In May 1984, after more than a year of intense production, "Jurassic Park" was officially completed.

The scene of the island, based on Kauai in the Hawaiian archipelago. Even, the terrifying sea hurricane scene in the movie is also the Hawaiian Islands, and the real sea storm scene is filmed as material.

In the movie, the main role, the dinosaur, is completed under the guidance of paleontologists, and the two major special effects companies of Industrial Light & Magic and Baolong Film. The dinosaurs in Jurassic Park are realistic in all aspects, even the expressions, breathing, and skin textures of the dinosaurs are all required to be vivid. This kind of challenging special effects production really tests the ability of computer technicians in this era. But it's done perfectly!

As one of the three major investors of the film, Zhang Shaojie naturally went to the United States to discuss the promotion strategy of the film with Universal Company.

"Zhang, you know, this movie is already one of the blockbusters with the highest investment from Universal this year. So, this movie. As an investor and screenwriter of this film, do you have any good advice? Spielberg asked respectfully.

Zhang Shaojie groaned and said: "The main gimmick of "Jurassic Park" is dinosaurs and horror! If it triggers a boom in dinosaur talk in the short term, the movie has already been successful before it is released! ”

"Okay, so how do you start a dinosaur fever?"

"Edit a lifelike dinosaur advertising video, and show the face of the dinosaur clearly in front of the audience. The cruelty and killing of dinosaurs is best to cause people's panic," Zhang Shaojie gushed, "It will be simultaneously placed on the mainstream TV media around the world and hyped it as a focus topic!" ”

"In this case, let's go to the global company and discuss!" Spielberg said.

The budget for the film is $120 million, which has been completely spent. The money for the publicity part is mainly borne by Universal Company. However, if Universal were to hype dinosaurs around the world, the amount of money it would spend would be astronomical.

Therefore, Zhang Shaojie and Spielberg proposed that in terms of film sharing, Zhang Shaojie only needs 8%, Spielberg only needs 15%, and transfer more of the sharing benefits to Universal in exchange for Universal's support.

In addition, Zhang Shaojie even advanced the copyright income of the version of "Jurassic Park" to Universal Company.

In this way, Universal finally agreed to spend a huge $60 million to launch a plan to market dinosaurs around the world. The film hasn't been released around the world yet, but it's already flooded with commercials.

in Hong Kong.

ATV ran a 30-second commercial. A terrifying Tyrannosaurus rex, on an island, recklessly chases and kills humans.

Hundreds of humans, screaming and running helplessly.

"Ahh A teenager caught by the huge claws of a dinosaur

"Jurassic Park Ancient Dinosaur Resurrection, June 1984, stay tuned!" Although at the end of the film, this advertising slogan was released.

However, there are still many citizens who are obviously panicking, and rumors are spreading in the market!

"The dinosaurs are alive!"

"On an island in the Pacific Ocean, dinosaurs swam ashore and killed tens of thousands of people on the island!"

"Yesterday on TV, I saw dinosaurs!"

"Dinosaur eggs were found on the beach in Hong Kong."

"It is said that a scientist in the United States discovered dinosaur eggs, and in the laboratory, there were more dinosaurs with the genes of dinosaur eggs. As a result, the dinosaurs escaped the cage set up by the scientists, killing all the scientists on an island in the United States."

"What should I do, the dinosaurs are going to land in Hong Kong?"

In addition to Hong Kong, hundreds of major cities in the world, dinosaurs have become a hot topic of discussion overnight. Tokyo, Bangkok, New York, London, Berlin, Paris

Hundreds of millions of people around the world have fallen into the excitement and panic of dinosaurs.

Bangkok, Thailand.

A certain child was crying.

The young parents said viciously: "Don't cry, cry again and throw you out for the dinosaurs to eat!" ”

So, the child was so frightened that he stopped crying

Zomoto, Tokyo.

A certain gourmand muttered to himself, "I don't know what dinosaur meat tastes like!" ”

"I'm hungry for you, this is a movie commercial, there are no real dinosaurs in the world!" A friend quipped.

"There must be real dinosaurs!" The gourmand fell into the yearning for dinosaur meat, "I clearly saw the muscle texture of the dinosaur, the prop shape, it is impossible to be so realistic!" ”

—————————— have to say that Universal's large-scale publicity really shocked the world.

Did dinosaurs exist?

It's a topic that, in less than a week, has already been in the spotlight around the world.

Experts and scholars from various countries have expressed their opinions on the issue of dinosaurs on television and in newspapers. And some ordinary dinosaur-related books have also begun to sell very well in the world.

In Hong Kong alone, more than a dozen sets of dinosaur-related books compiled by Commonwealth Publishing House and Ming Pao Company have sold at least one million copies.

Among them, the best-selling is the colorful dinosaur science books for young children, which not only children love to read, but also parents think that they can grow their knowledge and enthusiastically buy various dinosaur-related books for their children.

Zhang Shaojie planned this dinosaur craze in May, and then returned to Hong Kong with a successful retirement.

On June 1, 1984, "Jurassic Park" premiered simultaneously in more than 4,000 theaters around the world. All over the world, there is a craze for crazy queues to buy movie tickets to watch blockbusters.

On the first day alone, "Jurassic" hit a sky-high box office of $37 million, shocking the world film industry! In the first week of its release, the movie has already achieved a sky-high box office of $200 million, breaking the record for the first week of a movie in the world!

Next, "Jurassic Park" has been in more than 90 countries and regions around the world, in a box office monopoly position. The whole world has set off an unprecedented dinosaur craze. Anything related to dinosaurs, including TV shows, popular science books, and dinosaur toys, has become a hot selling epithelium in the market.

Even blockbusters such as "Star Wars" and "ET" in Hollywood history are far inferior to the current "Jurassic Park" in terms of momentum!

"Jurassic Park" is aiming for the goal of breaking the world box office record!

In the first week of the global release of the blockbuster "Jurassic Park", the copy was quickly sent to Yanjing for review.

Chief Deng actually went to the Ministry of Culture to watch this movie in person, and said with a smile: "Xiao Zhang, the screenwriter of "Jurassic Park", I know him. At the beginning of the year in Shenzhen, I met with him and talked a lot about technology and brokerage development. Zhang Shaojie is an authority in the field of film development, and he advocates the use of computer technology to create some special effects for movies. "Jurassic Park" is a work that practices Zhang Shaojie's point of view. Such a movie has a high scientific and technological content, and some should be introduced to open the eyes of domestic filmmakers! ”

Chief Deng personally watched "Jurassic Park", and at the same time praised it. The Ministry of Culture naturally gave the green light, and it won't be long before "Jurassic Park" has been approved for release.

In more than a month, "Jurassic Park" broke the $1 billion box office mark in the world film market, setting a new global box office record to $1 billion for the first time!

Universal made at least $400 million in profits after sharing with global cinema chains. Spielberg, on the other hand, earned $165 million in shares.

Zhang Shaojie only has more than 83 million US dollars in shares, and only 70 million is left after tax!

What made Zhang Shaojie depressed was that in order to let Universal pay for advertising, the share of the "Jurassic Park" version was given to Universal Company.

As a result, the "Jurassic Park" version has sold more than 12 million copies around the world, and the manuscript fee is at least more than 10 million US dollars!

"It's a big loss!" Zhang Shaojie was constantly depressed, although he said so, he couldn't hide the smile on his face!

"It's cheap, and it's good, it's a person like you!" Anita Mui hit him.

Zhang Shaojie said with a sad face: "You are generous, regardless of the small money, it is 10 million US dollars!" 200,000 words are 10 million yuan, and a word is worth 50 US dollars. What's more, this is the first best-selling work in Europe and the United States! Lao Tzu's other books are all on the streets in Europe and the United States! "Datang" only sold more than 10,000 copies per episode on average in the United States! And "Jurassic Park" sold 5 million copies in the United States alone, topping the bestseller list in the United States.

Anita Mui looked like a money obsessed with him and despised him.

In order to show disdain for him, only one bowl of instant noodles was cooked for him in the evening.

"Instant noodles, there is a billionaire in Hong Kong who only has one bowl of instant noodles for dinner" Zhang Shaojie went even further.

"This bowl of instant noodles is different!"

"What's the difference? I wanted to have a fragrant, hearty dinner full of chicken, duck, fish, and fresh vegetables, and you cooked me a bowl of instant noodles! ”

"You go look at the sign!"

"Dragon?" Zhang Shaojie was stunned.

At this time, Anita Mui explained: "Sister Qingxia went to Taiwan and found that instant noodles are very popular in the Taiwan market. However, most of the instant noodles are made by Yueqing Company, the manufacturer of Yuben, and the taste is not suitable for the appetite of the Chinese. Therefore, she decided to open her own food company, set up branches in Taiwan, Hong Kong and Shenzhen, the main production plant is Shenzhen, and the source of funds mainly comes from Longteng Holding Company. ”

(To be continued)