Hangnan Province, sub-provincial city of Qianbo City.

The city of Qianbo is most famous for two things in East China. One of them is Qianbo glutinous rice balls, glutinous glutinous rice noodles wrapped in fresh lard, but not greasy at all, and has long been a popular snack across the country. The second is that almost all of the old Shenpu people were brought up by Qian Bom's mother when they were young, and in Shenpu, a relatively xenophobic city, Qian Bo people are probably the group that can enjoy the same treatment as locals. When it comes to Qian Bom's mother, most Shenpu people will be reminded of their childhood memories.

In a small restaurant in Qianbo City, a man and a woman are sitting facing each other, each with a bowl of the famous Qianbo lard dumplings in front of them, but the man is frowning, as if he is not interested in this bowl of rice balls.

"I've been in Qianbo for a long time, and I'm still not used to eating your glutinous rice balls here." The man smiled and shook his head, wiping away the lard that ran down the corner of his mouth with a tissue.

The woman, who was about twenty-five or sixteen years old, said with a smile: "Isn't this a chance to leave Qian Bo?" ”

"Haha, it's really a miracle to say that Shi Lei is just the son of a mayor's family, and in just half a year, he has already stirred up the paging sales market across the country. Thinking that he would definitely continue to take root in wireless communication, he switched to office automation. And now, he is going to plunge headlong into the advertising and communication industry, which is really a bit uncertain about him. What exactly is he going to do! Diversification has always been a step that the company has to take in the development of bloated stage, in order to save costs and resource integration, it has to form its own complete industrial chain, more than eighty percent of the group companies are a last resort. He is good, starting from the company to take a diversified route, the most important thing is that these industries are not next to each other. ”

The woman smiled again and put down the spoon in her hand: "Aren't you next to each other?" Not necessarily. "The woman's tone contains a strong Qian Bo accent, but the words in the Jiangnan area are always better when spoken from the woman's mouth." A pager is a wireless communication device, but it is first and foremost an electronic device. Office automation also involves network transmission and electronic equipment, and hasn't he already acquired an electronics factory and can already produce his own routing and switching equipment? These two points are interlinked. However, this advertising communication industry is a bit special, but with his handwriting, if it is just an ordinary advertising industry, TV, film, print media, etc., I don't think he will need you to do sales. Or is he targeting the Internet industry, which is now in full swing in the United States? Again, this has to do with electronic communications and the Internet. I don't know if he's deliberately diversifying, but I think it's certain that he's always focused on the Internet. ”

The man nodded: "But the development of domestic websites is far inferior to that of Europe and the United States, even if there are several websites that have received a large number of venture capital, browsing clicks and the number of domestic netizens are growing rapidly, but only with the current market situation, the survival status of online advertising is worrying." If it was really an online advertisement, I would probably have to give up. ”

"It's hard to say, Shi Lei's several actions were very unexpected by everyone, and when Boss Zhu announced the split of the post and telecommunications system that he had long expected, I think what he was going to do was not as simple as the online advertising that we know and understand. It's right to go and see if he can surprise you. ”

The man nodded: "Okay, it's decided, you go with me!" ”

The woman smiled and bent her eyes, which were like two crooked crescents, making her eyes not dominant, but showing special cuteness.

"Me?" The woman pointed to the tip of her nose, "Is Mr. He going to expose me?" ”

He Cailan laughed, reached out and pinched the tip of the woman's nose: "I don't seem to have deliberately concealed it, but I've always been afraid that I won't be able to climb you, the county lord of Qian Bo." ”

"Then aren't you going to become the county master soon?" The woman smiled happily.

He Cailan shook his head: "I never said that I wanted to marry you, but I brought a secretary to negotiate." ”

"Shhhh It's as if Miss Ben is rare, do I still lack a boy to chase? ”

He Cailan no longer answered, but took the woman's hand and said shallowly: "If I leave the waveguide, will you go with me?" ”

"Wow, I like Wu Dong a lot, I heard that this city is an outstanding person, and it was not bad to live for a while in the past."

"Would your father agree?" He Cailan was obviously a little worried.

"Then it depends on what kind of bargaining chips Shi Lei can make, you can support me, it's useless for my father to oppose it."

Looking at the woman's playful appearance, He Cailan's mood was as bright as the spring sunshine outside: "My current income is more than enough to support you, but your father's vision is more than that!" ”

"Hurry up and eat, after eating, go on the road, all in all, the first element is to see if Shi Lei's project is attractive, if it's just a cliché advertising industry, you don't want to go." But if you really do something, since you think that he is worth getting along with as a boss or a friend, then why not go over and help him? Speaking of which, I'm really looking forward to it, a cloud-turning hand who is less than nineteen years old, tsk, looking forward to it! ”

He Cailan silently scooped up a glutinous rice ball with a spoon, slowly put it in his mouth, and thoughtfully ......**********************************Jiangdong Province, Wudong City, the provincial capital, Wuhuai Teahouse.

The Wuhuai teahouse is open on the bank of the Wuhuai River under the Caochangmen Bridge, and when you open the window, it is the vast Wuhuai River, which flows quietly for thousands of years, but now you can no longer see the Wuhuai Fengyue.

Under the window is a green meadow, which is very well served, just in time for the early spring grass to sprout, mixed with the aroma of the earth, which is particularly charming.

Shi Lei simply ordered the tea room to set up a table on the grass and chatted with He Cailan outside over tea.

He Cailan would agree to talk to him, as early as Shi Lei's expectation, and he was sure that He Cailan would join Shengshi Communication. It's just that Shi Lei didn't expect that He Cailan actually brought a woman here, although the two deliberately kept their distance, with Shi Lei's eyes, it was easy to see that the relationship between the two was not just a relationship between superiors and subordinates, but an intimate personal relationship.

"There's a lot of gossip, let's just tell me what new ideas are in the head of your prodigy." After drinking the mellow second course of tea, He Cailan didn't seem to care, but actually said this sentence expectantly.

Shi Lei smiled, poured a second cup of tea for He Cailan unhurriedly, picked up his teacup, took a sip, and slowly spoke.

Pointing to the low teahouse behind him, Shi Lei said: "Even in such an inconspicuous teahouse, the location of the roof has attracted many advertisers to inquire about it. It's just that the owner here is not to make money, and he just opened such a tea room to have a quiet business occasion with his relatives. Otherwise, there would have been a large advertisement hanging on the roof, so that people from the south to the north would have been imperceptibly influenced by the advertisement. ”

He Cailan nodded: "This is a good location, the Wuhuai River is next to it, there are many tourists, and the other side of the river is the main new area of Wudong in the future, and it is extremely normal for the advertising space here to be favored." ”

"Unfortunately, even if there is an ad on the roof, the advertising value is not too high. CCTV's advertising price has risen again and again, from 10 million to 100 million, in just two years. It's popular with the Confucian Distillery, but I don't know how long the Confucian Distillery will be popular. Once the king of standards falls, these manufacturers who have lost their eyeballs may plummet. Therefore, I think that today's advertising industry needs a change, and the traditional advertising model is still playing their role, but finding the precise positioning of the target group and the market is the development direction of the advertising industry in the future. ”

"I understand this truth, but this is really not your style, so appetizing, you will make me and the beautiful woman next to me tired." He Cailan smiled and seemed calm, but he already understood in his heart that what Shi Lei probably wanted to do was by no means any form of advertising that he already knew, but an absolutely innovative model. Regardless of whether this plan is excellent or not, He Cailan is already very interested, and the most important thing is that he wants to see what new tricks Shi Lei can come up with in his head.

"Don't worry, listen to me slowly." Shi Lei waved his hand and said with a smile, "All of the people who come in and out here are Wu Dong's dignitaries, I don't dare to say that they are all masters, at least they are worth tens of millions, but they may not be qualified to enter here." Suppose I hang an LCD screen at the entrance of this tea room, on the entrance of the hallway, and scroll through some video advertisements, do you think it will cause you to stop and watch? ”

"LCD screen? It's a novelty, and I'm supposed to stop for two or three seconds at this point. ”

Shi Lei smiled and snapped his fingers: "Since it can make you stop for two or three seconds, it is enough." Of course, two or three seconds is not enough time for an advertisement, and unless it is an advertisement with strong text, no ad can do it in such a short time. But if I change the occasion. For example, high-end office buildings, high-end apartments, and the elevator downstairs are placed with these two LCD screens. Do you think it will make you interested in watching these commercials that you usually disdain? ”

He Cailan's eyes lit up: "Good idea, I just saw a paper some time ago, saying that although the elevator has greatly increased the pace of life, urban white-collar workers waste time waiting for the elevator every day, and a single trip is about ten seconds." In our country, this number has to be magnified about double, almost 30 seconds. Now it seems that the elevator halls of many office buildings have a lot of print advertisements, right? ”

Shi Lei nodded: "I was inspired by this, no matter how dazzling the print advertisement is, its attention is still quite small." Just look at the comparison between the advertising prices of magazines and newspapers and the advertising prices of TV and movies, digital media has been heating up rapidly in recent years, and it must be the mainstream advertising direction in the future. ”

"Do you want to place LCD screens in the elevators of high-end office buildings and high-end apartments, and then advertise them? Is this your new idea? ”

Shi Lei nodded, no longer elaborated, but waited for He Cailan to continue.

"Genius idea, it's just that I have a few questions, and it's the key to whether you can succeed or not." He Cailan is indeed the top elite in the sales industry, although this is not his profession, and he has never been involved in the advertising industry, but he quickly found a few key points, which are the same as Qin Mubei's original question.

Shi Lei once again explained these, including how to solve the transmission problem of digital signals, as well as the positioning of the market, etc., which made He Cailan more and more excited the more he listened. Seeing his performance, Shi Lei knew that He Cailan was already a good general under his command.

"You should be able to see that this market is promising, and advertising will quickly make advertisers rush to it as the advertising effect becomes prominent. The most critical part of this plan is the cooperation of buildings, without the cooperation of buildings, we will not be able to build a large enough resource point, and we will not be able to achieve the expected advertising effect. So, that's why I'm inviting you to join. ”

He Cailan was already completely immersed in Shi Lei's genius-level thoughts, and patted the table with some disregard for the image: "It's not difficult to negotiate with the property." Now there is only one big problem left, and that is funding. The beginning of this program requires a large investment of money, and you simply cannot afford it with your own net worth. I just calculated that if you don't have 50 million start-up capital, you don't have to talk to me about it at all. Moreover, in the next year, it is likely that this number will increase to 500 million. Even if there is a blowout business growth at the beginning, after a year or two, your funding gap will be at least two to three hundred million yuan, have you considered these? ”

"What I am investing in Shengshi Advertising now is a sum of up to 80 million yuan, the first phase will be in place 40 million, and the remaining 40 million will be in place within three months. Moreover, the LCD screen, which occupies the main cost position, is likely to get a longer payment period, and the price is about 50% of the market price. ”

"Eighty million?" He Cailan exclaimed, "Shi Shao, you have actually earned so much in the past six months?" I'm starting to get jealous of you. ”

"Just kidding, where did I go to make so much money, most of it came from another person's investment, but don't worry, this is not a venture capital, and investors only ask about specific business operations, I am still the largest shareholder of Roborock, and everything is still controlled by me."

"Start-up funding is not a problem, but what about follow-up funding? 80 million seems to be huge, but in fact it is good to be able to cover East China. Your plan must cover East China immediately after the success of Shenpu, and then quickly spread all over the country, otherwise, you will find that other markets are quickly occupied by other domestic advertising companies. I made a simple calculation, within a year, you need to occupy at least 40 major cities in the market in China to ensure Shengshi Communication's position in this new advertising industry. ”

"When necessary, I will use all my wealth to find a political axe as a mortgage, and I think the Jiangdong Provincial Committee is very willing to give me such support. Even if it doesn't work, I will allow Feng's enterprises to invest in Shengshi Communication alone, even if Feng's becomes the major shareholder of Shengshi Communication. In fact, I am confident enough that in the future development, you will only find that the money in our hands cannot be spent, and there will never be a shortage of funds. Seeing that He Cailan seemed to be about to interject, Shi Lei waved his hand and said: "You can say that I am overconfident, but a new concept, if I don't even have this confidence, how can I do big things?" If I have to keep my shareholder status, I can even break my practice and let Shengshi Communication be listed separately on the NASDAQ. ”

He Cailan suddenly calmed down, and thought for a while before he spoke: "Shi Shao, to be honest, your plan shocked me, but I still need to think carefully. I will get back to you as soon as possible. ”

Shi Lei smiled and expressed his understanding, and did not dwell too much, but continued to help He Cailan add tea.

He Cailan's girlfriend, named Ling Meng, is actually the only daughter of the secretary of the Qianbo Municipal Party Committee, and He Cailan did not tell Shi Lei about this. But He Cailan would never have thought that Shi Lei was shocked when he saw Ling Meng for the first time, because in the memory of his life, Ling Meng was also a member of the ranks of the proud daughters of the sky later, and his father Ling Wen was the minister of the Central Propaganda Department in that life. Although he is not a member of the Standing Committee, he is also a member of the Politburo.

Shi Lei clearly remembered that Ling Meng's husband was the son of a member of the Standing Committee, but he didn't expect that there would be such a scene between Ling Meng and He Cailan.

He Cailan and Ling Meng naturally thought that Shi Lei would not know her identity, but Shi Lei already knew that Ling Meng was the daughter of an official eunuch, but Shi Lei did not know where Ling Wen worked before he went to the Central Propaganda Department, and he did not have much contact with Ling Meng and Ling Meng's husband in that life.

"I have always heard that Mr. He respects Shi Shao as a guest from the sky, and I have always looked forward to meeting Shi Shao one day. Now that I have got what I wanted, I know that there is no vanity under the fame, Shi Shao is really a young talent, and I am also very impressed by Shi Shao's plan. However, I always have a question, according to what Shi Shao said, you only basically confirmed the entry of this investment a year ago, and it was not until a year later that you began to deploy the acquisition of Shengshi Communication and the redistribution of Roborock's shares. Does this mean that Shi Shao only had the idea of this plan after a year, and gradually put it into work. In just one month, Shi Shao was able to win more than 80 high-end office buildings in Shenpu, Shi Shao's sales ability is much stronger than Mr. He, so why let Mr. He cross the knife? ”

Ling Meng spoke slowly, but pointed out a problem that even He Cailan had ignored

(To be continued)