Just when 2003 was so dull that it flowed away like a passing year, in addition to the unexpected 2004 in southern Jiangsu, there was also the mighty and formal offensive of Huamei Electric, a household appliance giant that occupied half of the household appliance market in the country.

Huamei and Xia's Su Airlines first engaged in an official confrontation in advertising warfare, which was different from the previous inconsequential advertising intensity. A week before the opening, Huamei carried out a continuous intensive advertising offensive without any slack in the major media in southern Jiangsu to announce the arrival of Huamei in a high-profile manner, which showed Huamei's extremely wealthy attitude from the side.

The local market of Suzhou Airlines is a large number of advertisements in the paper media every day for many days, and on the occasion of the arrival of the New Year, it has been unprecedentedly popular in the media in southern Jiangsu.

January 1, 2004.

Huamei's flagship store is located in a very large area of the downtown Zhongshan North Road, the whole street seems to be dyed with the name of Huamei, whether it is the small advertising leaflets that are distributed or the dazzling name of Huamei Group on those billboards, it shows the determination and courage of Huamei Electric to enter southern Jiangsu City.

They put up the slogan of the lowest price of household appliances in the city, claiming that no matter how expensive it is, it will be refunded twice, and from eight o'clock in the morning on New Year's Day, they began the New Year's war with the flagship store of Su Hang Electric Appliances, the local home appliance overlord in southern Jiangsu, just a few hundred meters away. The cheap citizens have long gathered at the gate of Huamei, waiting for the moment of opening. In addition, there are also many old customers of Suzhou Airlines who take advantage of the New Year's Day to buy home appliances and wait at the door of Suzhou Airlines to open, because just a week ago, Suzhou Airlines Home Appliances also began to promote their New Year's discount plan.

In short, the two compete with each other, and it is the consumer who takes advantage.

In the eyes of the major business giants in the country, Huamei's plan to directly attack the Soviet Airlines base and catch fire in the other party's nest is undoubtedly very cunning. Relying on their strong strength and background, even if it is an expedition, they absolutely dare to go head-to-head with Suhang Electric in the price war, and all parties can clearly see that Huamei Electric is playing real this time.

Unlike the previous occasional fights between the two sides in various places, the strategic significance of Huamei this time is different from each previous time. For Huamei, southern Jiangsu is one of the last provincial capital markets they have not been able to enter smoothly on the battlefield in the country, and it is the largest market for competitors. Being able to open their situation in southern Jiangsu is equivalent to opening their situation in Suhe Province.

At that time, in the face of Huamei Electric, which has spread the front to the whole country and has its strong strength, the situation of Su Airlines will be extremely passive, and it is even very likely that Huamei will share their huge cake in Suhe Province. It's just that all walks of life will think that and that dominates the country. Compared with the beauty of the north and the south, Su Hang is certainly the head snake, but it also has to face the situation of compromise and compromise.

In southern Jiangsu, the headquarters of Suzhou Airlines, a subsidiary of Xia's Group, is analyzing the data at hand in real time almost all the time at the speed of several meetings a day, to observe which side is at a disadvantage in the current situation, so as to change the response policy at any time. At a time when people all over the country are enjoying the New Year's Day holiday, every employee of Suhang and Huamei in southern Jiangsu is complaining.

The first is the price war, this time the price war has long been fought to an unprecedented level in the preparation of both sides, and unplanned bargaining behavior is constantly occurring in the case of the original opening of the special price mechanism. From eight folds at the beginning of the decisive battle, it was reduced to seven folds, and then soon the battle was six folds, and even five folds at the craziest moments, so that the citizens who were originally on the sidelines were busy running at both ends.

Even in the base market of Suzhou Airlines, Huamei has also shown its strong financial strength.

Every employee of both groups in southern Jiangsu understands how important the market battles are these days. So everyone gritted their teeth and persevered, and the situation of working overtime every day lasted until the fourth day of January at the end of the New Year's Day holiday.

In the three days before that, although the battle between the two sides ended with Su Hang Electric having a slight upper hand, this difference was far less than the extent that Huamei retreated from the battlefield in southern Jiangsu, and Huamei only followed behind.

Just when everyone thought that Suhang might compromise on this, and the two sides should have an agreement and then the price gradually recovered to share this market, Suhang Electric played their second card.

In view of the fact that Huamei has not gained a stable foothold in the southern Jiangsu market, although it has strong enough economic energy, but the service resources are insufficient, Suzhou Airlines has begun its extremely strong counterattack. In fact, before the opening of Huamei, Suhang had a one-month cleaning of the home appliance market in southern Jiangsu in advance, although it was not clear that it was aimed at Huamei, but the intensity was unprecedented, so that the market had been released in advance before the opening of Huamei. At this time, in the case of free delivery of household appliances in the city and rapid door-to-door installation of air conditioners, it will be pointed to the death of Huamei.

At this time, it is the end of the year, and many families have some spare money and are ready to buy new household appliances at home.

Price is naturally the first direction that customers consider, and the service aspect should not be underestimated.

Therefore, in this hot selling season, although Huamei has a strong appearance, the hot opening has become a bad direction, because it does not give them enough time to strengthen their logistics and services. As a result, the service problems that followed at this time were particularly prominent in the next two days, and directly became a critical problem of survival.

Touched by the free delivery of Suzhou Airlines home appliances, they couldn't help but give a little reaction, but after shouting out the slogan of free delivery and free installation, Huamei's officials were embarrassed to find that their logistics and service personnel Guy was temporarily put together, and there was no way to compare with the professional team of Suzhou Airlines.

A large number of goods are piled up for a while, and customers who are looking forward to enjoying the experience of new home appliances are complaining and complaining. There has even been news that employees in the logistics department have gone on strike to raise wages due to the heavy workload. Two days later, several paper media with wide sales in southern Jiangsu, such as "Southern Jiangsu Information News" and "Suhe Evening News", have pointed to the service problem of Huamei, and their favor for Suhang Electric can be clearly identified in their words.

Behind these things, sensitive people will find that there is inevitably a shadow of a gunman. It seems that the Suhang Group behind it has undoubtedly made great moves, and for a while, Huamei has fallen into a crisis situation.

At this moment, Huamei has no time to take care of it, and after it took a week to deliver the previous goods one by one, they were embarrassed to find that the sales of these children were decreasing, which was bad news for Huamei, who was still in the preferential period.

In the eyes of the country's major business giants, it seems that it is difficult to compare with the beauty of Suhang in all aspects, and it is a rare thing that it can fight such a beautiful, business-like battle.

Su Hang has now occupied the initiative in the battle, and what they have to wait for is Huamei's counterattack, but at this moment, how Huamei, who is already facing the embattled situation, will counterattack, and whether they can make their situation turn around, has become something that countless pairs of eyes across the country are looking forward to in this market.

For all this, Xia Ruxuan is quietly watching the changes, although there are apprehensions in his heart, but he is more confident. Now Su Hang's situation is much better than he remembers, and more importantly, Su Hang still has a killer feature that has not been thrown. And how to fight this battle was proposed by him to his uncle Xia Yunsong, just in the past few days, Xia Yunsong praised Xia Ruxuan fiercely on the phone, Xia Ruxuan laughed at this, he didn't care how much money Xia could make in it, what he needed was the right to speak in Xia. And this point has surpassed the previous life and is heading towards a peak.

…… When the shopping malls in southern Jiangsu were surging, the carnival atmosphere brought about by the college singer competition on the campus of Suzhou University gradually calmed down.

After the college singer contest ended, the remaining last week of 2003 flowed like the wind without a trace.

After the three-day holiday connected with New Year's Day, the whole campus has truly entered an academic atmosphere, and it is already about to enter the final review stage of a semester. Everyone who has gone to college understands what a pre-exam revision week is like for college students.

In short, for college students, academics are still the most important task, and only if they do not fail this semester, they can continue to have a wonderful life next semester.

On the night after the Christmas dinner, Lan Junyang finally couldn't help but ask Lin Wei why he abstained the day before, and he said that instead of having an imperfect ending, it was better to let everyone's memory stay in his most wonderful time. He had a relaxed expression on his face when he said this, but Xia Ruxuan could really feel the true feelings he had invested when he sang this song.

Lin Wei is like this, most of the time he doesn't care about anything, but when he is really serious, he can make the people around him feel his energy. He is such a strange man, and he never mentions anything related to his family in the bedroom, and everyone around him knows that he must be a big young master.

But he didn't have too many bad habits of rich and noble people-at least in terms of treating people, Xia Ruxuan felt that it was extremely rare. If it weren't for Xia Ruxuan's rebirth, he would definitely be inferior to Lin Wei in terms of being a person.

Gradually blending into his current life, it will sometimes make Xia Ruxuan lose his mind and be in a trance for a moment, and the memories of the two lives in his mind that were originally clear become blurred because of the gradual entanglement, and he will also wonder whether he should be counted as being reborn, or if he suddenly has a predictive superpower under the bright sunlight in the classroom that day.

But there is no doubt that he is changing everything.

(To be continued)