When "A Chinese Ghost Story" was a big hit in Asia and Asia, "Happy Ghost" also achieved a bumper harvest in Europe and the United States.

Dennis, a European film critic, said: "Happy Ghost is a movie that reminds people of Robot Cat. In the world-famous anime "Robot Cat", Nobita cheats with Doraemon and thus changes some bad things. And in "Happy Ghost", the ghost of the ancient Chinese Xiucai helped several girls in the story solve a bunch of adolescent troubles and troubles. Although such a movie is not as deep as it is, it is a good work that makes people feel good."

An Australian viewer said in an interview: "I never thought that Hong Kong movies are so good." Compared to Hollywood movies, it seems to be more relatable. I watched it with my dad, and my dad liked Lin Qingqing in the movie."

Audiences in the United States also said: "It's very good, it's rare to see a masterpiece outside of Hollywood." Baolong Film Company's reputation in the United States is also very good, and I hope to see more movies produced by Baolong in the future! ”

Because Western audiences pay more attention to the word-of-mouth effect, whether it is "Titanic" or other blockbusters, the marketing strategy is to put the audience's word-of-mouth in an extremely important link.

has a good reputation in Europe and the United States, and the box office will naturally not be bad.

After "Happy Ghost" landed in Europe and the United States, it finally earned $59 million at the box office. According to the settlement contracts of cinema operators in different regions, Baolong will receive a share of more than 23 million US dollars. For Baolong Film Company, this is the second film to achieve global distribution.

And unlike "Datang", "Happy Ghost" is a movie with a very small investment cost. Small cost and high income, but also shows the concept that Baolong Company is a high-quality product whether it is a large production or a small production.

The big sales of several movies such as "Datang", "A Chinese Ghost Story" and "Happy Ghost" have brought amazing benefits, which has inspired Baolong's expansion ambitions.

For example, Baolong's special effects studio ordered a batch of more than $15 million of special effects equipment from the United States in one go to enhance the company's ability to develop and fulfill orders.

In "Jurassic Park", some of the special effects orders undertaken by Baolong Company are also well received.

The great director Spielberg privately said to the senior management of Universal Company: "If all the special effects orders were handed over to Baolong, maybe the effect would be much better than now!" In the field of computer CG special effects, Baolong even surpasses industrial light and magic! ”

At the same time, Baolong's video tape distribution business is also developing extremely rapidly. In Singapore, Taiwan and Hong Kong, the company expanded its number of video tape stores to 35, with a total business area of 7,000 square meters and 249 new employees. The stores were all bought with money, with a total investment of 85 million Hong Kong dollars.

And Baolong's film and television video copyright has also reached 137 copies. Among them, Asia Television sold 27 sets of TV drama copyrights to Baolong for a transaction price of HK$64 million, and Golden Harvest Company sold the rights of 35 films to Baolong for a transaction price of HK$50 million.

Large-scale investment in the video cassette rights market has enabled Baolong to sell 20,000 sets of video tapes every month and rent out more than 600,000 times. The video cassette distribution and rental market began to bring in more than HK$7 million in operating income every month, but in terms of operating profit, it fell to HK$32,000. This is mainly due to the fact that the expansion is too fast, and the newly opened stores are still in the market cultivation stage.

With the continuous increase in the number of video cassette copyrights owned by Baolong, some old stores that have been in business for more than half a year have increased their turnover and rapid profit growth.

The turnover of some loss-making stores is also growing, and it is expected that within a year, the vast majority of stores can enter the profitable stage.

In order to cultivate the scale and quantity of consumers, Baolong Film Company also sent orders for 5,000 video recorders with Panasonic, Sony, Toshiba and other companies, and distributed them to major stores for sale.

The sales profit of video recorders is relatively high. For ordinary video recorders, the purchase price is between 6000~12,000 Hong Kong dollars. The market sales price is between 10,000~30,000, and each video recorder can earn at least 3,000 Hong Kong dollars on average.

Baolong's more than 30 video tape stores have opened video recorder sales counters, although they can only sell an average of three to four hundred video recorders a month.

However, the vast majority of customers who have purchased video recorders in Baolong have also become customers who buy or rent video tapes of Baolong.

Film production, special effects, copyright investment, and the rapid expansion of multiple development routes have made Baolong Film Company gradually become a super powerful film production and distribution giant.

However, the continuous expansion of staking land made the capital of Baolong Film Company begin to appear to dry up.

Under Zhang Shaojie's suggestion, Powerlong Film Company borrowed 300 million Hong Kong dollars from Sun Hung Kai Bank, with a loan interest rate of 18%, which is actually the best loan interest rate in Hong Kong at this time.

In the 80s, the world's economy was in an era of relatively rapid inflation. In most parts of the world, the annual interest rate of loans is above 15%.

Sun Hung Kai Bank's one-year deposit interest has reached 15%. Lending 18% of the loan interest to Baolong Film Company is already very righteous.

In later generations, many people believed that the sharp rise in property prices and stocks in the 80s seemed to have countless business opportunities. However, the real situation is that global inflation is serious, economic growth is sluggish, and most banks and enterprises have gone bankrupt more in this era, and few have made big profits.

However, for Baolong Film Company, it is now a golden period of development.

The company in the development period is always very hungry for capital needs, and loans have become a shortcut for Baolong to solve the capital hunger.

Sun Hung Kai has just set foot in the banking industry, and the number of high-quality customers on hand is still not too large. Generally, customers who are not familiar with it are afraid to lend. A film and television giant with strong solvency like Powerlong Film Company is naturally a fragrant bun in the eyes of Sun Hung Kai Company.

The HK$300 million loan, in addition to paying interest to depositors, can bring Sun Hung Kai Bank a profit of HK$15 million.

After Feng Jingxi and Gu Long reached a deal, they hooked up their shoulders.

"In the future, if there is a business that needs loans and deposits, take care of Sun Hung Kai Company!" Feng Jingxi was obviously very happy.

"Hehe, that's for sure!" Gu Long said with a smile, "In the future, we still have to rely more on Sun Hung Kai Company!" ”

Feng Jingxi smiled: "It's all brother enterprises, you're welcome!" ”

(To be continued)