Chapter 322: Preparing for the Oscars

After entering March. In the fourth week of its release, the cumulative box office of "Best Partner 2" in New Arts City exceeded HK$17 million, and the daily box office began to gradually shrink to HK$400,000.

And "Happy Ghost" has entered its third week of release, but the box office has continued to climb. Although the total box office of "Happy Ghost" at this time has only reached 12 million Hong Kong dollars.

In addition to Golden Harvest's 35 cinemas showing "Happy Ghost" at the same time. Yindu Organization and Anle Films, two theaters with slightly inferior strength, have also begun to introduce "Happy Ghost"!

As a result, "Happy Ghost" has received a total of 47 cinemas to be screened in Hong Kong at the same time, so the new box office has almost doubled since the beginning of its release, reaching more than 1.2 million Hong Kong dollars.

The reason why the box office continues to increase is that in addition to the increase in theaters released, what is more important is the movie "Happy Ghost", many viewers don't just watch it once.

Most viewers, after watching it a few times, will invite friends and family to share the joy of this movie.

The popularity of "Happy Ghost" is not much different from blockbusters like "Modern Bodyguard" and "The Legend of Double Dragons of the Tang Dynasty"!

When I was interviewed by Asia Television.

Wang Jing said very modestly and sincerely: "My Wang Fatzi also started as a screenwriter, and the editor is excellent and the director. After entering the industry, I have never admired most screenwriters. until I saw Mr. Zhang Shaojie's unpredictable screenwriting ability. Only then did I realize what a genius is, what is a real king of screenwriting! In my eyes, most of the screenwriters in Hong Kong are also Xi Songping, and the gap between them and Mr. Zhang's skills is too big

My success is entirely due to Mr. Zhang Shaojie's appreciation. A script like "Happy Ghost" has a market value of 10 million! And the directing skills I have exerted are only worth 1 million! The value of the rest of the crew is about 2 million yuan. Therefore, the actual cost of "Happy Ghost" should be a script worth 10 million, plus an investment of 3 million

If this movie can't reach the global box office of 26 million, it will be tantamount to a loss, and I'm sorry for Mr. Zhang Shaojie's appreciation! ”

Wang Fatzi's praise on TV made the image of Zhang Shaojie even more majestic in the minds of countless audiences.

In the minds of many people, Zhang Shaojie is a god-like existence.

, screenwriting, music, investment, management, and I can't find a project that Zhang Shaojie is not proficient in. Moreover, in many projects, Zhang Shaojie has become the king in this field.

The King of Screenwriters! He overshadowed all the ace screenwriters in Hong Kong, and all the ace screenwriters together created box office results that were not as good as Zhang Shaojie.

The king of bestsellers! The only top writer in Hong Kong who can make $10 per word.

And music and business are just embellishments of Zhang Shaojie's talent.

Hong Kong, there really hasn't been such a rebellious character as Zhang Shaojie!

"Sing Tao Yuebao" reported: ""Happy Ghost" was released in the third week and became the weekly box office champion for the first time. Director Wang Jing said that Zhang Shaojie's script is worth 10 million, the director is worth 1 million, and the rest of the crew is worth 2 million. If the box office is less than 26 million Hong Kong dollars, it is sorry for Mr. Zhang's script! ”

"Ming Pao" commented: "The production cost of 3 million and the publicity cost of 3 million add up to a small production film with a total investment of 6 million." "Happy Ghost" relies on a wonderful plot and the attractiveness of the characters in the movie. A huge magic is formed that draws viewers to watch the film again and again. made the box office of "Happy Ghost", which was released for three weeks, grow against the trend, from the initial increase of 600,000 to 1.2 million! This kind of box office growth is a myth! ”

An article in "Oriental Daily" wrote: "Zhang Shaojie, who has become the king of screenwriters in Hong Kong, once again proved the magic of excellent scripts with "Happy Ghost"! Hong Kong, an Oriental Hollywood that has never paid much attention to scripts. At this time, it is unprecedented to pay attention to the important surname of the screenwriter"

Asia TV, when everyone focused on reporting "Happy Ghost" and Zhang Shaojie, it switched the report to the "Happy Girl Group"!

Through the production of a feature documentary of the "Happy Girls Group", the sunshine and cuteness of the girls were shown in front of the TV audience.

And with this kind of publicity, the audience feels that these "happy girl groups" who are as cute as ordinary girls next door are actually a bunch of sunshine and a bunch of cuteness.

"Li Lizhen is my dish!" A viewer swore by it.

"Chen Jialing in the Happy Girl Group has the potential to be a singer!" An audience member couldn't help but admire the scene of Chen Jialing practicing singing on the documentary.

"Luo Mingzhu is high, Lin Qingqing is full of races!" A viewer who liked Luo Mingzhu from the "Happy Ghost" movie said.

In fact, the documentary "Happy Girl Group" not only has quite good ratings, but also plays a role in promoting the Happy Girl Group.

There are at least more than 1 million viewers throughout Hong Kong who follow this documentary.

Moreover, as the "Happy Girl Group" became more and more popular, the documentary filmed by Asia Television was actually actively purchased by TV stations in South Korea, Taiwan, and Singapore. Just selling documentary licensing has cost ATV millions of dollars in licensing fees

Of course, that's all for later. All in all, after the official launch of the "Happy Girl Group" signboard, it quickly attracted a large number of fans. This undoubtedly gave the "Happy Girl Group", as well as the next movie "Happy Ghost Summer Vacation" and records, which accumulated a lot of popularity in advance

At the beginning of April ————————————, Baolong Film Company's "Happy Ghost" has won more than 46 million Hong Kong dollars at the box office in the three major markets of Hong Kong films: Hong Kong, Taiwan and Singapore.

In Hong Kong alone, "Happy Ghost" has already earned HK$25 million, while in Taiwan it has earned more than HK$1,300 and in Singapore it has only grossed more than HK$7 million.

The box office in Taiwan and Singapore is far inferior to the local box office in Hong Kong. Except for the lack of the propaganda advantage of the TV media. The main factor is that the film markets in Taiwan and Singapore are not as huge as the Hong Kong film market.

The economic base determines the superstructure.

In 83, Hong Kong was far more economically developed than Taiwan and Singapore, which also determined that the box office market size of Hong Kong exceeded that of Taiwan and Singapore.

In fact, the economies of Singapore and Taiwan have just entered the channel of rapid development in this era, but the wages of ordinary wage earners are only half of those of Hong Kong people. It is precisely because the salaries in Singapore and Taiwan are not as good as those in Hong Kong. It also makes the film consumer market in these two places not as prosperous as Hong Kong.

After "Happy Ghost" successfully reaped the traditional box office benefits of the Chinese-speaking market, Golden Harvest Company also found a suitable theatrical distributor in the markets of Ben, South Korea, Malaysia, and the Philippines.

In addition to the markets of Hong Kong, Taiwan and Singapore, there are other film markets in non-Chinese-speaking cultural circles. The box office share ratio is 50% of Baolong Company, 40% of local cinema companies, and 10% of Golden Harvest as an intermediary.

Such a sharing ratio is actually very scientific.

After all, later Hollywood movies only paid a pitiful 10% of dividends in the Chinese market. Don't look at those blockbusters that can call the wind and rain and get hundreds of millions or even billions of box office, but in fact, they are working for theater operators in Chinese mainland. Later, after China joined the TO, one of the issues that was often mentioned in the negotiations between the American film industry and China was to increase the proportion of Hollywood films in the box office dividend of the Chinese cinema market to more than 20%.

Movies in contrast to Hollywood are subject to numerous restrictions. Later, Hong Kong film companies, at least in terms of the dividend ratio with domestic theater companies, can reach about 30%~60%, and the box office share ratio of Hong Kong films in Chinese mainland is enough to make Hollywood salivate. Of course, domestic cinema companies have to pay more dividends to Hong Kong films, making domestic cinema companies more willing to show Hollywood blockbusters.

In the markets of Southeast Asia and other places, Hong Kong films can also get about 50% of the box office dividends. Later, after the late 80s, Hong Kong's film businessmen greedily demanded a higher dividend ratio, which led to many cinema operators in Southeast Asia began to reduce the number of Hong Kong films introduced. This is also a major factor in the loss of the Southeast Asian market for Hong Kong films.

At this time, the event of the Academy Awards ceremony is getting closer and closer. Zhang Shaojie and Gu Long, Tsui Hark, Cheng Xiaodong, Lin Qingxia, Yuan Heping, Donnie Yen, Richard. Taylor, Zhang Shuping and others happily attended the Oscars.

Richard. Taylor said excitedly, "Hey guys, are you feeling excited?" ”

Tsui Hark said: "It's not excited, it's a little nervous"

"Haha, your nervousness lies in the fact that your competitors are too strong. And I, the Best Visual Award, was a must-see. The special effects in "The Legend of Double Dragons of the Tang Dynasty" are first-rate even now. My contribution is also well known," Richard boasted.

Zhang Shaojie was dissatisfied: "Come on, come on!" Just you'll blow! Your little bit of skill is now becoming less and less valuable, and if you don't work hard, those boys in Baolong will really surpass you! ”

Richard said depressedly: "Church apprentice, starve to death Master." In other words, the Chinese are really good at learning, a lot of technology, as long as they tell the threshold of entry, they will soon continue to optimize and upgrade the technology! Even I, the inventor of this technology, are often dumbfounded! If it takes another year or two, I guess someone will really surpass me! ”

(To be continued)