"The people who have been asleep for a hundred years have gradually woken up, open your eyes and watch carefully. Who would like his ministers to admit themselves, because of cowering and forbearance, people are arrogant"

With the 83 years, after the premiere of "Hero Huo Yuanjia" introduced by Guangdong TV to Asia Television, it was unprecedented, and every time it was broadcast, it attracted more than 90% of the TV audience in the province to watch.

And the theme song of "Huo Yuanjia" "The Great Wall Will Never Fall" has also begun to be copied by countless audiences, the lyrics were copied, the melody was recorded with a tape recorder, and the song was repeatedly imitated and sung.

On the streets, some young people singing "The Great Wall Will Never Fall" quickly attracted a lot of heads.

In the short term, the broadcast of "The Great Hero Huo Yuanjia" has made many people begin to pay attention to modern history again. When many people consult the materials, they begin to realize more deeply that the country was ruined, torn apart, and reduced to a semi-colonial and semi-feudal era, and backwardness was beaten and humiliated.

Although, "Huo Yuanjia" only relied on fists and physique to compete with foreigners and win a little bit of dignity. However, many articles follow Huo Yuanjia's gimmick and publish other main themes - "Huo Yuanjia's Spirit", "Self-improvement is not just martial arts", "Huo Yuanjia's spirit is the spirit of indignation and strength", "Reading for the rise of China, the comparison with Huo Yuanjia's spirit", this kind of article appears intensively.

After receiving education, many students seem to be more attentive in class. As a result, the workers began to work harder and harder. Many scientists have also called for unremitting self-improvement in the field of scientific research

The media's comments on "Huo Yuanjia" are also continuous**!

""Hero Huo Yuanjia" has never been in such a popular TV series in Guangdong Province. Hong Kong stars Huang Yuanshen, Mi Xue, Liang Xiaolong and others became idols in Guangdong Province overnight," wrote a film and television review article in the "Yangcheng Evening News".

With the popularity of "Huo Yuanjia", countless Cantonese people have become more and more eager to consume TVs. The 12-inch black-and-white TVs sold out of stock for more than 400 yuan in major shopping malls, or the color TVs for more than 2,000 yuan, began to be in short supply. According to Guangzhou No. 1 Department Store, since January 1983, more than 1,000 televisions of various types have been sold. At present, a number of TV sets have been sold out of stock," Guangzhou Daily News, an economic news article wrote.

With the premiere of "Hero Huo Yuanjia" on Guangdong TV, TV stations in all provinces across the country have begun to contact Asia TV to introduce copyrights.

Asia Television is naturally very willing to sell many goods, and signed copyright cooperation agreements with 16 TV stations for "Hero Huo Yuanjia" in one go.

"Huo Yuanjia" has a licensing fee of HK$10,000 per episode, and the price of 20 episodes is clearly marked at HK$200,000.

Although the copyright sales to more than 10 provincial TV stations across the country only earned 3.2 million Hong Kong dollars. However, now the provincial TV stations in China have just started advertising sales, and the purchasing power of TV copyrights is not as bullish as it was later. HK$10,000 per episode is already the limit of what many TV stations can accept.

But it's a good start.

As long as the cooperative relationship with the major provincial TV stations is maintained, the purchasing power of these provincial TV stations will gradually increase in the future, and ATV will still have room to continue to raise prices.

After "The Hero Huo Yuanjia" set off a ratings frenzy in the Chinese mainland market, Asia Television's "Lu Ding Ji" embarked on an ice-breaking journey of overseas sales.

First of all, Mediacorp in Singapore is very interested in "The Legend of Deer and Ding", and offers a price of 50,000 Hong Kong dollars per episode to buy the exclusive TV broadcast rights in Singapore. The 40 episodes of "The Legend of Deer and Ding" can be sold for a price of 8 million Hong Kong dollars.

For the production cost of 15 million Hong Kong dollars for "The Legend of Deer and Ding", 8 million Hong Kong dollars is already half of the capital.

In addition, when "The Deer and Ding Ji" was broadcast, it drove the ratings growth of Asia TV, in fact, "The Deer and Ding Ji" was already profitable.

However, because "The Legend of Deer and Ding" involves Zheng Keshuang, Kangxi's recovery of Taiwan and other deeds. This matter basically belongs to the G-spot of the Taiwan authorities. Although, in 83, the Taiwan authorities were no longer as white terror as they were in the 70s. However, because "The Legend of the Deer and Ding" has a plot that alludes to the mainland's recovery of Taiwan, the Taiwanese cultural department directly banned the screening of "The Legend of the Deer and Ding" in Taiwan.

Although Zhang Shaojie knows that there is cultural censorship in any political axe in the world. Cultural products that touch on taboo issues are directly prohibited from being introduced.

When "The Legend of Deer and Ding" was banned from Taiwan, Zhang Shaojie was a little depressed. At this time, Zhang Shaojie was a little sober, in fact, no matter how awesome the cultural products were, they were helpless in the face of the ban on political axes.

However, after "The Legend of Deer and Ding" was banned by the Taiwan authorities, it was a blessing in disguise in the mainland market.

The coaxing CCTV actually sent someone to contact Asia Television, expressing great interest in Asia Television's hit "Deer and Ding Ji" and other TV series.

Originally, "Hero Huo Yuanjia" was more in line with the taste of CCTV. However, Guangdong TV has already made the first move, and there are 16 provincial TV stations that are also ready to broadcast "Huo Yuanjia", and CCTV is not going to join in the fun.

Although "The Legend of Deer and Ding" was screened in Hong Kong, domestic audiences are basically relatively unfamiliar. Such a TV series full of freshness is what CCTV thinks is interesting.

"Mr. Huang, CCTV intends to buy the domestic premiere rights of "The Legend of Deer and Ding" at the price of HK$10,000 per episode!" Leader Zhao of CCTV said coaxingly.

Huang Xizhao was stunned and said: "10,000 Hong Kong dollars per episode, the premiere price of your CCTV?" ”

"yes, although it's a bit more expensive. However, considering that the price level in Hong Kong is different from that in China, we are willing to offer you a high price! Leader Zhao smiled.

Huang Xizhao said: "Do you know that we sold to Singapore, a small country with a population of only 5 million, and it was also 50,000 Hong Kong dollars per episode!" ”

Leader Zhao's face looked embarrassed, and said: "Is this Singapore a developed country, with a high per capita consumption level and high natural purchasing power. The domestic economy has just developed, the per capita consumption level is not high, and the performance of TV stations is not as good as that of Hong Kong and Singapore! ”

Huang Xizhao said: "Your CCTV is the largest TV station in the country. After your premiere, after a large number of viewers watched it, it will not be easy for us to sell it to other provincial TV stations If it is only 10,000 Hong Kong dollars per episode, I can't accept this, you go to talk to our boss Mr. Zhang Shaojie. If he agrees, there will be no problem! ”

"Well, if I knew you couldn't be the master, I wouldn't talk to you!" Leader Zhao said.

———————— Zhao leader quickly found Zhang Shaojie.

"10,000 episodes is too low." When Zhang Shaojie negotiated with CCTV, he also shook his head.

"Hehe, or shall we pay according to the HK$15,000 per episode?" Leader Zhao said.

Zhang Shaojie shook his head: "It's still too little!" ”

"Then how much do you want, it can't really be 50,000 per episode, right? Let me give you the bottom, my final bottom line is to buy the domestic premiere rights of "Deer and Ding Ji" for 600,000 Hong Kong dollars. Beyond that, I don't have the right to sign! Leader Zhao also looked helpless.

Zhang Shaojie suddenly said: "I heard that China intends to shoot four famous novels such as "Journey to the West", "Dream of Red Mansions", "Water Margin", "Romance of the Three Kingdoms" and so on? ”

"Yes, in 79, I introduced a "Journey to the West" filmed by myself, which is simply a blasphemy classic, Tang Sanzang's woman played, and Rulai was also played by a woman. After the first few episodes, it was banned. Therefore, CCTV intends to shoot the four famous novels by itself. Resolutely do not tolerate the desecration of the classics! When Zhao heard this, he showed the spirit of defending the classic culture.

Zhang Shaojie nodded and said: "I agree with this, the classics are indeed not allowed to be blasphemed." Either way, the domestic premiere rights of "The Legend of Deer and Ding" will be given to you for free, and CCTV will entrust the exclusive broadcast rights of "Journey to the West" in Hong Kong, as well as the overseas agent sales rights, to us Asia Television."

"This" Leader Zhao hesitated a little, "The overseas sales rights are all given to you?" ”

"It's not! What I mean is that ATV acts as an agent for your overseas sales of "Journey to the West", and as for the profits obtained from overseas sales, we have a 55% share. Believe me, Hong Kong film and television companies have more experience in overseas distribution and sales. "Journey to the West" is entrusted to us as an agent for sales, which will only make you earn more! Zhang Shaojie flickered.

Historically, the four famous works filmed by CCTV in the 80s ~ 90s have all become classics. "Journey to the West" has endured for more than 20 years, and until the 21st century, it is still constantly replayed in many places around the world.

And "Dream of Red Mansions" took several years of effort just to train the actors in classical etiquette and learn the culture of Dream of Red Mansions.

"Water Margin" and "Romance of the Three Kingdoms" are even more majestic, classics in ancient military history TV series. The CCTV version of "Romance of the Three Kingdoms" swept the world in the 90s, especially in the book, which further detonated the Three Kingdoms craze.

Zhang Shaojie has been coveting the film and television copyrights of CCTV's four famous works for a long time.

"Well, that's acceptable!" Leader Zhao breathed a sigh of relief, "I'll call and report!" ”

You don't have to spend a penny, introduce "The Legend of Deer and Ding". And Asia Television, if only the power of overseas sales of "Journey to the West".

After all, CCTV is not very proficient in overseas sales. It is better to entrust a Hong Kong company like Asia Television with rich experience in nationalized copyright sales.

Soon after, Leader Zhao made a phone call to China, asked for instructions, and said with a smile: "CCTV approved this cooperation!" ”

"Well, happy cooperation!" Zhang Shaojie smiled and shook hands with him.

(To be continued)