Chapter 181 MPEG Technology and VCD Injuries

Xu is relationship between the two of them in the United States, and on days like Valentine's Day, Liu Xun and Zhou Peiwan have broken through the boundaries of etiquette and are a little indulgent, so now the two of them are in the heart pattern arranged by delicate roses in the room, kissing fiercely.

Zhou Peiwan, who had already made up her mind that she couldn't continue the relationship between herself and Liu Xun no matter what, couldn't refuse at all under Liu Xun's feverish kiss, didn't want to refuse, didn't want to refuse, and was still looking for a reason for indulgence in her heart.

Therefore, this kiss, the kiss was dark, and it was not until Liu Xun's hand was irregularly exploring somewhere that Zhou Peiwan was choked, for her, even if it was an occasional indulgence, even if the two of them had broken through the etiquette, Zhou Peiwan also had her own bottom line to stick to.

There are certain boundaries that she is unwilling to let Liu Xun break through, even if the two have kissed now, and it is a kiss of the lips, which is no longer like the relationship between an ordinary nephew and an aunt...... Not to mention what the two of them thought that night, on February 15th, the International Radio and Television Technology Exhibition in New York was held as scheduled, Liu Xun also appeared on time at this lively exhibition, and Xue Juewu also appeared by his side as scheduled, she wanted to see what the purpose of Liu Xun came to this exhibition.

Xue Juewu is a genius in the field of technology, and it is a master-level figure in this field, but Liu Xun also knows a little, the two of them said while watching like this, and when they met something they didn't understand, Xue Juewu also introduced some to Liu Xun, which made him gain a lot of knowledge.

C-Cube Microsystems is a provider of semiconductor solutions for digital video compression, transmission and decompression. Before coming here, Liu Xun had actually learned about this company, knowing that Scooper was founded in 1988, headquartered in California, USA, and the founder was Sun Yansheng, a Chinese-American.

To be honest, in such a large-scale international exhibition, Scooper can only be regarded as a small company, whether it is the size of the company or the technical level, it is not very high, but Liu Xun is still here, and it is specifically for this company, more precisely, for the company's latest research on MPEG technology.

Although the current Scotber is still inconspicuous, but in less than three years, this company will shine, as the first company to commercialize VCD, just rely on the supply of VCD decoding boards, Scoober will make a lot of money.

"Why, little brat, are you interested in MPEG?"

Liu Xun's look of interest made Xue Xuewu a little strange, she knew that this seemingly ordinary but actually demonic young man, although he was called a little kid by himself, but in fact a young man with a furrow in his chest, since he came to this exhibition, he must have a purpose, but he didn't expect that after a lack of interest all the way, Liu Xun stopped in front of Scober's booth, and stared at MPEG technology, which looked like he was coming specifically for this technology. But she didn't know that Liu Xun really came for this technology.

"Little brat, my sister was in charge of the research and development of this technology before, how about it, do you want my sister to give you a good introduction?" Xue Juewu glanced at Liu Xun narrowly.

Liu Xun smiled slightly, he naturally knew that Xue Juewu used to work in Scottber, and he was proficient in digital technologies such as digital compression, digital encoding, and decoding.

MPEG technology is also known as image decompression technology, Zhou Peiwan is proficient in this field, before in Scoober, must also be a master-level figure, Scoober can get his hands on several technologies, if there is no participation of her technical genius, it is strange, as for why this famous technical genius in the entire industry in Columbia University and even Silicon Valley entered Scottber such a small company that was established in 88 and has no reputation, this Liu Xun does not know, Xue Juewu has not talked about it. It stands to reason that with her strength, she can casually enter the top ten companies in the industry and get a good position. Of course, Xue Juewu naturally can't be considered in the eyes of ordinary people, as evidenced by the fact that she, a senior engineer in the field of digital technology, went to Cisco to work, this girl ...... Liu Xun knows a lot about MPEG technology, at least he is not a technical novice, even if he doesn't know how to develop it, but he understands a lot.

In another time and space, he had already worked in this field, so he probably knew more about the future development of this technology than Scooper's expert group in this field, and knew what kind of brilliance this technology would bloom in the future.

Of course, the previous person in charge of this expert group is actually Xue Juewu.

The full name of MPEG technology is movingpicturesexpertsgroup/motinpicturesexpertsgroup, and the Chinese translation is Moving Picture Experts Group. There are five main standards, MPEG-1, MPEG-2, MPEG-4, MPEG-7 and MPEG-21.

What we usually call MP3 is a video and audio compression standard for HDTV (high-definition television) that is ready to be launched after the MPEG-2 standard is formulated, but because the MPEG-2 standard can already meet the requirements, the MPEG-3 standard has not been officially launched.

Of course, MPEG-3 here is not the same thing as the audio format MP3 that we often say, MP3 audio compression uses the third level of audio compression (Layer 3) in MPEG-1 and MPEG-2, with a sample rate of 16-48kHz and an encoding rate of 8K-1.5Mbps.

It is precisely because of the broad prospects of this technology in the future, therefore, when the industry has not generally noticed MPEG technology, Liu Xun knows that this technology will be widely used in consumer electronics in the future, whether it is VCD, DVD or MP3 in the future, it will be widely used in this technology, so Liu Xun came to this exhibition today.

Founded in 1988, Scooper's MPEG experts specialize in establishing video and audio standards for CDs, including Xue Juewu, whose members are technical experts in the video, audio and systems fields.

Later, they succeeded in moving the recording of sound and video away from the traditional analog method, established the ISO/IEC1172 compression coding standard, and developed the MPEG-format, bringing audiovisual communication into the digital age. Therefore, the MPEG-X version that we are now referring to is the compression standard for video, audio, and data developed and released by ISO.

The MPEG standard video compression coding technology mainly uses the inter-frame compression coding technology with motion compensation to reduce the time redundancy, the DCT technology to reduce the spatial redundancy of the image, and the entropy coding to reduce the statistical redundancy in the information representation. The combined use of these technologies greatly enhances the compression performance.

"Sister Wu, if I want to obtain a patent transfer for this technology and take over Scober's expert group on this technology, do you think it is possible?"

Liu Xun looked at Xue Juewu and said with a smile, to be honest, for this technology that will be used in the field of VCD, DVD and the future MP3, MP4 and mobile phones, Liu Xun is very greedy.

At present, MPEG-1 has just been published, and the second-generation technology will not come out until 94 years, if you want to intervene, this is the best time, the first generation of technology, just used in VCD, this is the purpose of Liu Xun this time, even if it is impossible to obtain patent transfer, but also to obtain patent authorization, so that Liu Xun can carry out VCD research and development.

"Are you serious?"

Liu Xun nodded, "Sister Wu, I'm naturally serious, I'm very interested in this technology." ”

"Wouldn't you, little brat, really like this technology?" Xue Juewu looked at Liu Xun incredulously, but then nodded, "You are a wealthy little kid, you can spend $400 million to buy Cisco, this idea, naturally it is not something that a little woman like us can understand, but I was in charge of a large part of the process of this technology before, and I know better, you little kid is talking about it, how do you want to have this technology?" ”

In her mind, since Liu Xun has taken a fancy to this technology, she must have an idea in the application field.

"Sister Wu first tell me, is it possible for Scober to transfer the patent for this technology?" For Liu Xun, this is a very important question.

Xue Juewu thought slightly, "It depends on how much price you pay, this technology, with knowledge, Scooper has invested more than one million dollars in research and development, although he has not yet seen the prospect it should have, but Mr. Sun still attaches great importance to this technology, but I am afraid that it will cost a lot of money." ”

Liu Xun was speechless, doesn't what he said mean it's almost the same as not saying it.

"Tell your sister, how do you want to use this technology? Maybe, sister, I can give you a reference. ”

Liu Xun smiled treacherously, "After I said it, then Sister Wu, you will get on my thief ship, and you will really have to work for me at that time." ”

"Hmph, little brat, dare to threaten my sister, why don't you say it quickly?" said and paused, "If it's very attractive, I will give you a part-time job, and my sister can't consider it!" ”

When it came to business, Liu Xun also became serious, no longer looked like a hippie smile just now, and found a quiet place to sit down.

"Sister Wu, I still know a little about MPEG technology......"

"Come on, you little brat, are you still going to show off your skills with your sister? Let's talk about the point directly, as a researcher of this technology, my sister doesn't need you to popularize the technology. Xue Juewu pursed her lips disdainfully.

Liu Xun naturally didn't pay attention to her reaction, and said to herself, "Sister Wu, you have been responsible for this technology for a long time, I don't know if you have considered applying this image decompression technology to audio-visual products?" ”

Xue Juewu pursed his lips disdainfully, looking at Liu Xun like a fool, "I thought you understood technology before, but now it seems that you are a complete layman, aren't you talking nonsense, image decompression technology, the biggest application field is naturally to be applied to audio-visual products, but Scooper's side, there is no idea yet." ”

"What does Sister Wu mean that you have your own ideas in this regard?" Liu Xun was slightly curious, listening to Xue Jue's tone, it seemed that she had some ideas.

"Hmph, this girl is a technical genius, just research and development, and don't care about anything else." As he spoke, he made a natural appearance.

Liu Xun shook his head helplessly, "Sister Wu, I do have some ideas on the commercial application of this technology, I am wondering if we can use this technology to store images and sounds on a small disc at the same time, and then make an audio-visual product that is different from the popular video recorders and laser disc players on the market now for home audio-visual products." ”

"Storing both images and sound on a small disc?" Xue Juewu was slightly stunned, but she was from a technical background, and she quickly understood what Liu Xun meant, "What do you mean, to develop a new set of standards for storing video information?" After finishing speaking, Xue Juewu frowned and considered the technical feasibility.

Liu Xun nodded secretly, VCD, isn't it a brand-new standard for storing video information?

Unfortunately, as the Wanyan company that invented this technology, it was originally because it did not apply for a patented technology, which led to the outflow of technology, so that the formulation of VCD standards was not qualified to participate in it, in Liu Xun's memory, VCD, that is Chinese in the field of consumer electronics, eternal injury, eternal pain, you know, that is in the field of consumer electronics, China's only opportunity to sing the leading role in the world, but because of Jiang Wanmeng's mistake, the whole China lost this opportunity.

Of course, this may not be to blame Jiang Wanmeng, because of the limitations of the times, people in that era did not attach importance to the protection of intellectual property rights, which led to the eternal pain of VCD in the hearts of Chinese.

It is precisely because of this injury and this pain that Liu Xun came to this exhibition in this time and space, and as for Jiang Wanmeng, he can only say sorry. In any case, in this time and space, in the VCD field, Liu Xun wants to let himself sing the leading role, and let the whole of China sing the leading role.

For another time and space, Liu Xun has a deep understanding of the pain of VCD in history.

At another time, it was at this exhibition that Scober's MPEG technology caught the interest of Jiang Wanmeng, then general manager of Anhui Hyundai Group, who intuitively thought that this technology could be used to store image and sound on a small disc at the same time.

Since then, Jiang Wanmeng has invested 570,000 US dollars, in September 1993, the MPEG technology was successfully applied to audio-visual products, and a high-quality and inexpensive audio-visual product - VCD. In December of the same year, he and the Chinese-American Sun Yansheng jointly invested 17 million US dollars to establish Wanyan Company, and each took a word in the names of Jiang Wanmeng and Sun Yansheng as the company name.

It can be said that Wanyan's start-up is successful and brilliant, and in 94 years, the entire Chinese market is Wanyan's. However, Wan Yan also brewed a cup of bitter wine for herself. What makes Jiang Wanmeng sad is that the first batch of 1,000 VCD machines launched by Wan Yan have almost all been bought by various domestic and foreign home appliance companies to make prototypes and become the object of dissection, which is the wound of VCD.

In Liu Xun's view, Jiang Wanmeng can be regarded as a "revolutionary martyr" on the road to the development of China's digital disc technology.

After graduating from university, Jiang Wanmeng has been engaged in TV technology. He felt heartache when he saw that most of the core technologies of China's television equipment were in the hands of foreigners, and that Chinese enterprises had to spend a lot of money on this every year.

In February 1992, the American International Radio and Television Technology Exhibition was held in Las Vegas, USA. It was the largest TV technology fair in the world at the time. Jiang Wanmeng, who was the general manager of Anhui Group at the time, took his colleagues to the beautiful exhibition. At the exhibition, in front of a 2-square-meter booth, employees of the American C-Cube company were introducing the MPEG chip they had developed, which attracted great attention from Jiang Wanmeng. With the unique sensitivity of intellectuals and the nature of exploration and pursuit, Jiang Wanmeng walked around this booth like a demon for three consecutive days. He had a great idea of this humble technology, and he made a leap of understanding: MPEG technology can store images and sounds on a small disc at the same time, and make audio-visual products into VCDs. In this way, the broadcast industry could end the history of tape recorder domination and usher in a new era of disc recording.

This groundbreaking idea inspired Jiang Wanmeng to seek up and down. At the exhibition, Jiang Wanmeng and Sun Yansheng, chairman of C-Cube, met, and the two hit it off at first sight.

On March 18, 1993, Jiang Wanmeng and Sun Yansheng jointly invested 17 million US dollars to establish Wanyan Company, which was intended to use American MPEG technology to develop new audio-visual products.

Of course, it won't be smooth sailing for any technology to develop a new product.

In order to achieve a technological breakthrough in development, Jiang Wanmeng has been passionate and sleepless all the way. He exerted great ingenuity, and after repeated tests, finally the world's first VCD machine was successfully developed on September 4 and passed the national appraisal.

This is the only world-leading achievement in the history of consumer electronics products, attracting the attention of the world, originally, this should be Chinese the leading role of the drama, but unfortunately...... In September 1993, Wanyan's first batch of 1,000 VCD machines rolled off the production line. It is fully compliant with the previously officially promulgated international image compression standard (MPEG1). Wan Yan is going to make a big move. In 1994, Wanyan produced tens of thousands of VCD machines, due to unremitting efforts, Wanyan VCD machines quickly occupied 100% of the market share, it can be said that Wanyan VCD machines were successful in the first battle.

However, a wise man must make a mistake in a thousand thoughts, and Jiang Wanmeng has "lost" too much.

Thinking of the use of MPEG technology to develop audio-visual products, as well as the successful development of VCD players are his independent intellectual property rights, he should apply for patent protection, but he believes that in the case of imperfect laws, it is impossible to collect patent fees and give up. When he saw that almost all of Wanyan's first batch of 1,000 VCD machines were bought by domestic and foreign home appliance companies to dissect and make prototypes, he could only be sad and helpless.

Subsequently, in 1995, all kinds of imitation VCD machines entered the market in a big way, and advertisements were overwhelming, and the annual smashing of CCTV was nearly 1 billion yuan. The price war continues to heat up, and the competition has become a crazy fighting situation. By 1996, the sales volume of VCD machines in China exceeded 6 million units, while the market share of Wanyan VCD machines was less than 3%, and it had lost its dominant position in the market. In only three years, Wanyan VCD machine has been helpless from gorgeous and brilliant.

At that time, Jiang Wanmeng could be said to be an epoch-making revolution in home video recording, breaking the monopoly of foreign video recorders and laying the foundation for China in this field...... However, what is sad is that from the birth of the first prototype in September 1993 to the market share of Wanyan VCD falling below 3% in 1996, the brilliance brought by this pioneering achievement is like a meteor, instantly crossing the sky. To this day, in many business textbooks, Wan Yan is regarded as a negative case, because Jiang Wanmeng did not apply for a patent at that time, and the first batch of 1,000 products he launched were almost all bought by various home appliance companies at home and abroad to make prototypes and became the object of dissection.

And the drama that was supposed to be played by Chinese has become an opportunity for overseas companies like Scooper and Sony to make money, because the core components of VCD must be provided by them, Wan Yan's invention has become a machine for overseas companies to make money, I have to say that this is the sorrow of Wan Yan and the sorrow of the whole China, so on this day, Liu Xun came to Las Vegas, came to the exhibition, and came to Scooper's booth......