275. Video Tape Market
"That's the plot of "Happy Ghost", but what I want to see is relaxed and sunny, and don't make a bunch of and pee for the sake of drama!" Zhang Shaojie smiled, "Your Wang Jing's comedy style, I can see it!" The only problem is to restrain yourself and not be too indulgent. Think twice about everything, scrutinize the plot, and keep the style of the script as much as possible! ”
Wang Jing nodded and said: "That's natural, the script is the book of a play, especially Mr. Zhang, your script itself is a template for big sales." Only fools will pretend to be clever and play indiscriminately! ”
"It's reassuring that you can think so!" Zhang Shaojie smiled.
Wang Jing many times, she doesn't use a script at all, and thinks about lines and bridges while filming at will. This kind of "informality" undoubtedly makes the quality of the movie uncontrollable.
And Hollywood, as well as Hong Kong's New Arts City. They all regard the script as very important, and through collective intelligence, they repeatedly discuss and revise the script. After the script was revised many times, the quality was at least above average.
Zhang Shaojie's training of directors not only depends on the director's talent, but more importantly, he must restrain the director. Let the director, don't trust the horse, and treat the script as an ornament.
Wang Jing contacted Li Lizhen and others' agents in Longteng Company and signed a film contract for "Happy Ghost". Because, these three girls are all newcomers, except for Li Lizhen's protagonist who plays the heaviest role in the film, after receiving a salary of 20,000 Hong Kong dollars. The other two girls only received a salary of 10,000 Hong Kong dollars.
Of course, the salary of 10,000 Hong Kong dollars is already a very expensive salary among newcomers. Moreover, at this time, Li Lizhen and other girls, the most important thing is not to need this money, but to get fame through the release of movies.
At this time, the strategy of the entire Baolong Film Company is to produce 1~2 blockbusters per year, and no more than 10 small-scale films. At the same time, the company's more resources are inclined to the field of computer CG special effects.
For the first part of the "Happy Ghost" series, Baolong Film Company has an investment budget of 3 million Hong Kong dollars. In the case of Baolong Film Company, it is a small-scale film. However, it is already higher than the 95% film investment cost of the Hong Kong film industry at this time.
Wang Jing is at Shaw Brothers, and the highest budget for the movie is the budget of 1 million Hong Kong dollars for "A Thousand Kings Fighting a Thousand Tyrants", and at this time, making a 3 million Hong Kong dollar movie already feels highly valued.
And Li Lizhen and other girls are also excited to feel that this may be an opportunity to become famous.
Therefore, Zhang Shaojie's face is extremely pleasing in front of everyone.
Wang Jing took a group of young girls, as well as agents, and a group of people, to go to the set of Golden Harvest to prepare for the movie.
Zhang Shaojie and Gu Long were in an office of Longteng Company, taking time to communicate.
"In terms of the current operation of Baolong Company, Taiwan's literary film "The Story of Xiao Bi" has a good reputation, but it has achieved a box office of less than NT$200 in Taiwan and more than 200,000 at the box office in Hong Kong. For the time being, it is a loss, but "The Story of Xiao Bi" has been nominated for the Taiwan Golden Horse Awards and has been well received in the film critics! Gu Long smiled, "If you can really win one or two trophies, even if you lose money at the box office, it's worth it!" ”
Zhang Shaojie said with a smile: "The main role of small-budget films is not to make money, but to train the team and cultivate the company's young generation of filmmakers!" However, to be honest, Taiwan's film industry is still in decline and difficult to change, even if there are one or two big directors who go against the sky, it is difficult to change the pattern! ”
"However, it is important not to give up the Taiwan branch! After all, for the sake of the interests of local films, the Taiwan authorities have banned some Hong Kong blockbusters from entering the Taiwan market every once in a while. Because of the existence of the Taipei branch of Baolong Film Company, the Taiwan authorities have always regarded Baolong as a Taiwanese film company, and the policy is obviously more relaxed than ordinary Hong Kong films! Gu Long smiled.
Movies have always been an important town of ideological competition. The film controversy is based on a war of culture and consciousness that cannot see the smoke of gunpowder.
Whether it is European and American countries or Asian countries, as long as there is a desire to revitalize local films, a series of local protection policies have been adopted. Nominally, Hong Kong films enter the Taiwan market and enjoy many preferential policies. However, after all, it is not as good as Taiwan's local films.
In the 80s, the Taiwanese film market often called for a large-scale ban on Hong Kong films entering the country, impacting the voice of the Taiwanese film market. It is precisely because of these conservative forces that the number of Hong Kong films entering the Taiwan market every year remains at more than 100. On average, only one out of every four Hong Kong films has a chance to enter the Taiwan market.
Even, some high-grossing films in the Hong Kong film industry have been excluded from the market because of the opposition of some conservative forces in Taiwan in public opinion.
"Of course, you can't give up the Taiwan Baolong branch. However, I think niche movies like "The Story of Xiao Bi", although they are not strong in the cinema market. However, if it is made into a video tape and sold in a video store, it may have a better development? Zhang Shaojie proposed.
The reason why the videotape market is mentioned is because Zhang Shaojie thinks of the emerging Lionsgate film company in North America in the late 90s, which is keen on small-budget, niche films, and also likes to constantly buy the rights of classic movies from decades ago, making Lionsgate have more and more film copyrights.
The copyright resources of these niche movies and classic old films were all made into DVDs by Lionsgate, and according to different classifications, they were sold and rented in video stores. In addition, Lionsgate once achieved an amazing profit growth point with the sales of DVDs. Later, after 2010, the Internet tide hit, and the DVD market was gradually depressed.
Of course, in the 80s, naturally, there were no DVDs, but there were video recorders. Through the case of Lionsgate, Zhang Shaojie learned that the audience has a huge interest in buying and renting videotapes, and watching movies and dramas at home.
"Videotape?" Gu Long hesitated, "With the purchasing power of Hong Kong and Taiwanese families, how many of them can afford to buy video recorders?" ”
The 82-year-old VCR is really expensive and extravagant. Any Panasonic and Sony video recorders are sold for as much as HK$10,000 in shopping malls.
As for the videotapes, the price of the videotapes in this year has mostly reached more than 500 Hong Kong dollars a box. At this time, in Hong Kong, no more than 10,000 consumers bought home video recorders.
"With the development of technology, the price of video recorders and video tapes will continue to fall! Furthermore, the tape can be rented out, for example, a videotape for HK$500. If you buy it alone, it's too expensive. However, if you rent it out at a price of HK$3 a day, there must be a certain market! Zhang Shaojie said with a smile, "The advantage of video tapes is that the audience can choose their favorite movies in the video store independently. It's not like a movie theater, where movies are only scheduled for scheduled screenings. ”
"But what about the factory, a video tape production factory, at least tens of millions of Hong Kong dollars, right?" Gu Long said, "In addition, the depreciation of machines and the wages of labor will increase expenses by at least 10 million per year." If the video tape business proves to be unprofitable, Baolong's development will be slowed down for at least five or six years! ”
Zhang Shaojie said with a smile: "We don't need to build our own factory, we can outsource it!"
As a reborn, Zhang Shaojie naturally knows how to use other people's factories to carry out OEM production. It is the general trend of the manufacturing industry in the future.
"Okay!" Gu Long shook his head and said, "You have a lot of ideas! ”
—————————————— the girls who lacked musical talent in Li Lizhen, Luo Meiwei, Yuan Jieying and others failed in the "Super Girl" competition, but the four girls used Baolong Film Company in advance to invest in the small-budget comedy movie "Happy Ghost", and they began to enter the entertainment industry in advance, which can be regarded as a blessing in disguise.
However, for Anita Mui and Chen Huixian, several powerful singers, they are shining on the stage at this time.
The "Super Girl" contest has entered a half-month difficult elimination schedule. The top 20 have been selected in each competition area. The whole schedule went into the qualifying stage. 20 into 10, 10 into 7, 7 into 5, 5 into 3
Each time you beat a level, you can get more TV exposure and more rewards.
For example, the top 20 contestants in the division can only get 200 yuan worth of fashion sponsored by some clothing companies in Hong Kong; Those who advance to the top 10 will receive an additional set of leather shoes worth HK$500; The top 7 will once again be able to get a set of Xiaobawang game consoles worth 800 Hong Kong dollars; The top 5 will receive jewelry worth 3,000 yuan; The top three in the division will receive cash prizes of 50,000 yuan, 30,000 yuan, and 10,000 yuan respectively.
At the same time, the top three in the division will automatically advance to the finals.
In the finals, a total of 15 players will be able to receive more prizes according to their rankings. Some of these prizes are from the organizers of the "Super Girl" competition, and many are sponsored by Hong Kong merchants.
For example, Hong Kong's Xiaobawang company sponsored game consoles, Chanel company sponsored fashion clothing, Procter & Gamble company sponsored cosmetics, and Chow Tai Fook company sponsored jewelry
Because, sponsoring these products, in the "Super Girl" competition, reporters and hosts will often mention the brand name of the sponsor. Advertising effect, this is the reason why these businesses are keen to sponsor the "Super Girl" contestants.
Among them, Xiaobawang Company has already issued conditions - the top three in the finals will have the opportunity to receive a three-year advertising endorsement contract worth 1 million yuan.
The dazzling array of bonuses, awards, advertising endorsement contracts, and record contracts made the contestants see that this is a shortcut to superstardom.
Once you can reach the top three in the finals, it means that you will not only be able to get the qualification to release a record, but also get an advertising endorsement contract of 1 million yuan.
With an advertising endorsement contract, not only will the remuneration be good, but it will definitely be jointly packaged and hyped by the merchants, making it a big star in the limelight.
(To be continued)