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Recently, more and more people have been involved in the online game industry. Shark Six

"King of Kings", represented by Huacai Software, was officially launched in Chinese mainland and achieved market success, while Zhiguan successively joined the mainland online game market, and the Lianzhong game platform officially began charging this year. This indicates that online games have successfully built their own business model and begun to conquer the mainland market.

At present, the domestic online game market is dominated by agents. A time when operations were king. The original online games in the mainland are far from forming a climate.

However, Fan Wuxian is also very clear that a number of online game companies represented by Shanda have grown up by relying on agents to operate online games, and most of them will turn to self-research after accumulating a lot of funds by relying on agents to operate online games, and become a pivotal force in the field of original online games in China in the future

。

Shen Ying's online company also contacted several overseas online game producers, and negotiated two large-scale online games in South Korea, and one is Taiwan's Xiaoao Jianghu online game version, which has been put into operation, judging from the current effect. The user exhibition is relatively fast, especially Shen Ying's network company has done a better job in supporting services, whether it is a payment method or a service platform, it is used independently, which makes many players feel more convenient.

Especially in terms of payment methods, Shen Ying discussed with Fan Wuxi, and with the help of Fan's mature charging platform, the goal of unified platform payment and settlement according to the purpose was achieved, so that in fact, Shen Ying and Fan Wuxi's payment platform did not need to be rebuilt. It's just that at the time of settlement, each person receives his own money.

Previously, Fan Wuxi's preparation in terms of payment platform was very sufficient. Whether it is the online sales of their own Huafeng network, or the operation of the platform, there are convenient ways to pay by bank card or voice telephone, and there are also point card sales, which make this payment method extremely easy by setting up point card retail stores in Xinhua bookstores or any institution under Fan's Investment Group and newspaper kiosks.

Recently, Fan Wuxian also said that he will build a virtual point card sales platform specifically for trading game point cards.

"Actually, your thinking should be scattered, at the moment you are only selling point cards, but the net" Fan Wuxian has to start Shen Ying.

For example, what game suits: scene settings, exclusive attributes. Even game leveling, these things are actually things that can be used to make money.

"You need to create a platform where game users can exchange and transfer equipment between them, so that when people think that playing games can also make money, your game can be extremely attractive." Fan Wuxian said to Shen Ying.

"In that case, there will be a lot of relative trouble, right?" Shen Ying asked with some hesitation. "In order to ensure that the rules of the game are followed. Ensure the fairness of the game, if the equipment between the two players can be transferred to each other. Then it's easy to take money and smash equipment, a player who hasn't played for long. You can also spend money to become a top presence in the circle. If you do this, I'm afraid many people won't be interested in playing. ”

"One of the Xu Xu Tu" Fan Wuxian said four words to Shen Ying.

The meaning of Fan Wuxian is very clear; All this he proposed is to have a degree of certainty, making money is important, but that is to be established after the formation of a stable user group. Moreover, the way of free or low charge must be adhered to, without a huge user group that has formed a habit of use, it is meaningless to talk about extravagant charges.

"Take our software, for example. Although it has been launched for more than half a year. But it works very well. In terms of service customization for commercial users, this year's revenue has exceeded 100 million, but it is the entire income of the online game market. In a year, I estimate that it will be only two or three hundred million at most. Fan Wuxian said to Shen Ying.

Pai Ying asked. "So you mean that the online game exhibition is not as promising as this instant messaging software? So what's the point of me doing an online game project? ”

"That's not what I said," Fan Wuxian shook his head, "The prospects for online games are also excellent, but this is rising simultaneously with the lowering of the domestic computer threshold and the increase of people's income, but for now." Obviously, our instant messaging software is developing faster, and there is a deep-seated reason for this. ”

At present, Fan Wuji's paid services are mainly aimed at commercial users, or some people with actual needs, so they are developing quickly. If you start with ordinary users, it is obviously not very reliable.

But in terms of voice and video communication, the advantages are also great. In particular, it proposes a trial service of voice and video communication services with low fees, and the monthly subscription is only 100 yuan, and you can communicate with video and voice with any place in the world that can access the Internet, and the communication quality is quite good.

In fact, Fan Wuxian is not very willing to charge for this service, but due to the current limited network resources, the company has not been able to provide so much bandwidth for free, so he thought of such a compromise method, and when the time is ripe, these two parts of the charging project are naturally played

。

And Fan Wuxian made this very clear in the announcement, and he said it clearly.

Of course, for a certain period of time every day, Fan Wuxian asked the operator to provide a free trial service, so that everyone could have some understanding of this.

"But I think your video and voice users are growing fast?" Shen Ying asked with some curiosity.

"It's very common. Because we have a large number of free users. Fan Wuxian revealed.

"What do you mean," Shen Ying said a little puzzled.

Fan Wuxian scratched his head. Said with some embarrassment. "Some time ago, an employee made a suggestion, and I thought it was good. It was approved and implemented, so the popularity of video and voice has been relatively strong recently. ”

"What the hell is going on?" Shen Ying grabbed Fan Wuxian and asked, "I think there must be something ambiguous in this!" ”

"There's no ambiguity," Fan replied with a smile, "The employee suggested." There are some free coveted numbers for beautiful girls in several colleges and universities, and there are some items that should have been used for a fee. It's also provided for free, and the only requirement is to let them take a certain amount of time out of the week to go online for videos, and try to give some of the names of Sichuan's "little one Yan's charming." Try to add as many videos as possible

"You're filthy. Shen Ying said with some disdain.

"Actually, it works very well!" Fan Wuxian said, "Since the implementation of this method, the growth of video charging users has been amazing, which makes the people in the operation department feel a little incredible!" So. The exploitability of beauty resources is still multifaceted. Recently, they are also thinking about going to places like heaven and earth or the big rich to put some rakes on the ladies for free. And provide similar services so that a larger and broader user base can be added. ”

"You agree to this?" Shen Ying asked with some annoyance.

I was a little hesitant, but I still agreed with Fan Wuxian Zhengse, "Miss is also a human!" We can't despise them just because they betrayed them, compared to some corrupt officials who parasitize on the people, Miss is really self-reliant. It's a white family, so I don't think there's anything wrong with this decision. ”

"Alas. I don't know what to say about you. Shen Ying suddenly shook her head again and again, but Fan Wuxian provided her with these materials. It made Shen Ying feel very enlightening herself.

If you say that you have also cultivated a large number of beautiful players, you will come out. Give certain preferential conditions, even the kind of work with a salary. Wouldn't it be better to introduce instant messaging software like O in the house?

"It's easy to do. But you'd better recruit a large number of beautiful women to work. At least not too long. And more importantly, at the same time, it is necessary to have a group of online game masters and component guilds in the game, so as to attract each other, Fan Wuxian suggested to Shen Ying, "Anyway, it's hype." If you have nothing to do, you can also set up a related online game magazine or something, and hype up the fun of online game life or something. The privacy of a beautiful player or something. The successful experience of the guild leader or something. Hehe, then the fun will be great. ”

In fact, as Fan Wuxian said, as long as you feel the most primitive part of human nature with your heart, you are not far from success. Online games are a representative of virtual life, and naturally they must also follow this objective law.

I feel. Online games were attacked as representatives of low-level vulgar violence, and it was indeed a little, not a loss, Shen Ying sighed and said. "But lately I've been fighting; After researching, if you don't do this, it's obvious that there won't be much market for online games, but I'm worried that once you do this, will it cause any bad consequences to society? I really feel very entangled in my heart."

You don't have to worry about Fan Wuxian and said with a smile, "You are just a law-abiding operator, and it is always unreasonable to do business within the framework of laws and regulations, right?" As for the rest, that's what the regulatory authorities should worry about, otherwise they just take money and don't do things, what are taxpayers doing with them? ”

"Hehe, you're right. Shen Ying laughed, "I'm in a good mood today, I'll take you to our company for a spin, there are many beautiful women," Fan Wuxian shook his head.

"Are you worried that you won't be able to control it?" Shen Ying asked.

"I'm worried that they won't be able to hold it, and now the little girls, one by one, are like female wolves, seeing a **** character with less gold this year. Why don't you pounce and bite it? For the sake of the stability of your company, it is better for me to stay at home honestly. Fan Wuxian said with a smile.

You just blow it. Blow the cows to the sky! The beauties of our company. Not so nymphomaniac! Shen Ying pursed her lips and smiled.

That being said. Shen Ying still wanted Fan Wuxi to go to the company with her to see what needed to be improved. Fan Wuxian also wanted to see how Shen Ying's online game company was doing, so he agreed.

But when it's time to go out. Shen Ying called out to Fan Wuxi, "Wait a minute." ”

"What's wrong?" Fan Wuxian turned around and asked, he had just asked the driver to drive the car out.

"Put on your wedding ring, Shen Ying didn't know where to turn out the wedding rings of the two of them, and stuffed one to Fan Wuxi.

"Hahaa. Fan Wuxi suddenly laughed, and while putting the ring on his finger, he said to Shen Ying, "This is to announce the ownership."

"Shen Ying raised her head and took the lead in the car.

In fact, most online game companies are headquartered in Shanghai or Guangzhou, and few are headquartered in Beijing, mainly because the restrictions on cultural and entertainment activities in Beijing are relatively strict

Some.

If it weren't for a particularly strong upper-level relationship, everyone still wanted to be able to avoid these troubles as much as possible. After all, no one wants to be able to deal with government actions such as inspections and restrictions from all sides while running a business, which is nerve-wracking.

Shen Ying didn't have to worry about this reason, so she opened a headquarters in the capital, and her operation here was relatively standardized. I don't have to worry about any arsenic leaks, and I don't have to get together with those peers. It also avoids some personnel competition that will have an adverse impact on the company's operations, at least there is no need to worry about the competition for talent or something.

Fan Wuxian rarely pays attention to Shen Ying's company operation, because Shen Ying herself is mostly interested in games, and if she participates too much, it is estimated that her interest will be reduced, but obviously in the emerging industry of online games, everyone does not have much experience, so Shen Ying does not want to fall headlong in the ditch and not be able to get out, in that case it will be too faceless.

Based on this idea. Shen Ying is still willing to let Fan Wuxian take a look at the operation of her company, and put forward some suggestions for improvement, after all, the discussion between the two of them just now has already made her feel very enlightened.

After exchanging glances with Fan Wuxian, Shen Ying deepened her understanding that no matter what industry she is, it seems that she can't do without a grasp of human nature. Once you have a good understanding of the psychology of consumers, there is no need to stick to formal differences. There are no pop-ups