Hong Kong's economy is dependent on China's general environment. Otherwise, Hong Kong, a metropolis with a population of more than 5 million, will not be able to supply itself with drinking water without supplies from Chinese mainland.

The film and television entertainment industry is an industry that is dependent on the economic environment. Only when the economy develops can cultural industries such as film and television entertainment have a future.

Hong Kong's cultural products are sold and exported to Asian countries, and at this time, the limit has been reached, and the quantity is huge, and it will be boycotted by the political axes of various countries.

Exports to Europe and the United States are limited by cultural differences and cannot obtain the status of the mainstream of the market.

China's big market is actually the foundation for the survival and development of Hong Kong's cultural industry. In the 80s, China was still political, not pragmatic and economic.

At this time, Hong Kong cultural businessmen, if they are a little more agitated and develop the Chinese mainland market from a political perspective, can often achieve greater achievements.

If it was the 90s, China's political axe would be more concerned about economic accounts. Then, it is almost impossible to hold high the patriotic banner, stake land in China, and gain more market share in the film and television industry.

Hong Kong's Dragonair is an example. Originally, Cao Guangbiao, the founder of Ganglong, was a red capitalist, and according to his past experience in dealing with the political axe in the mainland, he held high the banner of national enterprises to win the favor of the political axe in the mainland.

However, in the 90s, Dragonair wanted to acquire more routes in China's civil aviation market, and the mainland civil aviation rejected Dragonair's request to set up a ticket office directly in the mainland out of its own interests.

Dragonair, on the other hand, is struggling with Hong Kong Airlines' hegemon, Cathay Pacific, and hopes to gain the support of the state-owned CITIC Group.

However, CITIC Group, as a state-owned enterprise, chose to invest in Cathay Pacific Airways and support Cathay Pacific's merger of Dragonair after evaluating the profitability of Ganglong and Cathay Pacific, which made the Cao family, the founder of Ganglong, sigh that the general trend has gone.

Any businessman knows how to keep pace with the times, and when the mainland is politically correct, it will naturally be able to reap great benefits. And when the mainland begins to be pragmatic, talking about commercial interests can win the approval of pragmatic rulers.

The only correct way for ATV to enter the mainland market in the 80s was to be "politically correct"! TV series such as "Huo Yuanjia" and "Chen Zhen" are obviously politically correct.

—————————— with the spring breeze of reform and opening up, China's domestic television stations and movie theaters began to introduce a large number of TV dramas and cartoons from European, American and other capitalist countries.

For example, the American TV series "Journey to the Sea" was originally a 110-episode series. However, in 80 years, 21 of them were introduced, the Chinese name "The Man from the Bottom of the Atlantic", and the result was an empty alley.

The fashionable sunglasses in the play "The Man from the Bottom of the Atlantic" - "Mike Mirror" actually became a profiteering product in the early 80s, second only to Hong Kong's electronic watches. Sunglasses purchased in coastal areas for a few cents can even be sold for dozens of dollars in the "Mike Mirror" craze!

Then, the second American drama "Garrison's Expendables", which was introduced to China, originally had 26 episodes, but when it came to 16 episodes. A certain leader looked unhappy and felt that this was not a TV series, it was purely fighting and messing around, wasting feelings. So, let CCTV stop broadcasting.

CCTV had no choice but to put on the subtitle of "the end of the whole play" in the 16th episode. As a result, the audience was in an uproar and wrote letters to CCTV one after another, questioning why they didn't release half of it, and they also deceived the audience with the final subtitles of the whole play, which even became a major news event in 80 years.

In the early years of reform and opening up, CCTV's annual operating income had just exceeded 100 million. There is simply not much capital to bring in the latest TV series.

American dramas of the 60s, such as "The Man from the Bottom of the Atlantic" and "Garrison's Expendables", were only introduced at a cost of a few thousand dollars to one or two thousand dollars.

Because, at the cost of thousands of dollars, I don't even know the cost of completely translating 110 episodes of TV series into Chinese. Therefore, the 110-episode TV series of "The Man from the Bottom of the Atlantic" can only be translated for 21 episodes.

At that time, CCTV introduced and broadcast overseas film and television dramas, introduced one, and became popular!

Other local TV stations have undoubtedly begun to realize that imported TV dramas have a significant role in promoting ratings. Therefore, they have also racked their brains to seek channels for the introduction of overseas film and television dramas.

The TV media in Guangdong Province naturally also have the idea of introducing foreign TV dramas.

At the beginning of June, Huang Xizhao, the general manager of Asia Television, brought Huang Tailai, Xiao Ruoyuan, Mai Dangxiong and other heavyweight teams to Guangdong Province to negotiate the introduction of TV dramas.

In fact, it is not the first time that ATV's predecessor, Li's TV, has cooperated with Guangdong Province.

As early as 81 years, when the "Provincial and Hong Kong Football Match" was held in Guangzhou, Li's TV used the latest microwave technology to realize the live broadcast of the football match.

Since then, Li's TV has also often applied to do some interview programs in the mainland, all of which have been supported by Guangdong Province.

This time, Huang Xizhao came to talk about cooperation again.

Sun Konghua, the director of Guangdong TV Station, led the key personnel of the TV station to give warm hospitality to the visitors of Asia Television.

After that, everyone began to watch the copies of "Huo Yuanjia" and "Chen Zhen" brought by Huang Xizhao on the TV station.

With the control of many professional media personnel from Guangdong TV Station, it has been determined that these two TV series are "politically correct", and the cooperation has basically been finalized!

"Respect Director Sun, as well as all TV colleagues working in Guangdong Province. ATV was formerly known as Lee TV, although it was originally a foreign-controlled television media.

However, since the 70s, the main employees of our station have been replaced by mainly Chinese. We all agree very much with the national spirit and with the revolutionary martyrs who saved the country and made the country strong a hundred years ago.

Many of our film and television workers, although they are in Hong Kong, are concerned about the motherland. Therefore, he created patriotic TV series with modern historical backgrounds such as "Huo Yuanjia" and "Chen Zhen". Some people say that Hong Kong citizens have no concept of a nation-state. However, in fact, after patriotic films such as "Huo Yuanjia" and "Chen Zhen" were screened in Hong Kong, they all achieved the status of ratings champions. This proves that the people of Hong Kong are also concerned about the country, the nation, and other major issues.

Since the beginning of this year, our station was acquired by Mr. Zhang Shaojie, Mr. Zhang suggested that we should carry out more in-depth cooperation with mainland TV media to strive for more win-win projects!

"Huo Yuanjia" and "Chen Zhen" are the first step for us to throw bricks and lead the way for Asia TV! In the future, I hope that Guangdong Province will be able to introduce more programs from Asia Television, and Asia Television will also introduce excellent programs from Guangdong Television. Provincial and Hong Kong cooperation, and strive for both sides to be able to achieve more ratings and create more economic benefits in the market competition" Huang Xizhao's passionate speech ushered in full applause.

After Sun Konghua, the director of Guangzhou TV Station, took the lead in applauding, he said with a smile: "We are quite welcome to TV series such as "Huo Yuanjia" and "Chen Zhen", which are not only educational but also widely loved by the masses! Guangdong TV is willing to dare to be the first in the world as the first TV station to introduce Hong Kong TV dramas. I hope that our cooperation will be a complete success in the future, and that cultural exchanges between Hong Kong and Guangdong Province will become more frequent."

After that, the crowd began to sign copyright cooperation agreements.

"Hero Huo Yuanjia" was authorized to Guangdong TV for only a licensing fee of 100,000 Hong Kong dollars. And "Chen Zhen" is only a licensing fee of 80,000 Hong Kong dollars.

In fact, the filming cost of "Huo Yuanjia" and "Chen Zhen" exceeded 10 million Hong Kong dollars. If you only count on the mainland market, you have to sell the rights to at least 100 TV stations to make a profit.

But then again, with the mainland's economy growing rapidly. The procurement costs of the TV drama industry will also surge rapidly.

By the 90s, millions of dollars in purchase fees for TV dramas were already common.

In the 21st century, with video websites competing with TV stations, the procurement cost of TV dramas at that time even appeared to the extent that the exclusive screening rights of one of the most popular TV dramas were worth 100 million yuan.

In fact, ATV has a firm grasp of quality. If it has always occupied the strongest reputation, in the future, it will be able to gain an extremely amazing competitive advantage just by relying on the copyright sales of TV dramas in the mainland market.

———————————— Huang Xizhao went to Guangdong Province to talk about TV drama copyright sales.

And Asia Television's Lily Music is also preparing Anita Mui's record for intense preparation.

The difficulty of making a record is only to focus on writing lyrics and composing music, really composing good songs, and writing beautiful lyrics. Most of the task is complete.

Singers record in the studio, if the singer himself is relatively qualified, generally one month is enough to record a high-quality record.

Anita Mui's first record was titled "Seems to Be an Old Man".

"It Seems to Be an Old Man" was recorded in the recording studio of Li Music, and the large-scale production of the record was handed over to Polygram OEM.

Because of Anita Mui's popularity accumulated in the "Super Girl" contest.

Therefore, Leigh Music is confident that it will produce records according to 50,000 platinum records!

At this time, the production cost of vinyl records required 30 Hong Kong dollars per copy. Li Music entrusted the OEM factory to Polygram, so it naturally had to give a certain degree of profit. Therefore, the foundry price is 45 Hong Kong dollars per record, 30 yuan cost, and 15 yuan as PolyGram's foundry fee.

In addition to these expenses, the cost of recording the record cost about HK$50,000 was consumed, which is equivalent to an additional cost of HK$1 per record.

In addition, "Manzhu Sahua" and "Miss Me at Night" paid 80,000 Hong Kong dollars to the music copyright owner of Yueben as a copyright fee.

And "It Seems to Be an Old Man" will naturally give a profit of 30 Hong Kong dollars to the distribution channels and distributors as the cost of the sales channel.

In the end, the record was priced at HK$120 a piece!

For every record sold, Anita Mui gets a dividend of HK$12. And Li's music company, the pre-tax profit of a single record reached 60 Hong Kong dollars!

Of course, this also needs these records to be able to sell them so that Li Music can make a profit.

After all, to make the entire record, Li Music has already paid a cost of 2.4 million Hong Kong dollars in exchange for 50,000 vinyl records in the warehouse!

Of course, because Asia Television advertised the record "Seems to Be an Old Man" without money, it also greatly reduced the risk of this record hitting the street.

(To be continued)