The results of the survey surprised us, this little-known school, there are hundreds of students and parents in the consultation, the reporter asked the admissions staff, most of them are to learn excavator major. [Full text reading]

Due to the recent explosion in the number of students enrolled in this major, the school's excavator class has been expanded, and even the equipment procurement department has urgently purchased some new training excavators.

The student dormitories of this major have also been packed, and the teaching building is now being temporarily remodeled, and the student dormitories of other departments have been converted into excavator majors for new students to live in.

The admissions office revealed that according to this momentum, the growth momentum of the enrollment of the school's excavator major is likely to continue at the end of this year......

In contrast, we also took the opportunity to investigate several other technical schools specializing in excavators, but their student source has been unprecedentedly difficult, and many technical schools cannot even enroll 10 students in this major, which is far worse than the situation in previous years......

The relevant people among them complained to us that the Basket Xiang Technical School broadcast advertisements on TV, which was suspected of false publicity, which greatly affected their enrollment plan, and many of the students in charge said that they would go to the Industrial and Commercial Bureau to report the ...... of the Basket Xiang Technical School.

Below the report of this interview, is a commentary:

"Basket Xiang Technical School, a marketing miracle brought by an Internet carnival."

Yu Haifeng, a business columnist who shocked Qilu in the article, commented in detail:

"In just a few days, the name of Basket Xiang Technical School has spread all over the land of Qilu, and no one thought that in the fiercely competitive technical school industry, such a popular new school would emerge.

I also asked several other senior executives in the Shandong technical school network, and they told me that the experts in their analysis department often felt incredible about such demerits, and analyzed that behind this basket Xiang technical school craze, there must be a master who is good at creating public opinion.

But they also said that they don't know which advertising company is behind it, but according to their inference, this advertising company must be one of the top companies in the industry, so some of them can find the selling point of Basket Xiang Technical School in such a complex technical school advertisement, and stir up the topic in one fell swoop, so that the advertisement has a social reaction. ”

As soon as this report came out, it immediately triggered a chain reaction, not only the reputation of Basket Xiang Technical School became louder, but even the "7 rows of sentences" advertising slogan planned by Gu Xiaofan has become a popular object in the industry.

In the top hospitals in China, technical school advertising companies, and Ortron advertising conference rooms.

The general manager of Ultron played the advertisement of Basket Xiang Technical School on the big screen over and over again, and the 8 or 9 advertising creative directors and employees below were all looking at it helplessly, which was the 9th time they had seen it.

"Can you tell me, what is so good about this '7 rows' advertisement?"

"General Manager, this ......"

"Say it, just say it~"

"We really can't see what is so good about this advertisement, it's really average......"

"General? Ordinary people let the name of Basket Xiang know to all Chinese people? Why don't you guys make such a 'generic' advertisement? ”

The general manager said with anger on his face:

"You don't want to be an expert with those rigid advertising theories all day long, you have to learn from other people's down-to-earth ways, you don't understand, do you? If you don't understand, continue to watch, and see you until you figure it out today~! ”

A group of creative directors all looked at each other with sad faces, helplessly continuing to stare at the screen.

What are the advantages of this advertisement? Isn't there a brainwashing function? Isn't it just a seven-sentence repetition?

Isn't this the same as shouting slogans during the revolutionary period? Is this a long time outdated?

Why is it on fire?

Everyone studied it for a long time, but they couldn't figure it out.

At the same time, several other advertising agencies are in a similar situation.

"Everyone, you must learn the essence of basket advertising."

"What is the reason for this advertising fire? I really don't understand. ”

"This is completely inconsistent with the rules of advertising slogans, if other advertisements use this kind of 7-sentence repetitive sentence, the audience must be annoyed and immediately turn to the stage......"

In the end, the industry also found out that this advertisement was written by Shanghai Fine Arts Film Studio.

This can make the heads of many advertising companies crazy, they can't figure out how a film studio that has been eliminated from the market can transform into advertising? also made an advertisement that was so much more cattle than them.

And when they found out that the advertising planner was a 19-year-old student of Yanying, they didn't understand it even more.

How is this possible!?

These elites under them are all graduates of advertising majors, either bachelor's degree or master's degree, how can they not be as talented as a freshman acting student~!?

At this time, Gu Xiaofan was also in the Shanghai Film Group, and he was fascinated by the gossip employees, and everyone felt that the art factory was a capable person this time.

At noon, the art factory.

During the lunch break, Gu Xiaofan was taking a boxed lunch to the Weibo stove in the staff lounge to heat up, and Uncle Xu from the doorman communication room on the first floor happened to be next to him, so he pulled him and asked:

"Xiao Gu, why did you bring food again~ Why don't you go to the cafeteria to eat~"

Gu Xiaofan said helplessly: "I'm busy with work, I don't have time to go to the cafeteria to order~Trouble~"

He also had to use the noon time to write the script of "Love Apartment", which was too long in the TV series...... He was about to vomit blood when he typed.

Uncle Xu said with concern: "It's not healthy for you to eat like this, is it that you are more nervous to live without a salary?" Why don't you Uncle Xu invite you to eat~"

"Don't bother~" Gu Xiaofan was flattered, he still remembered that on the first day he came, Uncle Xu still disliked him......

"Oops~ Don't you still hold a grudge against me, and then you come to work on the first day to squeeze you~" Uncle Xu said with a little guilt on his old face:

"Director Gu, you have a lot of adults, don't mind, I'm really not blind to talk nonsense~"

Gu Xiaofan sweated profusely in his heart, and hurriedly said: "Uncle Xu, what are you talking about~ I forgot if you didn't say this~"

Uncle Xu returned to normal at this time, looked at Gu Xiaofan and said very heartily:

"Xiao Gu~ Uncle Xu will tell you something from the heart, I know that Director He's words are not good and offend you, but don't take it to heart~

The efficiency of our factory is not good now, mainly because Director He is raising us old people, you said that this communication room is actually unnecessary for a long time, but Director He still takes care of me and has been arranging me here......

You can rest assured that you will stay in the factory, and Director He will not treat your ...... badly."

Gu Xiaofan couldn't help but be a little surprised when he heard this, he didn't expect that he still had such a warm side......