Chapter 243 Instigation
In November alone, the three major channels brought more than 2.3 million bottles of beauty pills and 330,000 bottles of scar removal liquid to Xianzi.
With the profit of Xianzi products, the income brought by the total sales of more than 2 million is very amazing. Even if the corresponding taxes and fees are deducted, the net profit is at least more than 200 million!
The main reason is that the profit of Xianzi's products is too high, and the cost of a bottle of beauty pills is only about ten yuan, even if the packaging cost is not a few yuan, but the price is as high as 998 yuan.
This is even more true of scar removal liquid, 1888 yuan a bottle, and the cost of medicinal materials is also less than ten yuan.
Such a terrifying profit margin, coupled with amazing sales, has created a terrifying profit for Xianzi. Moreover, Xianzi's current offline channels have only opened up Kyoto and Yinhai.
Of course, any market is saturated, especially with such a high price as a product like Xianzi.
Two days ago, Yin Xiu also chatted with Ji Xueqing on the phone, Kyoto has gradually entered the right track, and she has already planned to leave from Kyoto in late December, or at the end of December, to go directly to the magic capital to open up this market that is enough to keep pace with Kyoto.
As for the remaining two first-tier cities in China, the two also exchanged views and prepared to transfer some personnel from the company to be responsible for the development of offline channels in these two markets in January at the latest.
Otherwise, it was all up to Ji Xueqing to run city by city, not to mention that she was tired, and the pace of expansion was too slow.
The people on the company's side have been in the company for more than a month, and they already have a good understanding of the product and the company's situation, as long as they choose the right people, it is not difficult to open the channels of the remaining two first-tier cities.
As long as the markets of the four major first-tier cities in China are all opened, plus Yinhai City, which has enough economic consumption power to rank among the top three among all second-tier cities in the country...... Xianzi has opened up about half of the country's mid-to-high-end beauty product consumer market.
After all, most of the high-income people who can afford to spend nearly 1,000 yuan a bottle of high-end beauty products are concentrated in the four first-tier cities and those second-tier cities with developed economies.
There are not too many people in ordinary third- and fourth-tier small cities who have the economic strength to afford Xianzi's products. Even if there are twenty or thirty third- and fourth-tier small cities, it is difficult to catch up with a first-tier city when their consumption capacity for high-end beauty products is added.
It may not even be able to catch up with the top second-tier cities like Silversea.
Therefore, the strategy formulated by Yin Xiu and Ji Xueqing is to mainly develop offline channels in first- and second-tier cities, and offline channels in third- and fourth-tier small cities...... I don't plan to open up.
Perhaps in the future, when the company has enough manpower and energy, it will set up a flagship store in these third- and fourth-tier cities, but it will not adopt the method of first- and second-tier cities to open up offline channels. Discount 'low price' to the channel to get the goods.
Otherwise, there are so many cities across the country, and if every city wants to open up offline channels on a large scale, it will take too much energy.
And the sales volume that can be brought by the third and fourth-tier cities is also limited. Even if people in this part of the region want to buy Xianzi products, they can completely solve it through the official online store.
Yin Xiu took a general look at the statements in his hand, including the company's financial statements behind. compared to the company's revenue. The company's financial expenses are nothing at all.
The main expense is also the salary of the employees.
In this regard, Ji Xueqing and Yin Xiu are still very generous, according to the performance in November, basically the marketing staff of the marketing department can reach more than five figures in November.
Even in a second-tier city like Silversea, a five-figure monthly income is a good income. What's more, most people have a salary of more than 10,000. For example, in the network marketing department, basically the lowest ones are more than 20,000, and some of the higher ones can even reach 30,000 or 40,000.
Of course, the people in the online marketing department were also tired in November.
After all, more than 1.3 million bottles of beauty pills and more than 200,000 bottles of scar removal liquid were sold in a single month!
Considering that the sales of the official website mall may continue to rise in the future, in mid-November, after the network marketing department mentioned to Yin Xiu that he needed to continue to recruit people, Yin Xiu agreed without hesitation and asked the personnel department to take charge of this matter.
Today, the number of employees working in the Platinum Sky Building alone has exceeded 100, most of whom belong to the marketing department.
However, these are also the needs of the company's development.
……
Regarding the company's performance in November, Ji Xueqing, who was far away in Kyoto, also received an electronic statement sent to her by the company.
After seeing the statistics, Ji Xueqing also breathed a long sigh of relief.
With today's Xianzi monthly revenue of more than 200 million. In less than a year, Xianzi can grow into a giant in the beauty product industry with an annual output value of about 3 to 50 billion!
Even if she only has 35% of the shares of Xianzi in her hands, she has enough confidence to fight against anyone with her back to Xianzi!
Even, if Xianzi can open the international market in the future, it may not be difficult to become a 100-billion-level 'Big Mac'.
At that time, it would be impossible for a mere Song family to persecute her.
Compared with Ji Xueqing's ease at this moment, some people are not so happy.
Kyoto, somewhere in a private clubhouse.
"Old Shaw. I heard that a new brand of beauty products called Xianzi has recently emerged in Kyoto, which is very popular, and even my mother and my sister are all using this brand of beauty pills, and your family's 'Chikusodo' has not been affected, right? ”
A young man in his thirties said casually.
The 'Qiancaotang' in his mouth is also a brand that mainly deals in beauty products, and it is also one of the first-line beauty brands in China. And the roots are still in Kyoto.
Hear the words of youth. The young man known as 'Old Xiao' sighed and said, "Why is it not affected. Yesterday, I looked at the sales report of Senkudo's products in Kyoto last month, and since the middle to late of last month, the sales of Chikusodo products have been plummeting. ”
"Sales in the second half of November were only about half of what they were in the first half of the month. For this reason, I was severely reprimanded by the old man at yesterday's conference. But I can't blame me, the marketing department I'm in charge of doesn't have any problems, and the decline in sales of Qiancaotang's products is completely caused by the impact of that Xianzi Beauty Pill. ”
"There's nothing you can do about it? I heard my mother tell my sister that the effect of that Xianzi Beauty Pill is really powerful. If you Qiancaodo can't come up with any countermeasures, you may be squeezed out of the market. ”
The young man who had spoken earlier said again.
Xiao Tianqi sighed rather depressedly, "I have asked people to buy a few bottles of the two products of that Xianzi and come back to test them, and I don't know how they got this product, the medicinal materials used in the ingredients of the products are very ordinary, but the effect is indeed surprisingly good." ”
"I even took those two products back to my grandfather, who couldn't think of a way to make such a good beauty product out of those ordinary herbs. In addition, although the ingredients of the herbs have been analyzed, it is difficult to come up with the formula. My grandfather said that it seemed that the other party had used some special means to make these products......"
"Then is your family going to sit back and let the other party continue to seize the market in Kyoto? I heard that the other party has swept almost all other competitors out of the Yinhai market in Yinhai City, and currently occupies 60% or 70% of the market share of Yinhai's mid-to-high-end beauty products. Now that the other party is stationed in the Kyoto market, it won't be long before Kyoto will be the second silver sea......"
Another young man next to him suddenly interjected.
If Ji Xueqing or Yin Xiu were here, they would definitely recognize that the person who spoke was Song Boming.
Xiao Tianqi said: "What can be done then." Although our family is a medical and martial arts heirloom, the other party's products are indeed too effective, and it is almost impossible to develop products that can compete with them. If our Xiao family really had this strength, we would have already made the product out and seized the market. ”
Song Boming suddenly pointed out: "You haven't thought of any other way?" ”
Xiao Tianqi looked at Song Boming, his heart moved, and he hurriedly asked, "What method?" Old Song, don't beat around the bush, just say it! ”
Song Boming smiled coldly and said, "It's very simple, since their products work so well, you might as well find a way to get their formula directly." ”
"When the time comes, with your grandfather's methods, as long as you change the formula slightly, and then make a new product, as long as the effect can be similar to theirs, I think with your family's connections and the channels you have mastered, how can you not lose to them, right?"
Xiao Tianqi's eyes lit up when he heard this, but then he frowned again, "I'm afraid it's not easy." ”
Song Boming sneered and said, "What's not easy about this. With your family's ability, are you afraid that you won't be able to get the formula if you send a few masters? I heard that the general manager of this Xianzi is in Kyoto, as long as you catch her, you can just force the recipe from her mouth when the time comes? ”
"As long as she doesn't know that you sent someone to go, and then change the recipe afterwards, who knows that you did it? Even if the other party has suspicions, but can't come up with evidence, what can she do to you? ”
Xiao Tianqi's suggestion to Song Boming, or rather, instigation, was obviously moved.
Seeing this, Song Boming suddenly sneered in his heart, and continued to instigate: "What's more, Lao Xiao, you should also know that once your family masters this formula, with your family's channels, not to mention opening the international market, this one-third of an acre of land in China alone is enough for your family to eat." ”
At this time, the young man who spoke before couldn't help but say, "What Old Song said is true. Nowadays, our country's economic level and consumption capacity are improving year by year, and the annual beauty and cosmetics market capacity of the country may be in the scale of hundreds of billions. ”
"If your family has the formula of that Xianzi Beauty Pill, with your family's connections and channels, as well as the brand awareness that Qiancaotang has built up for many years, not to mention 100 billion shares a year, at least 50 or 60 billion should not be a problem!"
"At least five or six billion a year! Although your Xiao family has been in business for many years, I am afraid that all the family funds plus one piece is only this number, right? (To be continued.) )