"Mr. Turks, you can leave your contact information, and if you are interested, I will call you while I am in the United States." After Liu Xun finished speaking, he got into the car with Zhou Peiwan, leaving only the depressed Tex on the spot.

He wasted two hours of his time tonight, although in the end it was Zhou Peiwan who didn't have to pay for the bill, but he also sent out a land certificate, which seemed to be a loss to him, and he thought that Liu Xun would be interested in his plan, but he didn't want to be interested in talking to him for two hours and then left in style, which couldn't help but make him a little frustrated. Scott walked lonely on the streets of New York, the bustling metropolis, so far away from him, and he was once so close to high society.

On the speeding car, Zhou Peiwan looked at the land certificate that Liu Xun had been playing with in his hand, and couldn't help but be a little funny, "Little Si, you have communicated with people for two hours, shouldn't it be just to save two hundred dollars to get this certificate?" ”

Liu Xun shook his head, "Of course not, Auntie thinks I'll do such a boring thing?" ”

Zhou Peiwan smiled slightly, "Then do you think this plan of Tex has a future?" ”

Liu Xun nodded, "In fact, in my opinion, his plan is indeed a genius business innovation plan, not necessarily, absolutely unprecedented, the reason why he has not succeeded now is because he chose the wrong marketing object at the beginning, and he should not have chosen Americans and people in the Chinese business circle as sales objects in the first place." ”

Liu Xun paused slightly as he spoke, "Although this land certificate is a souvenir to commemorate the 500th anniversary of Columbus's discovery of America, it is not very attractive to people who are active in business in the United States, because fifty square inches is too chicken to accommodate one foot of a person, but it does not sell well in the United States, and it may not be sold in other countries." ”

"Are you saying that the people of the country will favor this chicken rib land certificate?" Zhou Peiwan immediately realized that Liu Xun wanted to use these land certificates to sell in China.

Liu Xun smiled slightly and nodded, "The land sold by this land certificate, although it seems that it cannot be developed and utilized on the surface, has no practical value, and cannot be used as the basis for a visa to the United States, it is just an ordinary land deed, and the fifty inches of land, combined together, can not accommodate one foot of the buyer, these reasons make this whimsical land certificate seem to have no future." But these knowledge is only a shortcoming on the surface, which is why no one in the Chinese business community has ever thought of cooperating with Scott, but in fact, this certificate also has many so-called right times and places in marketing. ”

Liu Xun said that the head was the Tao, and Zhou Peiwan also put away her joking thoughts and listened carefully to what Liu Xun said.

The lights in the carriage were turned off, and with the light outside, Zhou Peiwan could see the focused and confident look on Liu Xun's side face, men at this time always unconsciously intoxicated women, Zhou Peiwan sighed in her heart, it turned out that this little man had grown to this point, and he had to speed up his pace.

"There is no market for this business plan in the United States, but if it is obtained in China, there is a lot of room for operation, and the Chinese people can summarize the United States in one word, that is, the 'American dream'. And for this land certificate to be successfully sold in China, it is also necessary to focus on the three words "American dream". ”

"The innovation of this land certificate is that it symbolizes the ownership of one square inch of land in each of the 50 states of the United States, which is a big temptation in itself. We still don't know how this Mr. Scott can buy 1 acre of land in 50 states in the United States and make such a land certificate, which must not be a simple matter in the United States, but it is conceivable that for domestic people, even billionaires are difficult to do this, and ordinary people are even more impossible, this is the entry point for this land certificate to be sold. ”

Zhou Peiwan also nodded, "When I first heard it, I did think it was novel and interesting, but when I thought about it again, I felt that it was too chicken." ”

"That's because you have lived in the United States for a long time, and you don't have the so-called American dream." Liu Xun hit the nail on the head to break this.

However, Liu Xun's point is indeed very reasonable, in the early years, capitalism was promoted as a flood beast, but with the reform and opening up in these years, I have long had a lot of understanding of foreign life, in the early nineties, it was very popular to study abroad fever is like this, in Liu Xun's memory, in 92 years, after a TV series called "Beijinger in New York" was broadcast, this wave was set off **, and the word TOEFL was also popular in that era.

"Secondly, our people have an incomprehensible enthusiasm for land, even if it is only 50 square inches of land, but if this land comes from 50 states in the United States, it is a big bluff in itself, and it is difficult for many people to resist this temptation."

"Moreover, perhaps you don't realize it, the sale of this certificate is as culturally significant as the auction of the Berlin Wall. Next year, 1992, will mark the 500th anniversary of Christopher Columbus's discovery of America, and it is conceivable that the world will be honored with unprecedented celebrations to commemorate this great explorer. If we put the marketing of these land deeds under a beautiful name, such as 'Own a piece of American land,' and the land certificate has a picture of Columbus's head on it, which itself means to commemorate Columbus, then when we tie these activities together, this land certificate is very significant, and there is no reason why people should not add to the 'Own America' cultural event. ”

"Of course, if you sell in China, you also need the recognition of domestic law, it is far from enough to have the legal effect of the United States, if it is recognized by the laws of the two countries, then this American land certificate has been legally confirmed by both China and the United States, it has a unique cultural and historical background, and has a very precious preservation value, which can ensure a good future in China."

Liu Xun said and sighed, "There is a great businessman who once said that the theory of 100 million people doing business in China is the theory, in fact, most of the time, what we need to face can be a theory of 10 million people, a theory of 10 million people, or even a theory of 100,000 people. Just like this kind of land certificate, ordinary people buy too chicken ribs, and it is even more chicken ribs for the real rich, so the customer groups that need to be targeted are the people in between, and the group base of this part of the people is very large, and some nouveau riche in China want to show their taste through this method. ”

"100 million people theory?" Zhou Peiwan was curious about the word in Liu Xun's mouth, why didn't she remember this theory.

Liu Xun patted his head, Samsung's Lao Li hasn't said this theory yet, and Samsung hasn't focused on the market at the moment.

"This theory, in fact, is aimed at the current underdeveloped situation in the country and the conclusion reached, the domestic income is generally low, many high-priced goods seem to be difficult to find enough market in the country, but if you carefully study China, you will find that nearly half of the wealth in the country, in fact, concentrated in the hands of the top tenth, so, many business activities for the target, to put the market of this 100 million people, this is the 100 million people theory, of course, specific to the marketing of the United States land certificate, We're going to narrow it down, and a market of 10 million, a million, or even just 100,000 people is worth trying. ”

"When did our little four become great businessmen?" Zhou Peiwan looked at Liu Xun with a smile, obviously putting the theory of 100 million people on Liu Xun's head.

Liu Xun chuckled, he didn't have any psychological pressure to steal Lao Li's theory, the current situation in China, for many cases, the theory of 100 million people is applicable.

"Since you have taken a fancy to this project, why didn't you send people away just now? When we were leaving, I saw that the other party was very disappointed. ”

Liu Xun smiled slightly, "Let's discount his arrogance first, I have big ambitions, and I need more than just a few hundred copies in China, it's not worth spending so much thought, what I want is the exclusive right to act as this land certificate in the whole of China." Since the plan is very big, it is not good for us to find it and let the family ask for a sky-high price. Hey, I think he's a bit of a dead end right now, just wait, he'll be back in touch in two days. My aunt is also well-known in the Chinese business circle now, and if the other party has a heart, there is always a way to contact us. ”

Liu Xun was talking, but what he was thinking about in his head was the huge wave caused by the genius marketing plan of "owning a piece of American land" in another time and space.

If this point in time is postponed by a few months, perhaps the businessman surnamed Zhang, who made a fortune on the China Shipping Stock Exchange, has the insight to obtain the exclusive right to act on this land certificate, and then China will have an additional billionaire.

At that time, the price of this kind of land certificate in China was once speculated to a sky-high price of nearly 20,000 yuan, and the sales in China reached an astonishing 100,000 copies, which can be described as a commercial miracle.

Now, Liu Xun wants this miracle to shine from his hands. As long as you make a rough calculation in your mind, you will know that the current certificate is only 200 US dollars, according to the sales quantity and sales price in another time and space, even if it is calculated according to half of the highest price of 19,000 yuan, that is one billion sales, and the cost of investment may only be 20 million US dollars.

What happened next was really as Liu Xun expected, and the next afternoon, Scott called Zhou Peiwan's home to invite Liu Xun to meet.