Sun Hung Kai Financial Corporation was the first company in Hong Kong to adopt an electronic quotation system on a large scale, at a time when many of its peers were still waiting to see the electronic trading reform adopted by the NASDAQ market in the United States.

Sun Hung Kai & Co. has already learned and started to work with the Hong Kong Stock Exchange to develop an electronic quotation system.

In fact, in the 80s, although there was no later popularization of the Internet. However, communication networks have emerged, and many educational institutions and research institutions in the world often build some communication networks to send some e-mails and other information to each other.

NASDAQ, in fact, is the English abbreviation of "National Association of Securities Firms Automated Quotation System". This market, after its establishment in '68, was the first stock market in the world to adopt an electronic quotation system. The original electronic quotation system was only for some large customers within financial institutions.

In the 80s, some American brokerages had begun to popularize the electronic quotation system for ordinary investors.

Sun Hung Kai Securities Company quickly followed the development trend of the securities industry in the United States and became the first securities company in Hong Kong to adopt an electronic quotation system.

Keeping up with the latest trends in the industry is why Sun Hung Kai is able to grow faster than other Hong Kong counterparts.

"The Hong Kong dollar exchange rate is stable, major shopping malls have resumed accepting Hong Kong dollar payments, and the Hong Kong dollar crisis seems to have been gradually resolved!" Zhang Shaojie looked at the display screen of the electronic quotation system and said suddenly.

Feng Jingxi also said: "Yes, although the financial market has not really warmed up, the most dangerous moment has passed!" However, there are still some banks and securities companies that are now in a loss-making predicament! ”

"Sun Hung Kai is interested in annexing them?" Zhang Shaojie said with a smile.

Feng Jingxi shook his head and said: "There have been too many securities companies and banking institutions merged before, and now Sun Hung Kai has doubled in scale. Eat more company, it will be indigestion! ”

Zhang Shaojie heard that Feng Jingxi had no intention of continuing to expand, and he also smiled indifferently. If Fung is interested in continuing to expand, Zhang can continue to inject capital into Sun Hung Kai and increase his stake in Sun Hung Kai.

However, Feng Jingxi did not want to continue to expand, and Zhang Shaojie had no excuse to increase his shareholding in Sun Hung Kai. However, Zhang Shaojie feels that he has an opportunity to increase his holdings of stocks, because Sun Hung Kai will go public sooner or later.

Historically, Sun Hung Kai was listed in October '83 to raise funds, which solved the funding problem. At this time, due to Zhang Shaojie's capital injection, Sun Hung Kai Company was not short of money, so Sun Hung Kai postponed the listing plan. However, for the company's next expansion and development, Sun Hung Kai Financial Company will go public sooner or later.

———————————— with the implementation of the Linked Exchange Rate System in Hong Kong, the Hong Kong dollar is pegged to the US dollar. With the strong value of the US dollar, the exchange rate of the Hong Kong dollar has stabilized.

Hong Kong's consumer markets have gradually returned to their former liveliness. Of course, due to firewood, rice, oil, salt, and the like, many families used to buy too much, so the worst business recently is in places such as rice stores and grain stores.

And the entertainment industry, even in the midst of the financial crisis, has not been greatly affected. You must know that in history, the Hollywood film industry in the United States also maintained a rapid development rate during the 29-year Great Depression.

In the economic depression of Hong Kong in 83, the entertainment industries such as film and television, music and so on have made great progress compared with 82 years. The videotape market for Hong Kong-made films and TV dramas has also begun to develop from scratch in this year.

Central, an audio-visual product store opened by Baolong Film Company.

"Store manager, rent a set of "Hero Huo Yuanjia"!" A customer said.

"A set of 20 episodes, 10 video tapes, the daily rent is 20 Hong Kong dollars! Do you want to rent a full set at once? The manager asked.

"Of course I rented the whole set, I was too lazy to change the tapes every day. Rent a full set at once, watch it in a day or two, and then change it to another videotape! The customer said.

"Then please pay a deposit first, 10 video tapes, the deposit is 2,000 yuan. At the time of settlement, the rent is deducted from the deposit. The store manager said.

The customer paid a deposit, and the store manager registered his information on the computer, and he was thinking about the profit from the sale and rental of the videotapes for this period of time, and a smile appeared on his face.

The video tape business is a new business developed by Baolong, and this business does not seem to be comparable to the cinema market at present.

However, the development is very fast. Before the advent of the Internet, the videotape market was still a new channel worth exploring.

In fact, in the late 80s, Hong Kong films also began to pay attention to the market of video tapes and DVDs, and emerging distribution companies such as Meiya and Huanyu mainly distributed films in the form of DVDs and video tapes. These companies were all in the 90s. It was not until the beginning of the 21st century, when the Internet became popular and the video market was marginalized, that it began to gradually decline.

At this time, Baolong entered the video tape market, several years earlier than Meiya, Huanyu and other companies.

Baolong video tape store implements the store manager responsibility system. In the major video tape stores, the basic salary of the store manager is 2,000 Hong Kong dollars a month, and the rest is given a certain commission according to the business situation. The monthly profit of the store is 10,000 yuan, and the store manager can get 500 yuan for smoking, and 100,000 yuan for profit, and the commission can reach 5,000 yuan.

The basic salary of the clerks in the major stores is only 1,000 yuan, and the bonus is distributed by the store manager.

"Store Manager He, there are 10 sets of videotapes of "Chen Zhen" arriving in the afternoon, as well as the videotapes of "A Chinese Ghost Story", and the head office asked how much our store has purchased?" The clerk Xiao Li asked.

Store Manager He groaned: "The performance of our Central store is several times better than that of stores in other regions, "A Chinese Ghost Story" will be purchased with 500 sets, this movie is a blockbuster with a production cost of 50 million. All 500 sets are sold, and it is estimated that there is no pressure! It's a pity that the videotape version must be released 1 month after the theater release, otherwise, the purchase of 10,000 sets will also be sold! ”

"Yes, the market for videotapes is actually promising. Selling one box of videotapes is equivalent to selling ten movie tickets! If I were the CEO of the company, I should pay more attention to the sales performance of the videotapes! The clerk Xiao Li commented.

"That's not what we little people discuss." Store Manager He said.

———————————— in 1983, although video recorders were luxury goods, Sony, Panasonic, Toshiba and other video recorder brands were priced at more than 10,000 Hong Kong dollars. However, there are still some middle-class families who have bought video recorders so that they can watch some of their favorite movies at home.

However, in 83, many Hong Kong film companies did not produce videotapes, but many cartoons, American Hollywood blockbuster videotapes, have been listed in Hong Kong.

Baolong Film Co., Ltd. cooperates with Sony, Panasonic and other companies, and has now produced 10,000 copies of video tapes of movies such as "The Legend of Double Dragons of Datang 1" and "Happy Ghost".

Baolong opened 5 videotape stores in Hong Kong to sell, in order to avoid future rent increases, these five stores were bought by Baolong Film Company for 6 million Hong Kong dollars.

Even if the specialty stores cannot be opened in the future, renting out these stores or selling them can make a lot of profits.

Of course, at this time, the videotapes of Baolong Film Company sold more than expected.

Although the price of each videotape is as high as 200 Hong Kong dollars, the videotapes of "Datang" and "Happy Ghost" can still sell 50 or 60 boxes every day.

In fact, the videotapes distributed by Baolong Company are all commissioned by Sony and Panasonic, and the processing cost of the videotapes reaches 200 Hong Kong dollars. Selling a box of videotapes at a price of HK$300 can also earn a gross profit of HK$80!

The video tape business was only developed in 83 years, and it had already generated sales of HK$3 million and after-tax profits of more than 600,000 Hong Kong dollars.

Although, compared with the box office revenue of "The Legend of Double Dragons of the Tang Dynasty" and "Happy Ghost", the profit of the videotape is almost negligible. However, the fact that it has been able to make money shows that it is a market worth developing.

Therefore, Powerlong Film Company plans to open 20 new video tape stores in Hong Kong, Taiwan and Singapore in 84 years to expand the video distribution market.

In addition to making its own films into videotapes, Powerlong Film Company also cooperated with Asia Television to purchase the copyright of ATV's TV drama videotapes, and made these TV dramas into videotapes, which were sold and rented in Baolong Film Company's stores.

Because, at this time, the retail price of videotapes was too expensive, and buying one videotape was equivalent to the price of buying 30 movie tickets.

TV dramas are dozens or even hundreds of episodes, and a set of videotapes may cost thousands of Hong Kong dollars, and most consumers are reluctant to be so extravagant. Therefore, the videotapes of TV dramas are mainly rented at a price of HK$2 per box per day.

Now, Baolong Film Company has gradually explored the model of selling film and video tapes and renting TV series and video tapes for the video tape market.

Compared to movie theaters and televisions, it is difficult to choose the distribution model of the content to watch.

The storefront of the video tape has a large number of movie and TV series resources on the shelves for customers to choose. This choice is a very attractive advantage.

At this time, there were still very few competitors in Hong Kong's videotape market. Therefore, with the continuous enrichment of the types of video tapes, the performance of Baolong Film Company's video competition distribution will continue to grow

(To be continued)