Chapter 485: This Starry Sky (2)
Chapter 485: This Starry Sky (2)
Apple's products have never been low-end products, there is no doubt about this, so even if there is a tax, the price of the domestic iPhone is basically in sync with that of foreign countries, but it has also reached the price of 4999! This price is more expensive than the iPhone in the previous life, but this is not a fanciful decision, you must know that the price abroad is even a little higher than this if it is according to the international exchange rate.
A few years later in the previous life, the iPhone was cheaper than this, but I forgot that just a few months ago, an MP3 from Apple was sold for $500, $600 a piece! And now the global market is in a hot state, the economic crisis has not yet broken out, and this price is normal.
At that time, when Jobs set the price, he proposed nearly 1,000 dollars each, but it was later suppressed by Zhang Yang. In Jobs's understanding, the current iPhone is basically a monopoly product, and there is no other smartphone to compete with, so such a product can be sold for so much money, which is too cheap.
Think about how much a system sold when Microsoft monopolized the operating system? That's software, except for the CD-ROM as a cost, the rest is human resources.
Therefore, although Jobs had objections to this price, because Zhang Yang was the company's largest shareholder, although the right to exercise shares was in his hands, this face still had to be sold to Zhang Yang, and finally the price of the iPhone became the current price.
You know,The price of the iPhone has become the way it is now,Apple's previous products are all going to be reduced in a large scale,Fortunately, Jobs also knows that the iPhone is Apple's main product in the future,Those mp3 and the like,Price reduction will reduce the price,It doesn't matter。 Even in order to appease some users who have recently purchased mp3 products, Apple has paid a considerable loss for this, and in the first three months of the day Apple announced the price of the iPhone, anyone who has purchased mp3 products will get a 50% refund.
Fortunately, within three months, Apple didn't have many other electronic products, but it still cost Apple more than a billion dollars.
May 1st, International Labor Day, because it is a common holiday for all workers in the world, most countries have a legal holiday on this day, and today, almost 60% of the world's population is watching the press conference about Apple's Star Group for the iPhone at home.
There is no way, who let the news media all over the world broadcast this press conference, and these people can't watch it if they want to. "Today is a special day, maybe the world will remember this day in the future, because this day not only represents the rise of the two companies, but also represents the birth of a new epoch-making product. This sentence is basically the opening report of most of the media.
The location of this press conference was finally placed in China, but a press conference will also be held in the headquarters of Apple in the United States, and two press conferences will be held at the same time, the difference is that one is in the morning and the other is at night, but because the real executives of the two companies, Jobs and Li Keqing, Chen Xiaowei, etc., are all on the Chinese side, so the press conference on the Star Group side gathers the most reporters.
"Thank you to all the reporters who came to participate in the press conference of Star Group and Apple, in order to thank you, today we have made a small discount for you, if you are interested in buying iPhone mobile phones or iPad products, all reporters and friends who come here today can enjoy a 20% discount with their press cards." When he came up, Jobs smiled and announced something that made all the reporters excited.
Twenty percent off, it doesn't offer much money, but it buys people's hearts, these reporters will at least say something good when they comment, right? This bad idea was naturally conceived by Zhang Yang, anyway, even if it is a four-fold discount, Apple and Star Group will have profits, besides, these reporters and those masters who carry cameras add up to thousands of people, which is how much money is given away for nothing.
"I believe that many journalists know the purpose of today's press conference, for which I would like to announce a good news, first of all, Apple on Apple's official website, all users of Apple support, your mobile phone has been sent to your home through the courier company of various countries today, to ensure that you will be the first user to receive the mobile phone! I believe that most of the users have received our handset in the mail, and in order to give back to all users, we have sent you a small gift. Jobs smiled and said to all the users in front of the TV.
In fact, these gifts are also very simple, a protective film for the mobile phone screen, a special customized beautiful shell, and a sub-machine rope, many young users like to hang some decorations on the mobile phone, but the mobile phone itself is not hung in the place of these decorations, and this function is naturally placed on the shell.
This is naturally Zhang Yang's attention based on the accessory set of the Apple mobile phone in his previous life, you know, no one thinks of this method of making money now, and these products are naturally contracted to some related companies. But 50 percent of the profits will go to Apple and Star Group.
And these various shapes of mobile phone shells and so on undoubtedly gave these users too much surprise, we all know Apple's stubbornness, the shape is always the same, and now there is a chance to change, these loyal users of Apple can not be happy?
"The second good news, as we all know, because of the time difference, the Asia-Pacific market is about 12 hours earlier than Europe and the United States, and now the good news I tell you is that this time Apple has rushed to produce mobile phones in recent months, there are 5 million units in the Chinese market, and as of 4:45 p.m. today, from the news sent back by dealers across the country, these 5 million mobile phones have all been sold out. And the iPad has already sold a third of its sales! Jobs smiled and said the second message.
When Steve Jobs broke the news, all the reporters went completely crazy. Five million phones sold out in a day? You know, this is not the kind of mobile phone that costs a few hundred or a thousand yuan, but a high-end mobile phone that costs 5000rmb!
Don't say that these reporters are crazy, Zhang Yang, who got the news in the afternoon, felt incredible, although he knew that the iphone would be popular, but Zhang Yang didn't expect it to be so crazy in China, it seems that the impact of Star Group on domestic consumers is not only general, it is quite large!
Even if there is no need to investigate, Zhang Yang can guess that such a terrifying sales volume has a lot to do with the current reputation of Star Group in China! And the data announced by Jobs made the eyes of all the mobile phone manufacturers who watched the press conference red! Five million units in one day!
These five million mobile phones are 25 billion RMB! This is still the sales volume of one country in China, and the iPhone is available all over the world at the same time! Uh, although this number makes Zhang Yang a little painful. In one China, Apple has already made $3 billion in gross profits in one day.
And the Star Group has earned nearly half of it, what kind of terrifying money-making efficiency is this?
And at this moment in the United States, when the news also reached the United States, Apple shares in the American stock market began a new round of crazy growth again. The press conference ended quickly, and after the end, the celebratory reception between Apple and the top management of the Star Group will begin immediately.
At the beginning, the madness of the U.S. stock market had already come back, because the U.S. stock market didn't have a price limit, and at 11 o'clock in the evening, when they celebrated, Apple's share value had grown to a terrifying price per dollar!
You know, just yesterday, the day before the mobile phone went on the market, Apple's stock fell slightly, and the final closing price was in US dollars, and in just one day, or half a morning, the price per share rose by nearly $40!
And Apple's market capitalization has now reached 213.2 billion! And Apple's market capitalization has also jumped into the top 10 in the global enterprise rankings! Reached sixth place! From the fifth place above, Shell's 221.2 billion is only less than $8 billion! And with the current popularity of Apple's stock, I'm afraid it's only a matter of time before it surpasses Shell Oil!
And everyone understands that today is just a hot prelude, and when the global sales appear tomorrow, the price of this stock may still rise! $213.2 billion! This price makes people feel dizzy, only Zhang Yang is not too shocked, no way, before Zhang Yang's rebirth, Apple's stock price has been more than 360 US dollars a share, and the market value is already hovering around 370 billion US dollars.
The only thing that made Zhang Yang move was ......, half of the 213.2 billion was his! The rise of Apple's stock market is not new news, in fact, before the press conference, various domestic media have sent people to pay special attention to the U.S. stock market, regardless of whether Apple's stock is falling or rising sharply because of today's events, for the media, this is eye-catching news.
So when Apple's stock began to rise, these media also directly broadcast the news to everyone, and the rise of Apple's stock means that the investment of Star Group is more envious, which means the wealth of the world's richest man... will be even more terrifying.
Aside from all the other money, Apple shares alone have made Li Keqing's net worth reach $106.6 billion! This is the first individual since the inception of Forbes magazine to exceed 100 billion dollars in assets! Looking at the long string of zeros behind Li Keqing's net worth, everyone felt a little speechless, a person's personal assets have exceeded the GDP of many countries in the world, which... @。