A large number of small companies have been incubated by capital to become large enterprises with international competitiveness, and the patented technology in numerous laboratories has been transformed into productivity

At this time, Apple, after 79 and 80 years of great development, has changed from a three-person entrepreneurial combination in a garage to a large company with hundreds of employees.

In the whole fiscal year of 1980 alone, Apple's sales reached $150 million, and its net profit was $30 million.

When Jobs arrived at the company, he briefly introduced Huang Tingjun and the "computer manuscript" software to Apple's programmers: "The 'computer manuscript paper' software is a miracle that allows appleii to have the functions of Wang An's word processor!" As long as the Apple computer is installed with a printer, the function is not inferior to Wang An computer, but the price is far lower than Wang An computer! With the 'computer manuscript paper', Apple will inevitably usher in another take-off. If you have any questions, you can ask Professor Huang, a graduate of Harvard University and an alumnus of Mr. Wang. Currently, he is a professor of computer science at the University of Hong Kong, and he has supervised a programmer in Hong Kong to write the 'computer manuscript' software, and Professor Wong is optimistic about the future of this software, and he is the technical director of the new software company."

Many Apple employees gathered curiously, and Huang Tingjun smiled and demonstrated to these young people the steps of the "computer manuscript" software and explained the various functions of the software.

The "computer manuscript paper" software conquered the entire Apple company in just a few dozen minutes. For these young people with strong receptivity, they all admire the design concept of this software very much!

You know, technology is not the key, the key issue is creativity and marketing!

Apple saw the opportunity for the development of personal computers, used the cheap Motorola 6502 chip, and manufactured Appleii, which has a very high surname price ratio, which laid the Apple myth.

Many peers, seeing Apple's success, can't help but make sour comments - it's just a piece of hardware built into building blocks, what's the big deal. However, those afterthought peers chose to wait and see rather than take risks.

In the end, Apple won the bet and was a huge success. And those who wait and see are still mediocre

"Great! More powerful than any word processor on the market! ”

"Just like the VisicalC spreadsheet software, the average person doesn't need to learn it, and it can be mastered quickly!"

"Ha, that's what I want, Wang An's word processor has a minimum grade of more than $5,000. And Apple computer + printer + computer manuscript software, no more than 3000 dollars. It's 40% cheaper than a word processor, and smart businesses will definitely choose our Apple computer instead of Wang An's word processor! ”

Most of Apple's new and old employees are optimistic about the future of this software, and Jobs is full of confidence.

A few days later, Apple contacted a floppy disk copy factory to copy the "computer manuscript" software, and then Apple used its own channels to advertise the "computer manuscript" software in as many as 200 stores in the United States, calling it "just a keyboard, no pen!" ORD (Computer Manuscript Paper) software, the first-class word processing software in history, allows Appleii to have the power of a word processor! ”

Because, Apple's advertising quickly attracted the attention of a large number of customers.

Within a few hours of the advertisement being launched, there were calls from regular Appleii customers, as well as new users who were interested in using a computer for work.

Apple's salesman naturally patiently explained to users.

By February 20, 200 copies of the "Computer Manuscript Paper" software had been sold, which also boosted the sales of Appleii computers.

Within a few days of its launch, the "computer manuscript" software soared like a rocket, because the ease of use of this software and the convenience it brought to the office were also very significant.

The daily sales soared from 50, 60, and 80 copies to 100 sales

By the beginning of March, 700 copies of the "Computer Manuscript Paper" software had been sold. For Apple, while selling 700 copies of the "Computer Manuscript" software, it also helped to sell 450 more units of Appleii. Because, this set of software can only be used on Apple computers for the time being!

In the case of Apple, the "computer manuscript" software is in addition to the cost of copying, as well as the share paid to the "computer manuscript" software company, as well as the cost of sales channels. Each set of software can bring Apple $30 in sales profits. Selling an extra appleii is an extra $200.

In just 10 days, the "computer manuscript paper" software brought Apple $20,000 in software sales and $90,000 in computer sales.

So, Jobs excitedly said in the company: "A copy of the Visicalc myth? No, it's a myth that belongs to the 'ord'! The VisicalC spreadsheet can only appeal to a small number of financial users! But 'ORD (computer manuscript paper) can snatch Wang An's word processor, a big market of up to $1 billion a year! Just stealing $150 million in market share from Ang Wang would double Apple's revenue — so we need to take an unprecedented stance and value our partners."

Because of Jobs's excitement, it also infected many ordinary Apple employees. As a result, Apple's salespeople worked harder to promote ORD (computer manuscript paper), which quickly became the latest popular application software on Appleii computers

———————————— not long after the "computer manuscript paper" software became popular, Huang Tingjun called to seek opinions from the Hong Kong side, and after obtaining the approval of Zhang Shaojie, Zhang Shaojie and other shareholders, Huang Tingjun set up a branch in North America on behalf of the "computer manuscript paper" head office.

The name of the North American branch is - ORD Technology North America! Because the Chinese name of the software "computer manuscript paper" is inconvenient to translate, the English name is abbreviated as "ord".

As for Microsoft, I can only be sorry! ORD is such a good name, there are those who are fast, and those who are slow are not!

Zhang Shaojie's slogan has always been - go your own way, let others have no way out!

ORD Technologies North America was founded with a capital of $60,000. It is a small company, and 100% of the company's equity belongs to "Hong Kong Computer Manuscript Technology Co., Ltd."

At present, the North American branch is mainly responsible for selling software, collecting the opinions of consumers in the North American market, and then feeding this information back to the head office, so that the head office can refer to the suggestions of these users when updating the new version of the software.

At the same time, Zhang Shaojie further instructed Huang Tingjun to use the profits obtained from the sales of the "computer manuscript paper (ORD)" software in the North American market to recruit R&D talents in the United States, establish independent sales channels, and venture capital into some high-value entrepreneurial teams. Make full use of the talents of Silicon Valley, and seize the opportunity of the great development of the IT industry in Silicon Valley, so that the company can get more benefits!

In short, with the success of the software "Computer Manuscript Paper", Zhang Shaojie's huge ambition for the IT industry has been ignited!

(To be continued)