Chapter 254: Fan Effect
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Every star has a so-called personality.
Yes, there must be. And no matter which star it is, all of them have personalities.
In fact, the word "persona" is very close to us, and it is not surprising at all. As celebrities, there is no doubt that the fan base is their foothold. But how to get more, better and more iron-clad fans?
The role of the character is all played here. We must have a favorite or a manga anime, and there must be a character in it that we love very much, and what is the reason why they can make us love it?
What is the fundamental reason for this character to be likable? It is also very simple, it is the "character setting" set up by the author for him.
In the same way in the entertainment industry, if there is a good character, new ideas, not the same, and more importantly, likable, then the star is half the battle.
To put it bluntly, the role of the character is just two words: attracting fans.
Why do I say that the word personality is so close to us? We might as well think about this question in conjunction with ourselves.
Do you speak the same way in front of your parents and in front of your best friends? Do you speak the same way in front of your best friends and strangers? Do you speak the same way in front of your relatives and elders at home as you do with strangers?
It must be different.
When you are alone and scrolling through Weibo, you will talk to yourself "" and "cow criticism".
When I was in the dark with my friends, the three words were endless.
I usually like to stay in Sun Xiaochuan's circle to learn bad mouth, and if there are people who don't like it, they will say "come in and be beaten".
However, when you meet certain people, you will automatically put away these swear words and start saying "please", "thank you", and "bother you". We will wear such a mask in many cases, maybe because you know how to be polite, maybe because you talk about quality, or even because you are a beautiful young man, but the truth is always changing, that is, you want to be pleased.
The word "personality" refers to this phenomenon. The essence of the persona is here, to shape yourself into an image to cater to the love of others.
Life is like a book, we are the author of our own life, we are trying to portray a lovely and pleasing image, to make the majority of "readers" welcome.
The one who needs this the most, no career is out of the star.
I said in other comments: It doesn't matter whether a star has a personality or not, it is inevitable, the key point is how he maintains this personality, which is the most important thing. We also hate the kind of people who are different from the outside in our lives, these people are actually the so-called "people who have collapsed".
I hope we can improve ourselves, optimize ourselves, and let those high-quality characters really engrave in our souls, so that those beautiful selves in our designs can become real themselves. You are the same, I am the same, everyone has to work hard. Avoid embarrassing things like "the personality collapsed" from falling on your head.
For the sake of the character, the scumbag can make himself innocent, for the sake of the character, a group of art students, they have to brush themselves what kind of academic bully character, Nima, Wang Jian himself took the college entrance examination 130 in another time and space, and was stunned by more than 100 people in the college entrance examination.
Persona is the market refinement work done for different target customer groups.
From a sociological point of view, everyone has a cluster of roles. A man is a teacher to a student, a husband to a wife, a father to a son, a son to a mother, and a customer to the owner of a convenience supermarket. If he also works part-time as a hitchhiker, then he is the driver to the passengers.
The switching of roles depends on who you are facing.
The relationship between fans and celebrities is a false intimacy.
In fact, most celebrities hate and dislike these fans, you inferior people, you don't want to make money and sell your blood and liver to buy my products, you refuse to sell yourself and give me money, and you refuse to die, which makes me very embarrassed.
Entertainment stars, business tycoons, and cultural and sports athletes, because of the excellent quality of service they provide, make followers spontaneously gather, form support clubs, hit lists, etc. to achieve the purpose of false intimacy, and finally form a new fan role. In a state of spontaneity, fans dominate this quasi-intimacy.
The so-called I am a fan of so-and-so, not because I really like it, but because I feel that such a fan identity is better than others.
I fan someone, you fan another person, it's so low-level.
Due to empathy, some viewers transferred their love for film and television drama roles to the actors, and spontaneously began to chase stars.
Once an entertainment star has set up a personality, he should always maintain the state of his personality, and don't do anything that violates his personality, otherwise it is easy for fans to backlash when they feel deceitful.
Everyone has a personality mask, which is a social need, and this side is in line with the public's aesthetics and can be recognized by society. But back to my real life, I don't need this mask, otherwise I have to wear a mask all the time, and I will have to live a lot of tiredness.
The so-called character design is this thing. Whether it is a warm man, a genius, a scholar, a joker, interesting, etc., it is all to cater to the needs of fans, or it was originally praised by fans.
However, personality is different, personality is a relatively stable psychological characteristic, the country is easy to change, and the nature is difficult to change. If a person lives according to his true self, he may be liked by some people, but there is a high probability that he will not have many fans.
People have more and more free time. They fell in love with a certain character because of a certain work, and fell in love with a certain star because of a certain character, but the increase in free time made them no longer satisfied with limited works, hoping for more stories to watch. The celebrity agents grasped the psychology of the audience and asked the media to disclose the details of the daily life of the stars, so as to meet the audience's demand for more stories. However, ordinary daily life does not have many selling points, so many celebrities choose to show or amplify their unique and excellent qualities to become stories that fans talk about.
Agents have found that in fact, fans largely regard celebrities as their idols, and fans' dreams are difficult to realize, but idols can help them achieve them. The most common of these unattainable dreams are: career success, family harmony, and a relationship that has never been realized. As a result, the personality of the star began to become related to personal growth, emotion, and family. Hard work, filial piety and dedication have become the three characters that can resonate the most.
Don't underestimate this culture.
You are an ordinary student, born in poverty, you can't see much of the world, but you also have your own dreams, at this time, a person who has been the most damaged and worst by hundreds, an idol launched for your type, he or she, beautiful and handsome, and versatile, can do junior high school arithmetic problems, can play basketball or something.
Well, this idol is your everything, your supporter.
You can spend all your money and lash out at your idol's competitors.
Even doing the most outrageous thing, tearing up and challenging the official media for the sake of idols, is an easy thing.
Of course, it's not for nothing that a few fans occasionally want to be famous and kill idols.
Of course, Wang Jian also has to be on guard, some fans want to kill him.
But before you get into that, you first have to have a fan.
Of course, Wang Jian understands that fans are a double-edged sword.
When it becomes popular, someone must pay attention to it, and then think it's good, if it is promoted and there are many fans, then it must be managed.
Fans collectively donate money to celebrities to rush the list and sales, which is not uncommon in the entertainment industry in any world. The reason is that fans always hope that their idols are the first everywhere, and naturally they will not let go of any opportunity to prove this first, so various lists and sales performance came into being. In a sense, fans are also a member of this traffic economy.
The one who doesn't brush the list in the new world is the one who is so powerful that he doesn't need to brush the list.
In the process of growing up, people will gradually realize that there is an end to life and that they are very small. Therefore, I want to give some meaning to my finite life, I want to be independent, I want to be free, I want to be my unique self. But in the process of this pursuit, you will be confused and lonely. That's why young people need idols. Idol is very important, she should give fans happiness, strength, and touch, so that they can not deviate from the direction in the savage growth, and do not forget their original heart when they are confused.
For fans, it's unforgettable.
The biggest problem for fans is a bunch of unorganized furry kids.
Basically, they are all students, and they have been released after completing their homework.
Militarily, an organized elite of 100 people can chase after ten times as many people as dozens of people, and even force them to dig pits, and finally bury each other alive.
This is because, when you are in an unorganized group, in the face of a sudden ten times the number of people, it is not a hundred people chasing a thousand people, but among these hundred people, there is a moment when there are ten people who are managing you.
How does this work?
It's the same thing.
In order to control fans, professional fans have become an important profession in the star-chasing circle.
This group of professional fans, commonly known as childcare, is responsible for driving the emotions of other fans, how is it implemented?
First use some close-up photos, photos of participating in offline activities, determine your status as a big fan, and then after you have a certain amount of leg hair, you start to raise funds for various things, playing songs, birthdays, etc.
Then he paid a lot of money himself, forcing the little fans to pay too, and after that, the squire's money was returned in full, and the people's money was divided into three or seven accounts.
This is a very simple but practical industrial chain.
If you don't pay for it, they will start to say that you are a prostitute, and if you don't like it, you will get out, and after repeated repeats like this, in the end all that is left is fanatical NC fans, which is the basic brainwashing.
Then these fanatical fans, because they invested too much, were like licking dogs, they had no way to give up, and they wanted to see their idols have a good result, so they fell deeper and deeper...... But in fact, idols who can have a good result are rare, and what everyone earns is nothing more than the money of fans.
Don't underestimate this money, a student says that he wants to buy textbooks, and his parents don't give them honestly, and it's normal to be cheated.
The main force of star-chasing is a group of students and young people who are rich (pocket money given by parents) and have leisure.
Now it is still acceptable for parents to give their children's pocket money every month, and it is still acceptable to give a sum of money to the fan club every month, these children themselves save money and pick and search, and they also hand over the big head to the fan club, they think that this will make the idol better, but they don't know that their money may not be real.
If fan idols make your life uncomfortable, can you still persevere?
Don't say it, you really can.
Fans have a scale in their hearts.
Something like this: I suffered—but the numbers went up—he would know more, get better—and it would be equivalent to my wish coming true to him.
Young people are mostly only children. Society's advocacy of individuality is greatly reflected in them. But soon, as long as people grow up, they will find out: it turns out that I am very ordinary, no different from others.
Perhaps without realizing it, fan stars have become the spiritual pillars of many children, one is that their wishes are projected on their idols to be realized, and the other is that they have a spiritual belonging in the closed environment of the fan circle. Anyone who has worked with everyone working together on a goal knows that the immersion is very appealing.
Actually, the truth is pretty much the same.
In the early days, those handsome students sang on stage, and the rich woman kept throwing gold rings on you below, just for the sake of the little students to look at themselves.
Football stadium to play the game, both sides of the fans come to the same number, after the game starts, both sides scold each other Balabala, one or two hundred decibels, the fans scold hot, the field is wonderful, for the fans, there are only three results of the game, either win or draw or lose.
After 140 minutes, the fans of both sides went back to their respective homes, each looking for their own mothers, and they were elated to win and depressed to lose.
The best effect of fans scolding each other is that if you can provoke an opposing player to jump out and throw shoes at you, you can suspend him.
After you got out of the stadium, no one in the whole country knew what you scolded?
At most, some passers-by knew that the uncivilized fans on both sides began to scold their mothers again.
Other fan groups will also care about winning or losing this game. There is no difference between fan circle tearing and fans scolding on the court, and it has no influence, unless the fan group shouts Xie Yalong to step down on the court. And winning or losing the game is the key.
The so-called fans make trouble, idols take the blame, the number of development of one person, do not pay attention to quality, and it is very normal to be eaten up in the end.
The publicity went well.
Wang Jian's college entrance examination results are real, and the school is also top.
Then it's very simple to brush up on the character of the school bully.
In fact, someone had already paid attention to Wang Jian before.
However, what made him frown was that basically all high school students came to learn materials, and some directly offered individual tutoring.
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