Gu Xiaofan didn't expect that the waiter he asked about selling popcorn was obviously an insider, and he talked to him endlessly:

"This movie is not good, no one likes to watch it, the national box office in the first week was only 20 million, far worse than "Golden Armor", even Liu Dehua's "Ink Attack" is not as good, I advise you to take your girlfriend to watch a movie, don't watch this film, it's very boring~ It's better to watch "The Ballad of Yunshui"......"

Gu Xiaofan was shocked when he heard this, and sat in the rest seat next to him in disbelief. [No pop-up novel network]

"What's wrong?" Lou Yixiao looked at Gu Xiaofan a little strangely, why did he seem to be preoccupied?

"It's nothing, I'm just sorry for a good movie." Gu Xiaofan shook his head and said with some dissatisfaction:

"Sister Shi, I want to understand the taste of the public now, so I want to sit here and record the data of a few films, can you wait for me?"

"Yes." Liu Shishi thought about it and nodded, looking at Gu Xiaofan's face as if he was playing tricks, thinking that this Gu Xiaofan was fooling her again, what did he do with nothing to record this? obviously wants to keep himself and accompany him more.

Okay, I'll be merciful to accompany you, a poor worm who doesn't have a girlfriend, who called me your sister~

In this way, this afternoon, Gu Xiaofan was on the rest seat of the Capital Theater, constantly watching people coming and going to watch the movie.

He doesn't trust the media to report the mixed box office figures, and he wants to know the real box office results of these films.

"Please watch the audience of "The City Forbidden to Wear Golden Armor" at 2:25 and prepare to enter~" "Please watch the audience of "Wounded City" at 2:45 and prepare to enter the ......"

With the notice on the radio, Gu Xiaofan recorded the number of people in each movie one by one according to the time, and it was not until it was time to eat that Gu Xiaofan put down his pen and took a deep breath.

Mommy's ...... He came to the same conclusion as the popcorn waiter......

Among the 4 films released almost at the same time, "The City Full of Golden Armor" has the largest number of viewers, with 837 people, while "Wounded City" has only 278 people, "The Ballad of Yunshui" has 253, and "The Good Man of the Three Gorges" has only 153 people......

This means that there is no guarantee for the box office performance of high-quality films recommended by Sirui, and no matter how good the film is, it will be cold at the box office.

And this is not counting the epochal nature of some films, which has changed the audience's taste and style in different periods......

This also means that although he Gu Xiaofan has many good works in his hands in the future, it does not mean that every work can make money, and it is even possible to lose money......

Liu Shishi felt that Gu Xiaofan was deliberately teasing her and wanted to talk to her more, but this afternoon, she found that Gu Xiaofan was really sitting very seriously, and he had been holding a small notebook and carefully remembering the number of viewers.

What does Gu Xiaofan want to do?

Liu Shishi had some doubts in her heart, she observed this East Palace Cinema and slowly discovered the doorway.

This cinema is neither like the Happy Cinema in Sanlitun, it is a place for young people to go shopping, nor is it like the Hengdian Cinema near Yanying, far from the commercial area.

The area of Donggong Cinema is very modest, with a small flow of people and no less, both students and many office workers around 30 years old, which is very valuable for sampling.

If you want to choose a theater in Yanjing to know the real box office of each movie, this theater is undoubtedly the best choice......

Finally, it was almost dinner time, Gu Xiaofan looked at the dense numbers on the notebook, thought for a long time, and suddenly looked up and asked Liu Shishi:

"Sister Shi, can I ask you a question?"

Liu Shishi had been observing the comings and goings of people beside him, and at this time he turned his head, stroked his hair, and said with a curious expression:

"What are you doing studying this now? Have you received a movie offer? ”

"How could it be ......" Gu Xiaofan shook his head again and again, and then looked at Liu Shishi with wide eyes and said:

"Sister Shi, don't ask first, answer my question first, you have been in the circle for a long time, you know a lot~

Can you tell me why director Feng Xiaogang has sold almost every movie, why don't you set up your own film company to make films and make money? And to follow Huayi? ”

This is a question that has been circling in his heart, he originally thought, since he has so many good works in the future, can he set up an investment company by himself and make movies by himself to make money?

When Liu Shishi heard this question, she frowned slightly, looked at Gu Xiaofan again with those beautiful eyes, and seemed to guess his thoughts, so she replied truthfully:

"It's very simple, there are only two reasons."

As soon as Liu Shishi talked about her profession, she immediately showed her experienced side, and explained to Gu Xiaofan very logically:

"First, it is channels and publicity, whether in China or the United States, film is a problem of multi-faceted resource integration, it is impossible for you to invest in a director, and other channels will help you unconditionally.

There are many ways to distribute and publicize channels, and it is necessary to establish a good relationship with various parts and integrate resources from all aspects.

Therefore, without the strong public relations force behind Huayi, it would be difficult for Feng Xiaogang's movie to get a high box office no matter how good it is. ”

Gu Xiaofan listened and nodded, the distribution channel is indeed a big problem, dealing with various government departments and commercial companies is not only troublesome but also time-consuming and labor-intensive, which is not something that a person with no background like him can handle.

Liu Shishi continued in a serious tone:

"The second, and most important, is also the iron rule of the film industry, which is that any director must avoid putting himself in a 'money trap'."

Gu Xiaofan asked curiously, "What is a 'money trap'?" ”

Liu Shishi explained in a tone of warning:

"The so-called money trap is actually a financial term, which refers to the fact that if an investor invests in larger and larger projects, no matter how many times he succeeds in investing, as long as one failure may be doomed.

Film itself has always been a high-risk investment project, and only one of the six films made in the world pays for itself.

If you invest in it yourself, you may be able to afford a small production at the beginning, but as the director succeeds, the production cost of the film will increase.

The money you make will be invested in new movies, and with it comes more and more risks, if the kind of investment in a big production that costs hundreds of millions of dollars at every turn, once the box office fails, the director as an investor will immediately be ruined and never turn over.

At that time, not only will you lose your net worth, but you will also be caught in never-ending legal and economic disputes, and you won't have the heart to shoot the next work. ”