Since April 8, 1980.

Yulang International Company spared no expense and invested 500,000 yuan in advertising expenses, which was hyped up in TVB TV, "Ming Pao", "Sing Tao Yuebao" and other media!

Advertising, in fact, is also carried out in accordance with Zhang Shaojie's concept!

In this era, TVB's advertising revenue has just exceeded 100 million Hong Kong dollars a year. The advertising cost of 500,000 yuan is enough to make a storm in Hong Kong!

TVB.

Countless viewers in front of the TV set saw a novelty advertisement!

"She's Fu Junzhuo?" A royal sister, armed with a long sword, wearing ancient costumes and black stockings. The black and straight royal sister, the arrogant pose.

"She's Shan Wanjing?" A cute girl looked up at the audience, and then lowered her head again.

"She's Yun Yuzhen"

"She is Shang Xiuxun"

In the advertisement, one after another, wearing ancient costumes, but the cosplay cute girls who are very different from the shapes in the costume TV, sell cute!

Although Hong Kong people don't know what moe is.

But, at least feel, unprecedented fashion.

As the saying goes, take the lead in the first place!

Moe Culture!

In the 21st century, the Internet age, where entertainment and consulting are extremely popular, can become an extremely influential culture.

Not to mention the time it was in 1980!

Before the Internet era, entertainment resources were not abundant.

How can many young people stand the cuteness of such red fruits?

"Oh my God, that's so cute! The girl who plays Shan Wanjing is so cute, my sister can't be so cute! In front of the TV, a young man, looking at his sister, was clearly disappointed.

"Is it a new TV series commercial?" A middle-aged man, although his thinking is a little outdated, but seeing such a refreshing cosplay style, it also feels a little interesting.

"Could it be that "The Legend of Double Dragons of the Tang Dynasty" is going to be a TV series? However, these actors don't look very professional, professional actors can't be so cute," muttered a veteran in the entertainment industry!

"The Legend of Double Dragons of the Tang Dynasty" was published through multiple channels such as physical books, "Ming Pao", and "Martial Arts and History", and it is well-known as a household name, and at least one million people in Hong Kong know about the typical characters in the novel!

These retro plus moe culture, two different elements, combined.

suddenly overturned countless viewers in front of Hong Kong TV.

The commercials on TV didn't reveal until April 10!

"The new "Legend of Double Dragons of the Tang Dynasty" comic exhibition, new interaction, new concept, we have always been imitated, never surpassed"

"The world's first cosplay comic exhibition, Yulang International Company is honorably produced! Booking phone address is limited to 500 people! ”

Overnight, the whole of Hong Kong knew: "Yulang International held an unprecedented cosplay comic exhibition on April 13!" A large number of soft girls, sell cute to you! ”

If we say that the novel version of "The Legend of Double Dragons of the Tang Dynasty", the success lies in the struggle of Kou Zhong and Xu Ziling.

So the comic version of "Datang" and this comic exhibition, more selling points are soft girls!

Because, soft girls, cute sellers, are extremely lethal.

For a time, Hong Kong was once again boiling for "The Legend of Double Dragons of the Tang Dynasty".

It used to be a novel, but now it's a group of cute soft girls who sell cosplay!

Of course, there are also some more traditional novel lovers who are unwilling and ask: "What about Kou Zhong, what about Xu Ziling?" Looks like they're the main characters, right? ”

Of course, this kind of sound was quickly drowned out.

The audience for novels and comics is different.

likes Kou Zhong and Xu Ziling in the novel, and does not affect the characters such as Shan Wanjing, Shang Xiuxun, Su Su and so on.

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In a few days, 500,000 Hong Kong dollars were smashed.

It's extravagant, but it's also a great deal!

At least, such a small amount of advertising money has formed a sensational effect, so that the comics and comic exhibitions of "The Legend of Double Dragons of the Tang Dynasty" have not yet been officially launched, and they have begun to become a focus topic.

This has proved that 500,000 advertising costs are extremely cost-effective and play a role as a catalyst!

Of course, the premise of this is that "The Legend of Double Dragons of the Tang Dynasty" itself has become popular to the sky, plus Hong Kong people have a tradition of reading comics, and there is a cute culture ahead of the times.

The superposition of these three factors makes the effect of 500,000 Hong Kong dollars come into play, which is greater than the 5 million yuan of publicity expenses spent on ordinary entertainment products!

The ticket for the exhibition is very 588 Hong Kong dollars per person. However, 500 tickets were sold out quickly! It can be said that just selling tickets, this publicity cost has been recovered by half.

If I add it, at the time of the exhibition, I sell comics, and comic peripheral products. You might even make a fortune!

Of course, if the exhibition is successful, the greater benefit will be the first shot to launch the comic version of "The Legend of Double Dragons of the Tang Dynasty"! Let the first issue get a large number of readers!

It turns out that the soft girls are invincible!

The soft girl who can sell cuteness and arrogance is even more invincible!

Hong Kong can't stop selling cute soft girls!

April 13th. 9 a.m.

Clear sky, Chai Wan, Hong Kong, the scene of the comic exhibition rented by Yulang International Company.

As soon as the comic book exhibition opened, countless young people were already flocking in.

Of course, only 500 ticket buyers were allowed in!

"Protest! We're going to see the beauties! ”

"Protest, we're going to see the soft girl!"

"We're going to Comic Con!"

Thousands, the young people who were turned away were extremely unhappy!

Of course, Yulang International was prepared and temporarily hired more than 50 security guards in front of the door to maintain order. So that these dissatisfied masses cannot enter the venue to make trouble.

And the young people who entered the venue.

Because of the contrast between the group of people outside the door, I was in a good mood!

After Huang Yulang Ronnie's long-winded speech.

The soft girls began to wear cos costumes and hold props. On the spot, not only the classic actions that appear in various comics are performed.

"Look, that girl is Shan Wanjing!"

"Ah, Fu Junwu has appeared, is she abusing Yu culture and? No, she can't beat Yu Wenhua in the novel."

The interaction with the fans of the manga is also very strong.

However, there is a fan who bought a bunch of peripheral products at the exhibition - the published physical book of "The Legend of Double Dragons of the Tang Dynasty", and the full set of "Dragon and Tiger Gate". After that, he asked to hug the cute girl who played Shan Wanjing to commemorate.

The cute girl is naturally very smart, and categorically refused: "It's not okay to hug, eating tofu is a bad person!" ”

Suddenly, the surrounding fans directly dragged the ill-intentioned ones aside and beat them.

The whole cute comic exhibition ended successfully.

This group of fans and reporters who witnessed the entire process of the exhibition began to boast about the excitement of the exhibition site.

At the same time, these people talk about cosplay whenever they meet people!

Various new words, such as cute, soft girl, and tsundere, are also popular in Hong Kong

Hong Kong has gone through this round of propaganda.

It has been preempted before the book and has become the birthplace of Meng culture!

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PS: Thank you for the generous reward of "Pure Demon Knife".