readx; In fact, there is never a certain law for marketing, and any kind of marketing means, with the right timing, may produce a blowout effect. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 Of course, the premise is that the quality of the product must be excellent first, otherwise no matter how clever the marketing means, when the first batch of consumers are fooled, they will no longer be able to form a network of propaganda influence. In the case of unsatisfactory products, overly flashy marketing methods may even make the original products with a certain market become unpopular, so a successful marketing strategy must be matched with the special surname of the product.

What Shi Lei used, in fact, is very simple, that is, the hunger marketing that was popular in that life was definitely not Apple's first creation, but I am afraid that Apple has taken this model of marketing to the extreme.

Helping Henry Sr.'s winery use hunger marketing to promote it, Shi Lei is not purely a good deed. Appreciating the quality of the wine made by the old Henry is one aspect, and the story of the old Henry is also an aspect that moved Shi Lei, but the most important thing is that Shi Lei wants to experiment with this marketing method to see if he can play this hunger marketing method like Apple under the premise of excellent product quality.

It can be said that this is an experimental marketing, even if the effect is not good, it is not difficult for Shi Lei's friends to join forces to take charge of digesting Old Henry's winery. But if it succeeds, Shi Lei will summarize it and apply it to the touch screen series products he has been preparing. This has always been the way to copy Apple's life, and because the iPod has been introduced to the market by Jobs, Shi Lei can't use a product with a small market to test the advantages and disadvantages of marketing strategies like Jobs, so he has to use other products (here is an explanation, in 2000, the overall market for MP3 products was small, and CD, MD and even cassette Talker were carving up this market).

And it turns out that Shi Lei is also able to play with hunger marketing as he wishes, all kinds of early non-simple advertising-style publicity, coupled with some love stories that seem to be true and fake, coupled with the shipping speed that never meets the market, makes the old Henry's winery become a talking point in the mouths of Parisian celebrities in just one or two months. And the influence of these people is quite huge, and the small winery of old Henry very quickly appeared in real short supply - there was really no wine in the cellar.

Many people have expressed their dissatisfaction with the complete out-of-stock of Old Henry, but now the use of Old Henry's wine in banquets has even become a fashion representative, just like if you don't drink Old Henry's wine, you are not worthy of being a person in the fashion industry. This is actually the same as almost all the young people Shi Lei experienced in that life, all the young people who pursue the trend have an Apple product in their hands, they can't afford to buy expensive ones, and it's good to buy an iPod for a few hundred yuan. The same is true for the elder Henry, who has already begun to be told that they are willing to invest to help the elder Henry expand the winery, or simply let the elder Henry guide the winemaking technology in other wineries and sell them on an OEM basis. From this point of view, Old Henry was really a real person, he almost rejected all the kindness, but called Qin Mubei and asked her how he should proceed next.

At this point, in fact, Shi Lei and Qin Mubei are not very interested in this winery, and the results that need to be tested are quite obvious, and then, in fact, there are only two methods. First, expand the operation, so that the old Henry's winery into a mid-range and upper mass brand, dare not say much, ten years of glory can definitely be guaranteed, and then there is a problem of business management, and the winery has nothing to do with it. The second is to keep the annual production basically the same, of course, the quality must be guaranteed or even improved, and simply use a few years to make the only brand of red wine produced by the winery into the best wine in a certain field, which will always be in short supply, and this wine can also become a symbol of longer taste. In this way, even a private aristocratic winery that can be passed down from generation to generation, forever.

In both modes, Qin Mubei informed Henry and let him choose for himself, but in fact, either choice is not a mistake. However, Old Henry's choice was obviously more in line with Qin Mubei's wishes, he chose the latter, his winery, from the moment he made his decision, had already been marked with a very heavy private mark.

When the first attempt at hunger marketing was a complete success, Shi Lei had been back in China for more than a month. At the end of June, Shi Lei still couldn't avoid vulgarity, went to the school to go through the suspension procedures, his attendance rate has made the principal of Wu University a little unbearable, but it is not convenient for him to talk to Shi Lei about this issue, but let Cao Zhengzheng, who has already served as a director of a certain department in the Provincial Department of Education, talk to Shi Lei. Shi Lei also felt a little embarrassed, three years of college, maybe less than three months of classes, although the exam results can pass every time, but it does embarrass the school a little. Now Shi Lei really doesn't need such a thing as academic qualifications to prove anything, so he simply agreed to the suggestion of suspending school.

When the fiery July also came to the middle of the month, Shi Lei finally had to start cleaning up Liu Changping, who gave him a big problem in Paris in May.

After returning to China, Shi Lei actually had a long time of worry, because when he came back from Paris, Su Doudou was still wandering around Rome, Italy. Shi Lei asked Mei Qing to block, it didn't seem to have much effect, Su Doudou's surname, basically belongs to the type that whoever dares to stop her can play with whom, Mei Qing didn't dare to take Qifeng lightly, so she had to let this wild girl carry her little red envelope to wander the world for a month, if it wasn't for the expiration of the visa, Shi Lei tried to find someone to play a trick on her in terms of visa extension, only let her get a one-week extension, she estimated that she was still wandering abroad at this time.

And in this whole process, this week's postponement is Shi Lei's most reassuring week, because Su Doudou suddenly decided to fly to Africa to see Su Yanzhi, the brother and sister have not seen each other for more than a year, according to Mei Qing, Su Doudou saw Su Yanzhi picked up at the airport, and tears rolled down directly on the plane. After getting off the plane, he was angry like a lion cub, scratching, beating and biting, almost tearing Su Yanzhi alive -- the reason why he didn't say it was a tiger but a lion was because there were no tigers in Africa.

After staying in Africa for a week, Su Doudou had no reason to stay longer, so he had to fly back to China honestly. After returning to China, I heard that Shi Lei had suspended school, and he was immediately furious, and he came directly to the door, angrily accusing Shi Lei of daring to drop out of school without consulting her. Shi Lei had no choice but to tell her that she was suspending school, not dropping out, which was an essential difference. With Su Doudou's unreasonable surname, where can I control you so much, give her a chance, she belongs to the kind of person who Guan Gong fights Qin Qiong, but now Shi Lei has a trick to deal with Su Doudou, under Su Doudou's unrelenting reprimand and even his hands, Shi Lei directly pressed Su Doudou on the bed, and called Feng Miao'er to the three of them to roll the sheets twice together to announce the end of this farce.

It was after Shi Lei embraced left and right to enjoy the blessings of Qi that he received a call from the secretary of Bian Wei, and the other party told Shi Lei a very good news.

Seeing the words Hu Dami displayed on his mobile phone, Shi Lei smiled and signaled Su Doudou and Feng Miao'er beside him to silence, and then answered the phone.

"Secreturi Hu, what kind of wind is blowing today? Can you call me? If it's not an old man, what instructions do you have? "Shi Lei and Bian Weiwei's first secretary actually don't have much contact, and Bian Weiwei has been too close, if he is in cahoots with his secretary, selflessness and disadvantages, this kind of thing is very taboo.

"If the secretary doesn't give instructions, can't I look for you?" Hu Dami pretended to be displeased.

"Haha, I didn't mean that, Secretary Hu looked for me, but I couldn't ask for it, and I don't know how many people wanted to contact Secretary Hu privately but couldn't enter, I am honored."

"Alright, don't be poor, get ready to thank me tonight." Secretary Hu is tall in front of others, and he must also be a deputy department-level cadre, and if he is delegated, he will definitely be a deputy with real power, which is already infinitely close to a position in the main hall, not to mention that he is the closest person to the secretary of the provincial party committee in a province. But in front of Shi Lei, Secretary Hu doesn't have any arrogance, just kidding, how can Lao Tzu also be a deputy minister with real power, and Shi Lei himself doesn't know how much relationship he has with the Central Committee, and his personal relationship with Bian Wei is by no means comparable to his secretary, Shi Lei can be regarded as a brother and brother to him.

When Shi Lei heard this, he was slightly stunned, and then said, "Hu Dami, is there anything you want to take care of me?" ”

Hu Dami smiled, and suddenly lowered his voice and said: "I heard that Song Shao has a few real Yangzhou thin horses over there, and that is the real one who can't enter, Shi Shao or help arrange it?" ”

"You are going to be the secretary of the provincial party committee, who would dare not arrange it for you? A song, this is eating the gall of a leopard? Shi Lei smiled, he also knew that Hu Daji really had something to tell him, so he said, "Then I'll pick you up when I get off work?" ”

"Don't do it, it's definitely not good for the secretary to see this, he will definitely not support you to do this. That is, Shi Shao mentioned this matter some time ago, I remembered it in my heart, and now I have good news to tell you, I am hiding it from the secretary, and it is very risky. In the evening, I still sent the secretary back first, and then I walked around by myself, eight o'clock, and I will see you directly at Songshao. ”

As soon as he said this, Shi Lei knew in his heart that this matter was related to Liu Changping, or rather, to BTG Group.

"Then I'll thank Secretary Hu in advance, and we'll see you at Yisong in the evening."

After hanging up the phone, Shi Lei saw Su Doudou pressing on Feng Miao'er very violently, touching Feng Miao'er's seemingly undeveloped little breasts decently, and kissing Feng Miao'er's earlobe with a full posture, but Feng Miao'er looked at Shi Lei with a pitiful face, all begging Shi Lei to save her. Shi Lei couldn't help but be happy!

But in front of him, Shi Lei couldn't bear it, and directly lay on Su Doudou's back, and entered Su Doudou's body from behind......

(To be continued)