Chapter 0231: Star Entertainment's Mobilization

The crew is busy filming in Shenhai, and the rest of the departments of Star Entertainment are also preparing their own things, at present, among the several major departments of Star Entertainment, the music production department is the first department to make profits for the company, and the "Digital Star Original Music Network" has been officially renamed as "Digital Star Original Music Base", Meng Xinghui attaches great importance to the network business, so he has made several additional investments in a row, and now both the server size and the number of daily visits are far beyond other music websites. To become a well-deserved leader in online original music, Zhao Wenhao and his employees are full of energy, as the first profitable department, they see that the employees of any other department have a sense of superiority from the bone marrow.

However, Zhao Wenhao has one thing very clear, that is, the sales myth of original music is not how capable he Zhao Wenhao is, but because of the god-level music works of Meng Xinghui, the god of online originals, without Meng Xinghui's songs, they are nothing.

"Lonely Smoke in the Desert", "Leaving the Injury", "Watch", "Two People's Land" These four songs have created more than 270 million sales, and later Huang Yiyun bought the cover copyright of "Sea and Sky", Meng Xinghui rearranged the song again, and put it on the Internet after interpreting it in his own way, I thought that this song was not a new song, and the sales should not be able to catch up with his four original songs, but I didn't expect that the number of downloads after uploading far exceeded everyone's expectations, and it may be that Meng Xinghui's fans are too loyal to him, As long as he likes to spend money to buy the songs, it is also possible that because this song is Meng Xinghui's famous song, since this "Broad Sky", the most shocking voice of the year has officially entered the ears of the public, many fans have special feelings for this song, the most critical point, Meng Xinghui's high-pitched vicissitudes of voice and his use of spiritual power to sing the way he used spiritual power, the interpretation of this old song to another height, compared with the original song, the song itself has good lyrics, Coupled with Meng Xinghui's processing, it has become a classic among classics and the best among the best, so after it was launched, it caused another round of crazy rush from fans, which was not inferior to the sales of his four original songs. The sales of five songs on the Internet exceeded 350 million RMB, which is unprecedented and unprecedented, and this is only the wealth created by network downloads, if you add the copyright royalties paid by the CRBT business and major KTVs across the country, the overall income exceeds 700 million!

In three months, he created five songs and won a profit of 700 million, which is difficult for anyone to match in the world music scene, and it is precisely because of the original music base that Meng Xinghui can be more confident and more assured to operate the rest of the projects.

Even if the rest of the departments are still losing money in the early stages of the start, he is not afraid at all, as the saying goes, there is food in his hands, he is not panicked, he has hundreds of millions of cash in hand, even if he uses this department to feed other departments, it is more than enough, as long as he is short of money in the future, he will write a few songs and put them on the Internet, and he will not have any income?

The employees of the network branch of the music production department are all bullish, they are the most effective in their work, the treatment is also the best, and the status in the company is also the highest. This has further stimulated the personnel of the rest of the departments to ask for the war.

At present, the company's film and television production department has begun filming, and the company is rumored to be filming this drama very exciting, and it will definitely make a lot of money, the animation production department and the game production department are still in the stage of reserving talents, and they will not operate for the time being, and the technology research and development department is too small because of the number of people, there are only Meng Xinghui and Fei Luo, Meng Xinghui is busy filming and writing songs, and Fei Luo is learning 3D special effects production in the training class, so this department has no performance for the time being, but the "intelligent anti-piracy tracking program" written by Meng Xinghui before But it has received a good market response, Warner and Rolling Stone both companies have benefited from it, attracting a number of companies in the cultural industry have come to negotiate business, this business Meng Xinghui handed over to Li Jie, let him be responsible for negotiation, and gave him a price bottom line, as long as the price given by the company representative who came to negotiate is higher than this bottom line, you can sell the right to use to them, of course, the higher the price, the better, as for how much higher, it depends on Li Jie's own negotiation ability.

Li Jie is indeed a talent at the negotiation table, marketing elite, in just one month, he has signed a contract for the transfer of use rights with nine of the dozen companies that came to negotiate, and created more than 100 million RMB of profits for the company, these companies are all domestic companies, the scale is not too big, Meng Xinghui said, for the national industry, there is no need to charge too much transfer royalties, and the asking price depends on the size of the company and their profit value, if a company can only generate 10 million profits a yearIf you ask them for 20 million patent transfer fees, that's not realistic.

Meng Xinghui's goal is not at all on these small and medium-sized domestic companies, his goal is to focus on international giants like Microsoft, Cisco, Sony, he believes that these companies will send people to buy this software with him sooner or later, Microsoft and Cisco needless to say, mainly by research and development software starts, like Microsoft's system, there are countless users around the world who use piracy, just Huaxia is already extremely terrifying, and the profits lost every year because of piracy are astronomical. Their need for anti-piracy software is definitely the most urgent. Although the popularity of piracy is sometimes a marketing strategy of Microsoft, the reason why Microsoft occasionally condones piracy is because they want users all over the world to get used to Microsoft's interface, it doesn't matter if you can't afford it, it's free for you to use, so that competitors can't occupy the low-end market with low-priced products, but many times, they are forced, because in some countries you want to completely ban piracy and you can't do it technically, for example, Huaxia, where piracy is rampant. If there is a piece of software that can technically eliminate piracy, they will definitely rush to it, so that they can have more initiative in the strategy of occasionally condoning piracy and advocating the use of genuine copies.

Companies like Sony, although a lot of business is hardware, but they also develop software, such as Sony's PS game software, they also need anti-piracy software protection, Sony's marketing strategy is like this, they don't have much profit on hardware at all, what they make is the money of game software, a PS3 game console is sold, almost zero profit or even loss, but you just buy a game console without a game disc, just like buying a gun without a bullet, it is equivalent to a bunch of rags, The next game disc you buy, that's where Sony's profit lies.

A genuine game disc costs 400 yuan, but in a place like Huaxia, a pirated game disc costs 5 yuan, and if you sell it for 5 yuan, who wants to buy your 400 yuan? The brain is flooded. Therefore, Sony's game consoles can't make a profit in Huaxia at all, which is why you can't buy genuine PS game consoles in Huaxia. Everything is pirated and noisy.

If there is an intelligent anti-piracy tracking program that technically solves the problem of cracking genuine software, then the business of Sony Games will definitely expand several times compared to now, and PS game consoles will definitely be able to enter the Chinese market that they have been coveting for a long time.

Sooner or later, they will come to the door to ask for it, Meng Xinghui is convinced of this, once that time comes, he will definitely go out in person and bite off a piece of fat from these giants, in the past, they used to use their technological advantages to hack our money, and now Huaxia Kingdom finally has a technology ahead of them, if you don't use this opportunity to jam their necks and bite hard, how can we be worthy of so much unjust money we spent before?

In addition to these departments, the work of the Legal Affairs Department has also been fruitful, under the leadership of Zhuang Jin, they have sued several pirate websites have all won victories, these pirate websites have been severely punished by the law, some have been forced to close, some have compensated for losses, and in serious cases, the legal representative of the website has to bear criminal responsibility and sentenced to fixed-term imprisonment.

And the legal affairs department in the prosecution of Shenhai Herald infringement case performed outstanding, once again for the company to win the lawsuit, although the backstage of Shenhai Herald is very hard, but they do not have any evidence, and the backstage of Star Entertainment is not worse than them at all, the two forces cancel each other, and finally based on the facts, with the law as the criterion, after the trial, it was decided that Shenhai Herald lost the case, must publicly apologize, severely punish the relevant person in charge, and compensate for the corresponding losses.

The victory of the two lawsuits has played the prestige of Star Entertainment, and Shenhai Entertainment Weekly has taken the lead in reporting on these two lawsuits, and pointed out the guiding significance of these two lawsuits for other cultural companies, Zhao Tianyue threw out many points that have aroused heated discussions in the society, and Star Entertainment is becoming more and more famous in such heated discussions. At the same time, the continuous victory has also started the name of the legal affairs department of Star Entertainment, and the director Zhuang Jin has become a hero of the company.

As Zhuang Jin's assistant, Zhang Wei played a vital role in these two lawsuits, and her progress is very great.

(To be continued)