Chai Wan, Hong Kong, was originally a culturally prosperous area with newspapers, periodicals and publishing houses.

In December 1981, Chai Wan ushered in the second-tier publishing group of Yuben, and Tokuma Bookstore established a subsidiary here, Hong Kong Tokuma Bunko.

The main business policy of Tokuma Bunko Hong Kong is to try the library business model.

The so-called library model was proposed by Haruki Kadokawa, who believes that it should be sold like cosmetics and consumer goods, so that readers can actively choose the books they like to read, even if the readers throw away the bestsellers after reading them, it is more meaningful than the classic collectibles that readers buy back but do not read.

This extreme emphasis on fast food turns books into consumer goods rather than classic collectibles. As a result, Kadokawa Shoten has been able to continuously publish books of interest to readers, and it has been a great success.

In fact, the library model is extremely simple - it will be completely classified according to the genre, horror, reasoning, detective, thriller, martial arts, history, romance, science fiction, light, campus, officialdom, fantasy, fairy, and competition

If you don't meet these categories, you can re-divide the types into more detailed smaller types.

For example, the fantasy genre is unfortunately constantly subdivided into oriental fantasy, otherworldly conquest, otherworldly continent, and ancient mythology

The types are divided into more and more detailed, so that the reader can easily follow a certain genre. It is no longer a tradition to choose not to be picky eaters, the type is unknown.

After the emergence of the publishing market, this library classification system quickly turned publications into fashionable sales and branded products, rather than the high-end and elegant collectibles of the past. At this time, Kadokawa Shoten was a great success in the book by virtue of the method of library classification.

Tokuma Shoten also wanted to try this kind of library classification, but some conservative editors and writers in the bookstore repeatedly complained that this business model was destroying culture. As a result, Tokuma Kangkuai implemented this library model at the headquarters of Tokuma Bookstore, which was met with great resistance.

As a result, Tokuma began to feel that setting up a branch in Hong Kong would emulate Kadokawa Shoten's library strategy. After this is done, it is said that the conservative forces of the headquarters will face profits, and the conservative thinking will also be loosened.

In order to win over Zhang Shaojie, Zhang Shaojie of Hong Kong Dejian Library symbolized an investment of 100 million yuan, accounting for 49% of the shares, and Ben Dejian Bookstore Group occupies 51% of the shares of this branch!

The goal of Hong Kong Dejian Library is not only the publishing business in Hong Kong, but also a platform for the exchange of Chinese publishing industry.

Excellent Chinese works will be translated into Chinese works in large quantities and dumped into the market. Some of Yoben's excellent works were translated into Chinese and published through the Hong Kong Tokuma Library.

It is precisely because of the idea of exporting Chinese copyright to the market that Zhang Shaojie is interested in this model.

"Zhang Sang, I wish that the Hong Kong German Literature Library established by our cooperation will become an important platform for exchanges between the Chinese and Chinese publishing circles!" Tokuma said happily, "I personally hope to discover more geniuses like you in the Chinese publishing market, translate their works into the Yueben market, and let more readers immerse themselves in the literary imagination of Chinese authors!" ”

"Hehe, I hope so, too!" Zhang Shaojie smiled.

"Ding!" The wine glasses clashed, and the two sides collided happily.

In fact, for Zhang Shaojie, it is not only the Hong Kong Tokuma Bunko that wants to participate in the shares, but also wants to be able to participate in the establishment of Studio Ghibli in the future.

The myth of Studio Ghibli can be summed up by only a few anime movies - "Spirited Away" has a box office of 30.4 billion yuan, "Howl's Moving Castle" has a box office of 19.6 billion yuan, "Princess Mononoke" has 19.3 billion, and "Ponyo on the Cliff" has 15.5 billion

Such a sharp and terrifying box office is actually achieved by cartoon anime movies!

These movies can even compete with monsters of the level of "Titanic" and "Avatar" in the market! And the super awesome Studio Ghibli was later established by Tokuma Yasukuai to fund the anime master Hayao Miyazaki.

Now, the relationship between Zhang Shaojie and Tokuma Kangkuai is in a friendly period, and Miyazaki has not yet shown his super strength.

Once Studio Ghibli is officially established, Zhang Shaojie cheekily asks for shares, and it is estimated that he will be able to get a lot of equity!

———————————— December 1981, after Jin Yong returned to Hong Kong, he brought great benefits to Hong Kong's martial arts writers!

Because, Lord Deng said that he likes to watch Jin Yong, so the mainland cultural department began to officially lift the ban on Jin Yong's martial arts works.

Nevertheless, it was piracy that was the first to react!

It should be noted that in Chinese mainland, where the copyright law of '81 was not enacted, there is no concept of copyright protection. With Jin Yong's ban, after the ban was lifted, overnight, many printing houses and publishing houses tried to fish in troubled waters and produce pirated Jin Yong's works. If it is not controlled, it will not be long before the number of pirated copies of Jin Yong's works will exceed hundreds of millions of copies, and it will be flooded with rental bookstores and bookstalls that continue to appear in China.

Zhang Shaojie reminded Jin Yong of this and said: "Teacher, although there is no copyright law in the mainland, you can officially authorize some publishing houses to publish yours. In addition, he published articles in the media in the mainland, expressing his opposition to piracy and advocating that the mainland formulate a copyright protection law in a timely manner. ”

Jin Yong nodded and said, "I was negligent on this point!" ”

Of course, the ban on Jin Yong's works was lifted not long ago. The People's Publishing House also quickly negotiated with Zhang Shaojie for the introduction and publication of "The Legend of Double Dragons of the Tang Dynasty" and "Resident Evil".

In fact, the spread of "The Legend of Double Dragons of the Tang Dynasty" in the mainland was first through "Ming Pao". Before "The Rise of a Great Power" was officially published in the mainland last year, many civil servants hand-copied "The Rise of a Great Power" serialized in Ming Pao. At the same time, civil servants also began to pay attention to the "Legend of the Tang Dynasty Double Dragon" serialized in "Ming Pao". Although many civil servant readers did not see the beginning of "Datang", they were still attracted by the plot.

Later, "Legend of the Ancient World" was serialized in an adventure and published "The Legend of Double Dragons of the Tang Dynasty", which attracted many readers to order with the wonderful content of "The Tang Dynasty".

Founded in 1980, "Ancient Legends" has gradually attracted more than 400,000 readers after a year of development. It has a good reputation in the market. Of course, "Legend of the Ancient Times" has also faced conservative cultural doubts many times, and has even been criticized as "counter-revolutionary", but the magazine's president Ren Qing and other older generation of literary and artistic artists have constantly invoked the country's reform and opening up policy to engage in pen warfare with conservative forces. In the end, relying on the talisman of "reform and opening up", many conservative forces were bluffed, so that "Ancient Legends" could survive.

The sales of "Ancient Legends" have soared, and Ren Qing, the president of the magazine, is also very trustworthy, and sent 10% of the sales amount of "Ancient Legends" signed in the previous contract to Zhang Shaojie as a manuscript fee.

A full 250,000 RMB! Although, compared with Zhang Shaojie's book manuscript fees in major markets at home and abroad, it is a big deal. However, "Legend of the Ancients" is only a young publication that has been published for one year, and it can be seen that it can give so much manuscript fee. During this period of time, the explosive development speed of "Ancient Legends".

During this time, Zhang Shaojie's various undertakings have been paved. The rest of the business is all dependent on professional managers to do their work.

Zhang Shaojie himself is more diligent in learning from Jin Yong.

At the same time, Zhang Shaojie also began to create "Breaking the Sky" one after another.

Originally, "Breaking the Sky" was a miracle in the Internet era.

In April 2009, it began to be serialized on the starting point Chinese network, and after more than two years of serialization process, in addition to winning more than 100 million hits at the starting point, the search volume of Baidu reached the level of one million times for more than a year, ranking first in the search ranking all year round.

In the period when the serialization of "Breaking the Sky" is getting better, NBA, Youku, Taobao, Kuaibo, 4399, Naruto and other popular keywords within the top ten of Baidu's Billboard are less than half of "Breaking the Sky". Even when the Spring Festival Gala Xiaoshenyang became popular overnight, Baidu's search volume was steadily suppressed under "Breaking the Sky".

It wasn't until after the finale of "Breaking the Sky" that it began to end its dominance on the Baidu search list.

In addition, Baidu Tieba, as well as thousands of pirated stations, "Breaking the Firmament" is also firmly in the first place. What's more, the data of China Mobile's reading base shows that the number of mobile phone readers who have read "Breaking the Sky" has reached more than 16 million, and the mobile phone click rate has reached a terrifying level of 1.5 billion.

Zhang Shaojie feels that "Breaking the Sky" is still a martial arts model in terms of structure.

However, this one has fantasy elements such as time travel, other worlds, and fighting spirit, which were more popular in the later Internet era, making this one, placed in the 80s, enough to help martial arts broaden their horizons.

"It's still a little worse in terms of the beauty of the text!" Jin Yong shook his head and said, "My article is considered unsightly by many families in Yan Kyoto, if you take out a text like yours, you won't be laughed to death in the future?" ”

Zhang Shaojie was stunned, this is the product of his repeated polishing and polishing on the basis of the original "Breaking the Sky".

Just when Zhang Shaojie felt a little depressed.

Jin Yong smiled again: "However, this idea is really good. The first chapter traveled to the other world, the second chapter was misunderstood as waste wood, and the third chapter encountered a repentant marriage. ”

"Hehe" Zhang Shaojie smiled embarrassedly.

(To be continued)