Chapter 358: Prosecution

In February 1984, the most watched anime were "Mr. Conch", "Doraemon", "Soccer Player" and so on.

"Mr. Conch" belongs to the national anime of the book, adapted from the four-panel comic that has been serialized since the 40s. Since it began to be broadcast on Fuji TV in October '69, it has been criticized by many media as messy, but it has long occupied the ranks of the most watched anime in Akamoto. By 84 years, "Mr. Conch", which had an average rating of 20%, calmly suppressed "Doraemon" and "Football Player" below.

And the two anime, "Doraemon" and "Football Player", have also approached the 20% mark many times, and have become the anime that has ever stood at the top of the ratings pyramid.

The anime "Doraemon" can be said to have formed an unprecedented cultural influence on the world, and it has endured for decades and has become one of the most popular anime images for children, not inferior to Disney's Mickey Mouse. What's more, the endless props in Doraemon's treasure bag also have a huge impact on the science fiction world.

"Football Player" is also not to be ignored, this anime has attracted tens of millions of children and young people to watch it, and as a result, this anime has attracted countless young people to love football. It has become a booster for the golden decade of football. If it weren't for the appearance of "Football Player", it would be difficult for the football sport of this book to appear ZTE that began in the 90s!

Face these powerful anime!

On February 28, the anime version of "The Legend of Double Dragons of the Tang Dynasty" began to premiere on TV Tokyo. Many managers of Tokyo TV attach great importance to this sky-high anime.

At least, when "Datang" was ready to be broadcast, the senior management of the TV station attended the broadcast room en masse.

Just after the first minute of the broadcast, President Sugatani was already asking, "What are the ratings?" ”

The technician looked at the equipment that measured the ratings and said, "President, the peak ratings are 6%, the lowest is 4.5%, and it is not stable, and it is fluctuating rapidly."

"It's only 6%!" Sugatani couldn't help but be disappointed.

The technician said: "The ratings have gone up, up to 7%"

When Sugata Hearing this, a little smile suddenly appeared on his face, and he said: "It doesn't matter if it's low on the first day, even works like "Doraemon" have a low ebb period when the ratings are less than 8%."

Sugatani's voice just fell.

The technician suddenly screamed: "The ratings have skyrocketed, and they have broken through 10% in an instant"

"What?" Sugatani was ecstatic.

"Uh, it's down again! Below 10%, 9.8%, 9.73%"

Sugatani's face instantly turned gloomy.

For the next 30 minutes, the mood of many of the executives of Tokyo TV fluctuated with the rise and fall of ratings.

Finally, at the end of the first episode, the peak rating of 12% and the average rating of 11.5% were reported, and many executives of Tokyo TV felt relieved.

At least the ratings of "Datang" have been stable in the fourth place in the animation category in the same period!

—————————— February 1984, USA, Atari Inc.

Compared with the bullish spirit of 82 years, the current Atari company has faded from the throne of the overlord of family games.

With the rapid development of the video game industry, Atari's revenue reached $1 billion in '81, surpassing Warner's three major businesses of film, television and record.

In '82, Atari's operating income reached $2 billion, and its net profit exceeded $400 million. But this year, Atari lost its head and spent $25 million to buy the game adaptation rights of one of the highest-grossing movies in the United States, trying to use "ET" to fight against the powerful Little Overlord Company.

Sadly, though, the user experience of the game adaptation is extremely poor. Not only did the game production lose money, but a large number of game cartridges were unsold, resulting in a loss of more than $100 million for Atari.

In the end, Atari sent the game cartridge to the desert of New Mexico for use, digging a pit to fill it up and destroying it.

By 83 years, Xiaobawang was devastating in the North American market, Atari was losing and retreating, and its losses were increasing gradually. In order to change the current situation of losses, Atari made another stupid move - laying off 2,000 employees, almost cutting Atari's team by as much as 60%!

And Atari's rivals, Xiaobawang, Nintendo and other companies have won the treasure, and they have won over those game industry workers who have been laid off by Atari.

The layoffs did not allow Atari to change the decline, and throughout '83, Atari's annual revenue was only $1.5 billion, with a loss of $400 million - not only did all the profits of '82 be lost, but also hurt the vitality!

In fact, Atari had already sold to Warner in '76. The real headache is no longer the founder of Atari, but Warner.

At this time, Ross, the chairman of Warner, was irritated and said: "Atari said that it will continue to raise 300 million US dollars for them to develop new projects and save the current decline, Emmett, what do you think?" ”

Emmett is a close friend of Ross and the general manager of Warner.

At this time, Emmett said ruthlessly after hearing this: "300 million US dollars is a large amount of money, and it cannot be given!" If Atari can't make money, it will be sold as a bargaining chip, and it will not drag down Warner's own development! ”

Warner Inc. is a comprehensive entertainment group with industries involved in television stations, records, movies, and games. In '81 and '82, Atari became the star of Warner, making even more profit than the rest of Warner combined.

However, the good times were short-lived! By '83, Atari was booming and declining, and it quickly became a loss-making enterprise. Warner was also unexpected.

"Do you want to let the little overlord defeat Atari completely?" Ross said dissatisfied.

At the time, Ross was opposed to investing in Atari. However, at Emmett's insistence, he finally agreed to invest in Atari, a $28 million investment that eventually took control of the video game giant Atari, which now has a total asset of $1 billion.

It is precisely because of Atari's glory that Ross gradually became obsessed with Atari and thought that this company was extremely important, even more important than Warner's film and television business!

"Let Atari's lawyer sue Xiaobawang!" Emmett said.

"Sue Xiaobawang? Why? Ross wondered.

Emmett said fiercely: "The home game console was invented by Atari!" They are **naked plagiarism and plagiarism! If you win, you will not only be able to claim sky-high profits, but you can even get the US court to rule and expel Xiaobawang products from the US market! ”

Rose applauded, "Yes! That's how it should be! However, how sure are you that we can win against Xiaobawang? ”

Emmett said coldly: "It doesn't matter how sure you are, even if you don't win." As long as we sue Xiaobawang, it will definitely be able to cause an eyeball effect and promote Atari's sales. ”

"Wonderful! Sue it! Damn the little bully! Rose said fiercely.

———————————— March 1984.

The earth-shattering news reached Hong Kong.

"What?" Zhang Shaojie was surprised, "Warner USA sued Xiaobawang? Why? ”

William Lin, who is currently the president of Xiaobawang, said with a wry smile: "Warner is the parent company of Atari. ”

Zhang Shaojie said calmly: "Is it possible to settle out of court?" ”

William Lin said: "Yes, but it is equal to nothing!" ”

Zhang Shaojie was stunned: "What does this mean?" ”

"Warner proposed that we compensate Atari for economic losses of $200 million, and that Atari pay $10 in patent fees for each production of a Xiaobawang host, and if you agree to this condition, you can sign an understanding agreement with us!"

"Impossible, Warner is crazy? $200 million, and we still want us to pay them royalties, ten dollars each? Damn, why don't you grab money? Zhang Shaojie knew that it was impossible to understand.

Calculated according to the sales of 10 million units of Xiaobawang in the world in 83. If Warner's conditions are agreed, it means that Atari will not only be given $200 million at a time. In addition, the annual royalties paid to Atari will exceed $100 million.

Pay $100 million in patent fees a year, and then Xiaobawang will become a slave who works for Atari!

"We must not accede to these impudent demands! William Lin, you go to the United States and hire the best team of lawyers and fight them to the end. By the way, we must also make full use of the media's public opinion to build momentum, and thoroughly expose the stains and evils of Warner and Atari.

Moreover, according to the laws of the United States, our little overlord is not at all an exclusive expert on violating them. Because the design and software programs we use are completely independent research and development.

Unless, Atari tried to prove that Xerox had invented the first microcomputer, so Apple and IBM had to pay royalties to Xerox. Otherwise, why can't we develop something similar when Atari invented the first home console? Zhang Shaojie said very soberly.

"Yes, home consoles are a very broad concept! In fact, all of our electronic components come from market procurement. The design of the circuit board is also very different from Atari, which is clearly two home game console products with different design concepts. It's not a matter of who infringes on whose patent! William Lin also said firmly.

(To be continued)