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A few days after his resignation, Steve Jobs started Next Computer to continue his career journey.

In December 1996, almost all the world's major computer newspapers and magazines carried the news of Apple's acquisition of Next and Jobs' return to Apple on the front page. At this time, Steve Jobs was making a name for himself with his company's success in producing the first computer cartoon "Toy Story", and his personal worth had skyrocketed to a billion dollars, while Apple was on the verge of collapse.

In times of crisis, Steve Jobs boldly exerted the authority of CEO and made drastic reforms. He first reshuffled the board of directors, then in a jaw-dropping move, throwing old grudges behind and striking a strategic, comprehensive cross-licensing deal with Apple's arch-rival Microsoft, which made Mr. Jobs the cover of Time magazine again.

Under Jobs's reforms, Apple finally became profitable. When Jobs first took office, Apple lost $1 billion, but a year later miraculously made a profit of $300 million.

Steve Jobs became a miracle, he always surprised people, genius computer genius, approachable style, brilliant creative brain, and unflinching leadership style formed the core content of Apple's corporate culture, and Apple employees revered him with a religious fanaticism.

At the time of the iPod's appearance, there were already predictions that Steve Jobs would appear on the cover of Time magazine for the third time.

Steve Jobs famously said, I'm a genius, and I'm going to succeed.

For such a talented and outstanding person, Fan Wuxian is also very admired.

Although it is said that Jobs's visit to China was received by government departments this time, as the main body that invited Jobs to visit China, the employees of Fan's Investment Group provided various services along the way, so that Jobs could easily understand China's development in recent years in a short period of time.

Feeling the attraction brought by the great changes in China, Jobs's attention to the Chinese market immediately climbed to a new height, and after visiting the major enterprises under Fan's Investment Group and the scale of the PCFANS club, Jobs also felt that it was definitely not unreasonable for Fan Wuxian to become a big name in the world's financial industry in a weak year, so he was more confident in the cooperation between the two sides.

After a five-day visit to China, Jobs was invited to give a speech at Peking University, and Fan Wuxian also appeared in the lecture hall of Peking University on time to cheer Jobs.

The lecture hall, which can accommodate 500 people, was overcrowded, and there were obviously more people standing in the aisles than sitting, and the media reporters had also seized the favorable terrain and set up long guns and short guns, intending to broadcast the lecture event live.

Fan Wuxi sat in the front seat, smiling and listening to the leaders of Peking University leaning sideways to introduce him to the recent development of Peking University, as well as expressing concern for Fan Ting, who graduated from Peking University.

"This is the benefit of power and wealth, before I was reborn, I even worked so hard in a third-rate pheasant university, but now I can sit here and listen to the debriefing report of the leaders of Peking University, it is really incomparable." Thinking of this situation, Fan Wuxi couldn't help but shake his head with some emotion.

After a short speech, the moderator invited Jobs, the protagonist of the lecture.

Fan Wuxian had never seen Jobs before, but when he appeared on the lecture table at this time, he visually measured that his height was about 1.85 meters, and he was half a head taller than himself.

Seeing Jobs, Fan Wuxian couldn't help but think of Shi Yuzhu, who had just turned over in China.

It should be interesting to compare Steve Jobs and Shi Yuzhu, two iconic figures in the business world of their respective countries.

Both of them are outstanding among the intellectual youth of their country, not only have good brains but are also not afraid of the sky, they have devoted themselves to entrepreneurship in the high-tech field at an early age, and reached the first peak of their careers at the age of 30.

Both men are accustomed to flouting stereotypes and have a maverick style, one always wearing a black jumper with jeans, while the other is bald in a red and white sweatshirt.

Both of them have innate business sensibilities and are true crossover masters. Steve Jobs has proven his ability in many fields such as PC, music, movies, and mobile phones, while Shi Yuzhu has galloped across the battlefields of software, real estate, health care products, financial investment, and online games.

They are perfectionists who demand details, and they can make a product earth-shattering, and Brain Platinum, which has been sold for many years, is still the best-selling health supplement in China, while the iPod occupies 70% of the market share of the digital music player market. In addition, the two are marketing geniuses with insight into human nature. It's just that one makes money by discovering the beauty of human nature, while the other takes advantage of the weakness of human nature to grab gold.

Perhaps because success came too quickly, they all directed a self-destructive high-speed fall, and after waking up, they relied on their amazing self-correction ability to redraw an upward arc.

There was a time when Mr. Shi looked like he was going to be the Steve Jobs of China. At that time, the Giant Group launched a self-developed product every year, and rapidly grew into a high-tech group company with an annual output value of one billion yuan and tens of millions of profits.

Almost at the same time, with only tens of millions of dollars in cash and two problematic companies facing layoffs and restructuring, he could have become the American version of Shi Yuzhu, such as doing real estate in California, opening a casino in Las Vegas, dumping oil and arms in the Middle East, or becoming a shrewd equity investor. But he did nothing, just continued to dig into his own pockets and the pockets of others to support two long-term money-losing companies, stubbornly waiting for them to grow up.

But in the end, A is A and B is B.

In a way, Jobs was lucky. In the United States, his idealism always found the right appreciators, so he gritted his teeth and did not compromise with reality. Like Ross. Veteran entrepreneurs like Perrault are willing to sign out checks and share the risk with them, and big companies like Disney have agreed to invest in Pixar, a smaller company, to make animated feature films and participate in the shares.

And the reason why Shi Yuzhu has transformed into today's Shi Yuzhu is because he found that he wants to make a comeback with a huge debt of 200 million yuan, as far as the two projects at hand are concerned, although the software is very profitable, the market is relatively limited, if you want to pay off 200 million yuan, it is estimated that it will take ten years, and health care products are not only large in the market but also just started, and it only takes five years to do brain platinum at most.

As it turned out, he was right.

Jobs's close friend in his early years, Daniel, with whom he once made a pilgrimage to India. Koteke once said, "Steve always had his Apple computer in his mind. On a deeper level, his success is due to a deep sense of insecurity within him, which makes it necessary for him to go out and prove his existence. ”

And the young man from a small town in Anhui Province who traveled alone in a big city has a very similar heroism complex. In 1990, Shi Yuzhu, who was 1.8 meters tall and weighed less than 60 kilograms, gave his company a very loud name, Giant, and he announced that Giant would become China's IBM and the giant of the East. After Xiaoping's speech on his southern tour, the top leaders inspected the giants one after another, and there was an inscription saying that China should be a giant.

In the end, Shi Yuzhu was crushed by this sense of self-empowerment and the sense of mission imposed by the outside world.

After that, he turned into a complete pragmatist, doing only what a businessman should do.

But Jobs continued to play the role of an idealistic tyrant. Under his authoritarian rule, Apple operates efficiently like a small kingdom.

If Steve Jobs had been born in China, a society of subjects rather than civil society in the traditional sense, his ego would have spoiled him, and people would have succumbed to his authority until he destroyed the company, as had happened to people like Mu Zhong, Tang Wanxin, and Sun Hongbin. But he was born in the United States, and American-style capitalism has a kind of hedging power, and the board of directors, shareholder representatives, and institutional investors are like a mantra that binds him.

In the end, Jobs and Apple achieved a win-win situation.

It is very rare that neither of them became slaves to the failures of the past.

Jobs learned to be tolerant and how to trust and empower good people, such as Pixar President John Brown. Lasseter, Jonathan. Ever, an Englishman who originally designed white toilets, later worked as vice president of design at Apple. He also learned to cooperate and open up, let Microsoft take a stake, and used Intel's chips to build an open platform for iPhones.

Shi Yuzhu knows that it is necessary to maintain a sense of crisis at all times, so that the company can always maintain abundant cash flow. He only does business with high profit margins and does not have anything to do with the government, such a business is often in the gray area, he went to participate in Huaxia and Minsheng Bank, cashed out the company in time, sold Shanghai Jiante, Giant listed to raise nearly a billion US dollars, and kept a sufficient distance from the media.

The only regret is that he is no longer interested in innovation.

American biohistorian Jared. In his book Guns, Germs and Steel, the Fate of Human Society, Diamond asks why it was the cows, horses, sheep, and pigs of Eurasia, rather than the alpacas of South America and the zebras of Africa, that became the animals that eventually became widespread throughout the world. His answer was the environment.

Fan Wuxian thought about this, and his mind was a little dazed for a while, he thought to himself that maybe Jobs went to China, or Shi Yuzhu went to the United States, or the ending of the two of them would be just the opposite of now, right?

It can be seen that the ancients said that oranges were born in Huainan as oranges, and in Huaibei as oranges, and the different environments really have a completely different impact on human development.

At this time, Jobs on the lecture table was very talkative, he was an expert in language arts, and he was quite passionate about looking forward to it.

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